Do you know what’s been happening with your business blog these past few months? It can be tough to keep up the momentum when sales slow down and new followers disappear. Well, I’ve got some bad news: it seems like people just don’t care as much anymore! But that doesn’t mean you should stop promoting. In fact quite the opposite really because if we believe this trend will reverse itself soon enough then there are still ways of getting more eyes on our work without spending any money (or wasting time). Learn the 24 best ways to promote your blog now!
How to Promote Your Blog Has Become a Little More Complicated Today
A client recently after me how to promote his blog to increase traffic. In the past, promoting your blog was as easy and straightforward as posting on social media. You would just share some content from your site with a link back to them. That’s no longer the case.
After all, I’m sure this one client, whom I’ll call Jack, means others like you are wondering the same thing today.
The one thing I did tell Jack is that you either pay for it promoting your blog in TIME or MONEY. You can’t get around that. There is no EASY way to promote your blog or website in 2022.
Now, there are so many blogs out there, and many excellent ones.
1. Video – Video Here, There, and Everywhere!
Today, video has become a must to survive online with your business. Video on every social network today is generating more views than posts with images or text only.
You can also produce videos for your blog and/or your YouTube Channel. These videos can help you come up closer to page one in the search engines as well.
According to Forbes recently, Among millennial audiences, two-thirds of social media users reported engaging with a brand after watching a video posted on social media. Video has matured and is here to stay.
However, many clients of mine are shy to do a video. I did one recently on Twitter to inspire others to get in front of the camera.
Oftentimes, I will ask them to do a video of them talking and showing something to start and take away a little of the fear.
— Lisa ???? (@Lisapatb) December 10, 2019
Now, you can add Rumble Video to your video mix. You can share the same videos on both video networks.
2. Podcasting To Promote Your Blog
Podcasting and live streaming both have become very big in 2019 and will continue to do so in 2022 and through the next decade. You may have remembered the piece I wrote here about Ms. Ileane Smith and her podcasting advice to all.
More and more people are listening to podcasts as they are readily available on many devices such as Alexa, iTunes, and Google Home.
More people have these devices in their homes, offices, and during their drive time. To learn more about podcast lengths follow this question on Quora.
3. Triberr to Promote Your Blog
Triberr is still a good way to generate traffic to your blog. It takes time and patience to set up. But once you do, there is a free version and a paid version. I’ve been using the paid version (Lite) for years now. They have changed their rates but after you use it for FREE to start, I do recommend upgrading to this one.
The Triberr set-up can go automatic for you or you can pick and choose what to share and where to share as I do. You put in your own RSS feed so others can share your latest post. You can read more using Triberr on an instructional piece I did a while back.
Traffic does not come quickly with Tribber but once it does, it’s great. It was my main driver for Twitter traffic for years. Traffic has come down in the past few years but I still recommend this blogging tool. (It’s also great for networking with other bloggers!)Triberr is still a good way to generate traffic to your blog. #bloggingtips Click To Tweet
4. BizSugar Community
Another great place to have your blog showcased. I always go there after publishing a new post to share it. If I find another blogger who has great content and is not on Biz Sugar I’ll share it there as well. Similarly, you have options to share on social media right from their Biz Sugar dashboard too for extra exposure.
Sometimes, your posts may be shared with other business communities from this website, so I highly recommend it. They just recently revamped their look and it’s looking GOOD.
They also have a Biz Sugar community site that was launched a few weeks ago. My friend Gail Gardner from Grow Map is a coordinator there and a major contributor.
Not only do you share on this network but you can engage there. People’s posts are upvoted and those with the most votes usually end up on the front page. Oftentimes, I’ll leave some comments on posts I find interesting. I’ve met more like-minded people there on that network.
5. Viral Content Bee
This is another place to share your posts and other bloggers’ content. It can be time-consuming to go there daily but you could pay for points and let it ride on its own. With Viral Content Bee, you can share on Twitter, Pinterest, LinkedIn, Tumbler, or Mix. A nice combo of sites to share with it!
Remember, it’s time or money people, you can’t have it without one or the other!
6. Listly for Your Blog
Listly is an oldie but a goodie. I like it because your lists can show up in Google searches. You must be sure to optimize your lists and add things to them.
