Do you know how to use Twitter effectively to make more sales online? Do you have an eCommerce store or looking to start one in the near future? eCommerce is really taken off today as major retailers are closing up their brick-and-mortar stores.
Even many bloggers have a shopping portal or products on their blogs today.
Learn how to use Twitter effectively to make more sales.
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How To Use Twitter To Make More Sales Online
People are shopping online more than ever before. Furthermore, most of the searches for products or services start with a mobile device. People are out and about with their mobile devices and when they need something their turn to search.
Others are on social media looking for reviews and asking questions of their followers about products and services.
eCommerce A Few Years Ago
Over 10 years ago now I maintained an eCommerce website. It was for a medical scrub company. I built the site through Stores Online. It was a cookie-cutter type of website but they offered 24/7 tech support.
However, I learned invaluable knowledge from this experience. The website was maintained by me for several years. I quickly realized one could not sell items from a website without some digital marketing.
Meanwhile, I did some Google AdWords and display ads. A while after that I began to blog. Blogging can help you to make money online. Blogging is really a must for any website today. At this point, I hooked up to social media to network with others in the medical field. I set up a separate Twitter account for the eCommerce store.
Twitter moved fast and how I could connect easily with others quickly. On Facebook, you had to know people to connect with them back then. At that time my personal Twitter handle was a big experiment and learning tool. The best way to learn I believe is by doing.I quickly realized one could not sell items from a website without some marketing. #digitalmarketing Click To Tweet
How Twitter Changed eCommerce
Quickly I learned I had to share valuable information with the medical community in order to sell some scrubs. I began to converse with some regularity. Shortly in a few months, I had the biggest medical scrub order via Twitter.
Next, I had connected with a doctor in Texas who loved the NCAA scrubs that were offered on the website. By quickly getting his email via Twitter DM’s (direct messages) he then purchased the biggest order ever on the eCommerce site. This is how I feel in love with the power of Twitter.
That’s how I learned to use Twitter to make more sales online.
Now today in 2023 I still generate business with Twitter though it’s changed in the past year. For a month or so, traffic dropped from Twitter but it’s picked back up again. However, I am using Twitter Blue as a test.
I’m so disappointed in my fav, #Twitter. After so many years of hard work here, I feel like I’m losing ground by the day. Anyone else moving backwards suddenly? @Lisapatb @AnthonyGaenzle @GrowMap @amabaie @AmandaRicksBiz @southbaysome @JenBridgesRD @millercathy @DIYMarketers
— Sue-Ann Bubacz (@SueAnnBubacz) April 8, 2023
Lol, so my numbers going to the site went up last 2 weeks but followers not. Try:
✅ Tweet a lot (15x a day) can be retweets, etc.
✅ Participate in Twitter Chats
✅ Follow a few relevant people
✅ Mix up your tweets, not all links, etc.
✅ Update your bio or pinned tweets.
— Lisa Sicard 👩💻 (@Lisapatb) April 12, 2023
Do You Really Think Twitter Is Not Relevant Today?
Someone said precisely that a few years back while I was in digital training. They said that “no one used Twitter anymore.” It was late in the day and I had a 2-hour ride home so I didn’t dare speak up. (I wanted to say is that why the news starts with what was tweeted by who, etc? )
But it really got me thinking, is that what some people think today in 2023? I understand not everyone loves Twitter and more people are on Facebook. Many people are not sure how to tweet and use this fast-paced social network.
The Real Value Of Twitter
I was quickly reminded by our instructor of the value of Twitter. The unseen value of Twitter is because Google likes Twitter and shows tweets in their search feed.
Imagine having your tweet show up on Google when someone is searching on Google? Google still gets over 90% of all search traffic today. Google is still the place to be seen although new search engines have gained popularity in 2021.
The one important thing to remember about Twitter is this:
Twitter is Google friendly. Facebook is not Google friendly. – Lisa, Inspire To Thrive
So use Twitter to make more sales online as tweets show up in Google search! Google your name or business and you will see exactly how it works.
Why Is Google Friendly So Important For Twitter?
It is important because Twitter gives your eCommerce site or blog SEO juice. Tweets show up in Google search. Any links back to your site will be indexed by Google. Search Engine Land covered this Google change in their 2015 post when Google started to have access to the Twitter data feed.
Google does not like Facebook. They are at war for internet share and advertising revenues. A Facebook post can not be found on Google search as is the case with a Twitter tweet. Of course now to reach a lot of people on Facebook you must pay to play as Ryan Biddulph says.
Facebook can work well if you pay for their ads. You have to keep up with all their Facebook changes or hire someone to do it for you.
Twitter – you just tweet and engage. Rinse and repeat and you have a winning formula. Of course, it takes time to happen, don’t expect results overnight. Use Twitter effectively and consistently to make more sales online.
Social Media In eCommerce Today
Social media plays an important role in marketing today. You really can’t afford to be hiding from it. There are several folks who still hide from social media today. They do not want any of their info out “there”.
I think it may be out “there” whether or not they put it there today. Wouldn’t you rather put your own info out on the internet instead of someone else?
In Conclusion of Using Twitter Effectively For eCommerce Sales
Do you sell online today? What’s your social media marketing plan for the rest of this year? Do you know how to use Twitter effectively to make sales online with your eCommerce store or blog? I’d love to know more in the comments below.
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