How To Actually Use Twitter To Make More Sales Online Today

Use Twitter To Make More Sales Online

use Twitter to make more sales online

Twitter is still an important part of your eCommerce sales strategy today!

Do you have an eCommerce store or looking to start one in the near future? eCommerce is really taken off today as major retailers are closing up their brick and mortar stores. Even many bloggers have a shopping portal or products on their blogs today.

People are shopping online more than ever before. Furthermore most of the searches for product or services start with a mobile device. People are out and about with their mobile devices and when they need something their turn to search.

eCommerce A Few Years Ago

Over 5 years ago now I maintained an eCommerce website. It was for a medical scrub company.  I built the site through Stores Online. It was a cookie cutter type of website but they offered 24/7 tech support. I learned invaluable knowledge from this experience. The website was maintained by me for several years. I quickly realized one could not sell items from a website without some marketing.

Meanwhile I did some Google AdWords and display ads. A while after that I began to blog. Blogging can help you to make money online. Blogging is really a must for any website today. At this point I hooked up to social media to network with others in the medical field. I set up a separate Twitter account for the eCommerce store.

Twitter moved fast and how I could connect easily with others quickly. On Facebook you had to know people to connect with them back then. At that time my personal Twitter handle was a big experiment and learning tool. The best way to learn I believe is by doing.

How Twitter Changed eCommerce For Me – Use Twitter To Make More Sales Online!

Quickly I learned I had to share valuable information to the medical community in order to sell some scrubs. I began to converse with some regularly. Shortly in a few months I had the biggest scrub order via Twitter.

Next I had connected with a doctor in Texas who loved the NCAA scrubs that were offered on the website. By quickly getting his email via Twitter DM’s  (direct messages) he then purchased the biggest order ever on the eCommerce site. This is how I feel in love with the power of Twitter. That’s how I learned to use Twitter to make more sales online.

use Twitter to grow more sales online.Click To Tweet

Do You Really Think Twitter Is Not Relevant Today?

Someone said precisely that the other week while I was in digital training. They said that “no one used Twitter anymore.” It was late in the day and I had a 2 hour ride home so I didn’t dare speak up. (I wanted to say is that why the news starts with what was tweeted by who, etc? )

But it really got me thinking, is that what some people think today? I know not everyone loves Twitter and more people are on Facebook.

 

The Real Value of Twitter

I was quickly reminded by our instructor the value of Twitter. The unseen value of Twitter is because Google likes Twitter and shows tweets in their search feed. Hmmm. Imagine having your tweet show up on Google when someone is searching on Google? Google still gets over 77% of all search traffic today. Google is still the place to be seen.

The one important thing to remember about Twitter is this:

Twitter is Google friendly. Facebook is not Google friendly.Click To Tweet

So Use Twitter to make more sales online as tweets show up in Google search.

Why Is Google Friendly So Important For Twitter?

It is important because Twitter gives your eCommerce site or blog SEO juice. Tweets show up in Google search. Any links back to your site will be indexed by Google. Search Engine Land covered this Google change in their 2015 post when Google started have access to Twitter data feed.

Google does not like Facebook. They are at war for internet share and advertising revenues. Your Facebook posts may reach a lot of people but they will not be seen in the Google search. Of course now to reach a lot of people on Facebook you must pay to play as Ryan Biddulph says.

Ryan is right about that and more. Facebook can work well if you pay for their ads. And you better know how to do their ads correctly or your ads will get rejected with no explanation. You have to keep up with all their Facebook changes or hire someone to do it for you.

Twitter – you just tweet and engage. Rinse and repeat and you have a winning formula. Of course it takes time to happen, don’t expect results overnight! Use Twitter to make more sales online today.

Twitter – you just tweet and engage. Rinse and repeat and you have a winning formulaClick To Tweet

 

Social Media in eCommerce Today

Social media plays an important role in marketing today. You really can’t afford to be hiding from it. There are several folks who still hide from social media today. They do not want any of their info out “there”. I think it may be out “there” whether or not they put it there today. Wouldn’t you rather put your own info out on the internet instead of someone else?

Do you sell online today? What’s your social media marketing plan for 2018?  Do you use Twitter to make sales online with your eCommerce store?

I’d love to know more in the comments below.

Lisa loves helping others to thrive online through Content Marketing with Social Media, Blogging and SEO. What good is knowledge if you cannot share it with others? She has 20+ years experience in marketing/advertising with 6 years experience in content marketing, social media, blogging and SEO. Check out her latest eBook "Learn to Tweet and Thrive on Twitter" now on Amazon.

