Do You Know Your Social Media Etiquette Today?

Social Media Etiquette for Today’s Social Media Channels

Social media etiquette today for businesses may be different than it was several years ago. More people are on social media today than ever before. If you don’t understand social media etiquette you may lose followers or even worse, customers!

The latest 2018 stats from Pew Research show some 88% of 18- to 29-year-olds indicate that they use any form of social media. That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among Americans 65 and older.

The way each social channel is used may vary from each other.

Businesses just as personal users on Facebook and other social media networks must be careful not to post too often. Do you still see your Facebook stream overwhelmed by a certain few users today? Hence, the one exception to this rule is Twitter.

Twitter etiquetteTwitter Etiquette for You

On Twitter hashtags are more important than ever before. Be sure to use them and use them well there. You can use programs like RiteTag to help you find the best hashtags for your posts. As a result, only use 1-3 hashtags on Twitter.

Twitter is not meant for just promoting your own products and services. (That is called push marketing, being pushy!) Be sure to share others relevant content to your audience. Engage with others on Twitter often and thank those peeps that share your tweets. (And not just the ones in which which they share your content – Selfish!) 

Equally important is the retweets on Twitter. Be generous in retweets and add some content before a tweet – give others a reason to click on the tweet. Add something like: I just read and commented on this great post about xyz. Learn more about xyz here. Great tips from xyz.  Twitter is the one network where you can share often.

For more Twitter etiquette and Twitter tips check out my new eBook Learn to Tweet and Thrive on Twitter.

[clickToTweet tweet=”Be generous in retweets and add some content before a tweet. #Twittertip #Twittertip” quote=”Be generous in retweets and add some content before a tweet. #Twittertip ” theme=”style2″]

Google+ Etiquette Soon to Be Gone

Google+ is not so much a must social media channel today. It does have its core users and is Google friendly. (Gotta love the SEO juice!) Be sure to add the + when mentioning someone on this social network.

Whether commenting or sharing their info – it’s the polite way to acknowledge other users on the G+ social network. You can be top notch with social media etiquette via this Google+ tip today. As with Twitter be sure to share others relevant content to your followers here. (Note: this social network will be disappearing in 2019). 

Instagram mannersInstagram Manners for All

Instagram is now one of the hottest social networks that users log into daily. The top etiquette tip is never to share anyone else’s photo without permission. This one tip should apply to all social networks and blogs.

Hashtags are huge on Instagram, did you know you can have up to 30 hashtags there? Try to start using all of them today. Check out more great Instagram tips here to up your Instagram game.

One third of all internet users use Instagram today and the age demographic tends to be lower. (18-29) Do note the engagement level of Instagram is higher than any other social network in 2017! Be sure to engage with others on this powerful social network. Using social media etiquette is a must on this popular social network! Finally, be sure to check out tips here by InfoBunny on getting started with Instagram if you haven’t already. 

LinkedIn Professional Manners

Do you send a personal invitation to connect on LinkedIn? That could set you or your business apart today on this business professional social networking site.

Linkedin Invitation

Using groups on LinkedIn to help others and contribute is a top notch social media etiquette tip. It’s not the place to promote your business only. Hence, be sure to remain professional throughout your interactions here.

Become known in your niche by sharing your knowledge on this network. Don’t forget to  engage in a very professional manner as well. You can now also use video on this network (fairly new!). Be sure your videos are done in a professional manner on Linkedin. Not children or pets to be included here! Unless you have a pet related business or a daycare, etc. 

[clickToTweet tweet=”Be sure your videos are done in a professional manner on #Linkedin.  ” quote=”Be sure your videos are done in a professional manner on Linkedin.  ” theme=”style2″]

Pinterest Manners

Are you always linking back to the original source on Pinterest? That along with a mention is the most polite way to be on this visual social networking site. Also, be aware not to pin away all at once each day. Schedule them out with an app like Tailwind.

Above all be sure to spread your pins out. That is another tip that could apply to all the social media channels. No one wants to see their stream or feed filled up by the same person all the time. It’s the quickest way to lose followers. Be mindful of others.

snapchatSnapchat Manners

Snapchat is becoming another fast growing network no longer just for teens. This network has grown for business use and marketing. Your snaps can become stories and be used elsewhere on the web. Many businesses and news organization are now using Snapchat.

Always remember anything you put up online – is it okay if your mom saw it? If it passes that test you can post and snap away.

