Social Media Etiquette for Today’s Social Media Channels
Social media etiquette today for businesses may be different than it was several years ago. More people are on social media today than ever before. If you don’t understand social media etiquette you may lose followers or even worse, customers!
The latest 2018 stats from Pew Research show some 88% of 18- to 29-year-olds indicate that they use any form of social media. That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among Americans 65 and older.
The way each social channel is used may vary from each other.
Businesses just as personal users on Facebook and other social media networks must be careful not to post too often. Do you still see your Facebook stream overwhelmed by a certain few users today? Hence, the one exception to this rule is Twitter.
Twitter Etiquette for You
On Twitter hashtags are more important than ever before. Be sure to use them and use them well there. You can use programs like RiteTag to help you find the best hashtags for your posts. As a result, only use 1-3 hashtags on Twitter.
Twitter is not meant for just promoting your own products and services. (That is called push marketing, being pushy!) Be sure to share others relevant content to your audience. Engage with others on Twitter often and thank those peeps that share your tweets. (And not just the ones in which which they share your content – Selfish!)
Equally important is the retweets on Twitter. Be generous in retweets and add some content before a tweet – give others a reason to click on the tweet. Add something like: I just read and commented on this great post about xyz. Learn more about xyz here. Great tips from xyz. Twitter is the one network where you can share often.
For more Twitter etiquette and Twitter tips check out my new eBook Learn to Tweet and Thrive on Twitter.
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Google+ Etiquette Soon to Be Gone
Google+ is not so much a must social media channel today. It does have its core users and is Google friendly. (Gotta love the SEO juice!) Be sure to add the + when mentioning someone on this social network.
Whether commenting or sharing their info – it’s the polite way to acknowledge other users on the G+ social network. You can be top notch with social media etiquette via this Google+ tip today. As with Twitter be sure to share others relevant content to your followers here. (Note: this social network will be disappearing in 2019).
Instagram Manners for All
Instagram is now one of the hottest social networks that users log into daily. The top etiquette tip is never to share anyone else’s photo without permission. This one tip should apply to all social networks and blogs.
Hashtags are huge on Instagram, did you know you can have up to 30 hashtags there? Try to start using all of them today. Check out more great Instagram tips here to up your Instagram game.
One third of all internet users use Instagram today and the age demographic tends to be lower. (18-29) Do note the engagement level of Instagram is higher than any other social network in 2017! Be sure to engage with others on this powerful social network. Using social media etiquette is a must on this popular social network! Finally, be sure to check out tips here by InfoBunny on getting started with Instagram if you haven’t already.
LinkedIn Professional Manners
Do you send a personal invitation to connect on LinkedIn? That could set you or your business apart today on this business professional social networking site.
Using groups on LinkedIn to help others and contribute is a top notch social media etiquette tip. It’s not the place to promote your business only. Hence, be sure to remain professional throughout your interactions here.
Become known in your niche by sharing your knowledge on this network. Don’t forget to engage in a very professional manner as well. You can now also use video on this network (fairly new!). Be sure your videos are done in a professional manner on Linkedin. Not children or pets to be included here! Unless you have a pet related business or a daycare, etc.
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Are you always linking back to the original source on Pinterest? That along with a mention is the most polite way to be on this visual social networking site. Also, be aware not to pin away all at once each day. Schedule them out with an app like Tailwind.
Above all be sure to spread your pins out. That is another tip that could apply to all the social media channels. No one wants to see their stream or feed filled up by the same person all the time. It’s the quickest way to lose followers. Be mindful of others.
Snapchat is becoming another fast growing network no longer just for teens. This network has grown for business use and marketing. Your snaps can become stories and be used elsewhere on the web. Many businesses and news organization are now using Snapchat.
Always remember anything you put up online – is it okay if your mom saw it? If it passes that test you can post and snap away.
Social Media Etiquette For Every Social Network
My biggest tip for all the networks is not to post only your own stuff. Be sure that the 80/20 rule applies. Share 80% of others stuff and only 20% of your own stuff.
Posting too much promotional content will surely get people to stop following you or engaging with you. Engaging on the networks is the ultimate goal. Therefore, engage politely and you will reap the rewards over time. Do not expect results overnight with any social media.
Next, tagging people just to get to them to look at your latest post without them being mentioned is in poor taste. They may unfollow you just for that reason alone!
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Finally be sure to respond quickly on social media. People do not want to wait long for responses today. Facebook pages now measure how fast your responses are there. They give you a badge for fast response times. Speed is everything today online and of course on mobile. Therefore, using a social listening app like Brand24 or Awario can help you to respond quickly.
Check out the info-graph below on some great social media etiquette tips for today!
What other tips can you share to be sure your social media etiquette is up to snuff today?
Did any of these tips about social media etiquette surprise you? I’d love to know more in the comments below.
This post was updated November 20, 2018.