34 comments On How To Actually Use Twitter To Make More Sales Online Today

  • Hey Lisa,

    Great post.

    Twitter is one heck of a tool to use for business, isn’t it?

    And if used strategically, it can be a powerful sales tool. And you used it brilliantly to connect with that doctor, Lisa.

    \What I didn’t know is how much Google actually loves Twitter and has a rocky relationship with Facebook. That is certainly interesting. But as much as people want to spend on FB ads, etc. they should also put in a good effort on Twitter. Just like you did. And when you do things like that, you get rewarded.

    – Andrew

    • Hi Andrew, I sure think so! I love Twitter. Yes, many people don’t realize that. Twitter has more SEO juice than Facebook even though Facebook is the “big” guy on the web. Yes, Twitter has certainly been rewarding for me Andrew. Thanks for coming on over and enjoy your day ahead there Andrew. See you back on Twitter 🙂

  • Hi Lisa,
    I really missed this informative post, today I found it on twitter shared by Erik.
    You covered almost everything about this tiny little bird but a BIG Social media. Yes, indeed it is really worth using for all people especially bloggers like us.
    The only thing I hate about twitter is that one cannot make any correction once it is tweeted! LOL.
    Sometime back I heard that they are going to consider this option, but sad they are still sticking on to their old version but they provided another provision in the DM box, the limit is increased. That is indeed a good thing, but sad, again some frequent automatic messages irritate everyone I suppose.
    Thanks for sharing a lot about this tiny little social media.
    May you have a great August ahead. 🙂
    Best
    ~ Phil
    Philip V Ariel recently posted..The Ultimate Guide to WordPress Website Maintenance – 50+ Best Practices [Infographic]My Profile

    • Hi Philip, You’ll have to sign up for my email newsletter. I only send 1x weekly if you are interested. I agree with you corrections. They were talking about an edit button this year, I’m still hoping.
      I don’t like those automatic DM’s. I miss good ones because of so many bad ones.
      You are welcome Philip, I’m enjoying so far travelling this week in Canada.
      Thanks for coming by and for your input on this one. Have a great day!

  • Hello Lisa,

    Social Media is a great place to promote our stuffs and services. It helps us to target a large audience. Twitter is my second favorite Social network after Facebook. I must agree with you that if you are operating a eCommerce site than social media sites plays a great role and Twitter is one of them . Thanks for this detailed and informative post.

    Have a great day 🙂
    Vishwajeet
    Vishwajeet Kumar recently posted..Organic ways of increasing social media followersMy Profile

    • Hi Vishwajeet, welcome to Inspire To Thrive. Do you use both Twitter and Facebook regularly? I’ve made more sales for eCommerce and services via Twitter over the years. It really has amazed me and how many don’t use it fully. Thanks for coming by and for your input here. Enjoy the rest of your day.

  • Hello Lisa,

    Excellent information 🙂

    Online shopping is all over the world, hardly there would be any left overs who are not going to get online products.
    I have seen how retailers are closing down. It feels sad how they old shop in our locality, which was running through the
    time we used to buy candies, shut down couple of months back. The old man has no options to shut it down, because the sales
    where not up to the mark.Yeah with this digitization people are hit worse.

    I love twitter, it provides all that utilities that can help our blogs, business to get more expansion. I didn’t knew that
    Twitter is Goggle friendly.

    Thanks for providing the confidence to continue with Twitter 🙂

    Shantanu.

    • Thank you Shantanu. I agree, it is sad to see the local shops gone, they were eaten up by the big retailers. Now the big retailers are getting eaten up by the online stores.
      As you know I love Twitter too. It’s been amazing for me in business and in making friends from all over the world. Yes, and I’ve been reading Google may purchase Twitter. Not sure if I like that or not but if they can keep them running, I’m for it!
      Thanks for coming by and have a great weekend Shantanu.

  • Hi Lisa,

    Valuable Information!

    Yes, online shopping is picking a great pace all over the world. The role of mobile devices in online shopping can’t be ignored as people use it for surfing more than ever.

    There is a lot to learn from your ecommerce journey.

    Twitter helps in connecting quickly it’s my personal experience.

    After reading your article no one can say that twitter is not relevant today.

    I will tweet your post.

    Thanks a lot for sharing.

