Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

ppc campaigns

Why Are Businesses Prioritizing PPC Agencies in 2025?

One of the biggest hassles in doing digital marketing is to generate clicks on your ads which is easier said than done. To address this challenge, many businesses turn to PPC agencies for expert assistance. One of the efficient ways to solve this problem is to pay for PPC campaigns. These campaigns help you optimize […]

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how to make more sales with Twitter

How To Use Twitter Effectively To Make More Sales On X

Do you know how to use Twitter effectively to make more sales online?  Do you have an eCommerce store or looking to start one in the near future? Even many bloggers and content creators have a shopping portal or products on their websites today including affiliate links. Selling on X isn’t about pushing products every

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how to save to an Instagram collection

What Are Instagram Collections and How They Have Replaced Guides

Instagram Collections have become a valuable tool for organizing and saving content. They offer a seamless way to collect Instagram’s most valuable posts. But how will these collections replace the traditional Instagram Guides? In this blog post, I will explore the potential for Instagram Collections to revolutionize the way you can discover, save and collect

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video buddy AI tool for YouTube Creators and more

How To Use Video Buddy AI: A Step-by-Step Guide for Content Creators

Video can be a powerful tool, but turning videos into ready-to-share content for X (formerly Twitter) and other platforms can eat up hours. That’s where Video Buddy AI comes in. Created by the resourceful Alex Finn, this AI-driven tool analyzes your YouTube videos, delivers instant summaries, and helps you spark engagement with social-ready posts. I

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best facebook video

The Only Facebook Video Format: Reels = What You Need to Know Now

As Facebook Reels climb the charts in popularity, users and businesses everywhere are hustling to get their videos seen by more people. There’s real competition out there, and small video tweaks can make all the difference. The right video format is not just a technical detail, but your secret sauce for greater reach and engagement.

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The 80/20 Rule for Law Firm Marketing Budgets: Where To Focus Your Spend

The 80/20 Rule for Law Firm Marketing Budgets: Where To Focus Your Spend

When it comes to marketing your law firm, spending wisely can make or break your growth. The 80/20 rule, also known as the Pareto Principle, helps you identify where to focus your time and money. If you’re managing law firm marketing budgets, understanding this rule can maximize your return on investment. The 80/20 Rule in

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uptime robot

Is Your Website Down or Just You? Uptime Robot Keeps You Up

Have you ever tried to visit your website, only to wonder, “Is it down or just me?” It’s a frustrating situation, especially for website owners who rely on consistent performance. That’s where uptime monitoring tools, like Uptime Robot, come in. They keep you informed, helping you spot downtime instantly and act fast to keep things

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automatically generated content

Automatically Generated Content: Does Google Care?

What is automatically generated content? it is, quite simply, content that is created automatically. Content created by algorithms or bots. This piece of content is oftentimes of low quality and appears spammy. It is something that Google specifically says they don’t want in their search results. Watch my video below on how one of these

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how ai blog tools can helps amateur blogs succeed quicker

How AI Tools Can Help Amateur Blogs Succeed Quicker

The debate on whether AI tools can help amateur blogs succeed quicker has heated up in the past few years. Bloggers and businesses like yourself have been skeptical about creating content with AI tools because you’re scared Google will penalize your amateur blog. However, the fact remains that Google isn’t against AI-written content, provided it

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Gamma ai app

Gamma AI App: How To Make Quick Carousel Posts and More for Content Creators

Looking for a way to create eye-catching carousels, slides, and social posts without spending hours designing? The Gamma AI App is quickly becoming a must-have tool for bloggers, marketers, and anyone managing social media content. With its AI-powered workspace, Gamma saves you time by turning your existing content into ready-to-share posts in minutes. Instead of

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