As a blogger, you know how important it is to grab the attention of your readers and keep them engaged throughout your blog post. One effective way to do this is to use video summaries.
Video summaries can enhance your blog posts by visually presenting important information, breaking up long blocks of text, and providing a more interactive experience for your readers.
In this post, we will go over the benefits of using video summaries for video marketing and provide tips on creating effective ones.
Table of Contents
Increase Engagement On Your Blog
Including video summaries in your blog posts can increase engagement and keep your readers interested. A simple, animated video summarizing your post can be a quick and entertaining way to get your point across and keep your readers engaged.
There are several websites, such as Biteable.com and Animoto.com, which allow you to create videos for free without requiring any video editing skills.
However, like anything else, it does take time to produce them. You may want to consider hiring out for this task.
Here is an example of one below:
Easy Digestible Information
With this type of content, your readers can easily digest important information. Your readers may not have the time or patience to read through your entire post.
A video summary provides a quick and easy way for your readers to understand the main points of your post, without having to read through the entire text.
This can be particularly effective for blog posts that have complex or technical information.
Increased Sharibility Of Your Blog With Video Summaries
When your readers share your video summary, they are also promoting your blog and increasing its visibility.
Blog posts with video summaries are more likely to be shared on social media. Videos are easier to share on Facebook, Twitter, Instagram, and other social media platforms than lengthy written articles.
Additional SEO Factor
Adding video summaries to your blog posts can also lead to a better search engine optimization (SEO) ranking. According to a recent study, blog posts with videos are 53 times more likely to appear on the first page of Google search results.
If you upload your video to YouTube or Rumble this will help your video reach more video viewers.
Adding a video summary to your post can make it more attractive to search engines and boost its visibility.
Increases Dwell Time On Your Blog
Including video summaries in your blog posts can increase dwell time on your site. Dwell time refers to the amount of time a reader spends on your site after clicking a link.
Video summaries provide a more engaging and interactive experience for readers, thereby increasing the time they spend reading your blog.
This increased dwell time on your site can boost your blog’s traffic and make it more attractive to advertisers.
Video Create A Strong Emotional Impact
Videos can evoke emotions from your audience that written text cannot. This is because, in videos, you can use visual cues such as facial expressions, tone, and camera angles to convey emotions.
By adding these to your content strategy, you can create a strong emotional connection with your audience, which can translate to increased engagement, shares, and loyalty.
Enhance Your Brand Image With Video Summaries
Adding video summaries to your blog posts can help you establish your brand’s tone and personality.
Videos provide a platform for you to showcase your expertise and create an authentic connection with your audience.
Creating quality video content that reflects your brand’s values and beliefs can improve your brand representation. It can also inspire your readers to become loyal followers of your blog.
To Summarize:
Video summarization can add value to your blog posts in several ways. They catch readers’ attention, break up long blocks of text, and provide a more interactive and engaging experience.
By including videos in your blog posts, you can enhance your readers’ experience and potentially increase your traffic and SEO rankings. Don’t overlook the value of video marketing in your blog posts.
It also increases the number of videos on your YouTube channel.
They’re an easy and effective way to enhance your content and keep your readers engaged. Are you using video summaries in your blog strategy? I’d love to hear about it in the comments below.
FAQs
It is a video that summarizes a blog post.
They should be no longer than 2 minutes to keep readers attention and generate more engagement.
They can give readers more insight into your content and increase engagement on the post.
You can post the video to YouTube, Rumble, or other social networks to increase the reach of your blog posts.
You can give your readers more insights into your content and products or services.
You can use them in all of your blog posts.
You could record your own, use Canva, or hire someone to do them for you to save time.
She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.
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Yes fully agree about video summaries. They do take time but these days making them is so much fun I could never hire that part out. Love the comment to make a new one for a previous blog post. Great idea.
Hi Clive, yes, they do take time even with AI tools which is why from time to time I hire out. Julie from New Horizons Media 123, does a great job and is an affordable option. Thanks for coming by and have a great day Clive.
Hi Lisa,
As you know, I believe in creating video summaries for blog posts. Another reason to create video summaries is to re-purpose blog content visually. Do the work once, and re-purpose it using different formats.
Hi Julie oh yes, that’s a great way to update an old blog post too by adding a new video. It gives it more ways for readers to view information. Thanks for coming by Julie.