    • Hi Manish, thank you. I have been looking at digital reports for clients recently and the amount of traffic on mobile to desktop is like 80/20 – it really amazed me. I sure did learn a lot on that journey, better than any college education 🙂 I don’t understand though why Twitter is not gaining any new users – I was listening to CNBC on the radio yesterday on the Twitter stock and quarter results – it is such an underdog on the stock market. I’m cheering them on to do better going forward. I’d hate to see them ever go away! Wish I had enough money to buy it myself 🙂
      Thanks for coming by Manish and have a wonderful weekend ahead.

  • Hey Lisa,

    I have been using Twitter for a long time and I can say that it’s one of the best platforms.

    It’s lucrative if your tricks are unique.

    Making more sales: I do that all the time.

    I am going to gain 20K followers in a few days and it’s going to be awesome.

    Thanks for the info.
    ~Ravi

    • Hi Ravi, oh yes – you must be unique there on Twitter. Good for you on the 20K followers. Between Twitter and LinkedIn Ravi you are really rocking it out there! Thanks for coming by and taking the time to comment today. Have a fabulous Friday and weekend ahead 🙂

  • Twitter offers people a great way to make connections. This is true for people and businesses as well. People gravitate towards twitter when they’re looking for people to share themselves with and if you know how to use it to make real connections, it can really help move your business forward. For example, today I connected someone who loves one of the same bands I do. These interactions are fun and you never know where they may lead!

    • HI Joy, oh yes, I love that about Twitter. It is so easy to meet others and connect there. I find it harder to do that on Facebook and I feel like I’m in a fishbowl on Facebook with family and friends. That is so true about where those relationships may lead. Take for example Donna Merrill – I met her years ago on Twitter and blogging and I’ll be heading her way for vacation and will stop in to chat with her in person. It really is amazing! Thanks for coming by Joy and have a fabulous Friday!

      • It’s truly amazing how the world is really connected. I know what you mean about the Facebook fishbowl – in fact, that’s why I have Facebook – to stay connected with friends and family. I find that some of my online friendships originated from Twitter and now I noticed that Instagram is kind of the same way. Those platforms are both a little more open and global. Interesting observation, I never realized!

        • Hi Joy, glad it’s not just me with the Facebook 🙂 I really like Instagram too but not as much as Twitter. Thanks for coming back to share that one with us here.

  • Hi Lisa,

    As you know, I’m getting back on the Twitter platform and already it is working so well. I had to make a little more room in my day, but it is so worth it. I love Facebook, but you sure do have to pay to play. I didn’t realize Google likes Twitter and not Facebook. Hmmmm

    I did pay to play on Twitter with an ad and it did so well, it surprised me.

    Thanks for all the confidence you give me when it comes to Twitter.

    See you soon,

    -Donna

    • Hi Donna, I’m glad to hear and see you are using it more. I’m sure you’ll be doing video there too 🙂 It’s easier than ever to do video on Twitter today. Oh yes, that is huge – Google search results could show your tweets and it’s SEO juice too. I’ve played a little too with Twitter ads. I hope they come out from being the underdog with their stock and gain some new users soon. You are most welcome Donna. Yes, I’ll be heading your way in a week, can’t wait to see you 🙂

  • Hi Lisa,

    I always come to your blog when I need to know something about Twitter.

    I had no clue that you could see your tweets in the Google search engines.

    That’s nice to know. I guess just like anything else online, consistency is the name of the game.

    Thanks for this useful insight on twitter.

    Susan

    • Hi Susan, Aww, thank you! Yes, imagine? They are there. Consistency is part of it for sure and sticking with it. Don’t give up too soon. I appreciate your coming by Susan and taking the time to comment. Have a great weekend ahead. It’s almost here.

  • Hi Lisa,

    Some friends I spoke with couple months ago, I asked why I hardly see them on Twitter – but they’re always on Facebook. Some respondents say they love it at Facebook because it drive more traffic to their site.

    However, after discussing with them about the potential of Twitter, I saw a few of them on Twitter and when asked about how it’s going for them on Twitter? They said “thank you bro, they didn’t know they can get leads from Twitter because everything happens so fast.

    Well, for me Twitter is my primary social media marketing platform. And with this amazing post, the unseen value of Twitter will become more visible to all – helping social media marketers to take advantage of it and grow their business(s).

    Thanks for posting.
    Moss.

