Today Google My Business is easier than ever to use, and you don’t need to have a physical address anymore. In the past, you had to have a location-based business to use Google My Business or Google Business Profile, (the new name!)
As a result of this change, you will now be able to edit your profiles right in the SERP – Search Engine Results Page while logged into your Google account.
Google My Business Recent Updates You Can Use Now
Therefore, your business would show up on the map with the famous pin. If you were a home-based business, you could not have a listing there. ☹
No more! If you are a home-based business like me, you now CAN have your own Google my business page without the address shown.
A while back, I learned this from Reginald Chan who does some SEO for me, as he recommended it for local SEO. I started to use it a few years ago to increase my local presence online.
Therefore, today I’m going to show you how to use Google My Business to grow your business! (And it’s all FREE to use.)If you are a home-based business like myself, you now CAN have your own Google my business page without the address showing. #Google #seo Click To Tweet
Setting Up Your Google My Business Account
When you have had a business for a few years, your listing is there waiting to be claimed, if you haven’t already. (It could be a brick-and-mortar business or online biz.)
If not, there will be nothing listed in your Google search, then you can go here to claim your page → you can start to claim your business here.
Once you do fill out all the information. Next, after doing that you will need to VERIFY your Google listing. Google will call you with a code or text you a CODE. Finally, once you input the code in you are all SET and READY to GO!
Or, they ask to send you a postcard via the postal service. This happened to me after I thought mine was verified. I was on my GoogleMyBusiness mobile app and saw it. It can take up to 2 weeks to receive it. (Hint!)
It may take up to 3 days for your account to be verified by Google with a checkmark in your listing. What if you find a duplicate listing? You can try to delete it before claiming a new one. You can find more instructions via Google here.Next, after doing that you will need to VERIFY your Google listing. Google will call you with a code or text you a CODE. #google Click To Tweet
How to Fill Out Your Info Completely to Optimize
Fill out the hours that you are open to or operate your business. I filled out mine to reflect 8 a.m.-6 p.m. so people can call or email during those peak times of my business.
Others may put it open 24 hours for their digital business. I prefer not getting calls all hours of the evening, though I oftentimes answer them from clients.
Notice how the phone number is mobile-ready below. It’s a push of a button for clients to call you 🙂
Oftentimes, Google will send you emails around the holidays to see if your hours are different and they provide a link so you can quickly change them. A great way to remind you of changing your hours around the holidays.
However, categories are important to choose when you are filling out your information for Google My Business pages. Be sure to pick the ones you want to be known and make sense.
Furthermore, your business description is another area to fill out completely with keywords in mind. If you want to be seen as a local business be sure to add in the areas.Categories are important to choose when you are filling out your information for Google My Business pages. #GMB Click To Tweet
New Health and Safety Attributes Available
Recently Google introduced these new attributes for health standards due to Covid-19.
If you have a brick-and-mortar business you may want to let people know they need to wear a mask or ask for a temperature check upon arrival. Some businesses require an appointment before entering. These are the things you can now have on your GMB profile.
Another attribute is if your business is a black-owned business. Searches with terms like “black-owned bookstores,” “black-owned restaurants,” and “black-owned business near me” have soared due to racial inequality being highlighted in the past year.
Do note, this attribute shows up in the shopping search.
Restaurants Now May Feature:
- Curbside Pickup
- or No Contact Delivery.
Online Service Attributes:
- Online Appointments
- Classes Online
- Online Appointment and
- Care Right Online.
Hence, having these attributes chosen on your Google My Business will help clients make better decisions before calling or coming into your business.
Adding Other Users for Your Google Business Profile
You can have other people manage your pages for you now. Here at Inspire To Thrive, we do manage pages for small businesses.
There are 3 types of roles for Business Profiles: Owners, managers, and site managers. When owners add users, they share management of a profile with multiple people but can use different passwords.
Google Groups can’t be added as managers or owners of profiles.
