fbpx

How To Make Yourself Prepared When Facebook Goes Down

Are You Prepared If and When Facebook Goes Down Again?

Do you know when Facebook goes down? Do you get frustrated? You are not alone.

You’ve probably heard me and others often say “you must have a blog for your business in case your rented space on social media ever went down.”

Facebook down

It’s like putting all your eggs in one basket. You can’t rely just on any one social network. It’s like putting all your money in one stock or bank. If something happens you could lose it all.

I first wrote this blog post back in 2017 but from time to time Facebook continues to down for a period of time. This is especially frustrating for social media managers who schedule posts to go out on specific times. And it is frustrating to others who rely on Facebook for so many reasons today.

The Fail Whale of Long Ago

fail whale

Remember the days when the fail whale would show up often on Twitter? I would quickly move on to other social networks.

It was a reoccurring thing for a while there on Twitter. But I didn’t leave Twitter for long. Many others may have and headed over to Facebook back then.

It has been a long time since I’ve seen the old fail whale. I was very happy that it did not happen Saturday when many Facebook users took up to see what happened to Facebook on Twitter.

Then, I read that many signed up for a Twitter account on that day. It will be interesting to see if those new users stay on Twitter now.

Today, Q1 2020:  Monetizable Daily Active Users (MDA) Worldwide is 166 million for Q1 compared to 152 million for Q4.  This is further compared to 134 million for the same period the previous year. (Stats from Zephoria.) 

So while Facebook is losing younger users, Twitter is gaining more users in the same time period. As well as TikTok which is growing by leaps and bounds.

It has been a long time since I've seen the old fail whale and I was very happy that it did not happen Saturday when many Facebook users took up on Twitter.Click To Tweet

The Day Facebook Went Down #Facebookdown

This time the latest outage was bigger! It happened on March 13, 2019. (and again on July 3, 2019) Not only did Facebook go down but Instagram, Whatsapp, and Facebook ads manager.  You can read more on this from CNN. 

Apparently it’s not over yet either. I tried this morning to do a few Facebook page posts and they were not working. ☹

The other day on Saturday back in 2017 Facebook and Instagram went down. I was out and about and didn’t notice as I was on before Facebook went down. Later in the day I hopped onto Twitter and noticed the trend as Facebook goes down: #Facebookdown. I was curious and had to see what was going on with Facebook and Instagram.

It happened on a big news day too with Harvey crashing into Texas. (My heart goes out to those people in the hurricane and flooding areas. ) I was keeping up with a few friends I’ve met through blogging who live in that area via Facebook. Many people get their news just from Facebook today. According to Pew Research, 45% of Americans get their news from Facebook today. Hence, that is up 1% from 2017 when I first wrote this blog post on the topic.

The tweets from that day when Facebook went down in 2017

 

I then took a poll to see what people were doing instead that day when Facebook went down.

 

 


Why Didn’t Facebook Let Business Users Know First?

I was curious why hadn’t Facebook let its business users know? Especially since many rely on Facebook advertising today for their marketing messages. Being in marketing for most of my life I wondered what if people were running open house ads or special sales for that day only?

All those marketing messages would not be getting out with #Facebookdown. They could have sent out a post that you may experience an outage on such a date for such an amount of time. I think that would have gone over well and Twitter would not have been buzzing all about it as such.

Being in marketing for most of my life I wondered what if people were running open house ads or special sales for that day only? #FacebookdownClick To Tweet

Why The Problems

From what I’ve read so far Facebook went down due to coding. They were upgrading the site. Not only did Facebook go down but since they own Instagram and Messenger they too were also down. According to one source, Facebook just said they were doing maintenance.

It will be interesting to see if Facebook comes out with a statement on this and when. Over the years, there have been numerous outages and upgrades to their platforms.

I’ve been pleasantly surprised these past few months that there haven’t been more outages with everyone online for school, work and leisure all at the same time!

