If you’re like most people, you probably scroll right past the little circles containing someone’s Instagram highlights without giving them a second thought. But if you’re an aspiring influencer or business owner, those little circles could be your ticket to increased engagement and reach. In this blog post, we’ll show you how to create a highlight and increase your Instagram highlights views.
It can help you can get the most out of this often-overlooked feature. That is unless your account on Instagram is set to private.
Table of Contents
What Are Story Highlights On Instagram?
Instagram stories highlights are the stories that you choose to highlight at the top of your Instagram profile. They have circle shape covers that you can name.
This feature allows your Instagram stories to remain on the network after 24 hours when you add them to your highlights. You can make your own creative covers for the highlights feature.
These highlight covers are prime property on your Instagram account as they are front and center. Use them to build your audience.
Increase Your Instagram Highlights Views
Use Descriptive Titles and Cover Images
The first step to getting more views on your Instagram highlights is to make sure that your titles and cover images are descriptive and eye-catching. After all, if someone is scrolling through their feed and sees a bunch of boring titles and images, they’re not going to stop and click on yours.
Instead, try to come up with titles that accurately describe the content in your highlight, but also pique people’s interest as you create a highlight.
For example, instead of titling your highlight “My Favorite Recipes,” try something like “10 Instant Pot Recipes You’ll Love.” As for your cover image, make sure it’s colorful and visually appealing.
A good rule of thumb is to use an image that would stop you in your tracks if you were scrolling through Instagram. You can create cute Instagram highlight covers or keep them more professional.
See my example for branding highlight covers with a RE/MAX office. Of course, you can use a tool like Canva to create your own Instagram covers that are aesthetically pleasing.
Some users like to make black Instagram highlight covers and others with Instagram highlight covers in pink.
Utilize Hashtags To Create Instagram Highlights
Just like with regular posts, utilizing hashtags is a great way to increase the reach of your highlights. When choosing hashtags, go for quality over quantity.
Aim for popular, relevant hashtags with low competition that accurately describe the content in your highlight.
And don’t forget to update your hashtags regularly so that they remain accurate and effective. I’ve noticed some people using hashtags in comments vs. on the post itself.
Something to try out and monitor as things change fast on this photo-sharing social media network. The algorithm is constantly changing and you must be ready to pivot there all the time.
New Sticker Feature On IG Highlights
There is a new sticker feature for stories. You can take an image from your photo to make it into a sticker to use in your story feature that are showcased on your highlights.
So in the future, I can use my dog’s sticker on other stories. (I miss old Hunter.) You could easily cut any image from your photo to create other stickers.
It is the create button under stickers option.Then, look for a scissor in a pink circle that you need to click and it cut out a sticker for you.
You can check your user activity to see the Instagram highlights views of your stickers to track how they are performing.
Feature User-Generated Content
If you’re struggling to come up with fresh content for your IG highlights, consider featuring user-generated content (UGC). UGC is a great way to connect with your audience and give them a voice—plus, it’s free!
When featuring UGC in your highlights, be sure to credit the original poster in the caption so that they know you’ve featured their content.
Not only will this help build goodwill between you and your followers, but it may also encourage other users to submit their own photos or videos n the future.
Tease Your Instagram Highlights
You can post teaser images on your feed or in your stories to give people a sneak peek of what they can expect to find in your highlights. Or you could ask them to “save” your post as a reminder.
This is a great way to get people interested in clicking through to your highlights to see photos or videos. It is an excellent way for increasing your Instagram highlights views.
See below for the SAVE button:
To Engage With Other Users
One of the best ways to get more eyes on your content is to engage with other accounts in your niche. Like and comment on their posts, and follow accounts that interest you.
Chances are, they’ll return the favor and check out your account—including your highlights and increase your Instagram highlights views.
Direct Messages from Stories
Through your highlights people can send you DM’s which can further engage your audience. What better way to have a conversion with a client or potential client through an Instagram DM.
You can also choose your close friends when sharing stories via messages.
Use Calls To Actions To Increase Instagram Highlights Views
Asking your followers to check out your Highlights is a great way to increase views. You can do this by including calls-to-action in your posts or Stories.
Furthermore, by adding a highlight reel cover that says something like “New highlights” or “Check out my new highlights” CTAs can be in the form of text, images, or even videos.
And on Instagram, CTAs are usually included in the caption of a post or in the comments.Call To Action Copy For Your Instagram Stories
- “Double-tap if you love it!”
- “Tag a friend who needs this in their life!”
- “Swipe up to learn more!”
- “Hit the link in our bio!”
- “Shop Now”
- . “Sign up for exclusive discounts in our newsletter!”
- 7. “Follow us for more great content like this!”
- “Check out our website for more info!”
- “Like and comment for a chance to win a [insert prize]!”
- “Stay tuned for more from us!”
Promote Your IG Highlights On Other Platforms
If you have a following on other social media platforms, make sure to promote your Instagram account—and specifically, your Highlights—on those platforms as well.
To increase your Instagram highlights viewings, you can share links to specific highlights on Twitter or Facebook. Or you could even embed them on your website or blog.
