Pinterest Pins Last!
Pinterest pins really last longer than any other social share. Have you ever checked out a referral from your Google analytics to find it was a pin from months ago or even more than a year?
Would that ever happen from a month-old tweet, Instagram post, or even on a Facebook post?
Furthermore, higher-quality pins can continue to gain repins and engagement for a year or more, making this social media platform a wise choice for long-term social engagement.
Now, the average quality pin does have a lifetime of approximately four months.
Furthermore, higher-quality pins can continue to gain repins and engagement for a year or more, making this social media platform a wise choice for long-term social engagement. #Pinterest Click To Tweet
Facebook Posts vs. Pinterest Pins
The average Facebook post lasts up to 3-4 hours. That’s it! Of course, it depends on the algorithm and how many followers or fans you may have at that time. A good rule of thumb is not to post more than a few times a week.
The number one reason people stop following a Facebook page is that they see too many posts from the same page over and over again.
However, you can now use the auto-scheduling right on Facebook with the Creator Studio, The Buffer or, Agorapulse. There are many tools out there for scheduling your social media posts today.The number one reason people stop following a Facebook page is that they see too many posts from the same page over and over again. #socialmediastrategy Click To Tweet
A Tweets LifeCycle
Tweets last for 18 minutes on average according to data from Moz. No wonder we can tweet a lot more vs. post over at Facebook. Just be careful not to tweet too much within 18 minutes. 1x is enough.
Let’s do the math: 1440 minutes per day / 18 minutes = 80 times per day or 3.3 tweets per hour. (That would not count your conversations via Twitter or Re-Tweets.)
However, you can easily tweet a Pinterest pin to gain a little extra along the way for your pin.
Should all small business owners outsource some services? As a small business owner, you are a busy person, and you likely do not have a large staff to help you out. https://t.co/DdSbKLfGmR via @pinterest
— Lisa Sicard 👩💻🙂💭 (@Lisapatb) July 26, 2021
Now the better way is to save the code from Pinterest to tweet or put in a blog post to last longer.
If you prefer Instagram, the posts on that social network can last up to 2 days. What you may do, is share your Instagram posts to Pinterest. This can be done with several tools like IFTTT for example.
Of course, you can always pin right from Instagram too. Be sure to include the link back to your Instagram post.
A great way to extend your Instagram reach!
YouTube Videos vs. Pinterest Pins
YouTube is another network where your video content can last longer than most social network posts. You may get up to 3 weeks’ worth of views.
However, if it goes viral and people engage with you on the video that length will go longer.
Snapchat and TikTok
Both Snapchat and TikTok posts start to decay immediately unless they go viral. That is one of the reasons I’m not on them. Remember, we should not be on every social network.
It’s best to pick and choose the ones your audience is on and the ones you can do well with for your business or niche.Both Snapchat and TikTok posts start to decay immediately unless they go viral. #socialmedia Click To Tweet
The Staying Power of Pinterest Pins and How Pinterest Pins Last!
Pinterest Pins can last for months and even years. You can arrange your pinboards to show off an old pin as your cover to get more repins.
Now, when you pin new pins and new visitors come to your pinboard, they can find old pins quickly and easily.
Not so with any other social network! The only thing that lasts longer than a Pinterest pin is a blog post.
You have more control with Pinterest vs. any other social network site. You get to choose where to place your pins. You cannot do that via Twitter or Facebook. They go into an automatic feed that is based on an ever-changing algorithm.
Search Engine Journal recommends being active on Pinterest to pin anywhere from 5-30 pins per day. I when I pin about 5 per day I get more repins and some are from months or even a year or older.
Again be careful not to pin them all at once. (You can use Tailwind to schedule them or directly schedule pins on Pinterest as you watched in the above video.)
If I see a lot from one user that I don’t like I may unfollow them. And remember the Pinterest app for mobile makes it easy, it’s one of the best social media mobile apps out there!The only thing that lasts longer than a Pinterest pin is a blog post. #pinterestpins Click To Tweet
Need more reasons to pin?
Are you using Pinterest Pins in your marketing plan?
Have you found your pins from long ago still being re-pinned today? I’d love to hear from you about your Pinterest experiences.
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