How To Be Prepared When Facebook Goes Down Again

facebook There are over 1.79 billion daily active users now using Facebook. Yes, you read that right, it over 1.79 billion per day! 

Sure, Facebook is great to keep up with family and friends. But if you are a blogger or a small business owner you must explore other options. Don’t count on the one big giant social network for all your messages and marketing.

You did need your own “home” with a blog that is self-hosted. Of course, things happen with those too but you can at least know in advance most of the time and get it fixed quickly. When you are using rented space you never know what may happen included being censored.

They may increase the rent, kick you out or go out of business altogether. We never know when a company will go out of business like the social sharing site Co-Promote did a while back. Do you remember TSU trying to compete with Twitter? They too are now gone with Google plus.

Try to get yourself on other social networks. You should really target 3 social networks to get really comfortable on. Any more than 3 social networks and you may feel overwhelmed. Learn one at a time before going on to another site.

More Bad News For Facebook On That Same Day

Now, fast forward to 2020: “The number of people who log into Facebook daily jumped 11 percent from Q1 2019 to 1.7 billion, while the number of monthly active users increased by 10 percent to 2.6 billion. ” That’s due to the pandemic and those not able to go out and about.

TikTok is also taking away the younger people’s time with 800 million monthly users on their newer network as well as you saw the increase in users over on Twitter.

Tips To Be Prepared the Next Time it Goes Down

  • Know all your Facebook contacts on another social network.
  • Next, keep their email address or phone numbers in another place. (It’s just like having all your contacts in your phone and not written down anywhere. Technology can break too!)
  • Don’t just rely on Facebook for all your promotional efforts, spread them out over other social networks too. Many of the social networks offer advertising and promotional ways to reach your clients.
  • Get yourself familiar and comfortable with the other social networks like Twitter, LinkedIn. Pinterest, Snapchat, YouTube, Tik Tok, Tumbler, Reddit to name a few.
  • Again, if you schedule Facebook posts for your Facebook page be sure to see if they went up or not. You may have to re-schedule them!! Using a social media management tool like Agorapulse will help you schedule even when Facebook is down.

Did you have trouble anytime Facebook or Instagram went down? What did you do?

I’d love to know more in the comments below.

Now, If you are still not comfortable or on Twitter today don’t forget to get my new eBook, Learn to Tweet and Thrive on Twitter on Amazon today!

free trial of agorapulse for social media management

 

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 9 years of experience in content marketing, social media, blogging, and SEO. Check out her latest eBook "How to Tweet and Thrive on Twitter" now on Amazon.

  • Hi Lisa

    To be honest I am not that addicted to Facebook these days. I prefer Twitter and Instagram over Facebook. I think many companies are getting in trouble if Facebook make some big changes to their platform overnight. That being said I might be able to drive more attention to my blog with Facebook than I do today.

    • Hi Thomas, I’m with you on that though with family and friends- mine are on Facebook. But for business Twitter is my #1 – followed by Quora and Instagram. Facebook just not cutting it for me there. The only page posts that do well is when I do video and/or purchase boosts. I think we need a new social network soon 🙂 Thanks for coming by Thomas on this one and have a great day!

  • Thank you so much for the detailed information. Very informative article.
    As a tech blogger, I loved reading it and surely recommend to others

    • Hi Roshan, welcome to Inspire To Thrive. You are most welcome. I’m glad you were able to find this useful. I hope you are preapared the next time Facebook goes down. Have a great rest of the week there.

  • Good advice Lisa for being on at least three different networks. I am all about Twitter but have Facebook and Linkedin as well. The key is to be a little bit active on each network at least, and to dial in on one where you really engage folks regularly.

    Plus as you said, having your friend’s email addresses is an excellent idea. Great way to stay in touch when Facebook goes down. This is why I spend most time on blogs. We own these pieces of real estate and can be emailed really quickly through our blogs.

