Is Personality The Key To Marketing A Business Effectively?

Key to Marketing a Business

The fact of the matter is, in any modern business, we are struggling in a crowded industry. Every company is looking for a new and exciting way to market themselves to the general public. So it begs the question, why is marketing so difficult these days?

And is there anything we can do to make it more palatable to our target market?

Learning the Fine Art of Promotion in a Personal Sense

When it comes to marketing ourselves, it’s all about a sense of intimacy and ensuring that our product comes across in a very personal and human way.

key to marketing a business

Because there are so many videos and targeted marketing tactics that aim to shove the product down people’s throats, this can mean that we are forgoing any sense of humanity.

But this is where the target audience needs to be analyzed and researched thoroughly. To make sure that we do this, we have to undertake relevant market research. Then, find if there are some supreme, yet intimate methods of promoting products with our customers.

When it comes to promotion, it’s not necessarily about the big banners; it’s about making a product that communicates our business in a more subtle way. Being subtle is a key to marketing a business today.

You could get in contact with any supplier of metal promotional products, and have them craft up something unique. And it’s these products that are unique, but also still does its job at communicating the company. And sometimes, it’s not about the big messages, but rather employing a more subtle approach.

Being subtle is a key to marketing a business today. #marketingtips Click To Tweet

Working On Our Personality the Key to Marketing a Business

Marketing on the face of it is still difficult because we’re not able to put across our personality quickly. This is the cardinal rule of getting across to any customer. And yes, this is where your brand needs to be well realized and fully formed, but it’s about learning a combination of tactics that works with your brand.

This can result in a lot of trial and error. But, we need to realize that when we are promoting our business, our personality shines through in everything. From our copy to our logo, and of course, to our products. And this is something that many startups can fall foul of.

Although a business may know the best SEO tactics or can find a good way to make their products stand out, ultimately, what keeps people coming back, and therefore increases their bottom line, is the personality of the business. And as such, when we are working on promoting our efforts, what we need to do is have an inherent understanding of who we are.

After all, we can all learn tactics or focus on the hard sell, but does this really help nurture a relationship with a customer?

customer relationship in marketing

But, we need to realize that when we are promoting our business, our personality shines through in everything. #marketingtips Click To Tweet

Personality Shining on Social Media

Showing personality on social media marketing is really important today. If you don’t show your personality or your brand’s personality on social media, it won’t work! People want to know who you are. They want to be able to relate to a brand or a particular person. This is what makes the key to marketing today on social media effective.

That is why showing people of your brand is very important. The stories features on Facebook and Instagram remain HOT because many of the stories are behind the scenes look at brands. These stories showcase who we are!

You may have remembered a video I did about using Agorapulse for social media management a while back. Are you able to see my personality in this video? 🙂

Key to Marketing a Business Today

This is what it’s all about. Marketing is such a difficult component to get right, that you can spend a long time finding the best methods to get yourself across. But if the personality isn’t there it’s not going to result in a business that stands the test of time, and your customers will never come back. 🙁 

Marketing is such a difficult component to get right, that you can spend a long time finding the best methods to get yourself across. #marketing Click To Tweet


Are you using your personality in your marketing? I’d love to know in the comments below how your personality is being used in your marketing efforts today.

Let’s discuss how we can show our personalities more in our marketing in the coming months ahead.


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  • Tanyi Melvis Bechemnyo says:

    Hi Lisa

    Showing your personality in your posts is a huge competitive differentiator. People can copy all sorts of stuff but can never copy YOU.

    Also, adding the vulnerable sides of your personality into your posts works more wonders

    Thanks for sharing another gem

    • Lisa says:

      Hi Tanyi, yes – that is sure try, our personalities cannot be copied 🙂 I think showing some vulnerability shows that we are human and others can surely relate to that. You are most welcome and have a terrific Thursday Tanyi.
      Thanks for coming by and taking the time to comment here.

  • Cristina says:

    Hi Lisa,

    I used to run a music project and initially, I was a total disaster on social media.

    All I was posting was “buy my stuff” kind of things, instead of showing more of my human side/personality.

    Once I started showing my personality and engaging with people, I saw a massive difference.

    So I would say personality is definitely really important in order to get your customers to trust you 🙂


    • Lisa says:

      Hi Cristina, Welcome to Inspire To Thrive. Thanks for sharing your story with us here. Oh yes, many brands start out with buy my stuff and soon realize it doesn’t work! Showing your personality on social is VERY important. I’m glad you have learned that one. Have a wonderful Monday and new week ahead Cristina 🙂

  • Nikola Roza says:

    Hey Lisa,
    people online pretend to be something else than what they really are, pretend to be this instead of that.
    This is so wrong and phony, and anyone with a half brain can smell such a thing a mile off.

    Plus it’s HARD to lie all the time.

    The answer of course is to be yourself. No one can beat you at that and each of us has that special “vibe” that attracts like-minded people.

    Hence likability draws support which then turns onto a business.
    Being yourself is prerogative to success.Do that and all that’s missing is hard work
    But we can manage that too, can’t we? 🙂


  • I love your advice Lisa. I kinda, a little bit, a wee bit, add my personality to my business and brand message 🙂 I figure if we brand ourselves we build a brand on something genuine that no human in history can mimic. Sounds good to me. Selfies, stories, experiences; add YOU to your business and serve your readers to stand out from the crowd.

    • Lisa says:

      Hi Ryan, thank you. LOL, a wee bit? A HUGE bit I would say and that’s great 🙂 I don’t think anyone could mimic you online Ryan. I need to work on doing more of that too. I hope you have a great weekend.

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