An account manager can:
- Add, edit, and delete locations in the account.
- Transfer ownership of locations to a different business group/business account.
Whereas an account owner can:
- Add and remove business group/business account managers.
- Delete business group/business account.
- Transfer business group/business account ownership.
- Create, manage, and publish posts.
See the complete chart below:
|Add and remove users|
|Remove Business Profiles|
|Edit all URLs|
|Accept all Google updates|
|Opt-in or out of Bookings|
|Update certain location settings|
|Manage Business Profile directly on Search and Maps|
|Manage Google Ads account links|
|Add custom labels to make it easy to find|
particular groups of locations
|Food delivery link edit|
Edit some main business info, like hours and
|Edit phone number|
|Create, manage, and publish posts|
|Add, delete, and edit cover photos and additional photos|
|Delete, add and edit logos|
|Add, delete, and edit product|
|Respond to reviews|
|Respond to Q&A|
Still not sure? Check out the GMB support page for further information.How to Other Users for Your GMB Pages. #GMB Click To Tweet
The 5 Ways to Use Your Google My Business
1. Share Your Events
If you are having a special sale, an open house, a workshop, etc. do post it on your Google My Business page so people will see that and have a link where they can register if necessary. Foremost, make the event posts 100-300 words in length with keywords of course.
Price reductions and special sales can be used in these event posts for realtors and businesses alike.
There is an appointment setting available right on Google My Business. Make it easy for your clients!
2. Show Pictures and Video of Your Business
People love seeing behind-the-scenes images of what’s happening at your company. Oftentimes, I tell clients people LOVE doing business with people and not logos or corporations.
In particular, be sure to use JPEG or PNG images for your business. If you do a video it has to be within 30 seconds for Google My Business pages.
Next, beware that GMB recently received its maximum video upload size. The old limit was 100MB. The new limit is 75MB.
Here is a Size Guide for images on Google My Business:
- Profile photo. Your profile photo will help your customers recognize your company on Google. The correct size is 250×250 pixels for your Google My Business profile photo. Additionally, there is a spot to add a caption under your profile photo.
- Cover Photo. Showcase your page’s personality. By adding a cover photo, it automatically sets it as your listing’s preferred photo. This action doesn’t guarantee it populates as the first image for your business, but it does tell Google you prefer to display this photo. 1080×608 (pixels) is the size you can use for your cover photo.
- Additional Photos. Add different photos to spotlight features of your business that customers consider when making purchasing decisions. 720×540 pixels are recommended for your additional photos. Similarly, this size image is also used when you write up your Google My Business posts. (Posts with images do better!)
- Special Photos. 360-degree photos are also available if you have the capability to use them. Of course, they would look great on your Google My Business Page.
Make sure your videos meet the following requirements:
- Duration: Up to 30 seconds long
- File size: Up to 75 MB
- Resolution: 720p or higher
Again, having a video will enhance your listing and your ability to get more views. I’ll be working on one myself soon. Besides, with 30-second max how hard can it be, right?
3. Share Your Products
Another great feature with Google My Business is to show your products on the business page. As you can see above, I’ve added my eBook on learning how to tweet available on Amazon.
If you have a retail store this is a great place to show off the best products and products that you want to move to!If you have a retail store this a great place to show off your best products and products that you want to move! #Google Click To Tweet
4. How to Write Your Blog Posts on Google My Business
In fact, Google gives you another place to link your blog posts to! Therefore, I choose blog posts that are relevant to my clients to showcase on my business page. Be sure your photos for your blog posts are 720×540 pixels.
You can write a short description of your original blog post with an image and link back to your original blog post.
This is also the same area you would create your event, special offer, or product offerings. Very easy to do! See the example below of how you can get started.
Once again, Google will remind you if your post is getting old via email. (A week there is OLD!) I love getting these emails from Google, so I don’t have to think when the last time I posted something to my Google My Business page.
