The 7 Best Ways For Social Media Lead Generation In 2024

What if I told you that there are social media lead generation strategies that will work best for your business in 2024–much more than the tips you’ve been using, will you agree with that? Do you consider posting social media content for lead generation?

It’s unlikely you would believe me, especially if you’re a fan of outdated marketing techniques, such as cold calling.

But do you know that cold call marketing is dead? Yes, it is!

In fact, a recent study revealed that “cold call” marketing is dead. Why?

Because 90% of top marketers admit to not responding to cold calls 75% of the respondents agree that they often use social media in decision-making, and 76% of consumers say they are willing to interact only on social media sites.

This discovery makes other digital marketing strategies like social media, blogging, and email marketing more reliable platforms to generate leads.

Furthermore, EMarketer found out that 77% of B2 marketers …

Hence, social media as a formidable marketing channel, offers marketers a phenomenal platform not only to network with other marketers and build relationships but also to exponentially grow their businesses.

So then…

How Can Marketers Use Social Media to Generate More Leads?

In this article, I’m going to reveal 7 steps that will help you generate leads from your social media campaigns such as posting social media content for lead generation.

1: Pick the Right Social Media Channel

First-things-first! Before you start applying your lead generation strategies, you need to pick the right platforms for your campaign.

If you can pinpoint the perfect channels right from the start, definitely you’ll have success.

But with so many social sites available, how can you choose the right social site for your lead generation strategies?

Simply, find out where your target market is hanging out–the platforms where they’re consuming content.

Facebook might be the platform of choice, or Twitter X, Instagram, Pinterest etc. It’s not about the numbers, it’s about identifying where your buyer persona is, then you can choose the right channels.

For example, a study by Hubspot revealed that LinkedIn is 277% more effective for social media lead generation than other social sites.

Further studies show that 80% of all B2B leads are from LinkedIn, while 79% of B2B marketers say Linkedin is the most effective source of B2B leads.

But in another research, 44% of marketers are generating more leads from LinkedIn, 39% have found Facebook as their ideal channel for lead generation, and 30% are banking on Twitter.

As you can see, the social platform that seems promising to you might not be the perfect one for your lead generation campaign.

Hence, to make it easy for you, use social media analytic tools to find your buyer persona–where they’re hanging out on social and so on.

2: Use Social Media Advertising For Social Media Lead Generation

Boost your social media lead-generation tactics by running social media advertising campaigns. Why?
Because social media advertising campaign has the capability to target a highly specific audience. It also helps to improve social engagement.

This will enable you to effectively put your brand offer or message in front of your target market and convert them to leads.

Hence, with the effectiveness of social ads and the importance of lead generation, social media platforms are offering ads that are specifically designed for lead generation purposes, and this is a good thing for us (marketers).

Here are some social sites that are offering lead-generation targeted advertising:

• Facebook Lead Ads
• LinkedIn Lead Gen
• Twitter lead generation cards

These ad platforms work in similar ways to gated content. They automatically fill out the form with information from your social media profiles once you click on the ads link.

It is a simple process that makes it easier for your audience to submit their contact details and increase your leads.

3: Share Quality Content Frequently Across Social Sites

Like I said earlier, the use of social media is to network and build bonds with like-minded individuals and to grow your business.

But the question is…

How do you build relationships you can convert to leads and grow your business?

The best rule of thumb is to consistently create, curate, and share quality content your target market loves to engage with.

Posting frequently at the best time of day will help your audience to see and interact with your content, drive traffic back to your site, and generate more leads.

For example, my top referral traffic source besides organic search traffic is Twitter x. Why? Simply because I tweet often at the best time of day when my target audience is online.

This has enabled me to grow my followers, build trust with my target market, and of course, increase leads.

The bottom line for using social media as a marketer is to sell your product or services.

Leaving Money On The Table

Therefore, if you are not generating new leads, you’re leaving money on the table, because the best way to prove the value of your marketing campaign on social media is through lead generation metrics.

As a result, make sure to add value to your target market and potential customers by sharing well-researched, informative content regularly on social media.

This strategy will definitely enable you to generate more social media leads.

4: Share Links to “Gated Content

One of the best social media lead-generation tactics for 2024 is to share “links to gated content.” However these can longer be done on the social media feeds themselves. It’s better to email or send via a direct message.

What Is Gated Content?

Gated content simply means any type of online content that require website users to fill out a form before they are allowed access to the content.

It usually asks users for their names and email addresses as a way to generate leads.

This lead generation tool comes in different  formats, including, but not limited to:

• Whitepapers
• Video content
• Case studies
• Webinars
• Ebooks
• Cheat sheets
• Articles
• Etc.

In the study mentioned earlier, eMarketer also found that white papers, webinars, and case studies are the top performers.

