SEO PowerSuite Rank Tracker Review 2023: Best All-in-One SEO Software?

What is Rank Tracker in the first place? Prior to delving into comprehensive specifications of all the features it entails, let’s first clearly state that the rank tracker is mighty keyword analysis, position tracking, and content research tool. SEO professionals and digital marketers worldwide have used it for over a decade long. Hence, this Rank Tracker software review will rely not solely on our experience but rather on extensive practices that the rank tracker has contributed to the leading SEO market expertise.

We assume you’re not an SEO novice, and some experience in rank tracking, SERP checking, content marketing, and competitor analysis has already made you a savvy digital marketer. Therefore, we won’t go deep into a glossary explication here and will move on to the honest Rank Tracker review from one of the most powerful SEO software providers.

Rank Tracker Review
SEO PowerSuite Rank Tracker Review For You.

SEO PowerSuite Rank Tracker Overview

Dare says you wouldn’t dispute the assumption that the multilateral approach is essential in the context of high-quality SEO tools. To accomplish a vast range of marketing tasks and achieve high efficiency, you’re supposed to apply multi-faceted tools, aren’t you?

However, some tools might have multiple functions, each of them able to perform certain limited functions. With SEO PowerSuite, things are just the opposite, and this review will prove it.

Seo PowerSuite provides four primary bundle tools: WebSite Auditor, SEO SpyGlass, LinkAssistant, and Rank Tracker. All of them are not only versatile but their exceptional functionality makes a marketing team’s work more efficient.

rank tracker review
A look at the Rank Tracker review for you and what it can do.

Rank Tracker, in particular, allows you to trace the search engine rankings of your website pages for specific keywords. Its uniqueness entails tracking rankings on all the major search engines (597, to be precise, for the moment of writing this review). This tracker tool ensures useful insights, as well as a visibility score, for you to measure and compare the results over a specified period of time.

Not only does it refer to your website, but it also pertains to your competitors’ progress monitoring. Rank Tracker is flexible and customizable, enabling you to check a limitless number of keywords and sites for SEO data.

Actually, all the rank trackers out there aim to check keyword positions, explore easy-to-rank keywords, and monitor the progress dynamics. However, what distinguishes them from one another is their feature sets.

And this is where SEO PowerSuite stands out. So, let’s learn more.

Full Review of Rank Tracker Features

Let’s have a closer look at some of the main features the Rank Tracker provides as a SEO reporting tool.

Keywords Tracking

At the time of writing this review, with this keyword position-checking software, you can track rankings from 597 search engines by applying different filtering options. In addition, you can customize the working environment to fit your personal keyword tracking requirements.

keyword performance
See how you can track your keyword performance for your SEO needs.

For example, you can choose to display keyword performance and ranking tab only from specific sources. There are also lots of other filtering options in the setting panel at your disposal.

Keyword Research

This powerful keyword research tool looks far more extensive than any other keyword finder. It encompasses more keyword research methods (over 23 thus far) and pulls data from multiple sources.

Ranking Keywords

This rank tracking feature enables you to track the keywords for which a specific website has been ranking in the Google search engine. You will receive the keyword data for the top 100 keywords a domain ranks for.

Keyword Gap

This Rank Tracker feature is not only a keyword finder but is also used for a rather more comprehensive competitor keyword analysis. With it, you can find the keyword gap that your competitors rank for, and you still don’t.

If you’re a Professional plan subscriber, you’ll be able to compare the websites of up to 5 of your competitors. This keyword finder software is extremely handy since it provides valuable keywords that you can easily rank for, having already learned what works, and what is productive for other websites in your industry.

keyword finder software
See how this keyword finder will work for you and your SEO efforts.

Search Console

This is where you store all the keywords your website ranks for from your Search Console account. If you strive to review what keywords bring people to your website, this feature is a must for you.

Here you’ll find the number of clicks every keyword receives from organic search. You will get as well the average keyword position, the number of impressions, target pages, and click-through rate.

TF-IDF Explorer

This is another in-depth competitor’s keyword analysis feature from the rank tracker we would like to cover in our review.

If you don’t know how to find keywords your competitors already rank for that your website misses, this page is the right place for you. You’ll definitely find some keyword data useful for your marketing campaign.

There is a column for monthly keyword searches, cost-per-click, competition level, and keyword difficulty. This data will help you target correct and easy-to-rank keywords depending on your industry, SEO strength, and website topics.

Keyword Planner

The keyword planner is meant for in-depth keyword research right off the bat. It provides more data than the native Google keyword planner. The analysis will consist of the keyword difficulty, number of monthly searches, estimated visits, and competition level.

In particular, the expected visits’ characteristic will show the anticipated monthly organic search traffic once your page gets Google rank #1 for the specific keyword. It comes in handy prior to creating content as it helps forecast success in advance. That way, you can avoid wasting time and resources on keywords that would obviously not help your business grow.

