In this era of LinkedIn marketing solutions for businesses, LinkedIn has become one of the hottest social media platforms. Have you ever thought to drive traffic to your blog using the LinkedIn Pulse platform?
The publishing platform of LinkedIn is called Pulse. Sometimes, people get confused about whether they’re publishing on LinkedIn or Pulse is any separate platform.
Well, it’s an integrated platform where you can publish the post which will directly get shared on your LinkedIn profile.
LinkedIn Marketing Solutions To Drive Traffic To Your Blog
With an urge to boost the growth of your blog, you may have created a LinkedIn profile. But what are the ways using which, you can leverage your profile and drive more people towards your blog?
It can be challenging to many as LinkedIn is not like Twitter or Facebook where you can tweet or post anything irrelevant respectively.
It’s one of the biggest professional networks which is specially created only for working people who want to spread their work and use LinkedIn marketing solutions.
Many people are even getting jobs from this amazing platform.
To drive traffic to your blog using LinkedIn Pulse, you have to put in some serious effort.
The Things You Should Do Before Start Publishing On LinkedIn
People have the illusion to get thousands of visitors from LinkedIn just by publishing anything. Let me clear it up by mentioning some necessary things required.
#1. Complete Your LinkedIn Profile
It’s all about personal branding. Before you start publishing, you should complete every section of your LinkedIn profile.
The main headline should be talking about your profession, your skills, and your talent. People directly judge others just by having a glance at the main tagline.
Whether you’re a blogger, web developer, WordPress expert, professional fashion designer, social media manager, or anything else. You have to make it worth eye-catching.
In my starting days, I used to place a simple tagline with no efficient skills. But once I changed it to what I am good at, people start reaching me more and more.
You can have a look at my LinkedIn profile.
#2. Elaborate About Your Work Experience
The best thing about LinkedIn is that you can add as many as work positions. They also know that people are multitasking nowadays.
If you’re running a blog, mention it and what you do to help your readers. What are the topics you cover? How can you teach LinkedIn users?
I am a WordPress professional who also develops and designs WordPress themes. I have mentioned my position as a Web developer and designer which is bringing me many clients.
You have to elaborate on what you really mean about the position you have added. Explain why you are the one holding this position and what can you do for your LinkedIn connections.
You can mention the skills like this:
- WordPress error handling
- Theme development in WordPress
- WP theme customization
- Boost your blog growth
- Start a new WordPress blog
- Design a custom website
It can be anything related to your work. If you’re a blogger, you can mention how you generate the lead and what you write about.
- Social Media
- Twitter marketing
- Current Blogging Trends
- Digital Marketing
- Fashion blogging
Blogging is a vast field that can be explored in as many words as you want. People blog about cooking, stay-at-home mom business, online business, 6 figure business, and more.
#3. Mention Some Additional Skills For LinkedIn Marketing
LinkedIn has one interesting section where you can mention all the skills you have. It will help you to build authority.
You may have seen it in every profile you visit. If you scroll down, you can see the skills and the number of “+” for each. That plus sign signifies the number of people who endorsed that particular skill.
Let me mention some skills.
- PHP Coding
- CSS Coding
- Social media marketing
- Reputation management
- Online Coaching
Endorsements are one of the best ways to start a conversation and get notified by your new connections. I always try to endorse my new connections.
It puts a positive impact that you appreciate them for their kind gesture to follow you. It can lead to something lucrative.
#4. Build A Strong List Of Connections For LinkedIn Marketing
Before you even think to drive traffic to your blog using the LinkedIn Pulse platform, you should build a strong presence.
No one would see your content if you don’t have a list of followers. People publish the content every day, every hour, every minute. To make your blog posts stand, you have to increase your connections first.
Start connecting with your fellow bloggers, employees, online friends, etc.
Look at the number of followers I have right now and I am still counting.
If you keep consistent, you can reach more and more people. I get tons of requests every day. It’s because I am consistent.
It’s not only about building your social presence, it’s about blogging, your personal brand. People forget if you show your face once a month.
It’s human nature to let know about the person whose face keeps showing once in a while. Out of curiosity, you will get the benefit.
What’s the Best Way to Publish On Pulse Platform
Though most people are using the Pulse platform to showcase their writing skills which can let them have some freelance writing work.
But here you want to drive traffic to your blog using LinkedIn Pulse. So you have to take a different approach. You can’t keep publishing and get no credit for your blog.
Just like the Medium platform, you can use LinkedIn to republish your blog posts. But you have to do it in a smart way.
#1. Write a Post of Around 300 Words
On your blog, you may be publishing around 1000 words but you don’t have to copy and paste the exact blog post on the LinkedIn Pulse platform.
You have to modify it and make people curious by adding a READ MORE link at the last to redirect directly to your blog. You can also write a short line by mentioning that if people want to read the complete blog post, they can follow the link.
