How To Make Yourself Prepared If Facebook Goes Down

Are You Prepared If Facebook Goes Down Again?

Facebook goes down

You’ve probably heard me and others often say “you must have a blog for your business in case your rented space on social media ever went down.”

It’s like putting all your eggs in one basket. You can’t rely just on any one social network. It’s like putting all your money in one stock or bank. If something happens you could lose it all.

The Fail Whale

fail whaleRemember the days when the fail whale would show up often on Twitter? I would quickly move on to other social networks.

It was reoccurring thing for a while there on Twitter. But I didn’t leave Twitter for long. Many others may have and headed over to Facebook or Google+ back then.

It has been a long time since I’ve seen the fail whale and I was very happy that it did not happen Saturday when many Facebook users took up on Twitter. I read that many signed up Twitter on that day. It will be interesting to see if those users stay on Twitter now.

The Day Facebook Went Down

The other day on Saturday Facebook and Instagram went down. I was out and about and didn’t notice as I was on before Facebook went down. Later in the day I hopped onto Twitter and noticed the trend as Facebook goes down: #Facebookdown. I was curious and had to see what was going on with Facebook and Instagram.

It happened on a big news day too with Harvey crashing into Texas. (My heart go out to those people in the hurricane and flooding areas. ) I was keeping up with a few friends I’ve met through blogging who live in that area via Facebook. Many people get their news just from Facebook today. According to Slate it’s about 44% of Americans today who get their news from Facebook. 

Here are the tweets from that day when Facebook went down



I then took a poll to see what people were doing instead that day when Facebook went down.



Why Didn’t Facebook Let Users Know First?

I was curious why hadn’t Facebook let its users know? Especially since many rely on Facebook adverting today for their marketing messages. Being in marketing for most of my life I wondered what if people were running open house ads or special sales for that day only?

All those marketing message would not be getting out with #Facebookdown. They could have sent out a post that you may experience an outage on such a date for such an amount of time. I think that would have gone over well and Twitter would not have been buzzing all about it as such.

Why Facebook Goes Down

From what I’ve read so far Facebook went down due to coding. They were upgrading the site. Not only did Facebook go down but since they own Instagram and Messenger they too were also down. According to one source Facebook just said they were doing maintenance.  

It will be interesting to see if Facebook comes out with a statement on this and when.

How To Be Prepared When Facebook Goes Down Again

facebook There are over 2 billion people now using Facebook. Yes, you read that right, it over 2 billion!

Sure, Facebook is great to keep up with family and friends. But if you are a blogger or a small business owner you must explore other options. Don’t count on the one big giant social network for all your messages and marketing.

You did need your own “home” with a blog that is self-hosted. Of course things happen with those too but you can at least know in advance most of the time and get it fixed quickly. When you are using rented space you never know what may happen. They may increase the rent, kick you out or go out of business altogether. We never know when a company will go out of business like the social sharing site Co-Promote did a while back. Do you remember TSU trying to compete with Twitter? They too are now gone.

Get yourself on other social networks. You should really target 3 social networks to get really comfortable on. Any more than 3 social networks and you may feel overwhelmed.

More Bad News For Facebook On The Same Day

Tips To Be Prepared When Facebook Goes Down

  • Know all your Facebook contacts on another social network.
  • Important Facebook contacts – Keep their email address or phone numbers in another place. (It’s just like having all your contacts in your phone and not written down anywhere. Technology can break too!)
  • Don’t just rely on Facebook for all your promotional efforts, spread them out over other social networks too. Many of the social networks offer advertising and promotional ways to reach your clients.
  • Get yourself familiar and comfortable with the other social networks like: Twitter, LinkedIn. Pinterest, Google+, Snapchat, YouTube, Tumbler, Reddit to name a few.

Did you have trouble Saturday with Facebook or Instagram when Facebook was down? What did you do?

I’d love to know more in the comments below.

If you are still not comfortable or on Twitter today don’t forget to get my new eBook, Learn to Tweet and Thrive on Twitter on Amazon today!


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Lisa loves helping others to thrive online through Content Marketing with Social Media, Blogging and SEO. What good is knowledge if you cannot share it with others? She has 20+ years experience in marketing/advertising with 7 years experience in content marketing, social media, blogging and SEO. Check out her latest eBook "Learn to Tweet and Thrive on Twitter" now on Amazon.

27 comments On How To Make Yourself Prepared If Facebook Goes Down

  • Hi Lisa,

    Social media is a great catch when it comes to online business, rendering of services. Social media is like a borrowed land where you plant seeds. It’s been said “never put all eggs in one basket”. I wouldn’t see the good thing it has to do with doing all your business on Facebook. As a business person I’d engage with my clients on LinkedIn or even the email list and/or blog.

    If Facebook goes down, I’m gonna hop into my blog, have some fun, re-edit some old posts and more.

    I’d get married to my blog that day.

