I often get a common question from my readers: What are the best and easiest link-building strategies that work like a charm in 2023 and beyond?
Although we’ve published so many articles around link building at Bloggers Passion, still there are a ton of people who struggle to find the right way to attract quality links to their site.
Easiest Link Building Strategies For You To Do
So in this guest post, I’ll give you a few of the easiest link-building strategies that anyone can use to get high-quality links to their site.
Even if you’re a beginner blogger, you can use the below-mentioned tactics to build backlinks and increase organic traffic to your site.
Are you curious to find them out? Let’s get into the details without much ado.Even if you’re a beginner, you can use the below-mentioned tactics to build backlinks and increase organic traffic to your site. #SEOtips Click To Tweet
5 Easiest Link Building Strategies to Build Quality Links
#1. Write a Monster Blog Post
Trust me when I say “in-depth and long-form content” always works like a charm. It not only brings you more traffic from search engines but also helps you in earning quality links from other sites in your industry.
Focus on creating long and in-depth content that covers an entire topic (A to Z information about a topic) on one page and most importantly, satisfies your target audience’s intent.Focus on creating long and in-depth content that covers an entire topic (A to Z information about a topic) on one page and most importantly, satisfied your target audience's intent. Click To Tweet
Quick Note on Monster Blog Post
A monster blog post contains anything around 5,000 to 10,000 (or even more) words. They not only perform well in search engines but also act as “pillar posts” to increase your website’s authority.
While it’s not so easy to create a monster post as it takes a lot of time (one of our monster blog posts has over 16,000 words and took us more than 50 hours to create) to create. But, they often work like magic in bringing you links from other sites.
In case, if you’re wondering about how to create monster blog posts even if you’re a beginner with limited writing skills, here are a few simple yet most effective tips for you.
Come Up With a Solid Topic For Your Blog Posts
Instead of coming up with generic blog post ideas, spend a lot of time brainstorming timeless content ideas. These ideas should be useful to your readers even after 2 to 3 years.
The only way to find such “timeless topic ideas” is to know your target audience’s wants and needs. What type of questions do they have?
What kind of problems are they going through? If you can find such problems, you can easily come up with a ton of topic ideas that you can use to create monster blog posts.Instead of coming up with generic blog post ideas, spend a lot of time in brainstorming timeless content ideas. These ideas should be useful to your readers even after 2 to 3 years. Click To Tweet
Start Writing Without Looking at the Word Count
One of the most common mistakes a lot of bloggers make while creating content is this: they often keep an eye on the word count. If you’re doing such a mistake, you often focus on “quantity” instead of “quality”.
Even if you’re writing a 5,000+ word post (which is full of junk), it won’t be useful to anyone including your audience or search engines like Google. So while writing blog posts, focus on how you can add more value, not words.
According to Sam’s Blog the latest Google core update in May 2020 – “Figure out if you can say something in fewer words – people want the information they’re looking for fast, and a low staying time on the page is a negative signal for Google’s algorithm.”
So writing long blog posts may no longer be the answer! Be sure to have some short ones on your blog as well today.One of the most common mistakes a lot of bloggers make while creating content is this: they often keep an eye on the word count. #bloggingtips Click To Tweet
Make Your Content Easy to Skim
While creating a long-form of content, make sure to use lots of subheadings (using h2 or h3 tags). Also, use bullet points and short paragraphs everywhere you can.
It makes the long forms of content easy to consume and most online people prefer reading such content (overly long and boring paragraphs). Also use images, illustrations, or videos within your monster blog posts.
It will make your content visually appealing to your audience.
Research is the Key to Long-Form Content
The #1 tip for creating a long-form of content is research. How much time you spend researching your content is the key to creating in-depth content. By spending more time on the research part, you’ll come up with a lot of references and ideas to make your content as detailed as possible.
Not only that, but it also helps you create 10x better content than your competitors or top 10 ranking results for the keywords you’re actually trying to rank for. With monster blog posts, your aim should be to cover A to Z information (not A to E or A to H).
Even if you’re writing on commercial-related posts, you can get higher rankings with proper research and valuable content.
Don’t Ignore SEO for the Easiest Link Building Strategies
You don’t have to be an SEO expert to be able to rank higher in search engines. Hence, you just need to know that long-form of content always outperforms average content in search. But you should learn some basic SEO stuff like proper keyword optimization.
If you’re a WordPress user, you can install WordPress SEO by Yoast. This plugin helps you easily optimize your blog posts for any keyword you want to rank for.
Hence, you should use your primary keyword in h1, h2, h3 tags, alt tags within images, URL, and so on to be able to rank your content higher in search.
#2. Build Relationships With Other Bloggers
Sounds so easy, right? Yes, we often look for so complicated ways to build quality links and generate more search traffic to our sites and ignore the most simple things such as networking with other bloggers. This is one of the easiest link-building strategies you can perform.
