How To Schedule Your Content Marketing That Will Make You Sane

How To Schedule Your Content Marketing

schedule your content marketingYou spend a lot of time generating content for your blog or your business. Do you schedule your content marketing so you have time to do it all?

You want to get that content shared out to your audience. What good is your content if it doesn’t get read or shared? You would be wasting your time writing it.

Imagine spending eight to twenty hours righting the perfect post. Looking for great images, maybe purchasing something on Canva and then designing it for your blog? Don’t you want to get out there for all to see?

I know you feel frazzled after doing all the work for the post. But that’s only 20% of the job. 80% of it is sharing that content and others relevant content.

Content Marketing Rule of Thumb: 20% of time to generate content, 80% of time sharing content.

Content Marketing Rule of Thumb: 20% of time to generate content, 80% of time sharing content.Click To Tweet

What is Content Marketing Exactly? By Definition it is: “A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Social media is an integral part of content marketing.”

Start Monthly to Schedule Your Content Marketing Plan

Starting out with a small content marketing plan that you can increase or decrease is best. If you plan much further out you may get overwhelmed before you even start. Decide how often first you will create your content. Once weekly at your blog and maybe 2 or 3 contributor posts unless you are a Ryan Biddulph who probably writes in his sleep.

Start With A Title For Your Content

I like to start with a blog title. I know many others have said they end with a title. Pick which method works for you but have an outline of what and why you want to write about.

Think about images and others you may want to mention in your post. Decide how much time you will need to research. Leave yourself that time to do the research and create some images. You can always outsource too to a good designer.

Begin the Work Or You Will Never Start

If you don’t begin now you may never begin. I like to start posts in Word and once I near the end I import into my WordPress. I like to see how a post will look with images, links and so forth. That assures me I will finish the post.

You probably may even get excited about it once you see it for yourself!

Scheduling Your Blog Posts is Your First Step in Content Marketing

You need to have content to share right? So begin with the content, set up your time and then you will know what is left to do. You should spend 20% of your time generating content. Having a really good blog schedule is really important to help keep you efficient. Your time is of high value. You can keep it simple like the one below:

Schedule Your Content Marketing Next

schedule your content marketing

See the above example to start to schedule your content marketing. Start by figuring out what you want to accomplish by the month. Then break it down by a week and repeat.

Once you can break it down by a day it gets easier. It’s always easier when you have a big task at hand and then BREAK it DOWN. It won’t seem so daunting and you won’t feel frazzled.

Where will you share your content? Will you spend money on ads or just use social media? You may need to write more for LinkedIn Pulse or Medium. Decide which places you want to work within and set the schedule accordingly.


Fabulous Content Marketing Tools

Having a great social media calendar is important but no doubt tools are a must for content marketers today. I love using the Buffer and Elokenz. Many other content marketers and bloggers swear by Hootsuite, Co-Schedule or Agorapulse.

The co-headline analyzer tool by Co-Schedule has been a life saver for me with writing my headlines. Actually it’s free and you should give a try if you haven’t already!

Find a content marketing tool that you feel comfortable with and that is in your budget.

Find a content marketing tool that you feel comfortable with and that is in your budget.Click To Tweet

You can use other tools where other content marketers will share your content if you share their content. As long as their content is relevant to your readers feel free to use these extra services.

Of course many of these tools are free and some require fees for more shares with bells and whistles.

For instance some good tools are: Triberr, Flipboard, JustRetweet, ViralContentBee, to name a few. There are a ton of these type of content marketing tools out there. Find ones that you are comfortable using.

Analyze Your Content Marketing Efforts

content marketing analyticsAfterward begin to analyze what is working on the various networks. No doubt you need to kick it up a notch here or eliminate one there. Use your Google analytics to see where the traffic is coming from.

For example you can see how mine showed up recently. The order changes over time. For the first time Quora came up in the top 30. I’d been working more over on the Quora network recently.

Contributor Posts for Content Marketing

Aside from generating content on your own blog or website you need to schedule some elsewhere. It’s a great way to get you in front of new audiences. Some of them will begin to follow you as well.

When you are on the networks like Triberr, BizSugar or JustRetweet you’ll meet other like minded bloggers who you may inquire to contribute to their blogs.