Competitors Research

The Rank Tracker has an in-built tool for researching competitors’ ranking keywords in Google SERP. You will get keyword data from your competitor’s websites for the top 100 ranking keywords (or 10, 20, or 50, you define it yourself.)

However, there is also the possibility to switch between exploring desktop or mobile keyword data. 

competitor research
Learn how you can do competitor research with this rank-tracking software.

Domain Competitors

Here, you can opt for running competitors’ keyword research by a specific root domain or page URL.  Just insert your website URL and get an in-depth keyword analysis to reveal your closest competitors.

Topic Competitor

The competitive topic research approach entails efficient keyword research on niche subjects. It might be ideal for those just starting in a new niche.

Even if you’re totally new to the industry and don’t know your competitors or their websites yet, this topic research method will help you figure it out. Even more so, you’ll find keywords and other marketing data to use for your SEO purposes.

For instance, to run your link-building analysis, feel free to use columns of websites linking to pages and websites linking to domains.

topic competitor
Using a topic competitor tool will help you elevate your SEO.

Top Pages

This is a must-have feature if you strive to find top pages on your competitor’s website. Just insert their website URL, hold on a few seconds, and the rank tracker will deliver a list of ranking pages in SERP.

It will also contain a lot of other valuable information to help you benefit from the marketing strategy and grow your business overall.

In the list, you’ll find the alleged number of organic traffic the page has received during the past 30 days. It will also include the traffic value along with a number of the ranking keywords for the specific page.

The ultimate video guide on tracking competitors’ rankings

Domain Strength

This is where you get the disaggregated SEO value of your website. Generally, it is calculated from 0 to 10, with 0 being the lowest and 10 as the highest SEO value a website can reach in the rank checker tool.

However, the domain strength is an integrated SEO metric counted depending on specific SEO factors. These factors include domain age, content quality, social signals, link quality, and others.

This information will allow you to track the dynamics of your SEO strength over time. However, this feature also provides other handy website SEO metrics.

For example, you’ll get the analysis of the indexed pages in search engines, the percentage of do-follow and no-follow incoming links, your website backlinks profile statistics, etc.


seo reports
This rank-tracking software product produces easy reports for you to read and use.

Here, you’ll get a disaggregated overview of all the search queries you’ve been doing. You can use their SEO powersuite date ranges for reports. The report itself contains eight default templates, each one comprising your SEO analysis history divided the following way:

  • Keyword ranking and visibility
  • Competition ranking (contains the option of grouping by search engines)
  • Keyword ranking
  • Rank history
  • Keyword clusters (contains the option of grouping by keywords)
  • Organic website traffic
  • Keyword research
  • Domain strength

If you’re in charge of SEO for clients, you can provide them with branded SEO reports with a title, logo, and other client companies’ credentials. It will definitely look more professional and personal than the Google search console reports.

Rank Tracker Pros and Cons

🟢 Pros  🟢 🔴  Cons  🔴
Tracking unlimited keyword data on all major search engines Desktop-based rank tracker with regular updates
The ability to select dates and keyword tasks and schedule their execution to run automatically with receiving email notifications about further changes It can be overelaborate for inexperienced users
Analysis of PPC and organic keywords  
Monitoring ranking keywords in various SERP features  
Fully customizable reporting  
Research and analysis of competitors’ keywords  
Prior operations history (keywords, rankings, and more)  
Geo-specific rankings in the local context  

Rank Tracker Reviews

The overall ratings of the Rank Tracker at GetApp and G2 are 4.0/5 and 4.4/5, accordingly. The positive customer feedback does prevail, while several downsides mentioned by users affect neither rank tracker operations nor their results and, instead, refer to the interface and usability (which is a matter of taste). See for yourself:

a review of rank tracking software
One of the reviews of this rank tracking software.
another rank tracking review
Another Rank Tracking review of this SEO software.
one more review
One more review of this rank-tracking software.

Other rank tracker reviews reveal the highest regard for their customer support team, which has proved highly responsive, fast, and knowledgeable. Hence, even if something goes wrong, reaching out to their representative should solve any issue ASAP.

customer support review
A review of the customer support from this SEO rank-tracking software.
one more review
One more customer support review.

Step-by-Step Tutorial to Get Started with Rank Tracker

Having considered how many rank tracker reviews claim the software to be relatively complicated to work with, we come up here with a step-by-step guide on how to get started seamlessly:

How to get started with Rank Tracker
Learn how you can get started with the Rank Tracking software.
  1. Download the desktop-based application to your computer. You can choose a stand-alone tool or resort to the complex SEO Powersuite bundle tools. Installing either of them on the computer will require your email address. Rank tracking software is available for Windows, Mac, and Linux operating systems.
  2. Once the download is complete, you’ll have to run the installer to have the application set. You can choose the language interface at this stage or do it later in the personalization section of the rank tracker’s settings’ preferences.
  3. For a start, click on the icon and launch the application. Remember that the application will download the latest version every time you open it. It is required for updating algorithms from all search engines and, thus, helping bring the rank tracker in compliance with all the recent changes, security, and accurate SEO practices.
start your site
Enter your site in this section of the software to get started..
  1. Then, you’ll have to create your first new project for the website you’re going to monitor for tracking keywords and checking their ranking positions in SERP. You can launch it by clicking on the file in the top-left menu list.
  2. Finally, insert your website URL and proceed with further steps to configure it. Completing this process will require access to your Google Analytics and Search Console.
search console added
Then your search console with be part of this Rank Tracking Software.