    • Hi Prince Akwarandu, how are you? Yes, very good point – they are likes seeds. Email list is key today too. You just have to be on top of it as people change their emails often too 🙂
      I think if you connect with them on other social networks and have a phone number that would be the best!
      Thanks for coming by and have a great week.

  • Hey Lisa,

    Good post.

    I noticed it was down but it didn’t bother me, I just went and spent time with family.

    But you raise a valid point when you said “Especially since many rely on Facebook adverting today for their marketing messages” If you pay for advertising and FB went down, they you’d be screwed. Hope they reimburse people for that day.

    But you’re especially right about putting eggs in one basket. I’m staring to become more active on LInkedIn and other social networks because you just can’t rely on one. And you’re right. I haven’t seen that fail whale in a long time. Twitter has been cleaning up their act.

    – Andrew

    • Hi Andrew, Good for you! I know I have to be sure to have my kids contact info as one of them relies on FB messaging only with me. The other loves to text only. God forbid if they ever used the phone as a phone today 🙂
      I love LinkedIn and have to do more with the Pulse part of it. Ravi has been rocking it over there lately. But he’s done it over time. Everything good takes time.
      Thanks for coming by Andrew and have a great day ahead.

  • Hey Lisa,

    I have noticed a couple of times but never really thought to do something about.

    Maybe I just reschedule my Facebook posts or something else.

    Sending an email to their support doesn’t help. It always takes the time.

    Glad you could notice the exact moment.


    • Hi Ravi, Yes, you can re-schedule them but what about all your contacts? Do you have them in other places so if you need to reach someone quick you can? Thanks for coming by and have a great rest of the weekend Ravi.

  • I vibe with you Lisa. I need to be on 2-3 networks at least – with an active to kinda active presence – to insulate myself against site outages. No other way to do it.

    I TOTALLY forgot how frequently the Fail Whale appeared. A bunch, right? Compared to current day Twitter, old skool Twitter was done regularly. Or too frequently, for a large, growing site.

    As for last Saturday I did plenty of writing and simply broadcast my Facebook Live video later in the day. I also began spending even more time on Twitter this week because I am feeling the platform more than ever, with its rapid fire engagement.


    • Hi Ryan, that is great that you do that Ryan. I’m working on my 3rd now. I am active on 2 most of the time but need to get more active on the 3rd.
      Yes, I do remember that fail whale well. I’m so glad it’s been some time since that has happened over on Twitter. I was cheering them on last weekend to handle the overflow from Facebook 🙂
      Can you schedule those Facebook live video’s Ryan? I need to work on one today.
      Thanks for coming by and enjoy the rest of your weekend.

  • Lisa: I went to Twitter during the downtime of Facebook & Instagram! 😉 I had planned to do a Facebook live streaming session at a street food market, so I did a short Twitter live instead! 😉

    • Hi Martin, I love these, very clever indeed. Amazing not only Facebook but Instagram. Some forget that Facebook owns the little giant Instagram too. And messenger, the only way I communicate with one of my sons and granddaughter. Makes me think – need a second method 🙂 Seems those under 30 don’t ever use a phone for what a phone was intended to do – to make phone calls 🙂
      Thanks for sharing here with us Martin. Have a wonderful long weekend ahead.

  • Hi Lisa,

    I’m lucky enough to read this post. Matter of fact, I never knew about the Facebook short down issue which also affected Instagram and messenger until I read this post. Actually Facebook is not my primary social site, however, one need to have a backup plan.

    Living in a rented property as you pointed out, is not the way to go, because it is not guaranteed – anything can happen at any point in time. So we need to be prepared for any unforeseen occurrence.

    This article, with tips in how to prepare for when Facebook goes down again is an eye opener for everyone. I will be implementing some of the tips right away.

    Thank you for sharing this insightful post.

    • Hi Moss, you missed it? LOL. I did too as I was out but when I checked in on Twitter I saw the trend and had to know what was going on. Everyone always gives Twitter the bad rap for stuff so I had to show Facebook has it’s issues too from time to time.
      Speaking of rented space Moss, do you have your blog up yet?
      What is your favorite social network if it is not Facebook Moss? Thanks for coming by and have an awesome Friday.

  • Hi Lisa,
    Goes to show we cannot put all our eggs in one basket, especially on rented space. I do have back-ups on my Facebook videos and other things that are important. I keep them in a folder. One never knows when something will break.
    As for contacts, most of the peeps are on my mailing list. But this has opened my eyes to broaden my contact list, even with phone numbers. Hmmm You have given me much food for thought.


