I often get a common question from my readers: What are the best and easiest link-building strategies that work like a charm in 2023 and beyond?
Although we’ve published so many articles around link building at Bloggers Passion, still there are a ton of people who struggle to find the right way to attract quality links to their site.
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Easiest Link Building Strategies For You To Do
So in this guest post, I’ll give you a few of the easiest link-building strategies that anyone can use to get high-quality links to their site.
Even if you’re a beginner blogger, you can use the below-mentioned tactics to build backlinks and increase organic traffic to your site.
Are you curious to find them out? Let’s get into the details without much ado.Even if you’re a beginner, you can use the below-mentioned tactics to build backlinks and increase organic traffic to your site. #SEOtips Click To Tweet
5 Easiest Link Building Strategies to Build Quality Links
#1. Write a Monster Blog Post
Trust me when I say “in-depth and long-form content” always works like a charm. It not only brings you more traffic from search engines but also helps you in earning quality links from other sites in your industry.
Focus on creating long and in-depth content that covers an entire topic (A to Z information about a topic) on one page and most importantly, satisfies your target audience’s intent.Focus on creating long and in-depth content that covers an entire topic (A to Z information about a topic) on one page and most importantly, satisfied your target audience's intent. Click To Tweet
Quick Note on Monster Blog Post
A monster blog post contains anything around 5,000 to 10,000 (or even more) words. They not only perform well in search engines but also act as “pillar posts” to increase your website’s authority.
While it’s not so easy to create a monster post as it takes a lot of time (one of our monster blog posts has over 16,000 words and took us more than 50 hours to create) to create. But, they often work like magic in bringing you links from other sites.
In case, if you’re wondering about how to create monster blog posts even if you’re a beginner with limited writing skills, here are a few simple yet most effective tips for you.
Come Up With a Solid Topic For Your Blog Posts
Instead of coming up with generic blog post ideas, spend a lot of time brainstorming timeless content ideas. These ideas should be useful to your readers even after 2 to 3 years.
The only way to find such “timeless topic ideas” is to know your target audience’s wants and needs. What type of questions do they have?
What kind of problems are they going through? If you can find such problems, you can easily come up with a ton of topic ideas that you can use to create monster blog posts.Instead of coming up with generic blog post ideas, spend a lot of time in brainstorming timeless content ideas. These ideas should be useful to your readers even after 2 to 3 years. Click To Tweet
Start Writing Without Looking at the Word Count
One of the most common mistakes a lot of bloggers make while creating content is this: they often keep an eye on the word count. If you’re doing such a mistake, you often focus on “quantity” instead of “quality”.
Even if you’re writing a 5,000+ word post (which is full of junk), it won’t be useful to anyone including your audience or search engines like Google. So while writing blog posts, focus on how you can add more value, not words.
According to Sam’s Blog the latest Google core update in May 2020 – “Figure out if you can say something in fewer words – people want the information they’re looking for fast, and a low staying time on the page is a negative signal for Google’s algorithm.”
So writing long blog posts may no longer be the answer! Be sure to have some short ones on your blog as well today.One of the most common mistakes a lot of bloggers make while creating content is this: they often keep an eye on the word count. #bloggingtips Click To Tweet
Make Your Content Easy to Skim
While creating a long-form of content, make sure to use lots of subheadings (using h2 or h3 tags). Also, use bullet points and short paragraphs everywhere you can.
It makes the long forms of content easy to consume and most online people prefer reading such content (overly long and boring paragraphs). Also use images, illustrations, or videos within your monster blog posts.
It will make your content visually appealing to your audience.
Research is the Key to Long-Form Content
The #1 tip for creating a long-form of content is research. How much time you spend researching your content is the key to creating in-depth content. By spending more time on the research part, you’ll come up with a lot of references and ideas to make your content as detailed as possible.
Not only that, but it also helps you create 10x better content than your competitors or top 10 ranking results for the keywords you’re actually trying to rank for. With monster blog posts, your aim should be to cover A to Z information (not A to E or A to H).
Even if you’re writing on commercial-related posts, you can get higher rankings with proper research and valuable content.
Don’t Ignore SEO for the Easiest Link Building Strategies
You don’t have to be an SEO expert to be able to rank higher in search engines. Hence, you just need to know that long-form of content always outperforms average content in search. But you should learn some basic SEO stuff like proper keyword optimization.
If you’re a WordPress user, you can install WordPress SEO by Yoast. This plugin helps you easily optimize your blog posts for any keyword you want to rank for.
Hence, you should use your primary keyword in h1, h2, h3 tags, alt tags within images, URL, and so on to be able to rank your content higher in search.
#2. Build Relationships With Other Bloggers
Sounds so easy, right? Yes, we often look for so complicated ways to build quality links and generate more search traffic to our sites and ignore the most simple things such as networking with other bloggers. This is one of the easiest link-building strategies you can perform.
