The Rumble video platform has gained massive popularity as creators look for a YouTube alternative with less censorship and better payouts. Starting November 1, 2026, Rumble is offering eligible creators up to a 90% revenue share on video ads, including pre-rolls, mid-rolls, and host-read sponsorships through its new Partner Program.
That’s a significant increase from the previous standard 60% share.
Rumble is a video-sharing platform where creators can upload, livestream, and monetize through ads, licensing, and fan support. Most creators who have moved to Rumble cite free speech and higher revenue potential as key reasons. This latest change reinforces Rumble’s goal of being the best place for creators to monetize.
In this article, I’ll cover how the platform works, its features, and the updated ways you can make money on Rumble as a creator.
Estimated reading time: 7 minutes
Table of Contents
How Does Rumble vs. YouTube Incentivize Video Creators?
To begin with, Rumble is a video platform that allows creators to upload and monetize their videos. The platform is home to a wide variety of video content, including breaking news clips, funny pet videos, and informative how-to guides.
Licensing Model of Rumble
Unlike YouTube, Rumble operates on a licensing model in which videos are sold to media outlets and publishers worldwide.
Rumble’s licensing model remains a cornerstone of its monetization strategy. Creators can choose from options like Exclusive (higher upfront payments, full rights to Rumble), Non-Exclusive (smaller fees, retain rights), Rumble Only (hosted solely on Rumble), or Personal Use (no monetization).
Once licensed, creators earn a share of the revenue from sales to media outlets and publishers worldwide
Revenue Share Between Rumble and YouTube (Big Update: November 1, 2026)
Starting November 1, 2026, Rumble is flipping the script on creator payouts.
Creators in the new Partner Program can earn up to a 90% revenue share on eligible video ads. This includes:
- Video pre-rolls
- Mid-rolls
- Host-read sponsorship ads
That’s a major jump from the previous standard 60% share (and still well above YouTube’s 55% on video ads).
How to qualify for the new Partner Program
The main requirement is simple: upload 10 videos (live or VOD) through Rumble Studio within a 30-day period.
Rumble founder and CEO Chris Pavlovski announced the change, saying the platform’s North Star is to be “the best place for creators to monetize. Full stop.”
Looking further ahead, Rumble also plans to launch an AI content licensing marketplace in the second half of 2027. Creators will be able to choose whether to license their content to AI and other companies, opening another potential revenue stream.
Rumble Rants (and subscriptions)
Rumble Rants let fans tip creators during live streams, and channel subscriptions give viewers exclusive content. Both are paid out the following month and give creators direct fan support, similar to YouTube’s Super Chat and memberships.
These sit alongside the new Partner Program (starting November 1, 2026), which offers eligible creators up to a 90% revenue share on video ads after uploading 10 videos through Rumble Studio in a 30-day period.
Why Numbers Make A Difference
YouTube requires 1,000 subscribers and 4,000 watch hours (or 10 million Shorts views) to join its Partner Program.
Rumble has historically allowed creators to start monetizing with a licensed video, with no follower or view thresholds. Starting November 1, 2026, the new Partner Program (which unlocks up to 90% on eligible video ads) requires uploading 10 videos (live or VOD) through Rumble Studio in a 30-day period. That’s still a much lower bar than YouTube’s requirements.
More views still boost earnings on both platforms, but Rumble’s lower entry point remains a significant advantage for newer creators.
Who is the Most Paid Creator on Rumble?
Steven Crowder remains one of the top earners on Rumble, pulling in over $7.5 million from ‘Mug Club’ subscriptions since March 2023.
This shows the platform’s potential for creators who build loyal audiences and use multiple monetization tools (subscriptions, tips, and now the higher ad revenue share).
Rumble’s Growth
Rumble has seen strong growth, reaching over 80 million monthly active users by 2025. This reflects both its expanding audience and its appeal to creators looking for greater freedom and better earning potential.
Unlike YouTube, which enforces strict content guidelines that can limit monetization and creative expression, Rumble offers a more flexible environment. Creators can explore a broader range of topics and styles with less risk of demonetization or content removal.
That openness, combined with the new Partner Program (up to 90% revenue share on eligible video ads starting November 1, 2026), continues to position Rumble as an attractive alternative for creators who feel constrained by YouTube’s policies.
Conclusion: How Does Rumble vs. YouTube Pay Content Creators?
As of November 1, 2026, Rumble is offering eligible creators up to a 90% revenue share on video ads through its new Partner Program. YouTube remains at a 55% share on video ads.
Rumble’s advantages for many creators include:
- Up to 90% on eligible video ads (pre-rolls, mid-rolls, and host-read sponsorships)
- Lower barrier to entry for the higher split (10 videos via Rumble Studio in 30 days)
- Additional monetization options such as licensing, subscriptions, and tips
- A more flexible content environment for many creators
YouTube still wins in terms of sheer audience size and discovery for most niches. Rumble is strongest for creators who want a higher ad split, faster access to better payouts, and less restrictive policies.
If YouTube keeps removing or limiting your content, consider uploading to Rumble as well. Starting November 1, 2026, eligible creators can earn up to a 90% revenue share on video ads through its Partner Program.
You can also upload the video to Rumble as a backup. I’ve had a channel there (Inspire To Thrive on Rumble) but haven’t used it much lately. With the new Partner Program offering up to 90% revenue share on eligible video ads starting November 1, 2026, it may be worth revisiting.
If you’re already posting on Rumble (or thinking about it), the new 90% split makes it worth reviewing your strategy. Sign up or log in here to check the Partner Program details.
FAQs: Rumble Payments vs. YouTube
Yes, via ads, licensing, subscriptions, and tips.
It varies by audience and content. Rumble’s higher split and bonuses can outpace YouTube’s for some creators, but YouTube’s scale often wins out for established creators.
YouTube: 1,000 subscribers and 4,000 watch hours. Rumble: None—just a licensed video.
1 video licensed on Rumble to qualify for payments.
Fans tip during live streams, and subscriptions offer exclusive content—both paid monthly.
Rumble pays bonuses for viral videos and top performers in its Creator Partnership Program.
You can still monetize with a licensed video under the older model. To earn up to 90% on eligible video ads under the new Partner Program (starting November 1, 2026), the main requirement is to upload 10 videos (live or VOD) through Rumble Studio within a 30-day period.
Disclosure: This Inspire To Thrive blog post contains affiliate links. I may earn a commission from qualifying purchases at no extra cost to you. Some sections/images were drafted with AI tools from real images and content and carefully reviewed/edited by me.
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Hi Lisa,
I see growth potential on Rumble which is one reason why I keep an account. I upload videos here and there for this very reason.
YouTube stifles. Rumble opens things up.
This generous revenue sharing program proves it.
Good reminder for me to upload another video over there.
Ryan
I do see that, Ryan. Good for you. I added a video today and played around a bit, as I’ve updated two Rumble posts to reflect all the recent changes starting today. I hope I can connect my 2 channels. Stay tuned! Thanks for coming by and happy November.