13 Must Have Instagram Tools To Boost Your Business

Instagram is now absolutely massive and you need some must-have Instagram tools for marketing to use it. It’s so big that if you want to achieve huge success, you’re going to have to start using tools.

Why? Because tools are designed to help us. Need help scheduling your posts? There’s a tool for that. Need help customizing your images or videos? How about finding private accounts? There’s a tool for that, too.

How about Instagram templates you can use for Instagram Stories? In fact, there’s a tool for everything (there are even tools that comment on posts for you – IKR). 

Must have Instagram tools

Top Tools for Instagram Marketing

The problem is that there are so many tools that it’s hard to know where to start looking. And as a business owner, you probably don’t have a lot of time on your hands to go manually searching through them all.

So join us as we take a look at the best Instagram tools that will boost your business in 2023

1. Social Boost

Okay, Social Boost is a bit weird.

Essentially, it’s normal for you to go around liking and commenting on Instagram posts yourself, isn’t it? The problem is, that takes time if you’re doing it for the sole purpose of getting attention so that other people follow you back.

This is where Social Boost comes in. It’s an Instagram automation tool that likes and comments for you.

Told you it’s a bit weird.

But it’s totally cool – don’t worry that Social Boost will like inappropriate posts or say inappropriate things.

It’s powered by Artificial Intelligence, which means that, once you’ve configured it to like certain content, it will comply perfectly, helping you build relationships and grow your following.

social boost
Try Social Boost to up your Instagram marketing.

2. MissingLettr

MissingLettr is a powerful tool that can assist you in expanding your Instagram account. With its advanced features and capabilities, MissingLettr streamlines the process of creating and scheduling engaging content.

By automating your social media posting, MissingLettr saves you time and effort, allowing you to focus on other aspects of growing your account. Its intuitive interface and user-friendly design make it easy to navigate and utilize effectively.

With MissingLettr, you can optimize your Instagram presence and reach a wider audience, resulting in increased followers and engagement. Start using MissingLettr today and watch your Instagram account flourish.

schedule instagram posts
Use MissingLettr to help you boost your Instagram posts with content.
With MissingLettr, you can optimize your Instagram presence and reach a wider audience, resulting in increased followers and engagement. #Instagram Click To Tweet

3. Promo Video Ad Maker

Video ads are hot on Instagram now. They work better than static ads on the Instagram network. This Instagram video maker tool makes it easier for you to create video ads in minutes.

Promo Video offers ready-to-go templates with 50 different styles of animated text to make your ads stand out!

Furthermore,  whether you’re using a ready-made Instagram ad template or creating a video from scratch, Promo’s brand manager enables you to easily add your logo to every project to add your digital signature and increase brand recognition.

4. HootSuite

The beauty of HootSuite is that it’s a social media scheduling tool that makes it so much easier to manage your posts. You can use it for your Instagram account, but you can also hook it up to your Facebook and LinkedIn accounts, too.

The guys and girls over at HootSuite recently made some changes so that you can now publish content directly to Instagram. This wasn’t the case back in 2018, so it’s a pretty awesome and welcome change. It’s especially helpful for those businesses who struggle with scheduling (which is all of us).

Not just that, but HootSuite also lets you “spy” (okay, monitor) your competition. By doing this, you’ll be able to gain valuable insights into their marketing strategies. Then, you can reverse engineer what they do for better results than your own.

For example, you’ll be able to find rivals you never even knew existed, before taking a look at their follower account. Is it wildly better than yours? Should you be looking to achieve a similar kind of follower account?

You’ll be able to take a look at their posts, too, to see what they’re doing differently (and better) to you.

5. Rocket Social Is A Must-Have Instagram Tool

What’s the reason some folks get a TON of engagement on their photos? Well, a lot of it is down to simply doing the right things and driving organic traffic.

But some of the time – if not most of the time (whisper it) – these same folk (or “influencers”, should we say) are actually using automation tools, such as Rocket Social.

Rocket Social a must have Instagram tool

There’s nothing wrong with combining automation with organic if you’re looking to boost your following on Instagram right now. Engagement is important, and this is what Rocket Social can help with. Provided you take awesome photos in the first place, this tool can increase your engagement.

6. CrowdFire

CrowdFire is an all-in-one tool that’s basically a social media management app. It helps you schedule your posts and curate content, and it also comes with features such as a mention tracker, analytical insights, and a follower manager (very cool).