If you’re connecting and interacting with other bloggers in your niche frequently, you can easily persuade them to link to any of the posts you want.
If you’re wondering about how to build rapport with other bloggers to be able to attract quality links, you can try the following things.
Leave thoughtful comments: Blog commenting is still one of the most effective ways to grow your blogging network. Don’t do it for links or traffic, do it just for the sake of creating relationships with other bloggers.
Retweet their content: Be active on social media sites like Facebook, Twitter, and so on, and regularly promote other bloggers’ content by tagging them. Most will appreciate it and reciprocate the same sooner or later.
Email them regularly: Whenever you find a great post or video on other blogs, make sure to email the bloggers personally. Appreciate them, mention what points you like most and share if you’ve any good ideas with them.
By doing the above 3 simple things often, you’ll grow your online network to a great extent even if you’re a beginner.
#3. Discover Your Competitor’s Backlink Sources
One of the most easiest and effective link-building strategies that almost anyone can use in any industry is to perform competitor backlink analysis. If you research your competitor’s websites, you will find out a ton of new backlink sources that have some backlinks in common that your website doesn’t have yet.
If you could find ways to grab such links, not only does your website’s backlink profile increase but your overall search traffic also increases to a great extent. This is one of the easiest link-building strategies you can do. (Just be careful about links and do follow and no follow as you could be penalized by Google!)
Finding your competitor’s backlink sources is not hard too. You can get access to any of the premium SEO tools like SEMrush, Ahrefs, and so on and you can thoroughly analyze your competitor’s websites.
Here’s How You Can Get Started With It
Firstly, come up with at least 5 to 10 competitors’ websites in your industry. Now, use SEO tools like SEMrush to carefully analyze each one of your competitor’s websites in detail.
You can simply enter their URLs and open competitors’ analysis report to find out all of their backlink sources. Then you can see their top anchor texts, high-performing blog posts, and so on within minutes.
You can do this with every other competitor’s website to find out a list of all the sites that are linking to your competitors. Once you have that list, you can use any of the link-building strategies mentioned below to get links from them.
- Guest posts
- Email outreach
- Skyscraper technique
- Broken link building method
- And the list goes on
#4. Follow quid pro quo Technique
In simple terms, “quid pro quo” means give and take policy. Before asking for a link from someone, make sure to link to any of their blog posts.
It sounds like a link reciprocation technique but it’s not. In link reciprocation, you only link to someone when they also reciprocate the same. (i.e linking back to your content.) Whereas in “quid pro quo” technique, you will be linking to others without actually expecting a link.
But you should be asking for the links anyway by reaching out to other bloggers through email or social media. If they really find your content worth linking, they’ll reciprocate the same by linking or at least giving a shout about your content. It’s a win/win approach.
To do it, make sure to build a list of 20 to 30 blogs in your industry by using tools like SEMrush, Buzzsumo, etc. And frequently start linking to their best posts that are relevant to the topics you’re publishing.
Make sure to email and let them know that you’re linking to their blog. They may also reciprocate the same if they find your content valuable.
#5. If Everything Else Fails, Try Guest Posting
Almost all of the above-mentioned strategies work like a charm in attracting quality links to your site no matter what industry you are in.
But for any reason, if they don’t work, you can give a try to the most powerful and evergreen link-building technique, which is guest posting.
However, don’t expect results immediately, according to Neil Patel, this method can take 2 years!However, don't expect results immediately, according to @neilpatel, this method can take 2 years! #bloggingtips Click To Tweet
Submit Only High-Quality Content
There’s no point in creating mediocre guest posts. They don’t add any value to you or the other site owners’ audience where you’re publishing your guest posts.
Your guest posts should educate your target audience and they should learn at least one new thing from your guest posts.
Go Easy With the Links You Use:
I often find it weird when someone uses too many links to own theirs within their guest posts. It really frustrates people.
You shouldn’t do guest posts just for the sake of links. And DON’T ever use any affiliate link or sponsored link while writing guest posts. (Unless and until you take prior permission from the blog owner).
Read the Guidelines!
Almost every blog owner who accepts guest posts on their site uses guest posting guidelines (if you don’t have one, create one). Make sure to read those guidelines carefully before you even start writing your guest posts.
Find out how much typical word count they use. Then check how many links you’re allowed to use. Lastly, find out what type of content they actually prefer.
Start With Small Blogs for Easiest Link Building Strategies
If you’ve never written a guest post, it’s always better to start with small yet relevant blogs in your industry.
That way, you’ll be able to grasp the guest posting tactics you can later use to land on authority sites in your industry. It also helps you hone your writing skills and build a network around your site.
Final Thoughts About the Easiest Link Building Strategies
Instead of looking for quick ways to build links, look for those strategies that help you attract links naturally. Building relationships with other bloggers, improving your personal brand, influencer outreach, and so on fall under the same category.