    • Hi Ryan, thank you. I would agree with that 100%. My dial in is Twitter. But email and our own blogs are a top priority today. Social networks not only control how much others see but censorship is running rampant now as well. Even posting about the pandemic in any way stops a FB boost from being approved even if it’s related to business, etc. That really makes me think our own self-hosted blogs is a top priority today more than ever before. Email is #2 now. Thanks for your input on this Ryan and I hope you have a great day ahead. I hope you are enjoying the recent good weather 🙂

  • Great tips. Although you didn’t expand on it, i am a firm believer in email marketing. For most SMBs, they rely on Facebook or Instagram. And that’s the only thing they do. Unfortunately, it makes them susceptible to issues you described above. Plus, they don’t control their communications with them. Posting on social, even multiple times, gives you very low reach. Unlike email, if you do it properly, you can communicate with your audience directly. Operationally, this can be implemented even by service based businesses. For example, i told one friend of mine who opened a cafe to add some sort of QR code on their menu and receipt. Then, people who go through it sees a landing page to enter their email so they can get a code for a discount on their next visit. Leads + repeat business for you; more value for money from the customer. win-win situation.

    • Hi Jon, welcome to Inspire to Thrive. Very good point! Email is very important for SMB as well. I have made many a purchase myself through emails that camem in with sales on stores I shop from time to time. Some of them recently have been getting carried away! SEO is another option too and is where most of my traffic generates from these days. But even there with the Google gods you never know when that can change. Been there, done that! Thanks for your input on this one Jon and have a great rest of the week !

  • Hi Lisa, it’s a fantastic idea that you updated this article for 2020. In fact, I just commented on a similar post on James’s blog, where he pointed out that marketers should not rely on social media. These marketing platforms belong to others, and they can shut you down without warning. So it vital to have a backup plan, which is why your post is useful material. Marketers need to know what to do in such cases and prepare for it.
    Thank you for sharing!

    • Hi Moss, thank you. Yes, I started to update one thing and before I knew it the whole post had to be updated 🙂 I agree with James on that too. SMB’s should also use email marketing as well in their mix. Did you notice that Facebook was down 2 days ago for a while? Thanks for coming by on this one and have a great day Moss, stay well!

  • Hi Lisa,

    Social media is a great catch when it comes to online business, rendering of services. Social media is like a borrowed land where you plant seeds. It’s been said “never put all eggs in one basket”. I wouldn’t see the good thing it has to do with doing all your business on Facebook. As a business person I’d engage with my clients on LinkedIn or even the email list and/or blog.

    If Facebook goes down, I’m gonna hop into my blog, have some fun, re-edit some old posts and more.

    I’d get married to my blog that day.

    • Hi Prince Akwarandu, how are you? Yes, very good point – they are likes seeds. Email list is key today too. You just have to be on top of it as people change their emails often too 🙂
      I think if you connect with them on other social networks and have a phone number that would be the best!
      Thanks for coming by and have a great week.

  • Hey Lisa,

    Good post.

    I noticed it was down but it didn’t bother me, I just went and spent time with family.

    But you raise a valid point when you said “Especially since many rely on Facebook adverting today for their marketing messages” If you pay for advertising and FB went down, they you’d be screwed. Hope they reimburse people for that day.

    But you’re especially right about putting eggs in one basket. I’m staring to become more active on LInkedIn and other social networks because you just can’t rely on one. And you’re right. I haven’t seen that fail whale in a long time. Twitter has been cleaning up their act.

    – Andrew

    • Hi Andrew, Good for you! I know I have to be sure to have my kids contact info as one of them relies on FB messaging only with me. The other loves to text only. God forbid if they ever used the phone as a phone today 🙂
      I love LinkedIn and have to do more with the Pulse part of it. Ravi has been rocking it over there lately. But he’s done it over time. Everything good takes time.
      Thanks for coming by Andrew and have a great day ahead.

  • Hey Lisa,

    I have noticed a couple of times but never really thought to do something about.

    Maybe I just reschedule my Facebook posts or something else.

    Sending an email to their support doesn’t help. It always takes the time.

    Glad you could notice the exact moment.

