3 Reasons a YouTube Channel Can Help Your Blog Grow

A YouTube channel for your blog will make it easier to include videos in your blog posts. Not only that but it will help the SEO of your blog thus driving more traffic to your website. YouTube is owned by Google and therefore will give videos a higher ranking on their search engine. That means your blog may show up on the search engine results. Those are the 3 reasons a YouTube channel can help grow your blog. Now, let’s learn how to create your YouTube channel for your blog!

YouTube channel for your blog

How To Create Your YouTube Channel for Your Blog

To get started, find a logo in the correct size for a profile picture and a banner image for your channel.

It’s recommended to use a picture that’s at least 98 x 98 pixels and 4MB or less. Use a PNG or GIF file.

For the banner, the best results on all devices, use an image that’s at least 2048 x 1152 pixels and 6MB or less. These images can be changed out anytime you want throughout the year.

YouTube banner example
This banner image above has been enlarged for this blog post.

Next, be sure to fill in the about section of your YouTube Channel. Use keywords sprinkled throughout the about section as well. Finally, let people know what your channel will be about and what kind of videos you will be sharing on it.

Next, be sure to fill in the about section of your YouTube Channel. #YouTube Click To Tweet

Appealing YouTube Channel Videos

One benefit of having YouTube videos on your blog is that they will visually look appealing to readers. This can bring in more viewers and hopefully more subscribers to your YouTube channel.

When you have your own channel on YouTube you can promote your blog and create more traffic to your blog.

You can do this by adding your brand to the background of your original video. You can take it a step further and become a YouTube partner. Becoming a partner gives you the option to add banners and a call to action branding.

Hence, this can earn you cash because YouTube shares its ad revenue with partners. You need a lot of hits and frequently added videos to qualify as a YouTube partner.

Optimizing Your YouTube Videos for Search

After you have your YouTube channel set up, think about how you want your videos to be found on search. This is where Tube Buddy can help your channel’s reach.

Tube Buddy can guide you with your video covers and keywords in the description and your tags which helps YouTube optimization.

Cover Image

They say an image paints a picture in a thousand words. Covers can really make a difference when people decide to watch a video on YouTube or NOT.

Furthermore, Tube Buddy lets you test video covers for your YouTube channel. You can see which cover will do better on the channel.

Canva is a great tool for creating your cover images for YouTube. You can quickly change colors and images to see which images will work best for your videos.

One note of caution, be careful how much text you put on the cover images. Do save room for the video captions!

Covers can really make a difference when people decide to watch a video on YouTube or NOT. #YouTubecovers Click To Tweet

YouTube Video Descriptions

Add descriptive descriptions for each of your videos on the network. You can have up to 1,000 characters in your YouTube description of each video.

However, people on the video channel are into watching videos and not reading a blog post. Save the word details for your blog content strategy.

You can have up to 1,000 characters in your YouTube description of each video. #YouTube Click To Tweet

YouTube Tags for Videos

The meta tags on videos are an important factor in helping videos show up in search. This is one of the most overlooked parts of the network today. It is the video SEO for your videos.

For this reason, tags are considered an important ranking factor in YouTube’s search algorithm. Like any piece of metadata, your tags are an excellent opportunity to give YouTube and Google information about your video.

Add Your Call To Action Before Publishing

A call to action works great in the video itself or in the description. Use actionable words in the description. You can add a link in the description of your video as well.

Another great call to action would be to ask people to subscribe to your YouTube channel.

Another great call to action would be to ask people to subscribe to your YouTube channel. #YouTubetips Click To Tweet

Edit Your Videos

You can also edit your YouTube Channel. The photos and descriptions are changeable anytime.

The YouTube edits for videos can be in the tags and description. However, the video itself is not editable.

If you have a blog post with more relevant content or with updates, that link is changeable in your description edit.

YouTube edits

The YouTube edits can be in the tags and description. #YouTube #videomarketing Click To Tweet

Use YouTube Chapters

Chapters on YouTube are fairly new and are a great way to let people watch the part of the video they want to see the most. Go through your video and section it into chapters. You can add more context and info to your video with YouTube chapters.

For example, this is one video where I added chapters: (Notice the set-up) It is easy to do! All you need to do is click or press the chapter marker, or select the timestamp in the video description.

0:010:17 Intro To Text Optimizer

0:180:23 Query Google or Bing

0:240:38 Geographic Area for Your SEO

0:390:45 Enter Your Text to Optimize

0:461:12 Score – Word Suggestions for SEO

1:131:43 Search Content Ideas

1:442:00 Questions People Search With

2:002:17 Chrome Extension for this SEO Tool

2:183:01 Example of a Blog Post Optimized

Add Video to a Playlist

Once you have several videos up and running be sure to add them to a playlist. A YouTube playlist is a collection of similar videos. For example, I have one for Twitter Tips. (You can click on the image below to view it on YouTube.

YouTube Playlists
Create playlists for your YouTube channel of similar videos.

Furthermore, you can add a playlist to your other videos as well. This can increase traffic to those videos in the playlist. People can click on them when they pop up in a video.

