Backlinks Can Give Your Website Authority

The Mysterious Backlinks

Backlinks can be mysterious to many website owners and bloggers. You really don’t have full control over them. You may write the best quality content but you will still need backlinks to get page one on Google from search.


Just what are backlinks?

  • Incoming links from another website.
  • Websites that link to you with follow or no follow attributes.
  • Also called inbound links – in case you hear that terminology and are not sure – it is one in the same word.
  • Links from another website that can point to any page of your website from any page of their website.
  • Backlinks should not be bought – even back in 2005 Matt Cutts spoke about buying them and that they do you NO good.

How Can You Generate Backlinks to Your Website or Blog?

  • Participation in Communities – If you visit other blogs, forums, etc. and participate and they have an interest in yours they will link back to your website.
  • Teach – If you can teach something in a post that is valuable – others will link to your post and share it with their friends and colleagues.
  • Giveaway your own product – a product or service like an eBook, or a new plug-in or app.
  • Videos – Making your own video that provides valuable content or unique content. Some people prefer watching videos vs. reading posts.
  • Debate – Have a debate on your post – sometimes writing a bad review or debate about it can generate a lot of back and forth to your post.
  • Social Media – Sharing your content via social media is another way to generate links to your site. Creative headlines can help expedite this tactic.
  • Newsletters – If viewers have your newsletter in their email that links to your site they may link to your website for that information.

Why are backlinks so important?

  • Backlinks are one of the top ways to be found on Google
  • They are the building blocks of SEO
  • Spiders crawl the web via links – the more links to your site the more authority your site has and will show up first in search

spiders on the web

How Many Backlinks Does Your Site Have?

Do you know how you can check your backlinks? By using Google Webmaster Tools you can see how many links that are going to your website. Go to Traffic and then to Links to Your Site. You will notice changes from time to time as some link more or some link away from your site. It’s a great way to know who links to you. There is now a newer feature that shows you your latest links too. See screenshot below:

newer backlinks

What other ways do you get backlinks to your website or blog?

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 10 years of experience in content marketing, social media, blogging, and SEO. You can purchase her ebook about Twitter on Amazon, or take her Instagram class on Udemy.

  • Yes, no doubt that back links can improve site authority.

    It’s very important to get higher site authority (actually domain authority by name) to rank well in search engine. Here Back links playing an important role. Search algorithm counts each signal coming from another site to your site.

    Here the equation of site authority- If, Your site authority is-28 and if you got some back links from a few sites with site-authority-80, then your present authority will be shifted quickly.

    But, if you got most of the back links from lower site authority (than yours) then, your site authority will be shifted slowly.

    No negative marking! 😀

    Back links are actually counted as the recommendation by the search engines. So, naturally, if a recommendation coming from an VIP then your reputation will definitely increase. Isn’t it?

    • Hi Majharul, I usually spam old comments but I had updated old posts and shared them on Twitter so I know that’ how you found it. I like your comment – no negative marketing. You are correction and I’m still wondering is Page Rank or Domain Authority more important these days? SEO has been changing but some of the basics like this remain the same. Thanks for coming by Majharul and commenting on this one. Have a great day!

  • Hi!

    Your website is way too good. I enjoy the valuable data you deliver to your posts. I will save your blog page and look all over again in this article routinely.
    Also i hope your post will help me improve my website.

  • You explained so easily that even i didn’t have to read it again it was set in my mind even i would to Save this page for Future use. By the way thanks for this awesome article

    • Ni Nilesh, welcome to Inspire to Thrive, glad you could learn something new here. Learning about backlinks can be confusing so I tried to keep it simple here. Thanks for your input and have a wonderful day.

  • See that? 🙂 I’m such a good doobie, I clicked through to read this post of yours, Lisa, for additional information about how to improve my PageRank. 😀 I’m learning! 😉

  • Backlinks means trust. If you are getting backlinks from a relevant dofollow blogs then it benefits you more. As many quality backlinks you will get Google will trust you more hence more benefit in terms of better SERP positions and Page rank.

  • I totally agree of this kind of post and it is very informative. Backlinks is truly very important because it will help your site rank in Google. I don’t understand why there are people who don’t believe in building backlinks.

    • Hi Donna, I think because it takes a lot of time. Many people don’t take that time to work their websites and then wonder why they are not getting traffic or sales. Thanks for commenting.