    ~Ravi

    • Hi Ravi, Yes, you can re-schedule them but what about all your contacts? Do you have them in other places so if you need to reach someone quick you can? Thanks for coming by and have a great rest of the weekend Ravi.

  • I vibe with you Lisa. I need to be on 2-3 networks at least – with an active to kinda active presence – to insulate myself against site outages. No other way to do it.

    I TOTALLY forgot how frequently the Fail Whale appeared. A bunch, right? Compared to current day Twitter, old skool Twitter was done regularly. Or too frequently, for a large, growing site.

    As for last Saturday I did plenty of writing and simply broadcast my Facebook Live video later in the day. I also began spending even more time on Twitter this week because I am feeling the platform more than ever, with its rapid fire engagement.

    Ryan

    • Hi Ryan, that is great that you do that Ryan. I’m working on my 3rd now. I am active on 2 most of the time but need to get more active on the 3rd.
      Yes, I do remember that fail whale well. I’m so glad it’s been some time since that has happened over on Twitter. I was cheering them on last weekend to handle the overflow from Facebook 🙂
      Can you schedule those Facebook live video’s Ryan? I need to work on one today.
      Thanks for coming by and enjoy the rest of your weekend.

    • Hi Martin, I love these, very clever indeed. Amazing not only Facebook but Instagram. Some forget that Facebook owns the little giant Instagram too. And messenger, the only way I communicate with one of my sons and granddaughter. Makes me think – need a second method 🙂 Seems those under 30 don’t ever use a phone for what a phone was intended to do – to make phone calls 🙂
      Thanks for sharing here with us Martin. Have a wonderful long weekend ahead.

  • Hi Lisa,

    I’m lucky enough to read this post. Matter of fact, I never knew about the Facebook short down issue which also affected Instagram and messenger until I read this post. Actually Facebook is not my primary social site, however, one need to have a backup plan.

    Living in a rented property as you pointed out, is not the way to go, because it is not guaranteed – anything can happen at any point in time. So we need to be prepared for any unforeseen occurrence.

    This article, with tips in how to prepare for when Facebook goes down again is an eye opener for everyone. I will be implementing some of the tips right away.

    Thank you for sharing this insightful post.

    • Hi Moss, you missed it? LOL. I did too as I was out but when I checked in on Twitter I saw the trend and had to know what was going on. Everyone always gives Twitter the bad rap for stuff so I had to show Facebook has it’s issues too from time to time.
      Speaking of rented space Moss, do you have your blog up yet?
      What is your favorite social network if it is not Facebook Moss? Thanks for coming by and have an awesome Friday.

  • Hi Lisa,
    Goes to show we cannot put all our eggs in one basket, especially on rented space. I do have back-ups on my Facebook videos and other things that are important. I keep them in a folder. One never knows when something will break.
    As for contacts, most of the peeps are on my mailing list. But this has opened my eyes to broaden my contact list, even with phone numbers. Hmmm You have given me much food for thought.

    -Donna

    P.S. Love the poll you have done. I was chill’n on the beach all day so I had no idea what was going on. 🙂

    • Hi Donna, yes, I’ve always said that. Once we had the credit unions in our state all close down and my parents had everything in one. It wasn’t pretty. Many lost all their money for 10 years and when the fought and fought they got some back but were never made whole. That was a valuable lesson to me. I was lucky, I was building a house and just got my money out a few days prior. But I could not pay bills and lose my heat for weeks. (It was in January!)
      I like how you do backups of your videos – very nice! I hadn’t thought of that one. Yes, phone numbers and addresses. I wanted to send a friend a card in Texas but I don’t have her address 🙁 It’s been bugging me all week.
      Thanks for coming by Donna and wow – I just love what you’ve done on Video – especially the one on LinkedIn. We have to talk! Have a wonderful weekend!

  • Hey Lisa,

    I was out and about Saturday morning taking care of the cable and internet business so I didn’t even notice. However, I guess I really should have checked out the trends on Twitter and Facebook. Somehow or another, I’m sure The Donald got blamed for it! 😉

    Great read gf!