You can read an updated post I did on Listly recently.
7. Wakelet Curating
Thanks to Dexter at InfoBunny for encouraging me to use this network. It’s a content-curating site that took the place of Storify. (if you remember that one).
It’s easy to set up but it takes time to figure out the ins and outs. You can invite people to collaborate on your boards and wakes as they call them there.
Once you crack this nut, they say you can generate a lot of traffic. I’m in the starting phases to see how it will pan out for you. I’m earning my Karma before I post anything with links. I’ve gained about 500 Karma points to date. You can also have your own page on Reddit
You can also have your own community as I do for Inspire to Thrive over on Reddit. It’s like a Facebook page for your business.
It’s a great place to meet other bloggers though. You can have conversations just like on Facebook groups, Quora, and on chat rooms. I’ve learned a lot and participated in many chats on Reddit for the past few years.
9. Quora Questions and Answers
One of my favorite places to generate new traffic but it took a long time. It had to become a habit before traffic followed. I did a post last week about how Quora can help grow your business.
And recently I’ve learned you can make some money from this site as well. That too takes a lot of time to generate some dollars but once you get going it flows in.
Thanks again to Dexter for that info. He shares about their Quora Partner Program here, though it has changed a bit over the past year.
10. Flipboard Can Promote Your Blog
Flipboard does drive traffic but do be aware of the possible high bounce rate. It’s my go-to site for news after Twitter if I’m bored which isn’t often by the way. But, if I’m standing in line, not often since I shop online more these days, it’s a great way to pass some time.
The traffic from Flipboard has popped back up in the past year and the bounce rate decreased, nice!
You can pick your areas of interest and see stories about them quickly and easily. You can follow others and share others’ pieces there which I recommend you do! It’s that old 80/20 sharing rule.
Again, I did a piece on this on Curatti on how to use Flipboard.
I do recommend having a Facebook page, it’s the only way you can really do marketing and ads on Facebook. It gives your business a professional presence too. Feel free to give my Facebook page a like here too!
People today do search on Facebook and they have search ads you can purchase as well.
If you have time you could invest it in managing a Facebook group. They seem to be gaining traction along with the stories feature.
I do recommend to all my clients a Facebook ad budget to boost posts along the way. There are many ways and combos of how to boost today. You have a lot of options to choose from to target better.
And of course, as I mentioned up top, videos do very well on Facebook!I do recommend having a Facebook page, it’s the only way you can really do marketing and ads on Facebook. #bloggingtips Click To Tweet
12. Twitter for Blog Promotion
My old favorite and traffic driver. It amazes me how many people I came across locally don’t understand Twitter and just have automation tools to throw out content against the wall.
You know what I think of that, right? Sorry, my friends and clients. You must engage on Twitter. That’s the secret behind it. Take 10 minutes a day to increase your Twitterness.You must engage on Twitter. That’s the secret behind it. #Twitttertip Click To Tweet
13. LinkedIn to Promote Your Blog
A great one for business folks! You can take your long posts on the blog and make a 300+ word condensed version to share on LinkedIn and link back to your blog. I understand if you do this consistently it will drive traffic.
I’ve done it here and there, but not consistent, and did receive some traffic. Imagine consistency? Ravi explains here how he drives traffic from Linkedin Pulse.
Again, video on this social network is growing and those that do it say it does drive them more engagement on the network which leads to more traffic and customers.
Wow, this one social networking site has become complicated today, but traffic does come once you master a few things like group boards and Tailwind. As you are generating blog posts think of images and use Canva to tailor them to Pinterest.
I invested in Tailwind for the past 2 years and my presence there really grew and some traffic came to the blog from it. At the end of 2020, the Pinterest algorithm changed and the traffic dropped. I no longer use Tailwind as it got complicated and expensive.
Now in 2022 Pinterest has made many changes but with a little engagement, you can drive more traffic to your site. I love the new video features on Pinterest.
You may want to try their ad platform on Pinterest as it’s easy to use and is not expensive.
15. Instagram To Promote Your Blog
Who doesn’t know about Instagram today? But did you know you can change the URL in your bio often to drive a little traffic to your website or blog?
