Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others?She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.

instagram character count

How the Instagram Character Limit Affects Your Growth

Have you thought about the Instagram character limit and how it may affect your growth on the IG platform today? The instagram caption character limit can make a difference for discoverability of your posts on the social network. You may seen some very long captions on posts over on Instagram. And you may have seen

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social media proof principle

What Is The Social Proof Principle: Why Do You Need It?

Do you know what really makes social proof-proof? Today the social proof principle is no longer only about how many followers you may have on various social networks. For this reason, social proof today is much more than having many followers. Let’s look at the definition of social proof as well. Having more followers may

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social media breaks

Why Taking Social Media Breaks Boosts Your Productivity

Social platforms are essential to modern life. Various social platforms dominate most people’s attention. While these platforms are beneficial, they come with a hidden cost. This underscores the importance of taking social media breaks. Their constant demand for attention can prove draining and overwhelming. Most people lose track of their time online as they scroll

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social media etiquette

Do and Don’ts of Social Media Etiquette To Inspire on Social Media

Social media etiquette today for businesses may be different than it was several years ago. More people are on social media today than ever before. If you don’t understand social media etiquette you may lose followers or even worse, customers! So here are some do and don’ts social media etiquette you can use to inspire

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the hello bar for your blog

Hello Bar – Why Neil Patel Once Convinced Me to Use a Pop-Up

You may have read how pop-ups can turn readers off. I’ve read figures as high as 95% of people hate pop-ups. Personally, I have have found some of the pop-ups to be quite intrusive especially on mobile. However, that was until I discovered the Hello Bar. But more and more people have been using these

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mobile app marketing strategy

How to Create an App Marketing Strategy That Works in 2024

It is not enough merely to develop an attractive and convenient application. You should also take care of creating an effective mobile app marketing strategy. Otherwise, fewer people will know about your helpful product than you would like. An app promotion is a multi-stage process. It requires preliminary preparation. You can contact an App Marketing

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instagram carousels

How To Use Instagram Carousels To Captivate Your Audience

Your audience’s attention spans are declining at an alarming rate. They are inundated with content, among other distractions. Brands also strive to capture a small fraction of the audience’s attention. This is where Instagram carousels play a vital role in your social media marketing strategy. This powerful IG feature allows you to share up to

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trending blogs

Blogging Trends to Boost Your Marketing Strategy In the Future

Even with the rise of visual content like GIFs, infographics, and videos, blogging remains relevant. It’s a powerful way to engage with readers, build a loyal audience, and drive organic traffic to your website. However, having a blog doesn’t automatically translate to thousands of new customers. Staying relevant and ahead of the curve will require

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