So what tips did you like the most? Do you have any more link-building strategies in mind?
Share your thoughts in the comments about the easiest link-building strategies you use.
- 5 Evergreen Content SEO Tips: Drive Oodles of Search Traffic - May 27, 2023
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Hi Anil & Lisa,
Amazing backlink strategies to implement. My best backlink strategy is guest posting.
Although this is quite expensive considering that you’d be creating content for each guest post; it more effective and a bit straightforward.
However, I have also tasted the wonders of building a rapport with other bloggers. These has also helped grow my blog aside from getting links from them.
Thanks for sharing this.
Hi Akinduyo, welcome to Inspire To Thrive. Interesting, I have done some from time to time and it did not generate a lot for me but I did get to meet new bloggers and others that were great to connect with. I hear if you do it regularly it can help. You are most welcome and I hope you have a great rest of your day!
Very true. If you do it regularly you’ll have a better result.
And another way of doing it is to partner with other bloggers.
Whenever you write a guest post, you can always link to other partners on your list.
While they would also link to you in their own guest posts.
So that means you can easily scale you link acquisition by partnering with others.
I wrote about this on a guest post I did for Stream-SEO.
It’s a working strategy and I think you might also find it useful.
To be candid, link building is becoming more difficult and the way forward is collaboration.
Have a nice day.
P.S: Just came across your reply now.
Hi Akindyuo, welcome to Inspire To Thrive. Oh yes, partnering with others is a great way to collaborate. It’s hard to do blogging successful on your own! I always said you can’t be an island on the internet 🙂 Appreciate your feedback, have a great day!
Hi Lisa & Anil
Building good backlinks is so important to getting your blog to stand out with the SERPS.
But even more, as you suggest here… it’s essentially about connecting with other bloggers and leaders in your niche.
Linking with others builds a nice SEO structure, but really builds a strong business.
Thanks for this!
Hi Donna, Yes, Anil makes great points on this piece. Which one is your favorite of the 5 Donna? Thanks for coming by and have a good day! 🙂
This is a good blog to read for getting high-quality backlinks and your Monster Backlink is awesome. I am a beginner in the SEO backlink work, but after reading this blog it gave me a great strategy to how one can build quality backlinks. Thank you much.
Hi Sandip, I’m glad you find this useful. I’d love to hear how it works out for you in a few months. Thanks for coming by and have a great day Sandip 🙂
Hey Lisa! Thanks so much for these tips. The one that resonated a lot with me was your words about ‘monster blog posts.’ My qualm is that I have a few of these 5k-10k word posts that are well-researched (mostly from my own experience tbh) and still don’t rank on the first couple pages (or as well as I think they should)! I really don’t think they’re full of junk. I have even tried to write them a more concise way, break them up into smaller posts when applicable, and trim content down (there is just a lot to go over)! Any tips on this? I have left a link to one of them. I hope they don’t come across junk-y to readers or Google. Thank you for your time – happy to have stumbled across your site. 🙂
Great post here. One thing that worked for me, and arguably the easiest one to do, is link building via HARO. Doesn’t take up a lot of time and, in the short span of time i’ve been doing it, gives roughly the same success rate. 15–30 minutes a day reading and answering is all it takes.
Hi Markekting Introvert (I could not find your first name on your website?) I do get HARO alerts but only filled out a few with no success so far. I love Quora! That one worked well for me after 6 months of doing it. Thanks for coming by and welcome to Inspire To Thrive!
Hey Lisa, thanks for the reply. HARO’s worked for me because I don’t have enough resources to spend (time and money) on other link building strategies. It’s too time-consuming and, based on my research, also gives you the same success rate. I wrote about my experience. I have to make another one since I have received a couple more but haven’t tallied up the success rate.
Good to know, I have one submitted one that didn’t get approved but I will try again when time allows. I hear good thing about HARO 🙂 Thanks for sharing your experience here 🙂
Hi Anil & Lisa,
I love the idea of just keep writing. When you write in that way, in the end, you’ll see that you’ve covered more information than you would if you were checking the word count. For example, I submitted one of my client’s post yesterday, a 2,300-word article. He was so excited and had to call me. Why? He said he never thought I would go the length since we agreed on 1,200-words. And my response to him was, “when I’m writing on topics that fascinate me, I don’t count the words until I am done.” The point is, looking at the words as you write is not an excellent blogging ethic. You will not be able to put into the material, valuable information that will help the reader.
Hi Moss, wow, you just wrote that much quickly? I can usually get to 900 words quick and then struggle to the 2500 unless I have enough research or expand on the topic. I think as long as you provide valuable information that answers questions the word count doesn’t really matter. And now I’ve read from the content marketing institute that word count is not a factor in the new Google updates. 🙂 Thanks for coming by on this one and have a great weekend ahead Moss.
