How To Add Admin To Your Facebook Page & Why You Need 2

If you manage a Facebook page you really need to have more than 1 admin for the business Facebook page. There are several reasons for this. If you don’t want to lose the Facebook page that you have built up over the years it is imperative to have more than 1 admin for it. Or, if you are banned or locked out of your personal Facebook account which happens more and more. (You would not be able to access the pages to manage them!)

I managed a new Facebook page for an account and I was the only one as the admin. Then I started to use the Facebook Business Manager for pages and decided I did not like it.

The manager was too confusing and not user-friendly. (If you are going to use the Facebook Business Manager be sure you know how to use it! It can be very tricky.)

So I went to erase my Facebook page from the Facebook Business Manager for pages and then when I went back to manage my own Facebook pages it disappeared!

Really? Yes, much to my surprise I could not get back to that Facebook page. So please learn from my mistakes here once again. Of course, if you use a social media scheduling tool it’s easier to manage Facebook pages.

6. Reasons Why You Need More Than 1 Admin on Your Facebook page

1. If you have someone that works for you as your admin on your Facebook Page they could leave the company. If so you’d lose your Facebook page unless you have made 2 people admins.

2. In case you accidentally delete yourself from the page – it’s gone. It will remain on Facebook live but you can’t update it.

3. Facebook Customer Service – Facebook Customer Service – Have you ever tried to reach someone on or at Facebook? Good luck. You may be able to from the business account via chat support.

However, they do not offer any phone numbers. Ever try to email them? You get a standard answer to go to their support center. You can see the one I received after trying to contact them:

And More

4. And if you transfer your page to their Business Manager Center and don’t like it – don’t try to go back. If you eliminate yourself there, you will lose your admin on the Facebook page.

Several years ago I did this and panicked for 2 days. Luckily the Facebook page was new, and I knew I could easily rebuild it. But wait, I knew who to ask. My great techie from Sri Lanka had the answer.  Thank you, Mayura!

5. What if you got injured or sick, and could not access your Facebook page? Making sure you have someone else you can trust would be a plus. You never know what life may throw your way.

Having someone else to help manage your page in your absence is a great way to be prepared.

6. If you get banned or locked out from Facebook. This is happening more and more today with censorship. Facebook recently came out with their new policy about their fact-checkers and it is pretty severe!

7. If you need help responding to many comments 24/7, it would be good to have another person being able to respond quickly.

What Was The Answer?

As you can imagine, I began searching for the answer. I asked some top digital experts and Googled it. The answers from Google provided no way to do it. Thankfully I knew who to ask. Mayura knew the answer – he was able to figure it out 🙂

Go to your Facebook ads account and from there you can get your admin to reinstate. Phew! But if I had another admin it would have been easier. Of course, you do remember why you should use Facebook ads right? That was from my other post about why you need to use Facebook ads today.

The organic reach of just posting on your Facebook page is almost gone today. It is almost impossible to gain any traction with a Facebook page without any ads now.

Why Would You Get Locked Out or Banned From Facebook?

Here are the latest reasons for being locked out or banned from Facebook according to Facebook: (May 26, 2021)

Expanding Penalties For Individual Facebook Accounts

This excerpt below comes from their website on taking action against users.

Since launching our fact-checking program in late 2016, our focus has been on reducing viral misinformation. We’ve taken stronger action against Pages, Groups, Instagram accounts, and domains sharing misinformation and now, we’re expanding some of these efforts to include penalties for individual Facebook accounts too.

Starting today, (May 26, 2021)  we will reduce the distribution of all posts in News Feed from an individual’s Facebook account if they repeatedly share content that has been rated by one of our fact-checking partners. We already reduce a single post’s reach in News Feed if it has been debunked.

As you can see above it can become a gray area quite quickly! They go further to state: We are taking action against people who repeatedly share misinformation on Facebook.

