Internet-based online video advertising has been around for a little over a decade. The online video trend has been slowly rising and gaining traction thanks to platforms such as YouTube video advertising, TikTok, and Rumble.
While online video advertising has been gaining in popularity and has become one of the more popular options for business content creation, videos took off thanks to the old pandemic.
In today’s world, online video advertising is a crucial tool that marketers must utilize to reach their target audience. In the past few years, a large number of advertisers have turned to this platform due to its effectiveness and engagement with consumers.
It has grown exponentially over recent years and will continue to do so as technology advances.
This blog post will go into detail about how online video advertising has risen in recent years and why it is such an effective marketing strategy for businesses looking to increase brand awareness.
The rise in popularity of social media sites like Facebook, Twitter, Instagram, YouTube, etc., has given way for more people than ever before to be able to share videos across the internet on these platforms.
They inevitably increases viewership numbers by thousands each day.
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More Time To Consume Video
For many marketers, the global pandemic was a way to build up assertion through all the twists and turns that the that year and a half had thrown at businesses. In light of all the chaos, many consumers had stayed home longer than ever before.
This meant that they had more time to consume content such as videos. As well as scroll through their feeds, go on more websites, and do more online shopping.
Video Advertising Apps
Apps such as TikTok have been around since 2018 but blew up in popularity in 2020 and beyond. Due to this vast amount of popularity in this social media platform, platforms such as Instagram announced that they would put more focus on video-based content.
On Instagram, they are doing more videos rather than being just an image-sharing app.
The pandemic had overwhelmingly increased the number of online videos that people watch. While surveys states that 78% of people watch videos online at least once a week, this number is only increasing.
Video ads are a very popular form of advertising that has risen in popularity over the past few years. This is primarily because they allow companies to reach out and target very specific audiences while also being able to track these individuals’ responses.
As technology continues to advance, so does online video advertising, allowing for even better results.
YouTube Video Advertising
During the rise of the pandemic, 35% of YouTube’s top-performing ads in April 2020 were related to the COVID-19 pandemic. This is compared to just 5% in March, just 1 month before.
The pandemic gave YouTube video advertising and video content creation and big push. Today the big brands like Apple and Netflix have the best performing ads on the video network giant.
This big push had made consumers expect video content. Therefore, a bigger preference is to be entertained through video content rather than traditional content such as images or texts.
YouTube video advertising has risen along with the video viewership increase. It continues to do in 2024 with the short version videos on all the social media networks.
How Much Are YouTube Ads?
In 2024, the cost of YouTube ads varies greatly depending on factors like ad format, audience targeting, and competition. On average, YouTube ads cost between $0.10 to $0.30 per view or action.
This means if you want 1,000 views, you could be looking at $100 to $300. However, for highly competitive industries, the cost might rise.
Targeting specific demographics or regions can also impact pricing. Skippable ads generally charge per view, while non-skippable ones might cost more due to guaranteed visibility.
Setting a clear budget and monitoring campaigns helps maximize your ad spend.
X Twitter Video Advertising
Even X Twitter is getting in on the online video advertising action. As a matter of fact, according to Twitter:
“On Twitter specifically, we’ve seen a 62% year-over-year increase in daily video views and a 72% year-over-year increase in watch time.
Advertising creativity is the #1 factor in driving sales and 47% of sales can be attributed to the creative. Therefore, it’s critical to optimize your content for mobile audiences.”
Twitter recommend their ad videos remain under 15 seconds and claims that the first 3 seconds of the video can make all the difference to grabbing attention on their platform.
Since Twitter is now X they have increased the amount of time videos can be on the social network. Twitter X Blue subscribers can use videos up to 2 hours long on the network.
However, you will see many of Twitter’s video advertisements at 15-30 seconds, like the one below here:
Looking for an intimate candlelit evening, Portland? It's better with music!
— candlelight.concerts (@cdl_concerts) September 5, 2024
The Price of X Twitter Ads
X Twitter video ads are set to vary in cost during 2024, and they’re mostly based on factors like ad format, targeting, and campaign duration. Typically, prices can range from a few cents to several dollars per view or click.
The cost is influenced by competition for ad space and the specific audience you’re aiming to reach. If you’re targeting a broad audience, you’ll likely pay less than if you focus on a niche market.
Keep in mind that X Twitter’s ad auction system plays a big role in determining the final price you pay for their ads. Monitoring these factors can help you budget effectively for your video ad strategy.
The Alternative Rumble Video Platform Is Growing
Rumble is also growing in popularity. Rumble, one of America’s fastest-growing video platforms estimates it will invest upwards of $50 million in the state of Florida over the next several years.
This alternative video platform to YouTube has been steadily growing over the past several years with 80 million users as of the 2nd quarter of 2024.
Gaming and sports rank very well on Rumble as well as political content and many popular podcasts. Right now Rumble is offering advertisers $500 in ads with a $500 spend. (X has done the same from time to time.)
Increase Your Brand Awareness With Online Video Advertising
The internet has made it easier than ever for your business to stand out in a world where we’re all competing against each other.
Online video ads can be one way that you do this by helping people remember what they see and hear better, as studies show that video clips retain ten times more information compared with print or audio formats – so make sure those online videos have an attractive look!
It turns out our brain processes visuals better than written language does because visual cues capture attention more easily (and quickly).
So if your goal for advertising campaigns wants their message remembered by consumers – make sure these messages are visually captivating for them to be seen and remembered.
This could explain why YouTube video advertising does so well today!
Conclusion: Online Video Advertising
Online videos took off thanks to the pandemic because they were able to provide information easily and quickly without much effort on behalf of the viewer.
If you want your business content creation efforts to succeed with people who are looking at their phones all day long, then I recommend taking advantage of these social media apps to create videos from your blog post or website.
Create regular or occasional short clips that will keep viewers entertained while educating them about what you offer.
Your Video Usage
How many videos do you consume per day or week? Where is your favorite place to watch video advertising or how-to videos? Please leave your comment below!
She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.
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Very useful stats on video fall off. Less than 1 minute vs. more. I use less than 1 minute formats a lot in my work
Hi Clive, thank you. Yes, I find it amazing how little patience people have today even to watch videos online. Thanks for your input and have a great new week ahead.