If you’re connecting and interacting with other bloggers in your niche frequently, you can easily persuade them to link to any of the posts you want.
If you’re wondering about how to build rapport with other bloggers to be able to attract quality links, you can try the following things.
Leave thoughtful comments: Blog commenting is still one of the most effective ways to grow your blogging network. Don’t do it for links or traffic, do it just for the sake of creating relationships with other bloggers.
Retweet their content: Be active on social media sites like Facebook, Twitter, and so on, and regularly promote other bloggers’ content by tagging them. Most will appreciate it and reciprocate the same sooner or later.
Email them regularly: Whenever you find a great post or video on other blogs, make sure to email the bloggers personally. Appreciate them, mention what points you like most and share if you’ve any good ideas with them.
By doing the above 3 simple things often, you’ll grow your online network to a great extent even if you’re a beginner.
#3. Discover Your Competitor’s Backlink Sources
One of the most easiest and effective link-building strategies that almost anyone can use in any industry is to perform competitor backlink analysis. If you research your competitor’s websites, you will find out a ton of new backlink sources that have some backlinks in common that your website doesn’t have yet.
If you could find ways to grab such links, not only does your website’s backlink profile increase but your overall search traffic also increases to a great extent. This is one of the easiest link-building strategies you can do. (Just be careful about links and do follow and no follow as you could be penalized by Google!)
Finding your competitor’s backlink sources is not hard too. You can get access to any of the premium SEO tools like SEMrush, Ahrefs, and so on and you can thoroughly analyze your competitor’s websites.
Here’s How You Can Get Started With It
Firstly, come up with at least 5 to 10 competitors’ websites in your industry. Now, use SEO tools like SEMrush to carefully analyze each one of your competitor’s websites in detail.
You can simply enter their URLs and open competitors’ analysis report to find out all of their backlink sources. Then you can see their top anchor texts, high-performing blog posts, and so on within minutes.
You can do this with every other competitor’s website to find out a list of all the sites that are linking to your competitors. Once you have that list, you can use any of the link-building strategies mentioned below to get links from them.
- Guest posts
- Email outreach
- Skyscraper technique
- Broken link building method
- And the list goes on
#4. Follow quid pro quo Technique
In simple terms, “quid pro quo” means give and take policy. Before asking for a link from someone, make sure to link to any of their blog posts.
It sounds like a link reciprocation technique but it’s not. In link reciprocation, you only link to someone when they also reciprocate the same. (i.e linking back to your content.) Whereas in “quid pro quo” technique, you will be linking to others without actually expecting a link.
But you should be asking for the links anyway by reaching out to other bloggers through email or social media. If they really find your content worth linking, they’ll reciprocate the same by linking or at least giving a shout about your content. It’s a win/win approach.
To do it, make sure to build a list of 20 to 30 blogs in your industry by using tools like SEMrush, Buzzsumo, etc. And frequently start linking to their best posts that are relevant to the topics you’re publishing.
Make sure to email and let them know that you’re linking to their blog. They may also reciprocate the same if they find your content valuable.
#5. If Everything Else Fails, Try Guest Posting
Almost all of the above-mentioned strategies work like a charm in attracting quality links to your site no matter what industry you are in.
But for any reason, if they don’t work, you can give a try to the most powerful and evergreen link-building technique, which is guest posting.
However, don’t expect results immediately, according to Neil Patel, this method can take 2 years!However, don't expect results immediately, according to @neilpatel, this method can take 2 years! #bloggingtips Click To Tweet
Submit Only High-Quality Content
There’s no point in creating mediocre guest posts. They don’t add any value to you or the other site owners’ audience where you’re publishing your guest posts.
Your guest posts should educate your target audience and they should learn at least one new thing from your guest posts.
Go Easy With the Links You Use:
I often find it weird when someone uses too many links to own theirs within their guest posts. It really frustrates people.
You shouldn’t do guest posts just for the sake of links. And DON’T ever use any affiliate link or sponsored link while writing guest posts. (Unless and until you take prior permission from the blog owner).
Read the Guidelines!
Almost every blog owner who accepts guest posts on their site uses guest posting guidelines (if you don’t have one, create one). Make sure to read those guidelines carefully before you even start writing your guest posts.
Find out how much typical word count they use. Then check how many links you’re allowed to use. Lastly, find out what type of content they actually prefer.
Start With Small Blogs for Easiest Link Building Strategies
If you’ve never written a guest post, it’s always better to start with small yet relevant blogs in your industry.
That way, you’ll be able to grasp the guest posting tactics you can later use to land on authority sites in your industry. It also helps you hone your writing skills and build a network around your site.
Final Thoughts About the Easiest Link Building Strategies
Instead of looking for quick ways to build links, look for those strategies that help you attract links naturally. Building relationships with other bloggers, improving your personal brand, influencer outreach, and so on fall under the same category.
So what tips did you like the most? Do you have any more link-building strategies in mind?
Share your thoughts in the comments about the easiest link-building strategies you use.
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