9 Facebook Marketing Mistakes to Avoid Today At All Costs

9 Facebook Marketing Mistakes To Avoid Today!

Facebook marketing mistakesFacebook is only getting stronger with time. It is one of the most used social channels and there is no stopping marketers and businesses from harnessing its power with it’s pages. You may have remembered an earlier post here on why a Facebook page makes your brand look professional.  Now you can take it a step further with marketing your page.

Driving traffic, creating engagement, running contests are some of the many things you can do on Facebook. However, as much as there is scope for social marketing, Facebook can be a place for many mistakes. 

In this post, I have listed some of the common Facebook marketing mistakes that marketers tend to make.

#1 Not Following Facebook Rules

If you don’t know the rules, how can you play by it? To stay active on Facebook, you need to know the terms of use and abide by them. It isn’t just about the content you post, it could be something as ‘trivial’ as your page’s cover image.

For instance, you may not use copyrighted images as your page’s profile or cover image. Contest and sweepstakes sponsors should take complete responsibility and release Facebook from any liability associated with it.

Ignoring any of the rules may result in deactivation of your business page. If you are not yet aware of the terms of use or Facebook’s privacy policy, it is best to learn it right away. You don’t want to start out making this one of your Facebook marketing mistakes as you begin your new page. (If you have an old page it’s a good idea to check the ever changing Facebook rules as well!)

#2 Posting Content Less or too Frequently

best times to post on FacebookBeing there at the right time and right place is most important particularly on social channels. But how is it possible to find out the best time to post on Facebook? Well, Facebook suggests the best time to post content when you create a post.

Alternatively, you can find the times when your fans are online and based on those times, you can post content.

However, this can get challenging if you are planning content for multiple days. That’s when you can look to a social media publishing software for help. The software not only suggests the best times to post but also helps you automatically schedule them at those optimal times. This helps you focus your time on creating content while the social media publishing software takes care of Facebook publishing for you. This one is one of the most Facebook marketing mistakes many make with their page – posting off often or not enough!

#3 Typos and Grammatical Errors

In the age of smartphones, much of social happens in the palms of our hands. This has only increased the occurrence of typos and grammatical errors. Content with spelling and grammar mistakes makes a bad impression on your Facebook fans and followers. It also affects your brand’s credibility and there is no excuse to that.

Here’s what you can do. You can sign up for a proofreading tool such as Grammarly that highlights typos and helps you fix them. This way you can ensure that your posts are error-free.

Alternatively, you can use a social media management software that allows you to get your posts approved by your content editor before publishing it on your Facebook page.

#4 Ignoring Complaints and Feedback

Facebook is a place where even the smallest of things can get amplified. It’s like being under a microscope. This means that businesses on Facebook need to keep a watch out for any kind of criticism or feedback received on their pages. As a marketer, you need to respond to all positive and negative responses from customers responsibly.

You can invest in a good social listening software to help you keep track of all that people are talking about your brand on Facebook and also respond to them.

#5 Saying No To Paid Ad Campaign

It’s a given that Facebook paid campaigns will be driving leads and sales. With over 70 million active business pages, paid ads are the way to make it to the top of the news feed. Facebook also offers detailed audience targeting and not taking advantage of this will be a grave mistake.

Facebook targeting

Additionally, people spend an average 35 minutes a day on Facebook, making it a good platform for advertising your business. Be sure not to make one of these Facebook marketing mistakes by not taking advantage of their ad platform! 

'Additionally, people spend an average 35 minutes a day on Facebook,' - Inspire To ThriveClick To Tweet

#6 Not Being Aware of Competition

Let’s face it—who doesn’t want to know all about their competitor’s Facebook marketing strategy? Knowing your competition can help you up your Facebook marketing game.

You needn’t waste time debating what will work and what won’t. Your competitors would have done the homework for you already. You only need to glean from all their A/B testing and results. But without access to their Facebook business page, how can you find out all about what’s happening with their ads?

look alike audience

The easy and smart way to handle this situation is to make use of a good social media competitor analysis software that will answer all your questions in just a click. Right from post time, engagement rate to a side-by-side comparison, everything will be laid out for you to analyze.  

