Frequently, I am asked this question –”Why should I join Instagram for Business? I don’t know what it is or how to use it. Why do I need a Business Instagram Account? I have a Facebook page, isn’t everyone on Facebook?”
“How much time will I need to spend on Instagram?” Consequently, these are some of the questions that come up from clients I work with on their social media management.
Well, let’s start with: What is Instagram?
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Instagram is a photo-sharing app that allows users to assign filters to photos and share them with followers. People even use it to do weird things like buying and selling feet pictures. Since Facebook owns Instagram, you can also message others with Instagram like Facebook.
Instagram is a mobile app but you can access it via desktop. However, note you NOW can post new photos from a desktop. Your mobile device no longer must be used for posting new photos videos and stories.
So, here are a few things you can do on your desktop with Instagram today.
Here is the latest scoop on Numbers for Instagram: As of September 2022, there were 2.35 billion users – yes, 2 billion+ users on Instagram according to Demand Sage. This makes them the 4th largest social network worldwide.
Out of the 2+ billion Instagram users, there are 900+ million active users who use it daily.
- Over 900 million actively use the stories feature.
- The average user spends 24 minutes at day on the Instagram app.
- Females used to dominate Instagram at 56.3% of users, but that has changed and it’s almost 50/50 today in 2023.
- 59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram.
- And 72% of teens, in the up-and-coming market use Instagram.
- 62% of users log in daily on Instagram.
Why Instagram For Business?
So, getting back to that question above: Well, I began to say, Instagram is a younger audience. But is that it?
No, there are at least 6 reasons for you to get started on Instagram for business today.
- A large active audience.
- Younger female audience.
- You can use their ad platform with a business account.
- Engage better with your Audience.
- Increase your online visibility.
- See your stats to help guide you with posts in the future.
How To Switch Your Instagram Account to Business (Professional) Or Other
You have to go into your settings to change what type of Instagram account you want. As I have a business one already, it is showing I could switch to a personal or a creator account instead.
It’s easy to switch from one to another but as a business, you will get a lot of business tools with the professional business Instagram account.
Larger Audience With Instagram
You have a large captivating audience on Instagram. They are scrolling daily to get the latest photos, quotes, and more from others including businesses.
Younger people are leaving Facebook or not spending time on that network in large numbers now. However, they are spending more time on Instagram.
This younger audience engages more with brands here than on any other network. As a result, brands need to take advantage of this.
Learn now how to use the Instagram reel feature. Reels are the 15-90 second video posts that can stretch your reach on Instagram today.
Just recently Instagram launched a TikTok feature for reels called ReMix on Reels. The updates have been coming out fast and furious lately so stay tuned!
Younger Female Audience
If your business has a female target, Instagram for Business is surely a must for you to grow your business now and in the future.
Did you know women reinvest 90% of their income into their families and communities, compared to men, who reinvest only 30-40%? via socialtoaster.com That is a stunning factoid to be aware of when looking at your target market.
Also, did you know that Millennials are making one-fourth of home purchases across the United States and single women are outpacing single men as homeowners? YES! (Fact from Bigger Pockets.) If you are a realtor that’s a fact to make you take a second look at Instagram.
Single women made up 19% of homebuyers in 2021 while single men made up only 9% of homebuyers.- Bigger Pockets
However, do note that men are catching up and surpassing women on this social media platform in 2023.If you are a realtor that's a fact to make you take a second look at Instagram! #instagramforbusiness #realtors Click To Tweet
Ad Platform With Instagram For Business Account
Don’t always have time to post to Instagram? Then, why not use their ad platform? Instagram owns Facebook and offers all different types of ads targeting Facebook. Therefore, it’s quick and easy to use.
Not only are ads available for Instagram business accounts but great insights into your stats. These are very helpful to understand your audience. For example, where they come from, what day they are most active, and what time they are on Instagram.
This will also help grow your followers organically as explained by Moss Clement.
Generating organic followers is best as paid ones may cause you to be banned from Instagram.
Not only are ads available for Instagram business accounts but great insights into your stats! Click To Tweet
So be sure to turn your private account or personal account into a business account on Instagram.
Engagement Is Crucial With Instagram For Business
To generate business from Instagram you need to be engaged with users. Engagement is made easier with the stories features and messenger app.
Not only do you need to do stories and use the messenger app but responding to comments and commenting on others’ Instagram posts is key to Instagram’s success. Therefore, you can no longer post and run away. You have to engage in this network.
Shane Barker talks about this in his recent post about Instagram problems. One thing to be aware of is that you can’t post a comment on Instagram with 5 or more tags in it.
Now, you can use a listening tool like Brand24 that monitors Instagram for you. This makes it easier for you and can save you more time.Therefore, you can no longer post and run away. You have to engage in this network. #Instagramtips Click To Tweet
Increasing Your Digital Visibility Via Instagram
Moreover, being on Instagram gives you a different audience. Hence, if you post on this network it will increase your website or brand’s visibility online. You will reach that younger audience that has left Facebook.
Using the right hashtags on Instagram and you can use up to 30 of them is key. Therefore, you can use a hashtag tool like Rite-Tag or Hashtagify to help you select and use the right hashtags.
I’ve read in a few different places using around 12 hashtags per post is the sweet spot. Of course, some say to use no hashtags today, but there are different opinions on that as well.
It’s always best to test it out on your own account and see what works best and then adjust it.
A Large Following Is NOT Always Necessary On Instagram
Many people think having a large following is a must on Instagram. It is NOT if you do not have an engaged audience. Gary Vaynerchuk spoke about this engagement years ago but it still holds true today in 2023.
What good are Instagram followers if they don’t engage or click on your bio link or stories? You would be wasting a lot of time uploading photos and creating hashtags.
Trust Insights recently did some studies and you will see exactly how the following ratios matter for influence on Instagram. (Having a large following on Facebook and Twitter has even less of an effect than on Instagram.)
So paying for followers may be a waste of money for you as well as being useless, or worse, getting you banned from the network.
But you could turn to “bots” to help you automate your Instagram likes and comments.Many people think having a large following is a must on Instagram. It is NOT if you do not have an engaged audience! #Instagram #InspireToThrive Click To Tweet
Time For Instagram
One note about Instagram for business it takes a lot of time. Before you decide if you will join Instagram be sure to have some time allowed to use it effectively. However, note that you can search Instagram without having an account so you can see what your competition is doing there.
Engagement takes time to build, you cannot post and run on this social network. If you can’t do it yourself, hire help. (I can’t handle any more Instagram clients myself at this point!)
You will need quality images, and the ability to also post stories and videos as well as to engage with others on the network with your Instagram account.
If you want to view private Instagram accounts read this how-to guide from one of our contributors. It is an eye-opening blog post on Inspire To Thrive.
Your Turn On Instagram For Business
I’d also love to know how it’s working out for you and if would you recommend others jump on the Instagram bandwagon today.
If you want to learn more check out these 10 tips to grow your Instagram audience here too.
Finally, please share this piece on social media. 🙂
— Ilka Flood (@ilkaflood) August 26, 2020
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