If you publish the full article, there is no chance that people will visit your blog. They already have the content to read, why would they open a new website?
Use the basic human instinct of being curious and drive them to your original blog post. You can see the number of articles I have published.
I have been using LinkedIn for a very long time now and during these years, I have examined this trick which is working more than fine.
Therefore, I always try to start with a question depending on the topic. It generates curiosity in my LinkedIn connections until they reach last, their level of excitement increases, and they directly end up reading my original post on my blog.
You can follow the same with your own writing strategy. You have your own skills, use them and drive traffic to your blog using the LinkedIn Pulse platform.
#2. Add Images If Possible for LinkedIn Marketing Solutions
You know that people like to follow the visual content. According to many studies, visual content gets more hits than just text. Nowadays, people are adding animated GIFs that create a friendly and humorous habitat.
I write about WordPress, how to solve WordPress problems, and what can be done to improve your WordPress website security. Every tutorial requires screenshots that are proof of what people look for.
But not every article requires screenshots, so it’s recommended to add at least one attractive image in your 300 words post on the Pulse platform.
As you know that on the Pulse platform, you’re asked to add the main image which is considered and shown as the thumbnail of your post. You should add either the main image of your blog post or create a new one that can attract more readers.
The human eyes are more reflecting towards the content which has something creative.
#3. The Timing Matters a Lot for LinkedIn Marketing
It depends on the type of LinkedIn connections you have. The published post will appear as same as you share any other URL on the LinkedIn feeds.
Due to the different time zones, people get confused. But it can be solved once you start using LinkedIn and the number of people engaging with the content you share.
You have to monitor during what time you get likes and comments. It can’t be the same for many people. I am in a different time zone having multi-genre people in my LinkedIn list.
You have to monitor your own.
It may take a few days but you can easily get it done. For me, according to my perfect timing, I share my best articles which can drive more people to my blog.
Think practically, try to monitor the time at which people wake up around 6 AM, and then the time when they reach their office around 10 AM. Not everyone stays at home. So you need to target every type of audience.
The same timing can be configured for the evening when people get home and have some dinner and use the internet. Everyone checks his/her social media platforms before going to the bed.
I know, a little bit of work is required but it’s worth it to increase your LinkedIn Marketing game!
Wrapping Up With My Final Thoughts on Linkedin Marketing Solutions
I have always considered LinkedIn as one of the most effective social media platforms which can be used as a weapon to drive traffic to your blog using the LinkedIn Pulse platform.
The more you share, the more you get positive results. No one can neglect the power of informative content. And keep in your mind that not everyone on LinkedIn is for reading the articles.
People use it as a professional network to increase their network which can help them in building their personal and business brand.
But if you publish, you can use content marketing as the source to make you stand. Just because of this, I got featured at SocialMediaToday. I am sure you will also have the glory I am having.
LinkedIn is your friend only if you know how to be a professional. Are you worried about starting out? Is there anything you would want to ask? Just drop a comment and I will try my best to clear your doubts. Connect with me on LinkedIn.
- 5 LinkedIn Mistakes To Avoid And How To Fix Them - October 23, 2022
- LinkedIn Marketing: Drive Traffic Using LinkedIn Pulse - May 15, 2017
It felt great to see you contributing here Ravi. I’ve seen that you’re actually pretty active on LinkedIn and that works great for you.
A nice share!
Ravi, thank you for sharing such an informative post. I was also thinking of enhancing my linked in profile but don’t know where to start. Great read! It actually took me a few days to understand your article. Keep it up and looking forward to seeing more of your amazing articles in the future!
Lisa, great blog! Been a reader for almost half a year now. Nice work!
[…] Use the power of LinkedIn Pulse platform. You can read my guest post on Lisa’s blog about LinkedIn marketing. […]
Thank you, Ravi, for sharing this ingenious and simple method with everyone. Pulse is one of the best marketing targets where one can get a large number of leads from. The outreach of LinkedIn is great, with CEOs to Mangaging Directors present.
Great article Ravi!
Using Linked to republish can really work in some niches (such as business, entrepreneurship, marketing, etc). Another great way to get more eyeballs is to join relevant groups in Linked and share it with people there. It leads to more engagement.
Nice post, Ravi. I have seen people ignoring the importance of Linkedin when it comes to getting quality traffic. I must confess that I am blogging part time with my regular 9-5 job. So most of the time I do not want my current employer to see what I am doing apart from regular job. Anyways I have take a note of it and will try to follow. Thanks again for such an awesome post.
