The 7 Best Social Media Lead Generation Strategies in 2022

Social Media Lead Generation

What if I told you that there are social media lead generation strategies that will work best for your business in 2022–much more than the tips you’ve been using, will you buy that?

It’s unlikely you would believe me, especially if you’re a fan of outdated marketing techniques, such as cold calling.

cold calling

But do you know that cold call marketing is dead? Yes, it is!

In fact, a recent study revealed that “cold call” marketing is dead. Why?

Because 90% of top marketers admit to not responding to cold calls, 75% of the respondents agree that they often use social media in decision-making, and 76% of consumers say they are willing to interact only on social media sites.

buying decision

This discovery makes other digital marketing strategies like social media, blogging, and email marketing more reliable platforms to generate leads.

Furthermore, EMarketer found out that 77% of B2 marketers …

social media lead generation

Hence, social media as a formidable marketing channel, it offers marketers a phenomenal platform not only to network with other marketers and build relationships but also to exponentially grow their businesses.

So then…

Did you know 90% of top marketers admit to not responding to cold calls? #leadgeneration Click To Tweet

How can marketers use social media to generate more leads?

In this article, I’m going to reveal 7 steps that will help you generate leads from your social media campaigns.

1: Pick the Right Social Media Channel

First-things-first! Before you start applying your lead generation strategies, you need to pick the right platforms for your campaign.

If you can pinpoint the perfect channels right from the start, definitely you’ll have success.

But with so many social sites available, how can you choose the right social site for your lead generation strategies?

Simple, find out where your target market is hanging out–the platforms where they’re consuming content.

Facebook might be the platform of choice, or Twitter, Instagram, etc. It’s not about the numbers, it’s about identifying where your buyer persona is, then you can choose the right channels.

For example, a study by Hubspot revealed that LinkedIn is 277% more effective for social media lead generation than other social sites.

Further studies show that 80% of all B2B leads are from LinkedIn, while 79% of B2B marketers say Linkedin is the most effective source of B2B leads.

social media leads


Source image: Linked Selling

But in another research, 44% of marketers are generating more leads from LinkedIn, 39% have found Facebook as their ideal channel for lead generation, while 30% are banking on Twitter.

As you can see, the social platform that seems promising to you might not be your perfect one for your lead generation campaign.

Hence, to make it easy for you, use social media analytic tools to find your buyer persona–where they’re hanging out on social and so on.

As you can see, the social platform that seems promising to you might not be your perfect one for your lead generation campaign. #socialmedialeads Click To Tweet

2: Use social media advertising

Boost your social media lead generation tactics by running social media advertising campaigns. Why?

Because social media advertising campaign has the capability to target a highly specific audience. It also helps to improve social engagement.

This will enable you to effectively put your brand offer or message in front of your target market and convert them to leads.

Hence, with the effectiveness of social ads and the importance of lead generation, social media platforms are offering ads that are specifically designed for lead generation purposes, and this is a good thing for us (marketers).

Here are some social sites that are offering lead generation targeted advertising:

These ads platforms work in similar ways like a gated content. They automatically fill out the form with information from your social media profiles once you click on the ads link.

It is a simple process that makes it easier for your audience to submit their contact details and increase your leads.

3: Share Quality Content Frequently Across Social Sites

Like I said earlier, the use of social media is to network and build bonds with like-minded individuals and to grow your business.

But the question is…

How do you build relationships you can convert to leads and grow my business?

The best rule of thumb is to consistently create, curate, and share quality content your target market loves to engage with.

Posting frequently at the best time of day will help your audience to see and interact with your content, drive traffic back to your site, and generate more leads.


For example, my top referral traffic source besides organic search traffic is Twitter. Why? Simply because I tweet often at the best time of day when my target audience is online.

This has enabled me to grow my followers, build trust with my target market, and of course, increase leads.

The bottom line for using social media as a marketer is to sell your product or services.


Therefore, if you are not generating new leads, you’re leaving money on the table, because the best way to prove the value of your marketing campaign on social media is through lead generation metrics.

As a result, make sure to add value to your target market and potential customers by sharing well researched, informative content regularly on social media.

This strategy will definitely enable you to generate more social media leads.

