A Facebook page for business will make you look professional even today in 2024. They are a must for any business now. Have you ever researched a company on Facebook itself to find out they don’t have a Facebook or Meta business page?
That’s why you need to create a Facebook page for business today.
How did that make you feel about that company that was not on Facebook? Did you wonder “Why haven’t they invested a little time or money to have a professional page on Facebook?”
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A Business Page Will Help You Look More Professional
Facebook is a place where people spend an average of an hour per day on their network. There are 2.79 billion daily active users (as of June, 2024.) That’s a LOT of active users and time spent on Facebook. It’s where your business needs to be today.
However, you don’t need to spend all your time there as you should have more than 1 social media account as Facebook has been unpublishing pages and removing access for some users recently.
What Are Facebook Business Pages?
Every day I meet with clients that do not understand the difference between a Facebook business page vs. their personal Facebook profile. Many realtors promote their business via their personal Facebook profiles and not with Facebook Pages.
But remember, Facebook Pages are for businesses, brands, and organizations to share their stories and connect with people. They are used differently than a personal Facebook profile.
You can not friend a Facebook page. You must like a Facebook page. Liking a page doesn’t guarantee you’ll see every post that page puts out.
When a user LIKES a Facebook Page, they can start seeing updates from that Page in their news feed. When someone likes or comments on a Page post, that activity may be shared with their friends, increasing Page’s exposure and reach. (at no cost.)
Violating The Code On Facebook?
Many real estate agents have Facebook business profiles that note their role as real estate professionals and the company they work for. That generally satisfies the requirement of Article 12, Standard of Practice 12-5, that REALTORS® must clearly identify themselves and their company when advertising online.
But your personal Facebook profile may not include such details, and if you post listings or other advertorial material on that page, you could be violating the Code.
Lastly, there have been rumors that Facebook will be cracking down on this as many social media sharing tools no longer allow sharing content on your personal Facebook page. (This came about when HUD sued Facebook earlier this year.)
You must have a business Facebook page to use these tools, such as Missing Lettr, Buffer, Agorapulse, Hootsuite, etc. Facebook could ban you from using Facebook if they start to enforce this rule.
That’s why if you haven’t now is the time to create a Facebook page for business.
New Meta Business Page Updates
Yes, every so often Facebook makes changes to its pages. Either the layout, the rules, or how you use the page for your business.
Therefore, you have to stay on top of the changes all the time. That is unless you have someone managing a page for you, such managing comments on the page as well.
The rules are changing again for 2024 so be sure to check them out. I’ve had several accounts and blogger friends lose access to their pages recently over them. Of course, Meta will not tell you exactly why either.
If you need help with that, contact me as I recently was able to get an account’s page back up and running.
Algorithm Changes
Many people who had Facebook pages years ago got tired of not generating any results. Back then, the only way to see any type of results was to do Facebook ads.
The Facebook algorithm worked better on personal Facebook profiles. Today, that is all changed. (And stay tuned, as it changes quickly!)
Now, even with your personal profile, not everyone can see your Facebook posts. You will see posts from people that interact and engage with you.
If you have friends that never engage on Facebook you will not see their posts unless you make it a point to search for them.
Sadly, the Facebook list feature is gone. That was an easy and quick way to see who was doing what on Facebook. I hope they do bring it back. I’ve always loved the infamous Twitter X lists to stay focused on that social network.
You could join groups where more posts are seen but even in groups, things are changing as Meta needs to make money. Lastly, the same goes for Facebook pages. As a page, you can engage with other pages and like their pages.
This helps to spread your Facebook page’s reach and engagement level. The more people see your Facebook page the more branding opportunity you have.
Using Less Links In Posts On Facebook
You may notice when you post on your page with links you may get less engagement. That’s because Facebook wants people to stay on their network and not go elsewhere.
You can get around this a little bit by posting the link in the comments section of your Facebook post.
It’s not only Meta but on other social media platforms as well, the algorithms are making it harder to post links to your own website. You can but they will be seen as much as posts without the links.
5 Reasons Meta Business Pages Will Make You Look Professional
Perception
People search for people, places, and businesses right on Facebook now. If they see your business has a well-thought-out Facebook page, they will presume you are a professional. You must take time to create a Facebook page for business that looks professional.
Mobile
Many people access Facebook now via their mobile devices. More Facebook users are viewing from their mobile devices today vs. desktops or tablets. Therefore, with professional Facebook pages, you can be easily called, emailed, or found on a map instantly.
Having easy access to a business makes your business appear more professional.