Good day Liza and Ravi, I would like to say that this write-up very informative and forced me to try and do it! I love the knowledge you present here and I do think that you should write more about this topic, Everything is very open with a clear description of the issues. I never tried using LinkedIn to drive traffic on my site, I mostly use FB and Twitter and google + to drive traffic, I will try your Pulse platform and I will share to results here, Your post is very helpful.. Thanks for sharing! Anyhow, superb site! To the next! Best wishes!!
Hey Lisa and Ravi,
First of all thanks for sharing this great article.
It’s actually a big surprise for me to read about this Pulse Platform. I’ve only been using Linkedln in order to connect with colleagues and potential clients, but I’ve never looked at it as a way of getting more traffic to my blog.
Indeed, I just wrote an article about content marketing and since I’m not talking about Linkedln where I’m mentioning Facebook, Twitter, Quora, etc. I’ll actually read more about it and make sure I also add it there.
Hi Ronald, welcome to Inspire to Thrive. You are welcome. I have heard so much about LinkedIn especially from Ravi I had to have him explain to us here how to use it. Now to start using it myself – my next project. How do you like Quora Ronald? I’ve been answering questions there but no traffic here yet via it. Love to know more on that too 🙂 Thanks for coming by and have a great day.
It’s not just you, most of the people ignore the LinkedIn Pulse platform.
People only focus on sending requests and sharing the content.
But if you start writing on the Pulse platform, with the use of some tricks, you can drive a lot of traffic to your blog.
Try it, you wouldn’t regret.
Excellent article for all the freelance writers out there looking to build their network and be successful. Thanks for this, Ravi Chahar. LinkedIn Pulse is something that’s rarely considered by writers just like Medium and Quora. These are great places to be showcasing your talent. Also, having a good LinkedIn profile does wonders. Consistency in posting articles has the most impact on your success.
Hey Ravi and Lisa,
First off, congratulations on your success with LinkedIn Ravi!
I’ve only been using LinkedIn to share, but I haven’t engage with anyone on there except for to thank them for sharing my posts or they’ll thank me for sharing their posts. I’ve read quite a few blog posts on LinkedIn Pulse but I never dove into it. I’ll have to take your advice and take advantage of this feature.
Thanks for the sharing! Have a great weekend!
Just like you, most of the people are neglecting this platform.
They just drop a post links and don’t try to spread their circle.
LinkedIn Pulse can be lucrative if you use it the right way.
Thanks for your kind words.
Have a great weekend.
Lisa, linkedin pulse indeed bring huge amount of traffic on our blog.
I’m not writing extra content for it but I used to share my blog content on it and than also I used to get good no. of views and comments 🙂
Linkedin pulse is really great!
Great work with this article Lisa. You explained it really well 🙂
there are very few people who actually talk about Linkedin marketing strategies. Linkedin is a professional network, yet many people are taking it like Facebook. People should understand that professionalism is something different then personal behavior.
Your tips are really helpful to boost LinkedIn marketing strategy.
Every social media platform has it’s own capabilities.
Facebook can be useful but not like LinkedIn.
This is a professional network which can take a little bit of time to build your marketing strategy.
Thanks for stopping by.
Hi Ravi and Lisa,
Congrats on the success you’ve had with LinkedIn. Consistency seems to be the common term with everything that is done online. Sounds like you’ve definitely figured out which social media platform is worth your time.
I haven’ve given LinkedIn a second guess. I did try to use it at one time, but never completely understood how to fill out the profile. You’ve done a great job on explaining how to complete a profile and show your expertise.
I didn’t even know you could post posts on it. Wow, you definitely write a lot of content because I know that you publish new posts on your blog everyday. Sounds like you’re a content writing machine.
Oh congrats on being featured on Social Media Today, awesome read by the way!
Thanks for sharing these tips, when I am ready to jump on LinkedIn, I know who I’ll be turning to when I have any questions.
Have a great day 🙂
Hi Susan, oh yes I believe Ravi’s success comes from his consistency on LinkedIn and how he has really upped his blogging too. He is really becoming a writing machine for sure. I can’t wait to start using LinkedIn Pulse, I am waiting a week as I have some things going on offline that will need my attention for the next week. Thanks for coming by Susan on this informative post by Ravi.
It’s really important for you to understand the need to spend your time on the right platform.
I always advise to choose two social media platforms and build your authority.
I have been using LinkedIn for a few years now. In the starting that wasn’t for my blog. It was just for networking.
But once I recognized the power of the Pulse platform, I started sharing my blog posts there.
You can do that for more traffic.
Thanks for your kind words.
Glad to read your effective post. I already know that the linkedin is very good platform to grow audience and also know its some basic knowledge. But after reading this article I have finished my all confusion how to use linkedin and how to publish anything via linkedin pulse.
This post is really nice all the steps are useful and effective and easy to understand.
Thanks for sharing with us.
Just start with LinkedIn and you will know the perfect spot to share your content.