A content format that demands the user’s email and other personal details before granting him access is called “gated content” because what you have gated is more valuable than the regular content on your blog and other marketing channels.

The usefulness of gated content makes it a phenomenal marketing tool for capturing leads because it will offer you the contact information of prospects you can convert to buying customers.

Logically, if prospects were not interested in your product and services, it is obvious they would not fill out the form. Thus, applying this social media lead generation technique means that you will frequently share links to gated content with your followers on social media sites.

In that way, when a lead signs up, you can link him to your social media accounts and put him in check.

5: Posting Social Media Content For Lead Generation With Contest & Sweepstakes

Did I just mention the “social media contest?” Yes, I did! It is one of the most effective tools for generating leads on social media.

In fact, a social contest not only helps you generate more leads but also enables you to increase your followers. Hence it drives traffic back to your site and improves website engagement.

Here’s how to create the most effective social contests.

However, there are many tools that can help you create irresistible sweepstakes and giveaways:

• Rafflecopter
• Agorapulse
• Shortstack

These tools will streamline the process of running a breathtaking social media contest.
As I said earlier, social contests are remarkable for generating leads. But as the name denotes, it’s a contest where you give away prizes.

Consequently, for an optimal lead generation strategy, make sure you give away quality prizes–items. Items that people need to win and that will add value to their lives.

This will move many to give up their email addresses and sign up for your campaign.

6: Use Twitter Lead “Generation Cards”

Twitter added a new tool specifically for lead generation in 2013, the “Twitter Lead Generation Card.” It is still available now in 2024.

Shortly after it was opened to the market, X Twitter users began seeing a tremendous return on their investments (ROI) from using the tool.

One phenomenal case study is that of Rock/Creek, an outdoor clothing company that used this tool to Increase engagement by 4.6% and generated over 1,700 new leads in just under 7 days.

Adobe also used Twitter lead generation cards to boost the conversion rate for their client–Mount Washington College (MWC) to over 100% at a lower rate of 55% per lead.

The campaign also helped them triple their followers. But how can I use this tool, you may ask?

Here are just a few tips to use Twitter Lead Generation Card:

• Use statistical data to boost your campaign.
• Use high-quality images and other visuals to make your  boy more appealing
• Now Twitter offers users 280 characters, make the best of it–use it wisely.

As an example, you can see from the above tweet a Twitter card for products was used. It is one of Lisa’s favorite products to use in the morning when she showers. It leaves her skin feeling smooth and the scent is wonderful she told me.

Grapefruit & Apricot Face Scrub removes dead skin & flakes, unclogs skin pores & improves skin texture while it smooths, moisturizes & refreshes.

Transform dull skin while regenerating cell growth & obtain a more radiant #complexion.

(3 oz. $11.99): https://t.co/IHqqHknR8n pic.twitter.com/wUxG2sQlro

— The GOAT Farm (@TheGOATFarmLLC) February 15, 2024

Please read this article by Larry Kim of WordStream and Mobile Monkey to learn how to run the most effective Twitter Cards lead generation campaign.

7: Apply Social Listening Tactics For Social Media Lead Generation

Social listening comes last in this article because many would consider it not a lead-generation strategy. So why add it to the list of strategies to generate more leads?

Because social listening allows you to listen to conversations of your audience and prospects–helping you provide the right content, product, or service that will enable you to convert them to leads.
But…

What is Social Listening?

Social listening is the process of monitoring social media conversations. It is to identify what customers and prospects are saying about your brand, your competitors, and your industry.

Social listening allows you to gather feedback and mentions of your brand. These discussions will help you gain useful insights into both your brand and your buyer persona.

• Use social media management tools – Social media listening tools are great for listening to what people are saying about your industry because they’re built with advanced tracking capabilities that allow you to listen to what your target market is saying about you, your competitors, and your industry.
  Set Google Alerts – Google Alerts will send you emails whenever someone mentions your brand, competitor, or your industry.

Wrapping Up: Social Media Lead Generation For 2024

Social media is a formidable component of any digital marketing lead-generation tactics in the market.

As much as you strive to generate more leads with social media marketing campaigns, it is important that you’re more specific with your strategies. This will enable your audience easily get a clear picture of what you’re offering.

However, because readers of your content would willingly give their emails does not mean they are quality leads, but it presents you the opportunity to nurture them into buying customers.

Therefore, apply the tips above and keep TESTING to pinpoint what strategies work best for you!

Please let us know what tips below you are using today for your social media lead generation! Which ones will you incorporate for 2024?

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Moss Clement

Moss Clement is a b2b freelance writer, blogger, founder of Moss Media, and a content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona.

Connect with him on Twitter, LinkedIn, and Instagram.

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