It’s got a Chrome extension, too, that lets you share any page on the internet to your Instagram account with one click of a button (okay, two clicks).

CrowdFire is compatible with Facebook, LinkedIn, YouTube, Medium, and more.

7. Sendible

Sendible is pretty cool.

Okay, so all the tools in this article are cool but Sendible has a bit of an edge.

See, Sendible is what you call an Instagram management tool, which means that it does pretty much everything you could want a tool to do. It helps you schedule your updates, create analytics reports, reply to followers, and you can also use it to work alongside your team.

It’s absolutely tailor-made for agencies that have a lot on their plates.

sendible for an Instagram tool must have

The best thing is that it has a mobile app so that you can schedule your posts while on the move.

Actually, scratch that. The absolute best-best thing about Sendible is that it integrates with Canva, which itself is a pretty damn cool app (more on that in a second). You can try it for FREE for 14 days.

8. Canva is One of My Fav Must-Have Instagram Tools

This graphic tool isn’t actually made specifically for Instagram (or even social media) per se, but because it’s a tool that helps you create and edit eye-catching images (such as posters, banner ads, YouTube thumbnails, and so on), it’s obviously a great fit for Instagram.

Canva is totally free to use and also really easy. If, for example, you want to create a colorful motivational post for your Instagram page, it should be your go-to tool to grow your audience.

You can also use it to jazz up your other Instagram images.

But here’s the juicy bit – Canva comes complete with lots of Instagram templates you can use for your Instagram Stories. How many templates? How does 5,722 sound? You can now even publish right to Instagram from Canva!

Learn how you can create Instagram reels from Canva below:

It’s one of the best Instagram tools for Marketing. However, be sure to read the latest if Canva goes down.

Canva comes complete with lots of Instagram templates you can use for your Instagram Stories. #canva Click To Tweet

9. Over As One Of The Must-Have Instagram Tools

Over is a tad similar to Canva, except that it was designed specifically for Instagram Stories. It’s home to a creative suite that lets you add text to your images while customizing them and enhancing the content with numerous filters.

It’s also home to plenty of stock images, as well as neat visual templates designed by pros.

10. InstaSize

InstaSize is the perfect tool if you want to enhance your photos and videos so that they look pretty (and doesn’t everyone want to do that?). This tool will make your content stand out so that you get noticed in more newsfeeds and Instagram reels.  


It also comes with lots of useful tutorials from experts and social influencers.

11. SocialInsider

SocialInsider is an analytics tool that gives you access to the kind of in-depth insights needed to keep growing your leads via Instagram.

It will help you plan a campaign that drives more engagement with the right content, and its automated reports are easy to follow and take action on.

12. TailWind Is Another Of The Great Must-Have Instagram Tools

If you use Pinterest for business, you might have heard of TailWind. TailWind is indeed an analytics and automated scheduling app designed specifically for Pinterest. The good news is that the creators have expanded it so that you can now use it to schedule posts to your Instagram page, too.

Use TailWind to bulk schedule your posts so that you keep your followers interested, and make sure to make the most of the tool’s Smart Schedule functionality. This feature is super cool as it tells you the optimal time to post for the most engagement.

And the best thing is that it’s a tool that’s really easy to use, thanks to its drag-and-drop functionality.


Lastly, you’ll struggle to achieve success on Instagram if you don’t monitor your analytics. This is where IconoSquare comes in, a tool that measures all kinds of metrics, such as daily follower gain and loss. It also measures follower growth and more, including comments and likes.
If you want to track how well you’re doing, it’s a convenient tool to have.

Bonus Tip

There are several tools out there to help you view private Instagram accounts. Yes, and they are all FREE with some paid versions to use. You may want to spy on a competitor’s page or check out what your kids are posting.

These tools will help you do just that!

Conclusion of Your Must-Have Instagram Tools for Marketing

These are the 11 must-have tools that any Instagram marketer needs to have in their marketing toolbox in 2023. As you can see, acing Instagram is practically impossible unless you first ace your bio.

Then, use tools to schedule your posts, check out your competitors, and jazz up your posts. You could go it alone – but you’ll probably find that 24 hours isn’t enough for one day!

