Which Are the Best Ways to Monetize Your Instagram?

Instagram began as a photo-sharing application, used by people for entertainment. It is owned by Facebook and has been around since 2010.

However, it didn’t take too long for users to start making money off of Instagram.

how to monetize instagram

 

Many Instagrammers have a good reach, expertise, as well as influence—qualities that every marketer digs.

Are you one of them?

If so, do you want to know how to monetize your Instagram?

Let’s dive right in.

Key Requirements to Monetize your Instagram

When done right, you can make a fortune from your posts and videos on Instagram.

Here are some of the pre-requisites:

1. A Strong Outreach

Having as many as 1,000 followers is good enough for you to start monetizing your account. That being said, the higher the number, the better.

What also matters is your status or influence.

Does your audience look at you as an expert in your niche? This is a prerequisite for monetizing your Instagram.

2. Engagement

Just a good follower count is not enough for you to make money.

What holds equal importance is your engagement rate.

This largely depends on how your audience is consuming your content. Are they liking your posts? Are they going the extra mile by sharing it or leaving comments?

Some ways to keep your audience engaged are:

  • Curating visually appealing content
  • Posting consistently
  • Using the right hashtags
  • Making a good first impression by optimizing your profile
  • Responding to comments
  • Keep it real

Monetize Your Instagram: How You Can Do It

Here are some of the ways in which you can make money off your Instagram posts:

Here are some of the ways in which you can make money off your Instagram posts: #instagramtips Click To Tweet

1. Sell Affiliate Products

Affiliate marketing generally involves adding a unique promo code, or a custom link to a promotional Instagram post.

How do you earn revenue from it?

Here’s how it works:

Whenever your followers buy a product using your link, you’ll receive a predetermined share of the revenue.

2. Advertise Products

This monetizing technique involves you to advertise products for a brand via your Instagram content. It could be a sponsored post, tutorial, or how-to videos.

You could choose to make stories to go along with the Instagram post or a reel.

Most of the time, a fixed price is decided for a set number of posts.

3. Sell Self-Branded Products

What if you don’t want to promote other companies?

You can still sell your own products.

Leverage your online presence to educate your audience about your products and redirect them to your website.

To keep track of your promotions, you can leverage Instagram analytics apps and get real-time insights.

If you wish to learn more about monetizing your Instagram, take a look at the infographic below.

Image Courtesy: ShaneBarker.com
Have you monetized your Instagram account yet? We’d love to know more in the comments below on how you are using Instagram today.
If you are not on Instagram check out the beginners’ course below for you:
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Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

  • Good tips here Shane. I popped back in to IG a few months ago. Engagement needs to grow for me because I have a decent-sized 1 K follow you note. Now it is time for commenting and Liking relevant IG photos. Affiliate marketing looks solid enough to me. Thanks for the nudge to post another photo with this post-reminder 😉

    Ryan

  • Hi Shane,
    I am a blogger and started learning Digital Marketing just a few days back.
    I am still not on Instagram and increasing my reputation only on Facebook and Quora.
    Your article really helped me to explore Instagram also.
    But I am not sure what kind of post I should give on Instagram as a Digital Marketer and a blogger.

    Can you kindly give me some suggestion regarding this?

    Thanks
    Dipanjan Biswas

    • I am glad that you liked it!

      You can start posting relevant content such as digital marketing strategies, blogging tips, etc. to your current followers.

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