Still, have any questions? Check out this short yet comprehensive video:

Or, if you wish to master all the possibilities this software provides, feel free to check their Rank Tracker User Manual – it is as comprehensive as one can only dream of!

Rank Tracker Pricing

There are three yearly subscription plans you can choose from

  • Free– Perfect for first-timers and starters yet entails relatively limited keyword research options
  • Professional (at $149) – Best for small business owners, webmasters, and full-time SEO professionals
  • Enterprise (at $349) – Best for freelancers and SEO agencies

The review of the main SEO software market players has revealed that Rank Tracker yearly prices are well justified compared to Ahrefs or Semrush, for instance (meaning corresponding features).

Say, the Semrush Guru plan allows tracking up to 1,500 keywords and costs $229.95 per month. Whereas the price of the SEO PowerSuite Rank Tracker Enterprise plan is only $349 per year, and you get unlimited keyword tracking options. A great deal to grab, isn’t it?

When it comes to the features included in the Rank Tracker three plans, this Rank Tracker review first provides the list of what they all have in common, i.e., what’s available in all of the plans, Free one included:

  • 597 search engines
  • Unlimited number of websites
  • 23+keyword research methods
  • Limitless keywords
  • 6 report templates
  • Comprehensive analysis to spot top keywords
  • Geo-specific search results
  • Customizable workspaces
  • Traffic data from Google Analytics
  • Customizable SEO reports
  • Multiple pages ranking for a keyword

And here’s a brief summary of some features’ availability that varies from plan to plan:

Feature Free Pro Enterprise
Saving the history of rankings 🔴 🟢 🟢
Storing data in SEO PowerSuite Cloud 🔴 5 projects 100 projects
Storing data in Dropbox 🔴 🟢 🟢
Task scheduler 🔴 🟢 🟢
Comparing rankings with X competitors 1 5 40
PDF- and HTML-formatted reports 🔴 🔴 🟢
HTML, TXT, XML, SQL data export availability 🔴 🔴 🟢

Wrapping Up

SEO Powersuite provides a reliable rank-tracking tool featuring intricate yet user-friendly functions. With this powerful SEO reporting software, you’ll get a quick and succinct look into your website’s domain strength and online rating.

If you’re serious about your ever-growing SEO and marketing toolbox, this rank tracker will definitely contribute to your overall productivity.

To summarize our review, we’re sure that, with this tool, you’ll be able to create better strategies for the website you’re in charge of. It will undoubtedly lead to better performance, more impressive outputs, and give maximum return on this investment.


This SEO PowerSuite tool was designed to make the websites of ANY niche #1 in organic results. Hence, regardless of the niche, with Rank Tracker, your website would thrive.

Can I customize my workspace?

The Rank Tracker developers team has declared customer contentment as their utmost priority. Hence, yes, feel free to use various customizable workspaces with adjustable filters. All of them offer different levels of customization.

Does the rank tracking tool support multi-language websites?

Yes, it does. It uses and optimizes Asian languages and non-English symbols.

Can I customize my SEO reports?

Not only so, but you can even prepare reports with your company logo and colors. You can decide on the data you would like to include in the under-report sections.

Is Rank Tracker safe to use?

Absolutely so. SEO PowerSuite software doesn’t trace any of your activities, whether on your website or anywhere else. Thanks to the rank tracker, after the optimization, your website will look utterly natural to search engines.
Plus, all paid subscription plans include the Safe Query Mode to secure users’ computers during SEO/ranking activities. This mode is free for prepaid users but is not available in the Free release.

Your Turn

I’d love to hear from you about your SEO software tool and if you have tried the Rank Tracking Software for your blog or website. Please drop a comment below and share this review on your social networks.

  • This is such a robust review Lisa. Fabulous job. Learning a bit of SEO and using the right tools adds a passive element to blogging campaigns. Google can send traffic to blogs around the clock.

    • Lisa says:

      Thank you, Ryan. Yes, having the right tools to get the job done is important with all jobs and SEO is a part of blogging and website marketing duties. I’m trying new tools out with a new blog I launched a few weeks ago, may be able to save some money on some other tools I’ve been using for years. Time will tell. Thanks for coming by and have a great day Ryan.

  • The keyword research finder of Rank Tracker looks superb. I currently use Spyfu for my keyword research, PPC, and backlink finding, but this review of Rank Tracker is making me take a second look. The price for the yearly subscription for the Pro plan at $149/year is very appealing, and is less than what I currently pay for Spyfu. Thanks for this review, as I am heading over to test drive the free version of it right now.

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