Marketing

How To Watch Instagram Stories Anonymously as seen on this mobile device.

Latest Strategies for Watching Instagram Stories Anonymously (+ Free Tools)

As a small business owner running Inspire To Thrive from our rural mountain home in Western Maine, I know how valuable it is to keep an eye on what competitors are doing on Instagram, without them knowing you’re watching. Whether I’m researching social media strategies for clients or brainstorming content ideas while Stella naps in

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Stand out on YouTube with Thumbs AI thumbnail generator.

How to Create Thumbnails with Thumbs.ai: Honest Review + Features 2026

You can publish a great video and still get disappointing clicks. That stings, especially when you know the content deserves more attention. In most cases, the culprit is the thumbnail. That’s exactly why I’ve been actively using Thumbs.ai for the past few weeks on my own YouTube videos and client projects. This AI-powered tool lets

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hiring the best marketing managers

8 Tips to Hire the Best Marketing Manager for Your Small Business

Hiring the right marketing manager can be a game-changer for your small business, or a costly mistake. With so many candidates and rapidly changing tools (AI, analytics platforms, social algorithms, etc.), knowing how to evaluate applicants effectively is more important than ever in 2026. In this updated guide, I share 8 practical tips to help

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Blog smarter with blogging tools and workflows.

My Essential Blogging Tools and Workflows for Faster Content Creation

If you are staring at a blank WordPress page too often, I get it. After 15 years of blogging, I no longer rely on hustle alone. Instead, I rely on a mix of blogging tools and workflows that help me write faster, repurpose more content, and keep my sites on track. Improving your overall approach

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How to Calculate It & Boost Revenue

The Formula for Customer Lifetime Value (CLV) in 2026: How to Calculate It & Boost Revenue for Small Businesses

In 2026, with rising ad costs and algorithm changes on platforms like Instagram, Pinterest, and Google, focusing on CLV is more critical than ever for solopreneurs and small businesses. A healthy CLV: CAC ratio (ideally 3:1 or higher) helps you sustain growth without burning through marketing budgets, especially as many shift toward affiliate and sponsorship

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Lisa sicard working on laptop with software tools

Should You Invest in AI Software Tools Now? The Pros and Cons

You keep hearing that generative AI can help you save significant time and money. But are these modern productivity software tools worth the cost, the setup, and the learning curve? Sometimes yes. Sometimes no. It depends on your goals, your budget, and how much manual work is currently eating away at your week. Here is

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Stella brand mascot filled with cuteness

Why Your Brand Needs a Mascot: How Stella the Bulldog Leads the Way to Thrive

My bulldog Stella helps drive brand awareness much faster than my logo ever could. That taught me a simple lesson: a brand mascot can make a blog or small business feel friendly and easy to recall. When I feature her in Inspire To Thrive posts or videos, she strengthens my brand identity and makes the

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steps to build online presence for small business shown by Lisa Sicard of Inspire To Thrive

How to Build Your Online Presence in 2026: 9 Actionable Tips + Strategy

Last Updated: May 27, 2026. Your online presence and marketing are more important now than ever in 2026. It’s more than just having a website. Learn how to improve and build your online presence. With that in mind, it’s crucial to think about your online presence and how to build it before you actually get

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