Building Crypto Links: Strategies for Increased Visibility

The best link-building strategies for crypto and blockchain help companies increase visibility in search engine results and drive more organic traffic to their sites.

Link building for crypto and blockchain companies refers to the process of creating links on other websites that lead back to your company’s website.

This can be done through various methods, such as guest blogging, directories, social media, and more.

It is a critical aspect of SEO for any website, but especially for crypto and blockchain websites.

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Techniques of Link Building

There are many different techniques when it comes to link building for a crypto website, including guest posting, broken link building, influencer marketing, content marketing, and more.

If you want to improve your crypto blog or website, link-building is a great place to start. Check out our guide for everything you need to know about getting started with link building.

Are there tactics that you can use to ensure success? The answer is yes, as long as you are willing to put in the effort and time. Here are some of the best link-building strategies for crypto websites:

1. Guest Posting

Guest posting is one of the most popular link-building strategies for crypto and blockchain websites. It involves creating a blog post on another website that links back to your own website.

This gives you valuable inbound links from reputable sites, which can help with SEO and drive more organic traffic to your website.

Guest posting is also a great way to expand your reach and build relationships with industry influencers.

When it comes to crypto and blockchain websites, guest posting can be a powerful tool for boosting visibility and increasing your outreach efforts. You’ll need to choose the right websites for your post, as not all sites will have the same impact.

Look for websites with high domain authority and an engaged audience that is interested in the topics that you cover.

2. Broken Link Building

Another effective link-building strategy for crypto and blockchain websites is broken link-building. This involves finding broken links on other websites that lead to pages on your own website, then reaching out to the webmasters of those sites and asking them to replace the dead links with active ones from your site.

Not only does this help improve SEO, but it also shows that you take the time to look after other people’s websites and care about their content.

3. Influencer Marketing

Influencer marketing is a great way to build links for crypto and blockchain websites. You can work with influencers in the industry who have considerable followings on social media or blogs, then ask them to create content or link to your website.

This can be done in exchange for compensation or other incentives, such as free products and services. The more influential the influencer, the greater the potential reach and impact of the campaign

4. Content Marketing

Content marketing is another powerful link-building strategy for crypto and blockchain websites. You can create content that’s informative, entertaining, and helpful for your target audience, then link to it from other websites.

This not only helps with SEO but also drives more traffic to your website as people share and link to the content you create.

Additionally, it gives you an opportunity to educate people about your company and its products or service.

5. Unlinked Brand Mentions

Unlinked brand mentions can be a great way to build links for crypto and blockchain websites. This involves finding websites that have mentioned your company or products without linking to them, then reaching out to the webmasters and asking them to add a link.

Brand mentions are an effective way to increase visibility and establish yourself as an authority in the industry.

6. Link Exchange

Finally, link exchanges are a great way to build links for crypto and blockchain websites. This involves working with other websites in the same or similar industries and exchanging links. Link exchanges can be beneficial for both parties, as it helps increase visibility and drive more traffic to both websites.

However, it’s important to make sure you only exchange links with reputable, high-quality websites.

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— Lisa Sicard 👩‍💻 (@Lisapatb) January 16, 2023

Link Building Dos And Don’ts For The Crypto Niche

Once you are familiar with the link-building strategies that will help your crypto website thrive, it’s time to get started with a list of SEO tips and tricks.

The Link Building DOs are:

Focus on link quality: Quality links will have a larger impact than low-quality ones. Make sure to focus on getting high-domain authority sites to link back to your website
Research before pitching: Before contacting any website, do some research and make sure you are familiar with the content they post and their target audience. This will ensure that your pitch is relevant and tailored to the website
Be personal: Personalized pitches are more effective than generic ones. Make sure to mention the webmaster’s name and show that you’ve done your research on the website.
Follow up: Don’t be afraid to follow up if you don’t hear back from a website after making an initial contact. Many times, webmasters simply forget to respond, so a follow-up can be the difference between getting a link or not.

Don’ts in Link Building:

Don’t use link farms: It’s important to avoid link farms when building links for your crypto website. These are websites that have been created solely for the purpose of providing links and will likely do more harm than good.
Don’t buy links: Paying for links is against Google’s guidelines and can result in a penalty or even your website being removed from search results. Therefore, it’s important to stay away from any service that promises you “instant” or “guaranteed” links.
Avoid link exchanges: Link exchanges are not as effective as they once were, and can even result in penalties if done incorrectly. It’s best to focus on building relationships with other websites and creating high-quality content that will naturally attract links.

Conclusion Of Building Crypto Links 101

Link building is a critical part of SEO for any website, and it’s especially important for crypto and blockchain websites. By using the strategies outlined above, you can create quality backlinks that can help boost your visibility and attract more organic traffic to your site.

Just remember to adhere to the link-building dos and don’ts in order to ensure that your efforts are successful.

With the right approach, you can take advantage of the growing crypto industry and establish yourself as an authority in this space.

How are you building links today for your website? I’d love to hear about it in the comment section below.

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FAQ: The Best Link Building Techniques for Crypto Websites

What is link building in the context of crypto websites?

Link building involves getting other websites to link to your crypto site. It helps improve your site’s search engine rankings and drives more organic traffic.

Why is link building important for crypto websites?

Link building boosts your site’s authority and visibility in search engines. Higher rankings mean more traffic, which can lead to more users and investors.

How do I find high-quality link opportunities for my crypto website?

Look for sites with high domain authority and relevance to your niche. Use tools like Ahrefs or Moz to analyze potential sites.

Is guest blogging effective for link building in the crypto space?

Yes, guest blogging on reputable sites can earn you high-quality backlinks. Make sure your content is valuable and relevant to the host site’s audience.

What are some common mistakes to avoid in link building for crypto sites?

Avoid spammy link practices, such as buying links or participating in link farms. These can lead to penalties from search engines.

How can social media help in link building for a crypto website?

Sharing your content on social media can attract attention from influencers and other website owners who might link to your content.

Are there any specific link building strategies that work best for crypto websites?

Creating valuable, shareable content like whitepapers, infographics, and research reports tends to attract more backlinks in the crypto niche.

How often should I focus on building links for my crypto website?

Link building should be an ongoing effort. Aim to build a few high-quality links each month rather than a large number of low-quality ones.

Can I use forums and community sites for link building in the crypto industry?

Yes, participating in forums and community sites like Reddit or Bitcointalk can help build your reputation and earn backlinks, but avoid spamming.

What are the risks associated with poor link building practices for crypto websites?

Poor practices can lead to search engine penalties, which can drastically reduce your site’s visibility and traffic. Always focus on quality over quantity.

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Lisa Sicard

Owner at Inspire To Thrive, Inc.

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others?

She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.