How to Create a Business Page on Instagram: A Complete Guide

This Instagram guide explains how to create a business page on Instagram for your brand. It’s for business owners who wish to grow and generate leads from Instagram. A business Instagram account is what you need for marketing.

Table of Contents

Creating An Instagram Business Page – An Introduction

Instagram is a powerful tool for marketers and business owners, with about 1.393 billion active users each month. This data highlights Instagram’s potential for your business.

There is so much you can do with an Instagram business page, from product research to meaningful business relationships, lead generation, and branding.

This post discusses a straightforward way to create a business Instagram account within 2 minutes.

how to create a business page on Instagram

How To Set Up A Business Account On Instagram

Have you ever wondered how to get customers and other companies to notice you on Instagram? Perhaps, you are new to Instagram and find it challenging to create a business account for your brand.

Follow these Instagram Business account creation steps below to create a business account from scratch.

Create An Instagram Business Account In 2 Minutes

First Step – Download the Instagram app or Visit the Instagram Website.

Depending on your device, you can download the Instagram app from any of the stores – Google PlayStore or Apple store. You can also use Instagram on the web by visiting www.instagram.com.

Read: 11 Must-Have Instagram Tools To Boost Your Business

Launch the app and click on Sign Up for an account. Fill in your details to get started. Because it’s a business Instagram account, we recommend you use an official/administrative email address, especially if you want multiple people to access the account.

Note: If you have an existing Facebook Business Page, you can opt to log in with it to connect your Instagram and Facebook business pages.

Read: Facebook Page Posts; Who is Seeing Your Posts Now?

Step Three – Choose A Username And Password

Select a secure username and password, complete your profile details and finish logging in.

Step Four – You’ll Get A New Personal Instagram Account.

When you open a new account on Instagram, the default is always a personal account which you can switch to a business/professional account or a creator account.

Convert Your Personal Instagram Account To A Business Account

Creating a business page on Instagram is simpler if you have an existing account. In this case, all you need to do is to convert the page into a business account.

How To Create A Business Page On Instagram: Step Five – Visit Your Profile

Navigate to your personal Instagram profile.

Step Six – Tap On Menu and Go To Settings

How To Create A Business Page On Instagram: Step Seven – Switch To A Professional Account

Here, scroll down to the bottom of the options where you’ll see ‘Switch Account.’ Switch your account from a personal Instagram account to a business Instagram account.

You might be required to fill in additional business account information.

Note: In some accounts, you may see the option that says, “Switch to a professional account.” If you don’t see that, go to the next step, Click on Account, and Click Business.

Congrats! You have just created your business page on Instagram.

After Creating Your Instagram Business Account, What Next?

There are a few more things you must do if you want to gain the most out of your Instagram business page. These steps will help you grow faster, build an influence, generate leads, and make sales through your Instagram business page.

Read: 3 Things To Consider When Building An Audience On Instagram

Create A Winning Instagram Strategy

No doubt, you plan to use Instagram to grow your business. Thus, don’t relax after creating your business page. Develop an Instagram marketing strategy.

You have a lot of work before you, from what to post to when to post, accounts to engage, how to engage, reels strategy, and video strategy.

Start with understanding your audience and how Instagram works for marketing, and develop a winning Instagram marketing strategy.

How To Create A Business Page On Instagram By Optimizing Your Instagram Profile For Business

It’s easier to gain customer loyalty on Instagram when you have an optimized profile and are consistent with your brand identity. Consider using your company’s logo as your Instagram profile photo.

Additionally, fill out your contact details so anyone can contact you directly from your profile.

You can also leverage Instagram buttons to allow customers to take specific actions, such as booking a slot or an appointment when they visit your profile.

Also, consider setting up highlights to add some personality to your business profile.

Read: How to View Private Instagram Accounts; 13 Proven Tips and Hacks

Instagram isn’t like Facebook or other social sites showcasing more written content. Instagram is more about visuals. Because of this, the hallmark of your content creation will be how creative you can get with images and videos.

Start with deciding on a standard visual identity and theme consistent with your branding. After that, you can create your first post-introductory content or just your company logo. In all, never lose track of your brand voice and tone.

Lastly, take quality photos. You may not need to buy a lot of equipment when your smartphone can serve for taking high-quality images, editing, and uploading them.

Grow And Engage Your Instagram Audience

Your business page on Instagram may not convert optimally if you don’t develop a road map for growing your business online with Instagram.

Besides posting content, you should work on engaging your audience via comments, likes, and shares. That way, they’ll feel your brand personality and align with you more.

Don’t forget to pin the best comments on your Instagram posts as well. Users who you oftentimes pin, will come back to your posts and comment again, increasing your reach in the algorithm.

Measure Success And Make Adjustments

Tracking your Instagram business account analytics is another critical thing to do after setting up your business account.

This involves analyzing existing strategies and marketing tactics to know the ones yielding the most results and the ones you may have to discard.

Set up analytics metrics, measure what matters, and make informed decisions based on the tracked KPIs.

Benefits Of An Instagram Business Account

There are a lot of perks to using a business page on Instagram vs. using a personal account. Here are some benefits your business gets when you use Instagram for business.

Customers will take you more seriously.
You take advantage of Instagram advertising.
You access Instagram analytics.
It allows you to add links to your Instagram profile
You can schedule posts and tag products in their posts.

An Instagram business account is optimized for business. It has many features that allow social media marketing automation.

Don’t Miss This: An Instagram Account for Business; 5 Reasons You Need It

Instagram Business Account Features

A business page on Instagram has a lot of features. Some of which will be strategic to your social media marketing.

Here are the popular ones.

Viewing post insights
Adding contact information and links
Instagram online business promotion
Bio upgrade (you can specify your industry)
Create an Instagram online shop
Creating quick replies or setting up automated responses.
Adding 5 links to your profile

You can access these features on any device that supports Instagram.

Wrapping Up: How To Create A Business Page on Instagram

Now that you know how to create a business page on Instagram, what’s next?

This is the perfect time to scale up marketing tactics and beat the competition. You can reach a wider audience, attract and convert more leads and grow your business by creating a business page on Instagram.

We hope this guide on How to Create a Business Page on Instagram helps you get the best out of Instagram marketing.

FAQ: How To Create A Business Page On Instagram In 2 Minutes

How do I start creating a business page on Instagram?

Open the Instagram app and log into your account. Tap your profile icon in the bottom right.

What’s the next step after opening my profile?

Tap the three lines in the top right corner, then go to Settings.

Where do I find the option to switch to a business account?

In Settings, tap “Account,” then tap “Switch to Professional Account.” It can also be set to a creator account.

Do I need to choose a category for my business?

Yes, select the category that best describes your business. Then tap “Done.”

Will I need to connect my Instagram to a Facebook Page?

You can connect them, but it’s not required. If you have a Facebook Page, linking it can help with cross-posting.

How do I add my business details?

After selecting your category, fill in your contact details like email, phone number, and address.

How do I finalize the switch to a business account?

Review your info and tap “Next.” Your account is now a business account.

Can I switch back to a personal account later?

Yes, you can go back to Settings, tap “Account,” and then “Switch to Personal Account.”

What benefits do I get from an Instagram business account?

You’ll gain access to insights, ads, and contact options, which help you grow your business.

Is there a cost to create a business page on Instagram?

No, creating a business account on Instagram is free.

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Lisa Sicard

Owner at Inspire To Thrive, Inc.

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others?

She has 30+ years of experience in marketing/advertising with 11 years of experience in content marketing, social media, blogging, and SEO.

You can purchase her eBook about Twitter on Amazon.