Social Media Etiquette For Every Social Network

My biggest tip for all the networks is not to post only your own stuff. Be sure that the 80/20 rule applies. Share 80% of others stuff and only 20% of your own stuff.

Posting too much promotional content will surely get people to stop following you or engaging with you. Engaging on the networks is the ultimate goal. Therefore, engage politely and you will reap the rewards over time. Do not expect results overnight with any social media.

Next, tagging people just to get to them to look at your latest post without them being mentioned is in poor taste. They may unfollow you just for that reason alone!

[clickToTweet tweet=”Do not expect results overnight with any #socialmedia” quote=”Do not expect results overnight with any #social media. ” theme=”style2″]

Finally be sure to respond quickly on social media. People do not want to wait long for responses today. Facebook pages now measure how fast your responses are there. They give you a badge for fast response times. Speed is everything today online and of course on mobile. Therefore, using a social listening app like Brand24 or Awario can help you to respond quickly.

Check out the info-graph below on some great social media etiquette tips for today!


social media etiquette

What other tips can you share to be sure your social media etiquette is up to snuff today?

Did any of these tips about social media etiquette surprise you? I’d love to know more in the comments below.

This post was updated November 20, 2018.


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Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 10 years of experience in content marketing, social media, blogging, and SEO. You can purchase her eBook about Twitter on Amazon, or take her Instagram class on Udemy.

  • All good points on social media eticate. I am a blind computer user, and I would love it if people would add captions or descriptions to all their photos and video links. This would especially be helpful for the many blind people using Pinterest, Instagram, Flicker, etc. And also be sure to add the alt tag to your images on your bwebsites and blogs. Thanking you in advance, Max

    • Hi Maxwell, nice to have you back here. Great info to share with us about that Maxwell, thank you. It is also good for SEO – maybe that will encouarge more people to add those descriptions to those photos and videos. I do use the alt tags but not always the descriptions. I will start to do that. Thanks for that addition to this post Maxwell. Have a great day!

  • Hey Lisa,

    I’m going to have to take some time and go through this infographic to see what’s correct and what’s not these days.

    I will admit that I have a few friends on Facebook that share so much stuff I’m really getting tired of it. Granted it’s all positive and uplifting but it’s also hard to keep up and because they do share so much I’m missing a lot of my other friends stuff. I can’t keep up all the time.

    As you know though I’m all about sharing other people’s stuff and it’s worked to my benefit after all these years. As I’ve been told many times in the past, if it ain’t broke don’t fix it.

    Thanks for sharing this one Lisa and I’ll be back later to go over it more.

    Happy 4th of July and I hope you really enjoy your weekend.


    • Hi Adrienne, please do take your time. I think that is the biggest mistake on Facebook – posting too often. People will put you as an “acquaintance” instead of friend so they can not see every post you make. Love to know when you do get back to it later. So far it’s been a good weekend and 1 rainy day was nice to relax and the grass really needed it! Thanks for coming by and I hope you had a great 4th of July. Talk soon!

  • Awesome infographics and I really loved the ideas shared above. I believe all these top social media are really essential for easy promotion of our stuff.

    Getting in touch with other is another cool benefit of social media.

    • Thank you Dave. Welcome to Inspire to Thrive. I’m glad you loved the ideas in the infographic. Are you all on these networks or just a few? Hope to see you back again.

  • Hi Lisa,

    Thanks a lot for sharing such type of post which encourage people like me to be polite.:)
    You have mentioned all the aspects regarding Google+, Twitter and all other social networks. I really like the infographic you have shown above. It shows every single detail.

    You are right to be in touch or to connect with anyone we should all the polite ways as to respond to every single comment so that people don’t feel offended and feel like we are responsive towards their input.

    Thanks to you for reminding me all the things to do.
    I hope you are good in this weekend.:)


    • Hi Ravi, you are welcome. Some people still don’t get it on the social networks and only talk about themselves or their brand. It’s more than that – it’s engagement and being polite is certainly part of that. Thanks for coming by and for taking the time to comment. It’s been a good weekend and I’m off from my day job this week – maybe I can get caught up here and online. Enjoy the new week ahead!

  • Lisa great post. I totally agree with your 80:20 sharing formula.

    As for instagram, am not yet on the platform because there are just many social sites out there and as they say time is money.

    Hence, am working toward focusing on the network am presently on at the moment.

    Have a wonderful week

    • Hi Peter, thank you. That’s my favorte formula for almost anything in life. I do use Instragram but more for fun. That will change soon. You are wise not to jump on too many networks at once. You too, enjoy the upcoming week Peter and thanks for coming by.