Authority
A business Facebook page with activity and likes will give the perception again that you are an authority in your niche. It shows you have a community and a brand that people like and engage with.
Keeps You Current
A Facebook Page can keep your business looking current. You can post your recent events, projects, etc. This method keeps your brand current in your niche and to your potential clients. Restaurants use it to post their updated menu’s.
Brand Recognition
When you have a Facebook Page with your website it gives your brand more recognition. People will begin to recognize your logo, your name, etc.
Tools To Help You Manage Your Own Business Page
If you are a single-owner business I’d recommend using MissingLttr to schedule your posts in advance. They use AI to change up the headlines for each of your posts and you can use different graphics as well.
It’s FREE to use for one social network or $9 a month for more networks. However, if you are an agency managing multiple accounts I do recommend Agorapulse for that. You can manage up to 26 social media accounts along with a lot of bells and whistles for clients.
What Else Can Professional Facebook Pages Do For YOUR Business?
Search Engine Optimization Benefit
A business Facebook or Meta page is indexed well on Google and gives your website an added SEO benefit. My own business’s Facebook Page comes up #3 in search under Inspire to Thrive. (Notice, all the orange stars for ratings.)
If you do have a Facebook Page check out yours in a Google search. Big Tip – Make sure you verify your Facebook page. So many businesses do not. You may find this in your Facebook page settings area. (It disappeared for new pages now.)
However, Meta now charges for these verified accounts. It is $27/per month if you want it for your desktop and mobile account.
Insights
Only a Facebook Page comes with Insights. These insights will give you a better understanding of what your customers like about your page posts or not. Insights will help you post better content for your readers in the future and when the best time and day to post.
However, these insights have changed recently with the new business Facebook page update. If you use a tool like Agorapulse you will still have insights available.
Response Rate
If you respond fast to Facebook page inquiries Facebook used to give your response rate to people that message you via Facebook. A great referral if you respond quickly to inquiries.
I love using a Pages App on my mobile to respond quickly to Facebook pages. However, they no longer do it though it is considered a ranking factor for your page. However, clients will love your fast response rate.
Offers
You can now create offers right from your page. This is a paid Facebook service. When people click on your offer, they can either go to your website to start shopping or read more details about your offer.
Your offer is saved to people’s offers bookmarked in case they want to use it later. They’ll get Facebook notifications about your offer before it expires. Of course, you can target offers to a specific demographic too.
Generate Leads
Another great reason to create a Facebook page for business is to generate leads from it. You can advertise your Facebook Page to generate leads and promote offers.
However, there are countless ways you can advertise via Facebook today.
Boosted Facebook Posts For Facebook Pages
Years ago, I would have told you not to use boosted posts. But, today they have come a long way. I highly recommend you use them. They offer so much more now.
You can boost your post to people who like your page and their friends. You could choose a look-alike audience of your own audience to really extend your reach.
Once you do this, their friends may like your post. Then, Facebook will let you know they liked your post but not your page and ask you if you want to invite them.
Boosting your Facebook posts is a great way to expand your reach and your page likes for little money.
See here how to get your Facebook posts boosted quickly. There is also a tip on how to edit a post after you have boosted it. You can surely learn from my mistakes on Inspire To Thrive.
Do Not Sell Every Time You Post
Always remember this: On social media people do not want to see ads everywhere. They don’t get paid to watch ads.
They want to be entertained and to be social with others. It’s the old 80/20 rule that should be applied.
Therefore, only use your sales pitches 20% of the time on social media. If you must use a sales pitch on social media do it in a subtle way. Show the benefits of your product or service and what’s in it for your fans.
One of my favorite retail Facebook pages is Origins. They offer skincare and a cosmetic line. Even as a major retailer they don’t push their promotions on every post. Notice that they do Facebook ads for that.
They have over 1.9 million Facebook fans. Sometimes it’s good to see what a major company is doing with its Facebook page. Origins often share the benefits of their products without links, etc. Just the benefits!
Please do not push your products or services on your followers. That is one of the quickest ways to lose followers as well as posting too often to your Facebook page.
Tip For Making Professional Facebook Pages For Business Better
Let your customers know they can adjust their Facebook feed to see your page’s posts first. I would offer this tip on your Facebook page each month if you are getting new people to like your page so they may adjust their settings.
It’s under the following tab as shown below:
Will These Business Pages Will Make You Look More Professional?
Do you have a Meta Business Page for your business? If not, why not? If so, how are you using it? Or do you manage several professional Meta business pages?
I’d love to know more about your Meta (Facebook) Page in the comments below or if you are going to create a Facebook page for business in the new year.