You can drive a lot of traffic once the network gets spread.
I am glad you could learn about it.
Thanks for stopping by.
Wonderful surprise to see you here on Lisa’s blog, and you have done the right justice to the article about LinkedIn. I have been following your tweets and statuses about how you have built your linkedin followers and this article helps all of us to follow your steps.
LinkedIn is one of my favorite social media platforms and I want people to learn more about it.
I hope this article can shed some light on how you can achieve your goals.
Thanks for stopping by.
Hi Praveen, nice to see you back! He is doing awesome on LinkedIn and wanted to know his secrets. So glad he was able to share them with us here. Have a great day ahead Praveen and Ravi too!
Great to see you here on Lisa’s place.
I always called LinkedIn my “secret weapon” because people there are more business minded. I do write LinkedIn posts as well as my own. Also share other people’s posts on that platform. The one thing I don’t do is be consistent there. And you know what happens when one is not consistent….failure! I want to thank you for this informative article because it has given me incentive to jump back in.
When it comes to marketing, again people are more serious there and I did get many people come into my fold from there.
Nothing can be achieved until you remain consistent. There are millions of LinkedIn users with whom you can build your own professional network.
Sharing your posts isn’t enough, you have to connect with more and more people.
I am sure, you’re going to rock the platform too.
Enjoy your day.
You are super duper successful with using LinkedIn Ravi so I am all ears. Love the key point about being consistent; if you just show up, make friends and help people through your Pulse updates on a regular basis people buy into what you have to offer. Power of persistence. I see this more through Facebook every day. Now I need to get my rear in gear on LinkedIn 😉
Thanks for sharing!
Just like any other social media platform, LinkedIn is effective. But once you build your personal brand, it can beat every platform.
Facebook consists some glitches due to some unprofessional people but not LinkedIn.
People are all about working to follow their dreams.
You can get a hell lot of traffic to your blog.
Thanks for your kind words.
LinkedIn Pulse… I didn’t hear about LinkedIn Pulse but yest I heard so many times about LinkedIn. I will look over the LinkedIn Pulse but before that I need to understand all these great point that have been shared in this article.
Thanks a lot Ravi for sharing this post & making aware us about LinkedIn Pulse !
Pulse is the publishing platform of LinkedIn.
Just like any other platform, people publish their articles at this platform which get shared on their profile.
You should definitely try it.
Thanks for dropping by.
Good Post. Linkedin is a very good platform to attract with the market professionals.
However, Linkedin marketing isn’t as easy as it sounds but your tips are worth a try.
That’s true, LinkedIn isn’t easy as people think. It requires many months to build your circle.
But once you accomplish it, you will enjoy its sugar.
Nice one. LinkedIn is a platform I rarely pay attention to. This post has inspired me to take LinkedIn seriously.
LinkedIn is one of the best social media platforms for work. You can build your authority and get more clients.
It just takes a little bit of the time.
Thanks for stopping by.
Happy Monday, Lisa! Hey Ravi! Great to see you here!
I know you have been building your LinkedIn connections and now publishing content there too? You are a man on a mission and you are going to be hugely successful, my friend.
I don’t spend much time on LinkedIn. Maybe because I’m afraid I’m not good enough, don’t want my employer to see my content, or am spending too much time on my hobby blogs (which needs to stop). Regardless, I know other bloggers that have taken to Pulse as well. I think you’re own to something big here, Ravi and might have to up my own game. 🙂
Thanks for sharing your words of wisdom and blessing Lisa’s site with it.
Wishing you both a fabulous week ahead!
I am just trying to let people know the power of LinkedIn and how it can help them like it did for me.
I can understand your concern. There are many people like you who don’t want to publish at LinkedIn or any other platform. But if you want to explore, you should use it.
Well, everyone has a mission and I am one of them but with something no one has.;)
Thanks for your kind words.
Enjoy your day.
Hi Bren, oh yes Ravi’s been publishing a bit there now. I’m thinking of doing it too. I thought you were there more Bren from the posts I see you have there. I too like you wonder am I good enough for Linkedin Pulse? I think if it’s related more to business yes we can do it Bren! I think your Virtual Bren site would do well there. Talk soon!
Thanks for allowing me to spread my words of experience.:)
I have always been a fan of the LinkedIn platform because once you get to know about it, you can build your career.
I get tons of clients just because I have succeeded in building my personal brand.
It’s all about expressing yourself.
To drive more traffic, you need to be consistent and qualitative. The more you publish, the more you get the positive results.
I hope this would help many.
Have an amazing week ahead.
Hi Ravi, you are welcome. I want to thank you – I’ve been toying with this method and now you’ve told me the why and how. I think being consistent there like anywhere is really key. I think this will help many of my readers here too Ravi. Thank you again and have a great week there too.