Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 9 years of experience in content marketing, social media, blogging, and SEO. Check out her latest eBook "How to Tweet and Thrive on Twitter" now on Amazon.

  • Hi Lisa,
    Good to know the benefits of having a Facebook page. I have FB page already and although my traction hasn’t grown much, I see the potential of using your FB page to grow your business. A fellow blogger once told me, or rather advice me not to setup a FB page. Her point is that it will be hard for me to get traction. That was when I wanted to setup my FB page. However, I went ahead and set it up anyway.

    That page has helped me connect with people I never thought I would. I have also discovered that to reach a massive audience, you’ll have to spend on ads campaigns.

    • Hi Moss, and yes now Facebook could ban you if you use your personal page for business. But you are correct, to grow your page you need to invest in some boosts and ads. Funny thing – I’m been doing it for customers with success so I started doing it for myself and noticed a big difference for just a few bucks. Well worth it now!
      Like most of the social networks today it can get complicated so we must stay on top of the changes as they happen so quick today. Between algorithms and rules and changes to their sites. I miss their Facebook friend list feature a lot! I hope they bring it back.
      Thanks for coming by on this Moss and have yourself a wonderful day ahead.

  • Another outstanding post on Facebook page, Lisa.

    I enjoyed learning, but it seems Instagram is so hot and even businesses not so visual oriented are jumping on there. Meanwhile, what I keep hearing about Facebook is how reach is declining, things like that. But like I said, it’s great to be able to keep myself updated about Facebook on your blog. Thanks!

    • Hi Taka, Oh yes Instagram is HOT with the younger audience but Facebook still rules with the older audience. Funny how that all came about over the years. Facebook does offer great advertising programs and features and Instagram is starting to do the same as they are owned by Facebook too. Thanks for coming by Taka on this and have a wonderful day ahead.

  • Hello, Lisa!

    Great read as always! ?

    I do have a FaceBook page for my own blog but not using it since months. You may say reach that was the source for me to not actively use it. But I think I should give it some thrust again to see if it happens to help me. ?

    • Hi Mansoor, welcome to Inspire to Thrive. Thank you. You’ve gone months without using it? I’d love to know how you make out once you start up again using it Mansoor. Thanks for coming by and have a great day!

  • Hello Lisa:
    Great post! All those great points will definitely enhance one’s Facebook page. I liked that infographic and the helpful information. Also you explaining the benefits of having a business Facebook page will definitely inspire me to use mine more.
    I generally use Twitter more because it seems more interactive for me, but I’m definitely going to make it a point to become more active on my Facebook page. Thanks for sharing.

    • Hi Darrell, welcome to Inspire to Thrive. Thank you. I hope it does inspire you to use it more.You may need to spend a little to advertise there as well on Facebook with all their algorithm changes going on. I’m with you on Twitter though, it’s my alltime favorite place to network. Have a great week and thanks for coming by Darrell.

  • Hi Lisa,
    Facebook is the leading social media with almost 1.55 Billion active monthly users’ worldwide (updated stats).
    This opens a great platform for the marketers to showcase their skills and attract huge customers for their business.
    Amazon, Samsung and Red Bull are the top companies that have used face book pages effectively and got Millions of customers.
    When I looked in their pages closely I found their pattern same. These include regular interaction with audience, they regularly come with perks and discount offers and they provide help and support to their viewers.
    You have outlined some of important and profitable strategy that is worth following.
    With regards,
    Saurav

    • Hi Saurav, That is a lot of users for sure! Oh yes interaction is key but getting it started may not always be so easy for less known brands and people. It takes time, patience and a little money too to build up a Facebook page. Thanks for coming by and for your input on this one Saurav. Have yourself a wonderful day there!

  • Hello, Lisa!

    Great read as always! 🙂

    Emmmm I do have a FaceBook page for my own blog but not using it since months.

    You may say reach that was the source for me to not actively use it.

    But I tink I should give it some thrust again to see if it happens to help me. 🙂

    Thanks for putting up this useful content for us!

    See me often!