Thank you for your tips, I agree with not looking at the word count as you go. It is definitely a inspiration killer, just letting it flow out works best for me. Then I can go back and enhance as needed. I also like to use clary sage essential oil to inspire me while writing, many blessings!
You are most welcome. That is exactly how I do my writing as well – let it flow and go back and edit and edit again 🙂 Having something to relax you while writing is important as well. It’s hard to be inspired if you are tense about something. Thanks for coming by and have a great weekend.
Hi Anil –
I really like how easily and in a very understanding way you have laid all of this out. I really want to get a paid version of Ahrefs and do more of a competitor link analysis…as I have done this, and tons of opportunity here!
I have been focusing on guest posting as of late, and doing that in our blogging tribe and community. It has been working well, and I am just glad Lisa got me rolling on this quite awhile back!
Great stuff and thanks for sharing!
Good to see you here.
Great post. Really insightful and easy to digest. In fact you simplified the whole process so that anyone can grab the tactics and put it to use.
Link building is very important and could be a boring topic to bloggers at times but you have found a way to make it look simple and interesting.
I have to be honest, I’m not just comfortable with the idea of pillar content, but seen that you mention it here, I will definitely try it out.
Kudos to you Lisa and Anil for rolling out this wonderful piece of content.
Simon Abolaji – MoneyPedals
You are right about writing long form articles. I have also decided to write at least one 5000+ words articles per month. I used to guest posting a lot earlier but those blogs died. Another point which you mentioned was connecting and making relationships with other bloggers. It can help us in getting some traffic as well as networking of our blog.
Thanks for this great article. I followed you here from Donna’s blog. Surely bookmarked it in my browser.
Very nice post. The tips provided by you in this post are very effective about building quality backlinks. I just read this post and gained much information about building backlinks. The way you have explained the whole post is awesome which is easy to understand and digest.
Link building is an essential part of blogging and internet marketing and nobody can ignore it. By implementing these strategies in a right way one can easily build backlinks and increase organic traffic to their site.
Thanks lisa and anil for sharing this post with us. Will share
Hi Praveen, so true link building is definitely one of the key factors that can make or break your website’s SEO success.
Just make sure to focus on the “natural ways” to attract links by using tactics like email outreach, creating better content, building personal brand etc instead of looking for shortcuts.
Thanks for stopping by!
Hi Anil and Lisa,
Impressive! I do all these strategies, but when it comes to competitor analysis, I’m not sure I understand what to do. I know how to find my competitor’s backlinks. Then, what? Write the person who linked to them and ask them to link to me if they don’t have a broken link? Sounds spammy. Where am I confused?
Hi Janice, excellent question. Stealing your competitor links involves in two tasks: one is to find their link sources (which you already know how to do it) and the other is how to get those links so you can increase your site’s backlink profile.
Broken link building is just one method. Besides that, I highly recommend you to consider tactics like guest posting, email outreach, creating 10x better content than your competitors and reaching out to the blogs that have already linked to your competitors and so on.
For example, if Lisa has linked to your site (and I don’t have a link from her blog yet), then I can simply write a guest post on her blog to get a link. Or I can participate in weekly roundups if she’s doing any of that sort. Did you get the idea?
Let me know if you’ve any questions.
Sounds a lot like what I’m doing! Thanks Anil!
Relationships are where it’s at Anil. Folks want to get links without giving anything. But generous bloggers who promote other bloggers find their free giving makes them quite popular. Popular bloggers who can write get all kinds of sweet links from authority bloggers. Rocking tips bro.
Hi Ryan, you certainly do know that one! Thanks for coming by on this post by Anil. By the way, did you get my email? I hope you have a great day Ryan and stay warm!
Hey Ryan, personal branding and building relationships with others is the way to go. If you’re aiming for long term results, focus on people and you’ll be way ahead of your competition.
Good to see our friend Anil here with an informative and educative post.
The 5 Tips or strategies Anil shared are really worth notable and following!
Making relationship with fellow bloggers is an important thing to follow. Yes, making thoughtful and constructive comments on fellow bloggers posts is a wonderful link building technic. And of course
Reciprocation is another important thing to note.
I fully agree with Anil about sharing fellow bloggers links to our social media is another important thing to follow.
Thanks for sharing this insightful post.
I found this link via webtalk today.
Thanks Lisa for sharing it there. Indeed that’s a fast growing platform.
Hi Philip, yes, he did another great post about SEO for us! He certainly did provide some great information about SEO and how we can also connect with other bloggers to help our SEO efforts and of course, make relationships. That is of utmost importance after all. Thanks for coming by Philip and have a great day!
Hi Philip, as you said, making thoughtful comments in one way where you can build and grow your relationships with other bloggers. Definitely networking is the key to link building.