The best rule of thumb is to consistently create, curate, and share quality content your target market loves to engage with. #leadgeneration Click To Tweet

4: Share Links to “Gated Content

One of the best social media lead generation tactics for 2019 is to share “links to gated content.”

What is gated content?

Gated content simply means any type of online content that require website users to fill out a form before they are allowed access to the content.

It usually asks users for their names and email addresses as a way to generate leads.

This lead generation tool comes in different  formats, including, but not limited to:

  • Whitepapers
  • Video content
  • Case studies
  • Webinars
  • Ebooks
  • Cheat sheets
  • Articles
  • Etc.

In the study mentioned earlier, eMarketer also found that white paper, webinars, and case studies are the top performers.

A content format that demands the user’s email and other personal details before granting him access is called “gated content” because what you have gated is more valuable than the regular content on your blog and other marketing channels.

The usefulness of a gated content makes it a phenomenal marketing tool for capturing leads because it will offer you the contact information of prospects you can convert to buying customers.

Logically, if prospects were not interested in your product and services, it is obvious they would not fill out the form.

Thus, applying this social media lead generation technique means that you will frequently share links to gated content with your followers on social media sites.

In that way, when a lead signs up, you can link him to your social media accounts and put him in check.

5: Carry Out Social Media Contest & Sweepstakes

Did I just mention “social media contest?” Yes, I did! It is one of the most effective tools for generating leads on social media.

In fact, a social contest does not only help you generate more leads, but also enable you to increase your followers. Hence it drives traffic back to your site, and improve website engagement.

Here’s how to create the most effective social contests.

However, there are many tools that can help you create irresistible sweepstakes and giveaways:

These tools will streamline the process of running a breathtaking social media contest.

As I said earlier, social contests are remarkable for generating leads. But as the name denotes, it’s a contest where you give away prizes.

Consequently, for an optimal lead generation strategy, make sure you give away quality prizes–items. Items that people need to win and that will add value to their lives.

This will move many to give up their email addresses and sign up for your campaign.

For an optimal lead generation strategy, make sure you give away quality prizes–items. #leadgenerationstrategy Click To Tweet

6: Use Twitter Lead “Generation Cards”

Twitter added a new tool specifically for lead generation in 2013, the “Twitter Lead Generation Card.”

Shortly after it was open to the market, Users began seeing a tremendous return on their investments (ROI) from using the tool.

One phenomenal case study is that of Rock/Creek, an outdoor clothing company that used this tool to Increase engagement by 4.6% and generated over 1,700 new leads in just under 7 days.

Adobe also used Twitter lead generation cards to boost the conversion rate for their client–Mount Washington College (MWC) to over 100% at a lower rate of 55% per lead.

The campaign also helped them triple their followers. But how can I use this tool, you may ask?

Here are just a few tips to use Twitter Lead Generation Card:

  • Use statistical data to boost your campaign.
  • Use high-quality images and other visuals to make your  boy more appealing
  • Now Twitter offers users 280 characters, make the best of it–use it wisely.

Please read this article by Larry Kim of WordStream and Mobile Monkey to learn how to run the most effective Twitter Cards lead generation campaign.

7: Apply Social Listening Tactics

Social listening comes last in this article because many would consider it not a lead generation strategy. So why add it to the list of strategies to generate more lead?

Because social listening allows you to listen to conversations of your audience and prospects–helping you provide the right content, product, or service that will enable you to convert them to leads.


What is Social Listening?

Social listening is the process of monitoring social media conversations. It is to identify what customers and prospects are saying about your brand, your competitors, and industry.

Social listening allows you to gather feedback and mentions of your brand. These discussions that will help you gain useful insights of both your brand and your buyer persona.

Please, read this post by Rebekah Radice to learn how to use social listening to generate leads. However, here are just a few steps to apply:

  • Use social media management tools – Social media listening tools are great for listening to what people are saying about your industry because they’re built with advanced tracking capabilities that allow you to listen to what your target market is saying about you, your competitors, and industry.

    Set Google Alerts – Google Alerts will send you emails whenever someone mentions your brand, competitor, or your industry.

Wrapping Up

Social media is a formidable component of any digital marketing lead generation tactics in the market.

As much you strive to generate more leads with social media marketing campaigns, it is important that you’re more specific with your strategies. This will enable your audience easily get a clear picture of what you’re offering.