    ~ Adeel

    • Thanks Adeel, I would try it again. Be sure to also interact with other pages, that tends to help as well. You can try some FB marketing, it’s pretty inexpensive and can give you some more “juice” going forward. Good luck with it and I’d love to know how it goes a few months from now 🙂 Have a great new month!

  • Hey Lisa, Such a great guideline to design a perfect and professional look of Facebook pages.

    Before reading your post, I hadn’t such interest to make Facebook page but reading your post, I am interested to design a new Facebook page for my new upcoming site.

    You have represented very well through wonderful info-graphic. I like these tip and really unknown before such necessary information of creating Facebook page. Specially, I love the idea of adding a call to Action button. Also, staying on top of comments is wonderful.

    I’m a huge fan of using Facebook and it will help me to look better and professional. I am really interested about creating
    Facebook page due to reading your tip. I have bookmarked this page for designing time.

    Thanks.
    – Ravi.

    • Hi Ravi, thank you. Yes, I think it’s important that you do. People search on Facebook now more than ever and if they can’t find you or your “keywords” you won’t be found there. You got me thinking – I’d love to know the percentage people search there vs. Google and/or Twitter too today.
      Staying on top of comments on your page is easy if you use the mobile Facebook pages app – it notifies you when they come in so you can respond quickly. People don’t want or like to wait for answers anymore. Thanks for coming by Ravi and have a great day and weekend ahead.

  • Yes, Is really a very helpful platform for your every business, Today no one can business without face book fan page. It will be the one of the most profitable business & social platform for every business. If you make it active with some of this blog tips & information, then we will get more benefits from face book fan page sure.

    Thanks for sharing ! Keep sharing !!

    • Hi Karthik, Welcome to Inspire to Thrive. Thank you for coming by and taking the time to comment on this one. Keeping it ACTIVE is surely the key point. Too many people give up before they see results. You are welcome and have a great day.

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  • Happy Saturday, Lisa!

    Despite how much Facebook tries to make it difficult for our pages to be seen, I find my page to be very valuable. My business page that is. It’s great to spread a wealth of knowledge, promote others, as well as yourself. I do find, however, more interaction in Groups but it doesn’t have Insights.

    Having a business page, as well as, a website is KEY imo. With Facebook’s ever growing popularity, those who don’t have brand pages are missing out.

    I appreciate you sharing the importance of Facebook pages with us and the shout-out for my design work.

    Have a great weekend gf!

    • Hi Brenda. Yes, that is true with the algorithm changes over on Facebook. Even though it is hard to get posts seen at times from those pages they are still very valueable for people seaching on Facebook for your business and for the SEO boosts to a website as well. Thanks for the images Brenda, love them…..Enjoy the rest of your Sunday Brenda.

  • Hey Lisa,

    Such an amazing post.:)

    No doubt that Facebook has become one of the biggest social platforms to grow the business. For bloggers, marketers, solopreneuers, Facebook is the place to promote their business.

    I like how you have described of the response rate and all the other important aspect of a great Facebook business page.
    People are going to love it.

    Thanks for sharing this article.
    Have a great weekend.:)
    ~Ravi

    • Hi Ravi, thank you. It’s really important for folks to know the differences between a business page and their personal profiles. If one is not in social media they sometimes do not grasp it, and understanably. They are working on their own businesses. You are welcome and I appreciate your coming by to comment Ravi, enjoy the rest of the weekend.

  • Hey Lisa,
    That’s some great stuff put together about Facebook Pages.
    I remember in the past, I was search for coupon code to buy from one shop online. Curiously, the first entry on Google was a Facebook page, belonging to an affiliate who promoted that platform. I used his coupon from his Facebook page and I’m sure he got the commission;

    People whose websites and blogs don’t rank well on Google can get that extra SEO boost through the Facebook pages as you put it.

    Interesting infographics to illustrate your points and thanks for shooting this to my mail this weekend 😉

    • Hi Enstine, thank you. Very interesting that the company Facebook page came up before their actual website. Facebook Page’s do rank well on Google. That is a great benefit for many small businesses indeed. Thanks Enstine for coming by and taking the time to comment this weekend. You are welcome and enjoy the rest of your day there!

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