I loved this quote: “Without hard work, nothing grows but weeds.” Gordon B. Hinckley. This quote hold true for content marketing. It takes hard work to continuous work the cycle.

For this reason I hope having a content marketing schedule helps you to be able to work it without losing your sanity.

Without hard work, nothing grows but weeds. Gordon B. HinckleyClick To Tweet

Staying Sane in This Faced Paced Content Marketing World

Finally make time for fun and rest. This is necessary to regenerate your creativity that you will need to generate more content and curate others. You will need your energy to fill up your posts and shares with creativity and energy. Without it you can burn out.

Consequently I’ve seen many bloggers burn out over the years. Ultimately save yourself a little time for you!

How you stay sane with your content marketing efforts today?

Are you using a content marketing schedule?

I’d love to know more in the comments below!


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Lisa loves helping others to thrive online through Content Marketing with Social Media, Blogging and SEO. What good is knowledge if you cannot share it with others? She has 20+ years experience in marketing/advertising with 7 years experience in content marketing, social media, blogging and SEO. Check out her latest eBook "Learn to Tweet and Thrive on Twitter" now on Amazon.

31 comments On How To Schedule Your Content Marketing That Will Make You Sane

  • I just discovered you Lisa in my new effort to learn more about content marketing. You are the second person to endorse having a content schedule, making a calendar, and writing whether you feel like it or not. I feel just like so many others here who put marketing and promoting others ahead of themselves! Glad I’m not the only one.

    • Hi Joanne, welcome to Inspire to Thrive. Without a plan or a path, how can you get to where you want to go – right? Of course there will always be things that get in the way and you have to adjust it along the way. One step at a time 🙂 Thanks for coming by Joanne and have a great day!

  • Lisa,

    Blogger burnout is the worst! I have ran into it as a freelancer with certain clients and certain types of content. It can be hard to get over when you’re facing the same subjects over and over again.

    It’s so important to take breaks regularly and take a solid 48 hours away from writing at least once a month (preferably weekly). Creating content can be wonderful when you’re writing about what you live, but it can quickly send you into burnout if you’re not writing within your calling/passion/purpose.

    Sorry, no idea what that weed is called!

    • Hi Benjamin, I agree. I’ve also found if you stop writing for a few days it gets harder to start up again. It’s best to write all the time even if not always 1000 words a day.
      You do make a great point too – you have to love what you write about – that passion keeps you going with it.
      Thanks for coming by and welcome to Inspire to Thrive. Have a a wonderful day!

  • Hey Lisa!
    I do schedule my content marketing but I am not strict about my schedule. I devote certain days to writing or updating blog post, and other days to promoting content. I keep a list of topic ideas that I have already researched and usually write more blog posts than I need for any particular week so I have some in the queue. It’s been helpful in case my schedule changes I always have something to publish.
    i love that you mentioned the Coschedule headline analyzer. I love it! It’s one of the most helpful tools I’ve ever used. I also use it for subheadings much of the time as Google pays attention to those and sometimes shows the subhead in search results instead of the headline.
    Thanks for your insights here!
    Lisa recently posted..7 of the Best Content Marketing Tactics to Increase Blog TrafficMy Profile

    • Hi Lisa, welcome to Inspire to Thrive. Interesting how you do yours – very similar to mine own 🙂 I don’t always stick to my schedule like glue but have it as a guideline. It really helps to keep me more focused as my tasks have expanded over the years.
      It’s wonderful to have posts in the que and ready to go. I’ve been caught a few times with nothing to write and no idea what I’ll post – that’s not good. Once you get in a flow too it helps keep your creative juices going.
      I too love their Coschedule headline analyzer. I haven’t used it for subheadings – good idea Lisa, thank you!
      I appreciate your coming by and contributing here today. Have a wonderful day.

  • I have a fairly detailed content marketing strategy as it pertains to Twitter. It’s much looser for all the other sites because they’re more dependent on what I produce during the week, as I don’t share as much older stuff on those platforms. It’s not just marketing my own stuff, because I share the content of others on Twitter also, but I don’t want to overwhelm my audience by posting too much within a short period of time.

