Is Your Blog Summer-Proof Yet?
Have you noticed your blog getting any less traffic in the summertime? The lazy days of summer are now upon us. Is your blog summer-proof? Several website owners answered the question on Quora about summertime web traffic. Most website owners agreed their web traffic did decline during the summer months. They noticed the traffic drop beginning in the month of May.
Holidays like Memorial Day and July 4th are another time when web traffic may take a nosedive.Most website owners agreed their web traffic did decline during the summer months. #websitetraffic Click To Tweet
What is it About the Summer Months That Makes Us Lazier?
Summer weather may reduce both our attention and our energy levels. According to the psychologists quoted in the New Yorker, our brains really do wilt in the summertime. It is a time of reduced productivity. Hence, when the sun is shining and the skies are blue people tend to think of leisure activities. They find it harder to concentrate on mundane tasks.
Likewise, any thought provoking activities take a dive in hot weather. Studies from Harvard University and in Japan found similar patterns. On bad weather days people tended to work an extra half hour per day than on good weather days.
On the good weather days people were thinking about what they wanted to be doing instead of concentrating on work. Some call it Spring Fever. But it really happens more during the summertime months.
On the good weather days people were thinking about what they wanted to be doing instead of concentrating on work. Some call it Spring Fever. But it really happens more during the summertime months. Click To Tweet
5 Ways To Make Your Blog Summer-Proof
1. Pre-Write Your Blog Posts for Blog Summer-Proof
Have your blog posts ready in advance for the days when you are ready to shut down the computer. You may want to head to the beach or park. Or, you can get a blog post scheduler from co-promote to keep you on track. You never know when you will get sick like I did with Lyme one summertime. That summer I did not post as often as I wasn’t prepared!
2. Plan Time to Promote Your Blog
Save a little time each day to promote your posts and others. Remember the 80/20 rule. Only share 20% of your own stuff, the other 80% should be others.
For this reason, use a posting tool like the Buffer to help you schedule ahead. It will take the pressure of you on days that you just don’t feel like it 🙂 For instance, the heatwave we are experiencing now makes us all just want to rest as the heat can really wear you down and out.
3. Give Yourself a Break from the Blog
As a result, don’t let yourself burn out this summer. Give yourself a little vacation and time away from online activities. You will feel refreshed and better able to get back into the groove.
Too many bloggers have quit over the years after getting burned out from turning out posts on a daily basis. It becomes too overwhelming and many just quit.
4. Post More Often to Make Your Blog Summer-Proof
Yes, of course, post more often! If you are posting more often Google will reward you with more traffic over time. Google will see that your blog is being refreshed and you know how much Google loves that today! Likewise, be sure to write a blog post your readers will love to read.
Some top bloggers, like Ryan Biddulph from Blogging from Paradise even recommend posting several times per day!
Ryan claims posting several times per day helps to build more traffic and thus generate more sales from the blog.Some top bloggers, like Ryan Biddulph from Blogging from Paradise even recommend posting several times per day! #bloggingtips Click To Tweet
5. Mobile Ready Your Blog Now!
Be sure your website is mobile friendly! This is an important blog summer-proof tip.
Therefore, more people will be using their mobile phones to access your website or blog this summer. More people than ever before! At least 69% of web users today use mobile to access the internet. (via Comscore)
Notice below how many folks access the site here via their mobile devices. It’s a whopping 84%!
Does Mobile Make A Difference To Making Your Blog Summer-Proof?
Finally, mobile devices have made a big difference. You can see it all around you as you go about your daily activities. No matter where you are people are on their mobile devices. (Even when they should not be as they are driving!)
Did you know that the cell phone is the most quickly adopted consumer technology ever in the world? What an amazing stat! There are even more mobile phones than people in many countries today. That’s a frightening stat!You can see it all around you as you go about your daily activities. No matter where you are people are on their mobile devices. #mobilefirst Click To Tweet
Voice Search Ready to Ensure Blog Summer Proof
Last but not least, voice search is now gaining traction and getting hotter than ever before. It is believed by 2020 50% of all searches will be done via voice. It is believed there are over a billion searches now done a month via voice.
I’ve found that out myself with our new hands free law and my android phone. I’m always asking Google for this or that. (Hey Google!)
Does your website or blog come up with voice activation? You can start out with featured snippets to get your site ready for voice. Search Engine Land tells you here how to survive in a voice activated world. They do offer some great tips to get your started with featured snippets today! Now is the time to get working on your featured snippets and be found via voice search.
What are you doing to make your blog summer-proof this year?
What would you add to the list today?
This post was first written in May of 2014. It has been updated July 4, 2018.