However, because readers of your content would willingly give their emails does not mean they are quality leads, but it presents you the opportunity to nurture them into buying customers.

Therefore, apply the tips above and keep TESTING to pinpoint what strategies work best for you!

Please let us know what tips below what you are using today for your social media lead generation! Which ones will your incorporate for 2022?


Moss Clement is a b2b freelance writer, blogger, founder of Moss Media, and a content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter, LinkedIn, and Instagram.

  • Hi Lisa, how are you today? I was researching an article I’m writing for a client and used BuzzSumo to perform a search on the “best lead generation strategy.” Then I found out that this article is the 2nd most shared posts on social media among the top 10 from BuzzSumo’s database.
    Im excited. Congrats!

    • Hi Moss, that is awesome 🙂 Thank you! Glad to hear and see that. I knew they were a lot of shares on Twitter for it . Thanks to you for the article and for letting me know. Have a great weekend.

    • That’s right, Cindy. When used correctly, social media can give your business a new lease in life. Lead generation is one of the benefits of social media and the steps in the article will help you maximize your efforts.

  • Great post Moss!

    Another great tactic we’ve been working with lately is utilizing Facebook Messenger chat bots to kick off conversations for potential leads. It’s been easy to automate and the response has been great.

    If anyone tries it out for themselves though, make sure to qualify your leads first! A mass spamming to people’s messenger service quickly makes for angry responses.

    • HI Kyle,

      facebook messenger chatbot is gaining momentum, with Larry Kim being an advocate. It is truly a great potential for generating leads. I’m happy that you mentioned it. Thanks a lot adding to the discussion.

  • Yes, Lisa’s blog looks incredibly great, and the content on here is packed with valuable information that will benefit all sphere of marketers.

    Thank you for stopping by and commenting.

  • I needs lot to spend some time finding out much more or working out more. Thank you for sharing magnificent information I was searching for this info for my mission.

    • You’re most welcome, Ishika. So glad you find the article very informative and useful to your purpose. The tips are practical and can be applied NOW and start seeing results.

      Thanks for çoming by and adding to the conversation.

  • These are the greatest and helpful Social Media Lead Generation Strategies for upcoming 2019.

    Most of the peoples are still in confusion to look for Lead Generation Strategies & here this post means a lot to understand the Best Social Media Lead Generation Strategies.

    • Hi Julian,

      Thanks a lot for your kind words, and the fact that you find this post the most efficient social media lead gen tactics is an honor to me.
      I agree with you, Julian. Many marketers are not sure which strategy to implement in the coming year, which is why this article is timely.

      Thanks for adding to the discussion.

    • Yes, Atul. Social media is part of digital marketing that MUST NOT be ignored. It has amazing potentials including the capability to help you reach your buyer persona, generate leads, and scale your business. But the problem with some marketers is not being able to utilize social media to its fullest potential.
      The tips in this article will enable you to grow your blog and business exponentially.

      Thank you for your contribution.

  • Excellent article Moss,

    I really enjoyed reading until the end.

    I’m very intrigued about the “Social Listening” part, it’s actually something new for me, but it seems very interesting… I’ll be doing some more research on that topic.


    • Hi Ronald,

      I can’t deny the fact that many are new to social listening. You’re not alone here… It enables marketers to monitor and evaluate what people are saying about you and your brand. Your ability to gauge the metrics will help you create and tailor content that resonates with your target market.

      Thanks so much for coming by and contributing to the conversation.

    • Hey Ronald, you stole my comment! 🙂

      I too was confused when I read about social listening and had anyone asked me what it was, I would’ve drawn a blank. Now I have a general idea of what it is, but I need to research some more.

      Thanks Moss:)

      • Hi Nikola, it is no surprise that many markets are not aware of what social listening is all about, and if you, like Ronald said you didn’t know about it, i bet you’re not alone in this. But I’m happy that my article gave has helped you understand what social listening is. I love that you’re going to do some research about it, it’s vital to your marketing strategy.

        Thanks for stopping by and commenting!

    • Hi Ronald, I use 2 social listening tools and they are wonderful. I did a post a while back on Brand 24 . I have also started to use Awario and it is really good. Stay tuned as I’ll be doing a post review on that one soon! Thanks for coming by on Moss’s wonderful piece here at Inspire to Thrive. Have a great day!

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