Following the rise and plateau of Snapchat, it’s clear that social platforms may sometimes match the trends or be outdated. Currently, Instagram and TikTok short videos are greener pastures for marketers. But the question is how they can leverage YouTube for business- with the unchanging YouTube.
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How To Better Use YouTube
There is an average of two billion people logging on YouTube every month. It is a mainstay for marketing and deputizes Google on the web popularity.
And below, we discuss how you can leverage YouTube for your business marketing.
Work With Influencers And Partners To Leverage YouTube
Influencers and partners can expand your reach. But you must identify popular influencers or video production companies around you. For instance, a trusted video production company Phoenix can guide you through partnership collaborations and finding influencers.
The collaboration is aimed at helping your brand reach new audiences.
Create Great Visual Videos and Use Captions
Your video content needs to be relevantly short and to the point. Viewers don’t want to spend a lot of time on one YouTube video with so many others to choose from.
Typography and subtitles are valuable, too, since most people watch videos without sounds when they are in places where they can’t turn up the volume.
Reconfigure Your Long Video Content Quick Search
Despite being a video platform, YouTube is still the world’s second most popular search engine. You should consider SEO on the video tags, descriptions, and headlines.
Long-form video content fares nicely on YouTube, but you must make it engaging and relevant.
Build A Consumer Brand YouTube Channel
YouTube allows you to create channels to post videos related to your services and products. This makes it easier for your targeted audience to locate you.
To build a consumer brand on YouTube, focus on three key steps.
- Create engaging and high-quality videos that resonate with your target audience. Use a mix of informative and entertaining content to capture their attention.
- Optimize your video titles, descriptions, and tags with relevant keywords to improve search rankings and attract more viewers.
- Promote your channel on other social media platforms and collaborate with influencers to increase your reach.
By following these steps consistently, you can effectively build a strong consumer brand on YouTube.
Promote Your Videos Across Multiple Channels
Your blog, newsletters, and social platforms must also back up YouTube. You may have to cut longer YouTube videos so they fit on TikTok or Instagram.
You can use these platforms to entice the audience to get full videos on your YouTube channel. However, you can now add longer videos to Twitter.
Leverage YouTube With Old-Fashioned Communication Channels
Your website is one mode of old-fashioned communication. But you must link it to your YouTube video content, especially in the description part.
At the same time, you can add your YouTube video links to your blog posts, landing pages, newsletter, or email. This mode of marketing is resilient even when trends shift.
Create Large Volumes of Video Content To Leverage YouTube
Using YouTube for marketing requires consistency. Trends on Twitter or IG may be subject to change, but on YouTube creating content frequently always pays dividends.
You should not rely on one video going viral; consistency and quantity give you better chances of success with your YouTube Channel. If you can only make one video a week, then stick with that schedule.
Make YouTube Videos That Give Advice Using Procedural Steps
The secret to leveraging YouTube is to make your videos more than ten minutes long. So if you are advertising a product or promoting your brand, go into step-by-step details.
Use a narrative that will glue the viewer on the screen in the hope of finding a solution. People are always searching for how-to videos when they can’t figure out how to do something.
Recently, I’ve searched for how to check my dog’s glucose levels and how to crochet a baby blanket. The amount of how-to videos is really limitless.
You never know when someone is searching for something that you have an answer for.
Optimize Your Keyword and Leverage YouTube PPCs
Doing PPC ads on YouTube needs no fancily overproduced content. It’s just an easy, fast pitch by a zealous, attention-seeking representative.
While Organic traffic may be an alternative, it fails in targeting due to its overcrowding.
Use the Google engine to research the famous keywords searched on YouTube and consumer preferences. Then use these insights to create relevant YouTube content that will serve your marketing purpose.
Create Engaging Video Content For Easy Shareability
Shareability is one way to increase your products or brand awareness. But to achieve it, you have to ensure you know your audience.
For instance, TikTok is easygoing for Gen-Z, and Snapchat with teens and older audiences on Instagram.
So, length has nothing to do with shareability. It’s all about how your video relates to people of different ages.
Surveys by TheSoul show 32% of their consumers believe interesting videos are highly shareable.
Conclusion: How To Leverage YouTube For Business
Leveraging YouTube to reach your marketing goals for your business is a complex venture that requires a strong commitment. It starts with research, quality visuals, audio production, SEO, and audience profiling.
It’s no easy task, but the benefit is that YouTube is a mainstay marketing platform whose trends will likely stay the same for a while.
I’d love to hear from you about how you are leveraging YouTube for your business or blog. Please leave a comment below.
FAQS
You can search right on YouTube for influencers in your niche or work with a marketing agency.
YouTube short videos are anywhere from 15 seconds to 60 seconds in length.
You can make longer YouTube videos by doing an explanatory video that is more than 10 minutes in length.
A consumer brand is one that markets to consumers of their products or services. They do not market to other businesses.
You can share your own videos just about anywhere with the link or you can download it to share on other social media networks. Furthermore, you can also embed the video on your blog or website.
It is more about being consistent than how many videos. If you can create videos weekly, stick to that schedule unless you can do bi-weekly, etc.
You can leverage YouTube with longer videos and make a step-by-step instruction video that is longer than 10 minutes.
They range from 10 to 30 cents per 100,000 views. For most advertisers, it costs them a minimum of $10 per day.
It is a video that many people find interesting and share with their friends and family.
She has 30+ years of experience in marketing/advertising with 11 years of experience in content marketing, social media, blogging, and SEO.
You can purchase her eBook about Twitter on Amazon.
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Hello Lisa,
Video marketing is growing at a rapid pace. YouTube is one of the best mediums for connecting with influencers that helps you to grow your Brand. Thanks for sharing this informative post
Regards,
Vishwajeet Kumar
Hi Vishwajeet, it really is this year! Do you have a YouTube channel? I’m working on making more videos this year between shorts and longer form. I appreciate your coming by, have a great day!