  • Hi,

    Well, I knew few of them, but not the last one. I often share my post more frequently. As of now, I have few following, so I guess there isn’t much of a problem.

    Once I get more followers, I need to give them the best of content from the internet. The 80/20 rule was something new to me, well noted.

    Instagram is very popular, but as of now I still don’t have an account. I fail to manage all of them. Need to sort it out with some help.

    Informative post. Keep it up!

    • Hi Rohan, To get more followers try to share others info too. That may help you out getting more. It’s best to get proficient at one before jumping to another. I use Instagram for fun but will work on it for blogging info more and do a post once I feel I have learned it well to share with you. Thanks for coming by and let me know if you need more info on Twitter 🙂

  • Hi Lisa,

    Thanks for sharing this infographic. The one thing I have problems with is using up all 140 characters in my tweets. I have to learn how to use less but I love to talk :).

    I installed Rite Tag and it sure does help. This post made me go back and use up the five free tweets we get after fixing the hashtags and I like that it works with HootSuite.

    I agree with Mi Muba. All Social networks are different. Great post Lisa! Definitely passing this along.

    Hope you’re having a great week!

    • Hi Corina, You are welcome. Those that know me well no I’m not wordy with my emails or phone calls most of the time so Twitter is perfect for me. I like to get to the point, LOL. I use Rite Tag as well from time to time. It’s a great tool. Yes, they really are. Each have their unique ways of communicating. Thanks and I hope you are enjoying the long weekend there.

  • I have been a long time believer in sharing more of other people’s content (good content) with my followers so yes the 80/20 ratio is a good one in my book. I like to remind people that social media is a 24/7 party or social gathering and that you need to behave the same way on social media as you would any gathering. Keep the conversation light, interesting and try not to talk only about yourself.

    • Hi Steve, welcome to Inspire to Thrive, I love that ratio for most things in life too Steve. Yes, it’s like being at a networking event at times on social media. You need to ask questions too 🙂 Thanks for coming by and enjoy the rest of your weekend.

  • Hi Lisa
    You mentioned the top 5 social media here. They all cover more than eight per cent online marketing field. It is good to remain selective and don’t run after number. If someone stick to them consistently he can bring desired results quite easily.
    The infographics is wonderful and communicates each point so well.
    One thing is to be remembered that audience at each of them have different vision of social media and their objective to join them is also different. Bloggers sometime commit a mistake and treat all of the in same way and that is why lose a huge number of them because they don’t get the help which they are seeking online. So we need to be so focused while serving our social media audience.
    Thanks a lot for sharing another wonderful post that do worth bookmarking for further reference.

    • Hi Mi, Yes it’s not a numbers game either 🙂 Staying focused is a great tip too – and each niche is different too. You are welcome and glad you found it worth bookmarking Mi. Enjoy the rest of your weekend! Thanks for coming by with your input too.

  • Hi Lisa,

    There are popular social networking sites out there, where you can easily find your targeted audience. Your aim should be to build your trust first and promotion later. Social media marketing is not about always talking about yourself alone. Instead share some interested and useful content to build engagement, then get the benefit of that buzz and promote your stuff.

    • Hi Pankaj, that is so true. You must be useful and engaging to others on social media. You can then do a little self promotion after that. Luckily I don’t see as many who talking about themselves only anymore. I used to see more of that years ago. Thanks for coming by and have a great rest of the weekend there.

  • Thanks for sharing these beautiful stats Lisa!

    I just want to say something about the 80/20 rule people don’t get. I have been trying this and it’s crazy effective and brings me more real followers on Twitter than ever before.

    If I post 10 posts on Twitter a day, I make sure 7 – 8 are not about me. But here is the point – in each post that mentions someone else, I append via @enstinemuki For the most part, the people I mention end up following me and visiting my site.

    The idea is not just to promote others more but to let them know you did. As a matter of fact, most of those that share my post on Twitter, I end up creating a relationship with them.

    It really works and that’s what I love about it

    Thanks for the engagement over on my blog earlier Lisa. Hope you are having a beautiful week

    • Hi Enstine, you are welcome. Nice to see you back here. That’s interesting Enstine but isn’t it deceiving and not giving them credit or am I misunderstanding you? I don’t believe I’ve heard of that one before. So I share others and they know because I have the via @theirusername – isn’t that the same? Thanks Enstine, hope to better understand this one. Thank you!

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