    B

    • Hi Bren, LOL. I didn’t notice right away either, I was out with my dad. I was waiting for that too – blaming it on the Donald. You are too funny Bren.
      Thank you for coming by and taking the time to comment. Have a great evening.

  • Since you highlighted me first, you know I had Facebook trouble. Once I realized it wasn’t working on both browsers, I put up a notice on Twitter and then went on to do other things. Luckily I’m not so married to Facebook that I miss it when it’s down. I don’t even have it on my phone. 🙂

    • Hi Mitch, LOL. That’s a clue Mitch. I like that saying “Luckily I’m not so married to Facebook”. Wow, not even on your phone? Do you have Twitter there?
      Thanks for coming by and testing as well for me Mitch, I appreciate that. Have a great evening!

        • Hi Mitch, wow, you love tweetdeck more? If you are interested I’d love a contributor post about it here 🙂 I have to log back into Tweetdeck, it’s been a while. Thanks for coming back on that one and have a great weekend ahead.

  • Hi Lisa,

    Great Information you shared right here.

    Putting one’s all eggs in one basket is one of the biggest mistakes that’s always made.

    Sure, Facebook has helped alot of business owners with smooth running of their businesses via the help of Ads etc.. However it should not be seen as the only good network for business growth.

    Just like any other Social Media Network, it could crash any time, any day.

    I also witnessed this and it’s definitely not the first, not second not even third but it’s kinda becoming alarming.

    All the same, I believe your tips would help alot of people get prepared should incase!

    Do have a nice day Lisa

    • Hi Prosper, Thank you. You are right – any network could do down at any time. It would be chaos if all of the internet went down at once for a few days. I tease my husband once in a while that he doesn’t know my phone # as it’s automatic on his mobile. But once I was in a bad snowmobile accident and I had to know his. I still remember to this day.
      We all need a wake up call sometimes to realize to be prepared 🙂
      Thank you for coming by and taking the time to comment Prosper. Have a great day!

  • Hello Lisa,

    Great tips over here 🙂

    Sometimes these social media sites goes down, don’t know why, may be some maintenance problem or some technical issues.
    This make a huge impact on our lives, as almost more than half of the day we keep on scrolling and promoting something
    on social media. Mainly Facebook, it has become a life saving tool for us. Connecting with friends, promoting our stuff
    blah blah.

    Yeah as you said “never just be hanging our self on one social media platform” there are many and we need to know how to manage
    with them too in time of need.

    Its good to circulate and add our friends on other social media platforms, so that these issues do not let us fall behind.

    Thanks for the share.

    Have a great week ahead.

    Shantanu.

    • Hi Shantanu, Yes, it is amazing how much we all have gotten so attached to our social media for all of our connections today. It’s good to have an old fashion address book and contacts in our phones too. Those that just rely on messenger or any other one form of social media will be out of luck when the system goes time for any length of time.
      I think too now of the news – it was a huge news day in Texas that day and the media relies on Facebook too to get their news out. It was a good thing it wasn’t out 100% or for an extended length of time.
      It shows how much social media has impacted our lives today and has become the norm for communication.
      I appreciate your coming by Shantanu and sharing. Have a wonderful day!

  • Hello Lisa,

    Social Media sites are now become a part of our day to day life. We use them to connect with our families, friends and it also help us to grow our business as well. I always diversify my marketing and promotion option and yes, you are right we don’t have to focus on a single medium. It will keep us paralyze if something goes wrong Just like Facebook and Instagram was down few days ago. Thanks for the helpful insights.

    Have a great Day 🙂
    Vishwajeet

    • Hi Vishwajeet, You are right, that is so true about social media being part of our daily lives today. We must be sure to have multiple ways to keep in touch with those we care about and have multiple ways to market our businesses. As in most things in life we should not put all our eggs in one basket.
      Thanks for coming by and have a wonderful day Vishwajeet.

  • Site Footer

    >