However, now the Instagram stories features have link buttons you can use to share your latest blog posts. LOVE IT!
I don’t recommend using those Linktrees many others recommend. Why?
Because having one link in your Instagram bio drives traffic to that link!
If you have a Linktree in your Instagram bio it gives people many choices to go to different links thus limiting your traffic. Sometimes, when people have too many choices they choose nothing!
This one like Twitter does need engagement to drive traffic for you.
People on this network follow and unfollow quicker than you and I change our underwear. So, don’t get discouraged on Instagram. Comment often, post no more than 1-2 daily, and do a few behind-the-scenes Instagram stories.I don't recommend using those Linktrees many others recommend. Why? Because having one link in your Instagram bio drives traffic to that link! #Instagramtip #bloggingtips Click To Tweet
16. Tumbler to Promote Your Blog
I’ve dabbled in this one over the years but haven’t had traffic to really speak of, but I mention it here because of its social bookmarking effect. It can help with your site’s SEO juice.
A few years back many folks left this social network as they no longer accept nudity and sexually explicit content. Maybe that is a good thing?
This is an “old set and forgets about it” place. I did until I checked my stats for this post today. It still generates traffic. Now I would recommend you check after time how you set yourself up.
Do check that your bio is still valid as you know how things may have changed since the last time you looked.
Another set-it-and-forget-it type of place. Do it once and a little traffic dribbles to your blog. It’s a content-creation type of site. They send out emails often with news items.
A great way to promote your blog is if you are featured there.
19. RSS Feeds
Remember Feedburner was going away for years? Well, it finally did in 2021!
I set it and forgot it! Inspire To Thrive does get minimal traffic each month from there. Hence, I did go back and see there are several paid programs and ways to vote and comment there.
There was a great review by my friend Erik from No Passive Income. A place to definitely check out for your blog.
21. PushEngage To Promote Your Blog
Loving it! I set it and forgot until I checked out my stats one day for subscribers. I had more coming via push notifications vs. email! Not sure if that is really a good or bad thing but it generates traffic. You can read more about them over on Curate Blog.
This year I disabled it as it was slowing down the website and I switched to Convert box. I’m still testing with ConvertBox, but so far I’m liking it as I can promote several different things at once for FREE. However, at the end of this year, I dropped it as I didn’t like the reader experience of pop-ups.
22. Email for Promoting Your Blog
Email today still rocks too. People do check it through the younger set less often and most likely won’t reply that way. They prefer text and FB messenger by far. There are many ways to do email with free and paid versions. Some industries use drip campaigns and others just email weekly or monthly.
A great way to get new sign-ups for email is to give something of value away.
23. Blog Engage for Blog Promotion
I use Blog Engage to promote my blog from time to time. You can choose the $5 or $15 option for Blog Engage to promote your blog. This blog network allows you to submit your blog article(s) that will be reviewed by them and promoted by Blog Engage or to visitors on their main page.
I love the traffic from Facebook, Twitter, and LinkedIn and their promotional options provided to the blog post I promote.
24. 2 Bonus Tips To Promote Your Blog and Generate Traffic to Your Website
Google My Business. (Now called Google Business Profile)This is one you can do for free. But you must update with small blog posts weekly to generate some traffic for you. The more you post, the quicker you will see results. However, be careful not to be spammy!
It will take time to see results on Google Business Profiles, so be patient! Furthermore, if you are a home-based business you can use it without your address now.
Blog Commenting – Leaving meaningful comments on other blogs with an Avatar is another great way to send traffic back to your own blog. However, be authentic in your comments and add value to the post you leave comments on. (If you do create an avatar and start a 2nd or 3rd blog be sure to change the avatar as well.)
Blogger Outreach – Another way is to reach out to other bloggers for guest posting on their blogs and having others post on your blog. This way you double your efforts, generate new readers and connect with others in your blogging niche. A win-win scenario.
Your Turn on How Best Ways Promote Your Blog
Are you tired after reading all the ways you can promote your blog here? Are you wondering how to do it all? Of course, having the right blogging tools does help too!
I’d love to know in the comments below what methods you are using to promote your blog now.
What other tactics would you recommend to my client Jack?
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