    • Hi Mitch, yes, I hear you on that. I probably post at least every 1/2 hour on good days. Between the Buffer, Triberr, Elkozen and Klout to name a few and being live. How about your blog posts Mitch? Do you have them in a calendar as well?

      • I’m mainly talking about my blog posts. I have my weekly schedule of when I post all my blog posts, and the system I set up is easy to remember. I also have my work week schedule of when I post the items I’m sharing from other people and my quotes during the day; weekends are a crapshoot. 🙂 I use Tweetdeck for all of those things.

  • Hey Lisa,

    I’ll admit that I don’t really schedule my own content. I know that if you write a piece of content you’re supposed to aggressively promote it, and I do in other ways, but not by scheduling it on Hootsuite (which is what I use). I have no issues and actually promote and schedule other people’s content WAY more.

    I need to start getting active and using Flipboard, I feel that I’m missing out on another traffic stream by not using it currently.

    – Andrew

    • Hi Andrew, I didn’t either for many years but now I’ve had to do it. It really works too. I’m like you too – I promote others much more. It’s hard promoting my own and even thought of hiriing for it – on my bucket list!
      Yes, did you check out my post on Curatti about Flipboard? It’s here
      Thanks for coming by Andrew and have a great rest of the day.

  • Hi, Lisa!

    Buffer and Pocket have been quite useful for me. I’ve used Tweetdeck and a few more in the past, but I’m sticking to Buffer and Pocket.

    Scheduling is like fuel to our content marketing effort. I keep on looking at the new tools just to make sure that I keep a handful of useful tools at my disposal.

    I post once a week on my blog, but I keep discovering new content from Twitter to read and share with the followers.

    I’m glad to be back on your blog.
    Hassaan Khan recently posted..How to Convert Your Personal Blog into a BusinessMy Profile

    • Hi Hassaan, welcome back to Inspire to Thrive. I love the Buffer – it’s great on mobile too. I haven’t used the pocket – I signed up but never got in the habit with it. There are so many places to share now besides Twitter. I really love Flipboard too. It’s a great place to read things of interest and share. It does generate traffic as well to the blog. Thanks for coming by and have a great new week ahead!

  • Hi Lisa,

    I live by my content marketing schedule. I know when I’ll publish content on my blog. In fact, I have my content written 3 months in advance. It makes it a lot easier for me to take time off.

    Now I’ve got to get out there and get my content published somewhere else.

    You’re right, it does seem like Ryan writes in his sleep. I see him everywhere I go.

    I haven’t joined any of those blogging networks you mentioned like BizSugar and etc.

    I agree you should focus on your content 20% and spend 80% focused on promotion.

    Oh, I love the CoSchedule headline analyzer.

    Thanks for sharing these tips.

    Have a great one 🙂


    • Hi Susan, that is awesome that you can do that. Wow, I can’t imagine being that far in advance here. But I am doing a lot better with this schedule than ever before.
      Do you account for guest blogging in your schedule? Oh yes, those networks are really helpful Susan. You will like them 🙂
      You are welcome and let me know if you have questions on those networks, feel free to look me up there. Enjoy the rest of the week Susan!

  • Content really matters when it comes to blogging. I must admit that I have a hard time with the schedule that when it comes to blogging, but thanks to this because I have learned so many things. 🙂 Great job!! 🙂

    • Hi John, welcome to Inspire to Thrive. Oh yes, most bloggers do struggle with it. I do as well from time to time. But having a schedule surely helps and being able to check things off that list. Thanks! Have a great day and good luck with your scheduling. I hope this helped 🙂

  • Great post! We all know that social media does not sleep. And as a business, if you’re on social media, it’s important that you are visible and producing engaging content. It’s definitely hard to “juggle those plates” of all your different accounts throughout the day while also being productive. I started using Hootsuite to schedule social media for my blog content, and it’s amazing! You might want to look into it.

  • Hello Lisa,

    Very informative piece of article over here 🙂

    I have always faced problems for scheduling my things, I sometimes do get confuse with the timings and sometimes
    get with the whole scenario. I am doing justretweets, and it sounds goos to me as it keep my presence their
    among the community and helps to get me going with he traffic.

