Does a Google algorithm update catch you off guard?
Google is constantly changing its search algorithm to provide a better service to its users. With each update, they hope to improve the quality of results that users see.
They do this so people can quickly and easily find the information they need.
That’s great news for most people, but it’s worrying news for anybody that is concerned about their search engine rankings. Google makes so many small tweaks to the algorithm, sometimes updating it more than once a day.
These small updates are not likely to affect search engine rankings but every so often, Google releases a bigger update which changes things up a lot. You may think Google does not like your site!
If you don’t adapt your website and your SEO strategy accordingly, your rankings could be seriously affected. The problem is, you need to know when the updates are coming so you can prepare beforehand and avoid getting penalized. Knowing where your brand stands are important to monitor.
If you are concerned about Google algorithm updates, here’s how you can get ahead of them.These small updates are not likely to affect search engine rankings but every so often, Google releases a bigger update which changes things up a lot. #SEO Click To Tweet
Watch Out For Twitter Announcements
Often, Google will confirm big updates on Twitter. Therefore, be sure that you keep a close eye out for any announcements. Google uses handles like @Googlesearchc to make these announcements most of the time, so make sure that you are following that account.
📥 How does user feedback impact the search ranking algorithm?
— Google Search Central (@googlesearchc) July 27, 2021
You won’t get updates about the smaller tweaks, but you will find out if a big change is about to be made.
However, these announcements don’t usually give you that much time to prepare. So, you should be using other methods to look out for upcoming changes too.
One method I like is the good old fashion Google alert. You can sign up via email and change it anytime.Often, Google will confirm big updates on Twitter, so make sure that you keep a close eye out for any announcements. #SEO #Twitter Click To Tweet
Monitor Your Traffic for Google Algorithm Updates
Often, you will see a big increase or decrease in traffic around the time of a Google algorithm update.
Of course, the algorithm has changed in some way. Most likely a way in which affects the number of people that find your site through search.
Below, is a screenshot of the past 28 days for Inspire To Thrive. Reviewing these from your Google Analytics dashboard is a great way to keep on top of it.
Of course, there are many tools to track your website traffic and analytics. Some are FREE but many do cost money too.
Working with an experienced SEO company can help you monitor traffic and, most importantly, determine the reason for the change.
If they have made changes to their strategy and traffic increases as a result, you don’t need to worry about an update.
But if your strategy has not changed but traffic levels are fluctuating a lot, it’s likely that an update is soon to be launched.Often, you will see a big increase or decrease in traffic around the time of a Google algorithm update. #Googleupdates Click To Tweet
Track Your Search Rankings
Tracking your search ranking is important too. If you are performing well on search and then you suddenly drop a few places overnight, it’s probably because the goalposts have been moved.
Updates change the way that Google scans and ranks sites. Therefore, a website that was optimized well in the past may need to be changed.
Again, you need to check for other reasons why your rankings may have changed, but drastic changes often signify a new update.
Use Google Console
The slide above shows queries in Google Console so you can see what people are searching for when they reach your website. I’ve noticed a change in what they are over the past few months. You can choose your time period from 1 day to over a year.
My Twitter jail post used to rank top for searches but since Instagram has become more popular it has changed. Or it could be the old Twitter blog post that needs more updating. (I took it a step further and checked Google Trends and Instagram did rank higher in searches.)
You can learn a lot about your web traffic by looking through your Google console!
Maintain Your Content Strategy to Stay Ahead of Google Algorithm Updates
Although the rules change with new updates, high-quality content is always a priority for the algorithm. This type of content hasn’t changed for a long time.
As long as you keep producing excellent content and you schedule it so you always remain consistent with your posting.
This too will help you sustain your rankings whenever an upgrade is made.
Nobody can predict the future and you won’t always be fully prepared for algorithm updates. However, if you follow these steps, you can avoid being caught out.
How are you making out with the latest Google algorithm updates for YOUR blog or website? Are you using any tools to help guide you? Let’s discuss this in the comments below.
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