You can also download their app for Google My Business and use it on your mobile device.
You can also download their app for Google My Business and use it on your mobile device. #tech Click To Tweet
5. Generate Reviews and Testimonials from Clients
Recommendations are great on Google My Business for new visitors to see. I’m working on getting some reviews from current and past clients there. As some would say, you can’t be shy in asking for reviews! If you need tips for emailing clients you can check out this guide here. (Something I will be doing myself!)
Not only does Google show their recommendations, but your Facebook reviews show up there too!
Bonus Tips for Google My Business
With a Google My Business account, you can also get a FREE website via Google. They claim it only takes 15 minutes. Of course, you know how I feel about free websites and not having your own self-hosted home.
You may get a postcard in the mail from Google giving you FREE AdWords with any purchase of the same value. For example, recently I received one for $150 if I spent $150 in AdWords. If you try to do these AdWords yourself be sure to use some negative keywords. (If you need help I know someone who is Google AdWord certified for you!)
Finally, use appropriate keywords in your Google My Business listing. If you are unsure use a tool like Ubersuggest by the brilliant Neil Patel.
If you want more tips on SEO for your business check out this latest post with a simple SEO checklist!
Special Note for Real Estate Agents
Many real estate agents claim or try to claim their offices as a Google My Business location. Only the broker/owner is allowed to do this. They now have to approve or disapprove any requests that come in.
But with the home-based business option available real estate agents can have their own Google My Business page without an address! (Or, use a PO Box in your local area of course). Realtors may also use the company address but not with the company name in the first area with their own name.Special Note for Real Estate Agents Using Google My Business #realestatemarketing Click To Tweet
Getting Verified on GMB is Easy
Once your Google My Business account is verified you will have the blue checkmark next to your logo.
Make sure your business information on GMB is accurate and that only you, the business owner or manager, have access to it by verifying your business.
Most local businesses verify by mail. Some businesses, like service area businesses, have other verification options, like verification by email, phone, or Search Console. Who wants to wait on the mail today, right?
Before starting the verification process, create or claim a Google My Business listing. You may see one or several verification types depending on the kind of business listing you manage.
Back in July 2020, Google offered an upgrade to businesses that use Google ads. From time to time, they offer different packages for their users.
Google starting to offer an upgraded Business Profile (Google My Business listing) for $50/month that will add the Google Guaranteed badge to the listing and back services the business provides with the Google Guarantee. pic.twitter.com/x4bHLuVEi2
— Tom Waddington (@tomwaddington8) July 22, 2020
You Can Monitor Results on GMB
Consequently, there is some data you can see in your account. For example, you can see how many people called you from Google My Business or visited your website. You can also see how many people view photos, videos, or products.
It’s right in the dashboard for your Google My Business. You can even access it on your mobile device to make it really easy!
Finally, I’d love to hear from you if you have upgraded to Google My Business. Did you know how to use Google My Business for your small business?
Of course, I’d love to know more in the comments below if you set your business up with Google My Business. If you have, I’d love to know if it has brought you more business.
FAQ’s About Google My Business and Google Business Profiles
Google Business Profile is the new name.
No, you do not need a physical address for Google My Business.
Yes, they are free to use.
You can have them text you a code while setting it up, call your business line or send you a card in the mail with a code to verify. Once verified you will have a checkmark.
For example, your company name, telephone number, address if a physical location, your hours, and categories of your business.
Some more recent attributes are related to covid if you require people to wear a mask to enter, etc. For example, others are women-led businesses or black-owner businesses.
Yes, you can now add others to help you with your profile.
The best size is a 720×540 pixel size for your post photos.
Cover photos should be 1080×608 pixel size.
Profile photos should be 250×250 pixel size.
Yes, you may use video and they will help your SEO.
In fact, there is a link on your profile that you can share via email or social media.
If you need help managing your Google Business Profile, contact me today!
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