  • Hi Lisa when you say Google, I’m assuming you mean Matt Cutts is not a big fan of article marketing. But things have changed a lot in article marketing since he made that statement. For a start the article directories that I use to submit my articles too. Have changed their rules.

    Most of them now want original content. and article spinning technology (which is something that I have never used by the way) has come on leaps and bounds over the years. That is the reason why I think its worth giving article marketing another try.. And No… starting another blog does not appeal to me, at this moment in time.

    • Thanks Paul for the update on the articles. I cannot imagine doing any without writing original content with all the changes Google made on that and if you haven’t read it it by now one must be living under a rock 🙂 I guess it would be a little easier than maintaining another blog, right?

  • Hi Lisa

    When I first started out online. I used article marketing as my primary method of getting backlinks to my site. Then all of a sudden social media came along and everybody said that it was the way to go. So I stopped doing article marketing And went with the flow.

    But all things being equal. I am going to start doing article marketing again. Because in my opinion. It beats social media hands down. When it comes to getting backlinks.

    • Hi Paul, I’ve read Google does not favor article marketing. You’ll have to come back and let me know how that goes. Wouldn’t another blog be another option?

  • Hi Lisa

    I do tend to forget about webmaster tools, and the amount of information that it provides.

    I know there’s a lot of talk about social signals becoming more prominent than backlinking, and while that may prove to be the case as time moves on, I really don’t think you can ignore the natural backlinking strategies that you’ve outlined. They have been proven to work and until the landscape changes dramatically I’ll still be utilizing these methods.

    • Hi Jackie, yes isn’t that the way sometimes? There are only so many places we can go in one day. Thanks for commenting and coming by today Jackie.

  • Google Webmaster tools has some awesome info on ones site. I rechecked it just now. Guess what? It showed 1638 incoming links from your site. 😉 #1 in the list. Hmmm.

      • Hi, Lisa.
        Nope it’s no bad thin for my site. They are ale legit follow/no-follow links. (There is no difference in how Google sees them…) So, it’s a good thing!

  • Lisa:
    I like the fact that you not only explain what backlinks are & their importance, but also how to generate backlinks & check the statistics using Google webmaster tools. Three of my favorite ways to increase backlinks (from your list) are give-aways (everyone loves a contest, right?), including videos (short, informational videos are excellent ways to share knowledge & greatly decrease the learning curve for those unfamiliar with certain topics) & debate (sometimes, it’s just plain fun to play the role of “devil’s advocate” & get a really juicy exchange of ideas/opinions going!). The more you increase the interaction on your site, the better…right? Thanks for sharing such great info (always love great lists)!

    • Thanks Lynn. I need to do more videos. I guess I need to make it a habit like I do blogging and taking pictures. Debates sound fun too, thanks for that hint.

  • That was very helpful, Lisa. I am actually doing some research on authoritative websites, and it seem that there are some tough requirements. I

  • It is very true Lisa and I totally agree with you about backlinks. They are actually the backbone of your website’s or blog’s seo. I personally have great faith in backlinking and so keep on blog commenting.

  • I wanted to do the backlinks for my website but I never got them verified and I gave up I need to redo them but I am computer challenged. Great info

  • HI Lisa, I’m glad you are talking about Google Webmaster tools because so many people forget to use it. These days I have more backlinks coming from than any other site. It’s amazing because I rarely scoop my own blog posts like I see so many other people doing. I get a lot of back links from other bloggers who really like my content as well so it’s important to build those relationships so that people will visit your blog and be aware of the great content your putting out.

    CommentLuv is a big help too!!

    Thanks Lisa.

    • Hi Ileane and thank you for reminding me about I lost my password and only works on one machine so I have spent less time with it. Is it mobile friendly now? I love CommentLuv and the premium version I just installed is wonderful. Do you check your webmaster tools daily Ileane?

  • Thanks for posting this. Great information.

    I haven’t checked my backlinks in a while. I’ll have to swing by Google Webmaster Tools. I never understood how to use “link to this post” at the end of a blog entry. People do it a lot. Is it the blogging version of a RT?

    • Hi Lauren, I will have to check on your question, that’s a good question and I’m not quite sure. Sounds more like a backlink to me and I would want to know if that is even effective anymore. Will let you know 🙂 Thanks for asking it.