Whether it’s false or misleading content about COVID-19 and vaccines, climate change, elections, or other topics, we’re making sure fewer people see misinformation on our apps.

Other topics? Like what I wonder? No wonder many are going over to alternative social networks.

However, in late 2022 Facebook started to unpublish many Facebook pages for no known reason. If you do reach someone via chat they will oftentimes refer to their community standards policy.

However, today Meta has more reasons why they may lock you out of your account:

1. Ad Violations
2. Circumventing our ad review process or other enforcement systems
3. Deceptive and inauthentic behavior
4. Suspicious or Violating Networks or Associations
5. Misinformation – We have seen from the Twitter files that one person’s misinformation may not be so “miss” informed as many Twitter users were locked out of their accounts.

Just what do these terms mean? There is no clear explanation from the Meta team.

However, one thing does stick out: “As part of our ongoing efforts to increase security on Facebook, we require users of certain Business Managers over 90 days old to complete two-factor authentication. Learn more about other best practices to help make your business accounts in Business Manager more secure.”

So be sure you have that two-factor authentication set up on your Meta account today.

Benefits of Having More Than 1 Admin on Your Facebook Page

The benefits of having more than 1 admin on your Facebook Pages are many: One is that you have someone else to help you out when you can’t be there to work your own page.

The second benefit is having a second set of eyes on your stats and it sure is nice too as they can see things differently than you do. They may interpret things a little differently and offer some suggestions you may have not thought of.

And lastly, of course, if you ever delete yourself as the admin by accident. Having a 2nd person as a Facebook admin could assign you back again as an admin. And accidents do happen!

Have Trust With More Than 1 Admin on Your Facebook Page

Therefore be sure to fully trust who you decide to make a 2nd admin for your Facebook page. You really must have 100% trust in them and that they have your own best interest at heart. There could be a lot of backlashes if you did not have the right person for your Facebook admin role.

That person must be your most trusted friend, colleague, or relative to manage your Facebook page in your absence.

Hence, be sure to stay involved with them throughout the process.

What Are The Different Roles for Facebook Pages Today?

Today there are more roles than just admins for a Facebook page. You can see the chart below that explains how each one works. You may want to assign another team member or employee to a different role other than an admin. Check your existing page roles and see what you have set up. Click page roles to view them.

Admin / Editor / Moderator / Advertiser / Analyst / Live Contributor – See the latest chart from Facebook on what each role plays in managing a Facebook Page today for the Classic Pages.

Note: The Facebook admin role really has full control of a page and has the ability to assign roles to others.  An analyst has the least amount of control over a page.

Consequently, did you know if you create a Facebook page you automatically become an administrator for it?

That is something to think about if you are creating pages for others. You could create it and then assign them the admin role in the page settings. (For classic pages.) You also may need their email address for the invite.

How To Add Admin To Your Facebook Page

You must go to your Facebook page first. Then go to your settings. You must be in the new page’s experience, then go to page access. You can assign someone as an admin – People with Facebook access or people with task access. Click add new as shown below then add a person to the page.

This is what you will see in the New Settings Menu of the Facebook Page Layout. 

What Other Roles Should You Consider Using For Your Facebook Page?

If you want someone else to help with your page you could assign them as an editor. They can do everything but set roles for others and admins for the page.

Ultimately another role I would recommend for a team member is a live contributor. This would allow someone else to go live on your page to increase your organic reach. You can read more about how to do this from Ryan Biddulph’s contributor post on Facebook Live. 

Your Turn

Do you have more than 1 admin on your Facebook page today? Have you used the new Meta Business Manager for any of your Facebook pages?

I’d love to know more from you in the comments below about your Facebook page experiences.

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Lisa

Owner at Inspire To Thrive, Inc.

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others?

She has 30+ years of experience in marketing/advertising with 11 years of experience in content marketing, social media, blogging, and SEO.

You can purchase her eBook about Twitter on Amazon, or take her Instagram class on Udemy.

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