Oftentimes, creators will add these to the end of the videos.

The Downside of a YouTube Channel

However, the big downside to a YouTube channel is copyright infringement. If you don’t get permission from the owner of the video, your account may be shut down.

Also if the original owner posted the video on YouTube and has a share link then technically it’s open to the public. Consequently, if you want to play it safe then use your own videos.

Another downside is censorship over YouTube. Depending on your topics, the YouTube videos may be censored or your channel shut down.  If this happens you may want to consider having a Rumble channel as well.

Likewise, Rumble is a great option for YouTube and you can use both together if you want to make some money off your videos.

Rumble is a great option for YouTube and you can use both together if you want to make some money off your videos. #videomarketing Click To Tweet

Conclusion of a YouTube Channel for Your Blog

In a word, do you have a YouTube channel for your blog? Do you know how to create a YouTube channel now for your blog or website? I’d love to know more about how it helps your blog (or not) in the comments below.

Furthermore, what else would you like to learn about YouTube for your blog or small business?

use tube buddy to grow
Try TubeBuddy for FREE to grow your YouTube channel.

 

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  • Thomas says:

    Hi Lisa

    I do have a YouTube for my channel, but i have not uploaded anything for years. Maybe i should get back in the game. I guess I feel it is a lot of work to record and edit a video compared to write a good blog post.

    • Lisa says:

      Hi Thomas, welcome to Inspire To Thrive. Yes, that would be an excellent idea! You could use Camtasia or Canva to make a video. It saves a lot of time! Thanks for coming by and have a great day.

  • Janice Wald says:

    Hi Lisa,
    I just recently started taking YouTube seriously. I agree with Moss. Adding YouTube videos boosts SEO. I am trying to post consistently once a week and familiarize myself with video editors and I’m using YouTube Shorts.
    Janice

    • Lisa says:

      Hi Janice, It sure does help Janice. Not every video will do great but the few that do will really help your SEO along the way. Thanks for coming by on this one. I hope you checked TubeBuddy out too. It’s a great tool that helps!

  • True Youtube can be very beneficial for growing our blog. Frankly speaking, nowadays the majority of the population prefers to consume video content rather than text one. So being a video creator can be very beneficial to grow other social handles as well as revenue.

    Thanks for crafting this amazing content.

    Regards
    Suryakant

    • Lisa says:

      Hi Suryakant, welcome to Inspire To Thrive. Yes, I believe it gives people more choices when they visit your blog to have a video there. I still prefer text over video, but that’s just me 🙂 Thank you for your input and for coming by. Have a wonderful day!

  • Moss Clement says:

    Hi Lisa,

    Those are tangible reasons for how a YouTube channel can grow one’s blog. And the YouTube setup tutorial is timely, especially now that more consumers want to see more videos from brands. But I also want to add that creating a YouTube channel can enhance your blog growth because it gives your readers more content in visual formats by embedding your YouTube videos in your blog posts. This approach will make them stay longer on the page and boost SEO ranking.

    • Lisa says:

      Hi Moss, thank you. Yes, having those embeds does help your blog posts. I knew it helped SEO but I didn’t think about the bounce rate, excellent point Moss! Thank you for that one and have a great day. I appreciate your coming by to comment.

  • Lisa says:

    Optimistic Mom, I could see you with a humorous channel! Dvr Dame – great post, glad to share it! Jan, yes, I have one too with just one tutorial but not crazy about it- hope to find time to work on it more.

  • Dvr Dame says:

    Thanks for letting me guest blog Lisa! I really appreciate all the great feedback. 🙂

  • Optimistic Mom says:

    First of all. I already follow the DVRDame, she is awesome!
    I don't have a youtube channel but the thought has crossed my mind. I just don't know what I would be sharing besides my own ramblings. lol

  • Lisa says:

    Thanks Candice, Smantha, Rusty and Ileane for stopping by today to read Rebecca's YouTube post – she has inspired me to to create more for my new channel. It was nice to learn about the partner program too.

  • Ileane Smith says:

    Hi Rebecca, I started my YouTube channel in 2009 and I have about 80 videos on there now. I really enjoy recording them and even though I'm not a partner yet, Google invited to AdSense revenue sharing on my account. I always encourage others to use YouTube to promote their blogs and websites. Thanks!

  • Rusty says:

    Thank you Rebecca! YouTube is indeed a great medium. I do have a channel but have used it little. I hope to be broadcasting more in the near future, in fact I have recently purchased a better camera that can film in HD. It is a bit difficult for me as I don't like to be on film, but it is oct certainly a great way to share content! THank you for sharing this!

  • Samantha Gluck says:

    Great post, Rebecca! I have a YouTube account that I plan to use as my business YouTube channel, but I haven't done anything with it yet. I'm still got my web designer crackin' out ideas for another website I'm launching. Once that's over, I plan to get my YouTube channel going. I really have no idea what it will entail. I'm ready to make videos three times a week and post them, but am a bit nervous about getting started.

    Great info that gave me a boost!

  • Candice says:

    Hmm. I don't have one yet, but have been thinking about it. Thanks for all the great info. Happy weekend!

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