  • Thanks Lisa for this very informative post about backlinks. I am learning more and more on the importance of good backlinks to be seen on the internet.

    I visited the Google Webmaster Tools and it is showing 15,000 links. But the information on the domains linking back to my pages is really interesting. I didn’t some of the folks that have been following me (like you 😀 ) were backlinking to my pages on my site. Nice to have this information.

    Always appreciate your good and helpful tips Lisa. Will see you over on Twitter!

    • You are welcome Lynn – you are so informative on many topics yourself at your blog 🙂 yes, I found one site I left one comment and it had hundreds linking back. (More research as to the why) Thanks for coming by and checking it out Lynn. See you on Twitter later.

  • Hey Lisa

    Thanks for reminding me I should be checking Google Webmaster Tools much more often than I do!

    Great write up and I was always a little bit unclear whether there was a difference between backlinks and inbound links so it’s good to have that cleared up.

    I hope you have a great week.


    • Hi Tim, Me too for years I wondered that and did some research for this post and learned along the way myself. I try to check weekly on the blogs and daily on the retail sites. Sometimes life can get in the way though, right?

  • Hey Lisa Nice Post.
    BTW I am searching an option to remove unwanted link from GWT 🙂
    Becuase some guys using my website links and placing that on spammy blogs….. Hope google will soon launch an option to remove unwanted Backlink.
    Thanks for this nice article.

    • I’d love to know how to remove them Amit. (Other than deleting spam comments) Glad you liked the post, thanks for adding your piece on removing them.

  • Hi Lisa, Happy Monday to you, I hope your week is starting well and continues that way 🙂

    Thanks for writing this post, I’m pretty shocked by the results I found over at webmaster tools.

    I normally just take a look at the Alexa ranking, which tells me I have 364 sites linking to me but I’ve never checked my baclklinks or who’s been kind enough to do so.

    Until now 🙂 Having just checked I have 14,759 and a list of who has linked as well as what they’ve linked to. Excellent news 🙂

    Great post, that I know is going to help loads of people. Thanks Lisa.

    Have a great week, Barry

    • Thank you Barry – hope you are doing well this week yourself. Oh yes, and do go back and check weekly or so because it does vary. Glad I was able to provide some good news to you 🙂

  • Lisa,

    This article is perfect and on time. I have been making some changes to my site so that it is more user friendly. The person who made the changes told me that I should purchase backlinks. Thank you so much for explaining that it is a waste of money. I will admit that I thought about and then decided it was not the best way to spend money on my site. When you are building a website it is hard to know when you are getting good advice or bad advice. Thank you so much for helping me to avoid this piece of bad advice. You are always a wealth of information and help make us better at our aspirations to be getting bloggers.


    • I’m glad Cynthia that you were searching for this kind of information today. Timing is everything right? Purchasing backlinks could even hurt you and more than just the pocketbook.

  • Hi Lisa,

    Informative post about backlinks. I’m really glad you pointed out how to check ’em out on GWT 🙂

    It’s the way how bloggers and webmaster create backlinks. But spammers are creating backlinks to our sites to improve standing of their sites too. So we need to aware of comments we getting on our sites and who are those who links to our website too.

    Social Bookmarking sites are helping on backlinks and we can’t forget about guest posting, right? 🙂 What about personal email footers with links to websites? 🙂 AGREE?


    • Glad you liked it Mayura. But is there really anything we can do about those spammy ones? (If they are comments we can delete.) Good points about emails and links to websites, yes I imagine they may help but don’t know if they would be long lasting links.

  • I’ve never paid much attention to back links. Thanks for this info, I can be more aware of the importance of back links to my articles.

    • Welcome to the blog Jena – you are welcome. They do help others find you when searching for terms related to your blog.

  • That’s once reason I get a lot of spiders on my blog too Lisa 🙂

    But yes, backlinks are indeed very important for your site for all the reasons you mentioned, and you need to find the right ways to get these links to your site too. Some people tend to buy them or play around and try various ways to get such links, which can harm your site on the long run too.

    Thanks for sharing. 🙂

    • Yes Harleena, not all spiders are good. But at the same time we do need those good ones o generate traffic. Thanks for your comment today.

  • Site Footer