The Best Facebook Video Format: What You Need to Know

It takes a lot of effort and time to create the best video format for Facebook. But all these efforts are worth it because most users of the social network have increased the number of views of various videos by almost 60% over the past year.

According to statistics, the videos you post on your Facebook page get a lot more views and feedback than regular text posts. But what most users often forget is that it is important to take into account such a fact as the video format. This is an important part of creating videos for the Facebook platform.

In this article, I’ll take a closer look at the best Facebook video formats you can use for your videos. Then, explore the reasons why it’s important to consider every little detail to get the best out of your content.

The Best Facebook Video Format

Although the social network Facebook supports a huge number of file types, the best format for your videos is an MP4 file, just like Instagram. This format is the most successful option because it is highly productive and accepted by all social networks.

best facebook video
Learn what the best Facebook video formats are so you can attract a larger audience.

But the Facebook social network itself provides its recommendations for video formatting, and they include:

  • Avoid black bars
  • The original video must be of high quality
  • Avoid post-boxing

Facebook strives to ensure that every video published in its open spaces is of the same good quality as the original. That is why it has specific requests regarding what the material should be.

Facebook Video File Sizes

  • File size no more than 4 GB
  • H.264 compression
  • AAC audio compression no more than 128 kbps speed
  • Pixels are square
  • The frame rate must be fixed

With all these Facebook video format requirements in mind, you will be able to publish a successful video. A video that will get a lot of reviews and help to attract a large number of audiences to your brand.

The right video format can help make a successful video not only on the Facebook social network but also on other sites that use video content. Users watch a lot of videos every day.

However, to hook them and keep them together with you, you need to create something new and unusual. Use all possible techniques when creating video content and you will surely be successful.

With all these Facebook video format requirements in mind, you will be able to publish a successful video. #Facebookvideo Share on X

Requirements That Should Not Be Forgotten

Beyond the technical requirements for Facebook video formats, there are additional guidelines that brands can follow to achieve success. We carefully studied each and chose the most important, that is, those that should not be forgotten:

  • Video length must not exceed 240 minutes. The average duration for commercials is from 30 seconds to 1 minute. To get a good conversion, you need to create videos up to 2 minutes long. In that time you can tell all the necessary information about your product or service. In addition, this factor depends on the specifics of your brand and target audience.
  • Create stories no longer than 15 seconds. In videos of this type, it is not necessary to add text or music, but by adding these effects you can achieve a better result. In addition, most people watch Facebook videos without sound.
  • Correct aspect ratio. You can choose vertical, square, or landscape video. This point should not be avoided, because the choice of aspect ratio affects the overall picture of your video and how it will look in the end.

Text To Video Ratio

When promoting commercials, you need to make sure that the thumbnail contains no more than 20% of the text, because otherwise, it may affect the reach and potential of your video. Facebook users do not like to watch videos where the main part is text. You can add text to the video, but don’t make it the main part.

The audience clings to those videos that evoke emotions in them, and not those that are long and boring.

Facebook videos
Learn how to make the best Facebook videos you can for your business page.

Every user who plans to publish a video on the Facebook social network should use these guidelines to achieve a good result. The Facebook platform is one of the most popular at the moment, so if you do it right, you will be successful.

A Few General Recommendations For Facebook Videos

Regardless of the purpose for which you publish your video on Facebook, it is important to adhere to generally accepted guidelines that will help you make it better and more successful.

These recommendations apply not only to the technical side but also to the creative side, so by combining them you will be able to create high-quality content:

Use A Variety Of Content For The Best Facebook Video Formats

In case you are used to creating videos in the same style, try experimenting. Try to do something and shake your audience. Thus, you will be able to catch the attention of potential customers. It will help you warm up the interest of those who have been with you for a long time.

If you usually posted calm, educational videos, this time try to create an entertaining video with a minimum amount of information. This type of video content is hugely popular on social media and helps entrepreneurs reach new audiences.

When Creating Video Content, Consider Other Social Networks

If you decide that you want your video to be published not only on Facebook but also on other sites, keep this in mind. Why? Because each site has its requirements regarding video content. So, to avoid unpleasant situations, think it over in advance. This will save you time.

It happens that a video that you posted on one social network has the correct format, and when you publish it on another platform, it will be strangely cropped or resized.

Don’t Make Facebook Videos Too Long

This tip is one of the most basic because Facebook users prefer to watch short and educational videos. They like rather than spend a lot of time watching long videos.

The advice that Facebook videos should be shorter is written in many blogs and guides because this is one of the main components of success. With the help of a short video, you will not only be able to interest the user but also hold his attention for a long time, which will lead to a good conversion.

You can see a sample below of a 30-second commercial turned into a Facebook video from one of my clients:


These tips are general but very effective when posting videos on Facebook. If you want to get a quality result, it is important to think through every detail.

However, think not only about the technical side but also about the creative side. The Facebook platform is one of the most popular, which is why it allows many brand owners to take advantage of its popularity and engage a large audience.

When creating and publishing a video on the social network Facebook, you need to pay due attention to its format. It may seem like a small thing, but it plays a huge role in the result. There are cases when a social network does not accept this format or significantly spoils the image quality, which leads to a decrease in views and audience engagement.

The right video format and following all the recommendations will help you publish a successful video that will get a lot of views and get feedback from the target audience.

Have you had success with Facebook videos? I’d love to hear what tips you can add to this post in the comments below.

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Do Facebook videos get more views?

Most Facebook videos do get more views than regular text or image posts.

What video file is acceptable?

MP4 files are the correct file.

How big can the files be?

No larger than 4GB.

How long can your Facebook video be?

No longer than 240 minutes.

What is the best length for the best Facebook videos?

Anything under 2 minutes is optimal.

What about video ads on the Meta social media network?

30 seconds to one minute is optimal.

How long can story videos be?

Up to 15 seconds long.

What is the text-to-ratio percentage?

20% – the thumbnail can be no more than 20% text.

What’s the worst thing you can do for a Facebook video?

Make it too long and boring.

What’s the best Facebook video format?

Short and entertaining – one person will interact with and watch again.

Lisa Sicard
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