#7 Not Checking Facebook Insights

Data and numbers are highly important to running a Facebook page successfully. At any given point in time, you need to know how your marketing spend has been, if your campaign reaped any ROI, and what kind of posts or content your fans are interested in. To know this you need insights into your Facebook page. You can either get them from Facebook Insights or use a social media reporting software.

Facebook content insights

When you have more than one Facebook page, you can use a social media reporting software to get all the insights in one place.

Data and numbers are highly important to running a Facebook page successfully. - Inspire To ThriveClick To Tweet

#8 Using Just Text Content

Great content is important to reach a wide range of Facebook audience. However, if your content is weak or boring, it might not achieve the kind of results you are expecting. People will be put off by it.

The more quickly people click away from the post, the sooner Facebook will bury it among tons of content. Add a bit of variety to your content and get your content mix right. Here are a few tips.

Facebook post length

  • Avoid lengthy content
  • Keep content as short as 200 characters
  • Avoid dry and boring content
  • Add relevant and catch images
  • Don’t hesitate to post video content
  • Ask questions and engage your fans
  • Share memes and fun posts
  • Share informative content
  • Post important updates about your products

If you are not sure what kind of posts will work for your business, get the help of a social media reporting software.

#9 Avoiding Facebook Live

Facebook has been taking desperate measures to push Facebook Live among its users by showing live videos on top of news feeds. This means that if you want your post to show up on your fans’ news feeds, you need to start posting live videos. A little planning and prepping ahead of the video is a good way to get some great live videos out. If it’s your first time, keep it simple. As you gain traction, you can explore longer and interesting videos for your Facebook business page.

Conclusion of Facebook Marketing Mistakes

Facebook marketing is all about exploring new opportunities that the social channel has to offer your business or brand. You need to keep up with the latest features and ad options that Facebook brings out for its users and turn it around in favor of your brand. In doing so, avoid the common mistakes that most digital marketers tend to make and you are all set to go.

Did you have any bad experiences trying to market your brand on Facebook? Have you made any Facebook marketing mistakes?

Share them as comments below. Let’s keep the conversation going!

Monica Maria is the Content and ‘PR’oduct birdie at SMhack. She has 7+ years of experience in content marketing and enjoys anything and everything social. When she isn’t writing, you can find her reading poetry or taking photographs.

19 comments On 9 Facebook Marketing Mistakes to Avoid Today At All Costs

  • Hi Monica,
    I am very new to Facebook Marketing.

    I was in much need of these tips. Thanks for these and I will make sure that I don’t commit these mistakes.

    Thank You!

  • Thnx for share this article Really good work and idea !

  • Those are some awesome tips. Also if you are looking to build brand, frequent engagement with followers & also giveaway is also good way to give an initial boost.

    Thanks for your insights

  • Hey Monica,
    Every point you shared with us is really awesome and these are the true fact indeed. I usually use Grammarly plugin to my browser and it corrects the typos and some grammatical mistakes. I also avoid live video and don’t care about the competitor. I will definitely do these things from now. Thanks a lot for this great post.

  • Hi Monica,

    Fascinating post you have here. Facebook is certainly a powerful social media marketing tool that if used correctly, one will skyrocket his/her business in no time.

    The tips you presented are really great. However, I found these to be a major mistake among marketers. “IGNORING COMMENTS”
    Facebook fans are people who find your article interesting, as a result, they made comments. If they make the effort to leave a comment or reply within a thread on your Facebook Page, they want to know that you’re listening.

    If you consistently ignore posts or comments by fans , you won’t be as successful as you want to.
    The other reason why you want to reply to posts from fans is that Facebook sends that fan a notification, bringing him back to your Page.

    Another Facebook marketing mistake is the idea of using ones profile to market his products and services. Facebook terms of use does not support that which is why you need to create a Facebook page.

    Not paying attention to this made get your account suspended.

    Thanks so much for sharing this great article.

  • Hey Monica,

    Facebook Marketing is confusing for many and the mistakes you have mentioned are common.

    Not everyone is expert in knowing the current trends or what you have called the competition.

    Post frequency is very important. I do that once in every 2 hours.

    Thanks for sharing with us.
    ~Ravi

  • Hi Monica,

    Great tips on how to use Facebook. I tried it when I first got started.

    I was so overwhelmed after reading so many tutorials and posts online.