    P.S. Love the poll you have done. I was chill’n on the beach all day so I had no idea what was going on. 🙂

    • Hi Donna, yes, I’ve always said that. Once we had the credit unions in our state all close down and my parents had everything in one. It wasn’t pretty. Many lost all their money for 10 years and when the fought and fought they got some back but were never made whole. That was a valuable lesson to me. I was lucky, I was building a house and just got my money out a few days prior. But I could not pay bills and lose my heat for weeks. (It was in January!)
      I like how you do backups of your videos – very nice! I hadn’t thought of that one. Yes, phone numbers and addresses. I wanted to send a friend a card in Texas but I don’t have her address 🙁 It’s been bugging me all week.
      Thanks for coming by Donna and wow – I just love what you’ve done on Video – especially the one on LinkedIn. We have to talk! Have a wonderful weekend!

  • Hey Lisa,

    I was out and about Saturday morning taking care of the cable and internet business so I didn’t even notice. However, I guess I really should have checked out the trends on Twitter and Facebook. Somehow or another, I’m sure The Donald got blamed for it! 😉

    Great read gf!


    • Hi Bren, LOL. I didn’t notice right away either, I was out with my dad. I was waiting for that too – blaming it on the Donald. You are too funny Bren.
      Thank you for coming by and taking the time to comment. Have a great evening.

  • Since you highlighted me first, you know I had Facebook trouble. Once I realized it wasn’t working on both browsers, I put up a notice on Twitter and then went on to do other things. Luckily I’m not so married to Facebook that I miss it when it’s down. I don’t even have it on my phone. 🙂

    • Hi Mitch, LOL. That’s a clue Mitch. I like that saying “Luckily I’m not so married to Facebook”. Wow, not even on your phone? Do you have Twitter there?
      Thanks for coming by and testing as well for me Mitch, I appreciate that. Have a great evening!

      • Of course I have Twitter there; love Twitter! 😀 I wish the program I use on the phone worked as well as Tweetdeck, but I’ll take what I can get.

        • Hi Mitch, wow, you love tweetdeck more? If you are interested I’d love a contributor post about it here 🙂 I have to log back into Tweetdeck, it’s been a while. Thanks for coming back on that one and have a great weekend ahead.

  • Hi Lisa,

    Great Information you shared right here.

    Putting one’s all eggs in one basket is one of the biggest mistakes that’s always made.

    Sure, Facebook has helped alot of business owners with smooth running of their businesses via the help of Ads etc.. However it should not be seen as the only good network for business growth.

    Just like any other Social Media Network, it could crash any time, any day.

    I also witnessed this and it’s definitely not the first, not second not even third but it’s kinda becoming alarming.

    All the same, I believe your tips would help alot of people get prepared should incase!

    Do have a nice day Lisa

    • Hi Prosper, Thank you. You are right – any network could do down at any time. It would be chaos if all of the internet went down at once for a few days. I tease my husband once in a while that he doesn’t know my phone # as it’s automatic on his mobile. But once I was in a bad snowmobile accident and I had to know his. I still remember to this day.
      We all need a wake up call sometimes to realize to be prepared 🙂
      Thank you for coming by and taking the time to comment Prosper. Have a great day!

  • Hello Lisa,

    Great tips over here 🙂

    Sometimes these social media sites goes down, don’t know why, may be some maintenance problem or some technical issues.
    This make a huge impact on our lives, as almost more than half of the day we keep on scrolling and promoting something
    on social media. Mainly Facebook, it has become a life saving tool for us. Connecting with friends, promoting our stuff
    blah blah.

    Yeah as you said “never just be hanging our self on one social media platform” there are many and we need to know how to manage
    with them too in time of need.

    Its good to circulate and add our friends on other social media platforms, so that these issues do not let us fall behind.

    Thanks for the share.

    Have a great week ahead.


    • Hi Shantanu, Yes, it is amazing how much we all have gotten so attached to our social media for all of our connections today. It’s good to have an old fashion address book and contacts in our phones too. Those that just rely on messenger or any other one form of social media will be out of luck when the system goes time for any length of time.
      I think too now of the news – it was a huge news day in Texas that day and the media relies on Facebook too to get their news out. It was a good thing it wasn’t out 100% or for an extended length of time.
      It shows how much social media has impacted our lives today and has become the norm for communication.
      I appreciate your coming by Shantanu and sharing. Have a wonderful day!

  • Hello Lisa,

    Social Media sites are now become a part of our day to day life. We use them to connect with our families, friends and it also help us to grow our business as well. I always diversify my marketing and promotion option and yes, you are right we don’t have to focus on a single medium. It will keep us paralyze if something goes wrong Just like Facebook and Instagram was down few days ago. Thanks for the helpful insights.

    Have a great Day 🙂
    Vishwajeet Kumar recently posted..Luckyorange: All-in-One Conversion Optimization Suite.My Profile

    • Hi Vishwajeet, You are right, that is so true about social media being part of our daily lives today. We must be sure to have multiple ways to keep in touch with those we care about and have multiple ways to market our businesses. As in most things in life we should not put all our eggs in one basket.
      Thanks for coming by and have a wonderful day Vishwajeet.

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