First, find your link to the story’s cover. See the example below:
https://www.instagram.com/stories/highlights/17842171366280822/
Then you will need a 3rd party tool like Sociable kit to create the widget for your site. Sociable KIT is a powerful tool that allows you to easily display your brand’s social media content on your website.
You may have to wait up to 24 hours like I am for them to get your feed ready so you can display it on your website. Then your readers will be able to view Instagram highlights right on your blog or website.
Share Your Instagram Highlights To Extend Its Reach
Did you know you can easily edit and share your Instagram highlights? It’s easy to do when you click on the highlight and use the 3 dots: See the image below.
Notice that you can create reels from your stories too. There is even a QR code feature you can use. What great ways to increase your Instagram highlights reach in no time.
I can’t wait to try this one out today. Oftentimes, when you research and teach things, you learn more.
Stories Archive – What They Do On IG
Going forward, your stories will save automatically to your archive once they expire. This way, you can easily look back on your favorite moments later or feature them in a highlight.
To see your archived stories, just tap the Archive icon on your profile.
According to Instagram help center, on your Stories Archive, your stories will appear in a grid with the most recent stories at the bottom. The first story from each day will show a date indicator to help you navigate your archive as you scroll.
Delete Old Highlight Stories
If you don’t delete old stories from your IG highlights your newest ones won’t be seen there unless someone waits for them all to run through. (and if you have too many they still won’t see them.)
So schedule time regularly to go through your highlights to see which can be deleted from your account.
Conclusion Of Using Story Highlights On Instagram
Using the Instagram highlights features to their fullest gain boosts your Instagram reach today. Experiment and see what works best for your audience and your business on Instagram today.
Do you create Instagram highlights? What creative ways are you using them? What else do you add to Instagram today? I’d love to hear about it in the comment section below.
FAQ: Instagram Highlights Views To Drive Growth & Maximize Reach
How can Instagram Highlights help grow my audience?
Instagram Highlights keep your best stories front and center. They create a lasting impression and allow new followers to see your top content without scrolling through your feed.
What’s the best way to choose which stories to highlight?
Pick stories that showcase your brand, products, or key messages. Use engaging and high-quality visuals to grab attention.
How often should I update my Highlights?
Update Highlights whenever you have new, noteworthy content. Keeping them fresh and relevant can maintain viewer interest.
Can Highlights improve my engagement rate?
Yes, Highlights can boost engagement by making it easier for followers to find and interact with your best content.
What types of content work best for Highlights?
Use a mix of tutorials, behind-the-scenes looks, user-generated content, and promotions. Variety keeps your audience interested.
How can I design eye-catching Highlight covers?
Create simple, yet bold covers that match your brand’s aesthetic. Consistent colors and icons can make your Highlights stand out.
Do Instagram Highlights impact my reach?
Yes, they can. Highlights increase the chances of your content being discovered and shared, which can extend your reach.
Is it important to organize my Highlights?
Definitely. Organize them into clear categories so viewers can quickly find what interests them.
Can I track the performance of my Highlights?
Yes, Instagram provides insights on views and interactions. Use this data to refine your strategy.
Should I use text in my Highlight stories?
Keep text minimal but impactful. Use it to provide context or calls to action without overwhelming the visuals.
How long should each Highlight be?
There’s no strict limit, but aim for around 5-10 stories per Highlight. Too many can overwhelm viewers.
Are there any tools to help create Highlights?
Yes, tools like Canva or Adobe Spark can help design covers and edit stories for a polished look.
How can I promote my Highlights?
Share them in your posts and stories. Mention them in captions and use relevant hashtags to draw more attention.
She has 30+ years of experience in marketing/advertising with 11 years of experience in content marketing, social media, blogging, and SEO.
You can purchase her eBook about Twitter on Amazon.
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I am glad to have stumbled upon Inspire To Thrive
Lisa,
Beautiful BLOG, with complimenting visuals.
lots of tips and tricks, new stuff to learn even if you’re a Digital Marketer like me 🙂
I love learning new things.
We are guests in The world of social media,
but it’s a massive opportunity to leverage these platforms to our advantage.
Captivating content is what keeps viewers coming back for more education,, inspiration, or motivation. And also-we need to study the data and analytics of our Instagram(or any other social media) accounts. I know biz owners don’t like it, but it uncovers the secrets how to grow.
Headlines are definitely extremely important. It may stop somebody in their tracks or make them ignore your message.
You live and learn every day- I have never heard of QR code feature, possibility of having 100 Instagram Highlight covers . Probably was added lately 🙂
I would love to suggest a few more calls to actions:
Caption this! (this works like crazy as the reader feels involved)
Help a sister out! Tag your biz bestie!
Raise your hand if you’re the same! 🙋
Describe your day in 3 emojis
Tag someone you know who NEEDS to see this now!
Help a sister out! Tag your biz bestie!
Can you relate? Tell me your own story?
Vote for your fav!
Describe your day in 1 emoji
Tea or coffee? This or that
Drop me some of your fave quotes in the comments!
A secret like this is too good to keep to yourself, tag your 3 besties below!
Thank you, Rina. I like that we are “guests”. Excellent observation. Highlight covers are great to have for your stories to stay around on Instagram. I like the “tag your 3 besties” or your best social media friends. Help a blogger out by sharing their content and linking out to them. Thanks, Rina, have a great day.