What tools are your favorite Instagram tools to use today? We’d love to know more in the comments below.

view private instagram account

Kas Szatylowicz
  • Hello Lisa, Wonderful article. Certainly growing Instagram followers and reach more people is must for expanding business, the tools you mentioned are really helpful. Have tried some while got to know many more valuable tools from this article.

    Keep writing and sharing your mind knowledge with us.

    Romil Rambhad

    • Lisa says:

      Hi Romil, thank you. Which tools were your favorite from this one? Many times Instagram followers come and go so the count may go up and down, I always tell clients not to panic. Thanks for coming by, enjoy the rest of the day.

  • Wow Lisa,

    This is such an impressive list you have compiled. It’s a “keeper” for me as well as others. Glad you mentioned Canva because it’s one of my favorites. Sometimes I don’t know what I would do without it. I haven’t heard of Rocket Social but it seems like a really great tool to have.

    As always, thank you so much for this information.


    • Lisa says:

      Hi Donna, you are welcome. Yes, I can’t imagine doing all we do without Canva or a tool like it. It is one of my favorites as well. There are so many new tools out there for Instagram and other social media. Thanks for coming by Donna and have a great day and happy December! 🙂

  • I was late to read this article. I was not using any tool to grow my Instagram. That is why it was growing slowly. Now, I can understand the importance of tools. Thank you.

    • Lisa says:

      Hi Debabrata, welcome to Inspire To Thrive. Yes, tools today are necessary for Instagram and other social media networks. It’s hard to succeed without them anymore. Let me know which one you will use 🙂 Have a great day.

  • Amar Kumar says:

    Hello Kas & Lisa,

    Now-a-days, Small and big businesses alike have been using Instagram marketing tools to leverage Instagram effectively.

    Hootsuite is well known among people and it is best social media management platform, it has made marketing on Instagram a breeze.

    It offers easy scheduling feature which helps you to save time and drives engagement and this feature I like most about it. Today millions of people are using Canva to simplify graphics design due to its user friendly feature.

    Canva makes visuals easy to create unique, high-quality images that are great for sharing on social media or your blog. Eventually, thanks for exploring your ideas with us.

    With best wishes,

    Amar Kumar

    • Lisa says:

      Hi Amar, yes, both sizes of businesses are using Instagram. I love using Agorapulse to schedule out my Instagram posts and stories now, even videos! You can also use the Facebook Creator Studio but it’s been buggy! Canva is aweasome and gets better all the time. I love their new photo images there. You are most welcome and have a great day and new week Amar.

  • Moss Clement says:

    Hi Kas & Lisa,
    You have an impressive list of tools here, and I love it. I have used a couple of them, such as Sensible and Tailwind. The beauty of these tools is that without them, you cannot keep up with the demand and overwhelming workload. Your competitors will be ahead of you; that is why automation is paramount to your marketing strategy.

  • digitalbuyer says:

    Absolutely great Article. I have been using some social networks for engaging my audiences but i feel i should go for Videos now. Thank for sharing great information.

  • Adina says:

    Hey! Thanks for mentioning Socialinsider ? – Adina here – co-founder @socialinsider

    • Lisa says:

      Hi Adina, you are most welcome. I will have to check it out more and start a free trial after vacation. Thanks for coming by Inspire To Thrive. Have a great day 🙂

  • Aadarsh Roy says:

    Hey Kas Szatylowicz,

    Great post with great Instagram tools to boost the business. I really like the list of helpful Instagram tools that you have made, whereas your all the listed tips are truly effective to boost the business. Instagram is one of a popular platform used by most of the users for sharing their stories, images and alluring videos. Hoot-Suite is a great social media scheduling tool that helps to manage the post on social media platforms. Rocket social is a great tool for
    getting more traffic. CrowdFire is all-in-one tool that offers several features and allows to manage the social media posts. Sendible is also an excellent tool that allows to schedule the post and reply back to the followers. Canva is an amazing graphic tool that allows to create attractive and an eye-catchy images. InstaSize is also a great tool that allows to enhance the videos and photos. IconoSquare is an amazing and great tool that measures several types of metrics and helps to know about the follower status. Your all the tools are helpful but i truly like an idea of using Canva, IconoSquare, RocketSocial, Crowd fire and sendible. Using these tools will be a great helping hand for many Instagram users.

    Really helpful post with helpful tools and Thanks for sharing.

  • >
    Scroll to Top