    Thanks for the share.


    • Hi Shantanu, thank you. Oh yes scheduling things and sticking to them is key when doing content marketing and blogging. It’s easy to get sidetracked over on Twitter, Facebook or on other blogs while commenting. I hope it helps you stay more focused. Yes, Re-Tweet is a really great way to keep your presence out there. Thanks for coming by and have a great day!

  • Hi Lisa,

    Nice Post!

    I am a fan of content marketing, but I believe too much content is not the best because the web is super saturated with contenst and people are overwhelmed with the amount of information on the web that they hardly read any of them.

    The information provided here are more useful for content marketers. You have given the exact tools which are very useful for content marketing.

    To reach maximum number of people the content should be marketed in correct date and time.

    I will tweet your post.

    Thanks a lot for sharing this.

    • Hi Manish, thank you. Do you mean longer posts by too much content? I think if it’s done right in short paragraphs so people can skim is the best way to go about it. Some topics require more lengthy posts than others. It varies from niche to niche. Thanks for your input and have a wonderful day Manish.

  • Hi Lisa,

    The traffic you got from Facebook is quite equal to the one you got from SU. But I bet that the quality of the traffic from Fb was way much better than the one from SU. When analyzing the traffic, a marketer should go beyond seeing the top sources that generated the biggest amount of traffic. Sometimes such a top is totally irrelevant and the top of the converting (valuable) traffic may even be upside down 😉
    Adrian Jock recently posted..How to Switch WP Blogs to Https Without Losing Social ProofMy Profile

    • Hi Adrian, oh yes I agree with you on this one. I’ve seen a much higher bounce rate from Stumble Upon than most other referrers. It’s the least of my used social networks. I know some bloggers swear by it but I still don’t seem much value in Stumble Upon. Thanks for coming by Adrian and have a great day!

  • Hi Lisa,

    I love this post! I’ve let my content marketing schedule run away from me and lately that has me feeling like I’m all over the place. I loved the content marketing calendar you shared. The ways it’s broken down looks really easy to follow and you reminded me of some places I haven’t been at in a while like Quora, Flipboard and Viral Content Bee.

    I tried Just Retweet a long time ago but I wasn’t getting my attention there so I stopped. I wondering if I should try it out again.

    Elokenz, I don’t think I’ve heard of that before. I hate to say this but I might have to break up with Hootsuite. I love the tool but there have been some issues lately with Facebook posts in that it’s not picking up the image or metadata. I used to be able to customize a post’s metadata if there wasn’t anything displayed but I can’t do that anymore and if bloggers don’t put in the right metadata and image, it will be left blank. And at $29 a month, I expect to be able to post to any social media platform without any issues.

    I’ve beel looking around for another tool just in case I decide to switch but it’s hard to find a tool with all the features of the Hoot. 🙂

    Thanks for the tips Lisa. Great post as always. No doubt I’m passing this one along!

    Have a great week!

    Cori Ramos recently posted..How To Be A Healthy Mom BloggerMy Profile

    • Hi Cori. I love JustRetweet, it seems more folks are using it today since CoPromote went under. Do give it a try! That is the one I use and wrote about not too long ago – Elkonez, I use it with the Buffer.
      Oh no that is not good about the Facebook posts, have you contacted them?
      I would say for that price you should my friend!
      Check Elkonez out, you may really like it!
      You are welcome and have a wonderful week too. I’ll see you back in the socialverse Cori.

  • Good morning, Lisa!

    Fabulous post! I struggle with my schedule. There are just too many things going on. I start a few posts and get sidetracked. I need to be more diligent. However, even though I’m not blogging regularly, my business is going strong. I spend more time helping clients with their needs versus my own. I can’t wait to be able to afford a VA! 🙂

    I appreciate your tips and the shout out! 😉

    Have a fantabulous day!


    • Hi Bren, thank you. Oh yes, that’s why I had to break mine up from a month to week to days of the week. Less getting sidetracked that way. Keeps you more focused when you have that schedule. You can do the same for your business tasks.
      Imagine you will be using a VA in the future my friend. I’ve been thinking the same.
      Thanks for coming by and have a great evening!

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