    I wish I would’ve found something like then when I got started.

    I’ve since put my efforts on Facebook on the back burner.

    I know, I know, I am probably missing a lot of traffic.

    However, I’ve decided to focus on Pinterest. I’m not as savvy as many marketers.

    I have to put all my focus on one platform to really learn it.

    However, when I do start focusing on Facebook, you can bet that I’ll be checking out this post again.

    Thanks for taking the time to share these tips.

    Have a great day 🙂

    Susan

  • Hi Monica,

    Great tips here.

    I am in love with Facebook Live videos. I see how these gain priority over other videos and heck, even other updates. Folks join my videos after getting notifications but more than that, new people are finding my videos every day. No doubt these folks see me in their feeds, even if they are not followers of mine, because Facebook gives priority to folks who use this tool to connect with their audiences.

    I get how scary it feels to go live, but broadcast your first video. It gets easier and easier as you dive into the fear for the first time, as each time you face a fear, it dies a little bit more.

    Thanks for sharing Monica.

    Ryan

  • Hi Monica,

    It’s great to e-meet you!

    Thank you for putting this post together. The one thing that hangs in the back of my mind is whether I’m following their rules or not. I was looking at their jobs tab and since I’m an affiliate for work-from-home jobs I wasn’t sure if I could post them there or not. Since I’m not sure of their rules – and I can’t find anything that addresses this in their support docs, I decided to hold off until I find out.

    I’m going to check out the social media scheduling tool you suggested. I’ve using Hootsuite but lately I’ve had problems connecting other accounts – so now I need another tool just for one profile – makes no sense so I need to look for an alternative. I’m using Buffer right now but not happy with it.

    I haven’t jumped on Facebook Live but I know I need to. 🙂

    Thanks for these tips Monica! Passing this on for sure. Have a great day and rest of the week!

    Cori

  • Hi Monica,

    I love using Facebook for my business! I have done over 50 live streams already and it sure does pay off. That 95% good content and 5% sales have done well so far. Each time I give a CTA things start popping. Even when I’m giving content only I give the CTA to visit me on my blog. That caused a huge increase in readership.

    Of course, following FB rules is a must! Because they do change a lot, it is my go-to reference. Whenever I place an ad, the ROI is amazing. I even like to boost a post for only five bucks or a Live Stream.

    The insights are so user friendly, I look at them once a day. From there I can gauge what to do more or less of. All and all, it is a great place to market.

    -Donna

    • That’s a great way to drive traffic to blog posts, Donna. It works out pretty cheap as well.

      Facebook Insights – well, it’s so easy to understand that I don’t have to struggle with all those numbers and graphs.

  • Hello Monica,

    Nice to see you here on Lisa’s space 🙂

    That is some good sound, people do not talk much about Facebook but its too should be given the attention as there are many
    things which we need to keep in mind while working along with this social media platform.

    I have always this in mind, apart from posting on weekends two many post daily I can put up on Facebook. I comment on blogs
    daily around 10 to 15 blogs and I share them on social media platforms like Twitter and Facebook. So am I posting too enough
    of this?

    Getting our self grammatically correct is very important as it leaves a bad effect on our visitors. Being influent
    on our English and writing skills is very important these days.

    Thanks for the share.

    Shantanu.

    • Hello, Shantanu!

      Well, the frequency of publishing content differs from one channel to another. While it’s good to publish not more than 10 tweets on Twitter, it is better to share up to 3 posts on Facebook. It’s all about the dynamics and user behavior that drive the frequency.

  • Hello Monic,

    Awesome Post. Facebook is one of the Widely used social networks and it has tremendous marketing opportunities. Ignoring these above mentioned things can ruin your Facebook marketing campaigns. Facebook page insights gives us detailed report on how our page works and the engagement with the users. Thanks for bringing up these helpful insights.

    Have a Great Day 🙂
    Vishwajeet
    Vishwajeet Kumar recently posted..Create your Free Logo using DesignEvoMy Profile

    • Thanks, Vishwajeet. I’m glad you agree that insights are a key part of Facebook marketing. It has become all the more important now that Facebook is leaning towards paid ads. Insights will not just help you target the right audience and achieve your marketing goals but also tell you how you are spending your marketing budget.

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