Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

challenges facing social media marketers

Challenges Facing Social Media Marketers: The 5 Big Challenges

By / May 22, 2025

As fun and engaging as it is, challenges facing social media marketers can also be incredibly hard. The ever-shifting social and technical trends, along with budgeting and strategic planning based on traditionally unreliable ROI measurements, make this area of marketing a tough nut to crack.  Brand reputation and visibility are often naturally tied to social […]

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social media engagement tools

How to Boost Your Social Media Engagement: 10 Top Tools

By / June 22, 2025

Just posting content isn’t enough anymore; you need to create meaningful connections with your audience. Tools have revolutionized how brands interact online and help you boost social media engagement for your business. They offer streamlined solutions for scheduling posts, monitoring conversations, and tracking performance metrics in real time. These advanced tools can transform your social

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are more social media followers good or bad

Social Media Followers a Necessary Evil or a Must?

By / 27 Comments / May 19, 2025

Since the early days of social media, many of us have wanted bigger social media followers. Stories of people with thousands or even millions of followers set high standards. Now, it’s almost impossible to visit a website or storefront without seeing badges asking you to follow us on social media. For some, these numbers turned

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Link whisper plugin

Link Whisper Review: Best Plugin To Boost Your Internal Links

By / June 22, 2025

Link Whisper is a powerful tool designed to supercharge your internal linking strategy and elevate your website’s SEO performance. Internal linking plays a pivotal role in enhancing your site’s visibility and user experience, making it a crucial element of any successful SEO strategy. I wanted to share this Link Whisper plugin review after using it

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crucial digital marketing

Why Crucial Digital Marketing is Key for Every Business

By / 12 Comments / June 4, 2025

Today crucial digital marketing is key to your business. In the not-so-distant past, online marketing was this emerging and different way of selling your products and services. It may not have been immediately obvious. However, it was the beginning of a massive change in how advertising is seen and done.  Today, it’s an integral part

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real estate podcasting

Real Estate Podcasting: A New Marketing Channel

By / June 22, 2025

Podcasting has steadily moved from niche entertainment to a serious marketing channel—and the real estate world is taking notice. With audiences growing more comfortable consuming long-form audio content during their commute, workouts, or downtime, podcasts offer realtors a chance to connect in a more personal, human way. This article explores how podcasting is opening new

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marcom

Ultimate Guide to Marketing Communication: 6 Steps You Need

By / 2 Comments / May 16, 2025

Marketing communication, also referred to as marcom, is the tool (message, media, images, videos, files) that marketers use to communicate with their target audience. It includes various forms, such as traditional advertisement, direct marketing, social marketing, and sponsorships. If you use same content to get the message out it is called integrated marketing communication. The

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