    • Hi Moss, LOL. Yes, I’ve heard that too. If everything happens fast on Twitter didn’t they realize the leads could come fast too? 🙂 I’m with you Moss, it’s my primary place to go but I won’t rely 100% on it as we never know what will happen. I wish I had enough $$$ to purchase it. You are welcome Moss. I appreciate your coming by with your input and have a great weekend ahead.

  • [ Smiles ] Hmm. You really have me thinking deeply today.

    Since Twitter is Google friendly, we might as well exert our efforts more into Twitter than Facebook.
    Renard Moreau recently posted..Another Great Classic From George MichaelMy Profile

    • Hi Renard, I would say to excel on Twitter but don’t leave Facebook either – it’s still the biggest player out there. I’m amazed how many don’t realize the value of Twitter though. It’s the underdog! Thanks for coming by and have a great rest of the week Renard. See you back in the Twitterverse!

  • Hi Lisa,
    You are right
    “One could not sell items from a website without some marketing”
    In today’s world we can sell products without marketing,
    I am running a E-Commerce website I never tried twitter for marketing and promotion.
    I never thought that twitter could also be used in this way for sales.
    you post has showed a new direction thanks a lot.

    Regards,
    Ratnesh
    Ratnesh recently posted..Top 14 Tools for Better BloggingMy Profile

    • Hi Ratnesh, Welcome to Inspire to Thrive. Your comment ended up in spam but I noticed your profile from Twitter 🙂
      Yes indeed Twitter can certainly help you market your website. What do you sell? Just don’t do push marketing on Twitter, that will not work. But connect with folks who would like and need your products and you will accomplish that. Love to hear more about your products. Thanks for coming by and have a wonderful day Ratnesh!

  • Hi Lisa

    Awesome post! I’ve always seen Twitter as kind of the ugly little sister, who is not as charming and powerful as the big sister. Big sis being of course, Facebook! But your post has really opened my eyes to how powerful a medium Twitter is, and the endless possibilities it offers. I’m particularly intrigued by the fact that Twitter is Google friendly, and Facebook isn’t. That is so amazing! Who would have thought?

    Thanks for sharing. (Off to share on Twitter (where else 🙂

    Best regards,

    Pedro

    • Hi Pedro, thank you. That is correct – Twitter has some additional SEO Google Juice 🙂 It really is a power medium that many still don’t understand or use enough to know. I’m glad you liked this one and that it was helpful. I appreciate your coming by to comment and share. Have a great rest of the week Pedro.

  • Hi Lisa,
    Twitter is my favorite social network which can be used for various kinds of promotions. It will generate unlimited opportunities if you have good online reputation and reliable followers strength on the social site.

    I appreciate the tips you have shared in this post. They’re very useful for the business, marketers as well as bloggers.

    Thank you.

    Have a nice week ahead.
    Manoj recently posted..How to Add Live Stream Widget in WordPress -Local, Network and Social StreamsMy Profile

    • Hi Manoj, Me too! How long have you been using Twitter? I was on for a year or so before I really began to use it. Once I realized how easy and fun it was there was no stopping me. I sure hope they can make a turnaround on their stock so they will be around for a long time to come. You are welcome. I hope you have a fabulous Friday and a wonderful weekend ahead.

  • Hi Lisa,

    You know I love Twitter. Maybe I just like shortcuts, but I have always found it easier to come up with 140 characters than a longer social media post.

    However, I do find it a little harder to engage because it moves so fast. Finding a niche – like you did with the scrubs, or a group of like minded Twitterers (like you mentioned in your Triberr article) makes Twitter much more powerful.

    • Hi Neena, Me too! I love how fast it can be tweeting than posting on any other social network. It’s great for conversations too. Yes – a niche is what you need to create there Neena. You are doing fine from what I see in your tweets. Thanks for coming by Neena and have a great day. (Do you have more than one Twitter account?)

  • Great Post. Twitter is really a powerful medium to promote the business. And yes, Twitter is Google Friendly. Google’s SERP shows some of the interactive results from Twitter but not from Facebook.
    Anyways, Thank You, Lisa, for sharing it. Got some new perspective towards Twitter.
    Jayant Gosain recently posted..Exodus Not Working? Here is How to Fix itMy Profile

    • Hi Jayant, thank you. It surely is a powerful medium when one knows how to use it. Too many people and small businesses sign up to Twitter and don’t use it after giving up. They don’t realize it takes time to grow the seeds on Twitter 🙂 Thanks for coming by on this one Jayant. Are you active on Twitter?

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