Why Your Branding Is Key to Your Success More Than Ever Before

Why Branding?

Branding is key to your success today online and offline. With the complex world of digital marketing and social media engagement, comes another worry – getting your business’s message across. It’s easy to get trapped in the one-lane thought process of getting your brand and company out there, getting an online presence, making yourself known, etc.

But what good is that if you’re not accurately portraying what you’re truly about? Does it look like Inspire To Thrive sells coffee in the image below?  🙂 

branding is key to your success

Sure, it’s a good idea to market yourself and make your business known but as they say “a chain is no stronger than its weakest link”. And for a good reason too.

It’s easy to get trapped in the one-lane thought process of getting your brand and company out there, getting an online presence, making yourself known, etc. #branding #marketing Click To Tweet

Sending a Clear Message

You need to ensure that the branding you’re putting out there is portraying a clear message about what you and your business does, what it can offer people and why people should choose you. For some at the startup process, you’ll want to think long and hard about how you’re going to portray yourself and what you want other’s first impressions of your company to be.

If you’re an established business, this doesn’t necessarily mean going back to square one. For one thing, simply tweak your website, slogans, colors, logos and anything else to fit in line with what you represent. Does the image below look more like what the business here does? 

branding your business is key

Your company’s branding is a critical factor in all manners of digital marketing; it’s the foundation to all of your hard work, time, effort and money put into gathering and winning business online. And for that reason, it’s fundamental that your foundations are strong.

This may be a hindrance if you’ve already displayed your logos all over your company’s assets, vehicles, pens, website, etc. But you don’t have to completely change everything.

As previously mentioned, tweak your current style to fit in line with what you represent. Consider branding your stationery, employee items and freebies with that strong message, get your items branded with your message and keep those foundations strong.

For one thing, simply tweak your website, slogans, colors, logos and anything else to fit in line with what you represent. #branding Click To Tweet

Example of a Brand Fail?

Recently I went to a Facebook training session put on by Facebook here in Providence, Rhode Island. I was surprised that they gave out several items all branded. Who doesn’t know who Facebook is today, right?

But I will say one thing about the products: They were cheap! The pen was a very cheap plastic pen and the bag was very THIN. The notepad was nice and the little pin was tiny! So if you are going to brand items think if you want to appear cheap with several items or classy with just one really nice item.

Facebook branding materials

Do You Need a Re-Brand?

Perhaps a complete rebrand is what you’re after, which can more often than not, be a gamechanger for you. Therefore, a local web design agency might the first place to go to help you with that. They can set you off in the right direction, and you can bounce ideas off each other to devise your perfect end goal.

Your website may be the difference between winning or losing that business. So it’s key that your website offers the right tone and first impressions. Once you’re sure that your brand and message is loud and tells the right story, you can then proceed with pushing it out there and getting on with running your business.

This can then often give you that much-needed breath of fresh air to brush away the cobwebs of your old and aged look which can lead to winning that vital custom.

So it’s key that your website offers the right tone and first impressions. #brandingtips Click To Tweet

Your Image

Ultimately, your image will set you apart from your competitors. It’s your end goal to make first impressions, good impressions and take your company to the next level.

Finally, taking a good hard look at that image from a customers perspective may give you a better indication it is of the tale you’re really telling. For example, you could take a poll from your customers. 

With that, you can delve into what needs to change and why it needs to be changed.

Wrapping It Up On Your Branding

Do you have images and logos that really reflect what your brand is about? Have you done a re-brand? I’d love to know more in the comments below. Please share this one on your social networks too!

 

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Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 9 years of experience in content marketing, social media, blogging, and SEO. Check out her latest eBook "How to Tweet and Thrive on Twitter" now on Amazon.

  • Nice post.
    Branding means the experience that you got from the product or service, branding helps people to market for you organically. I believe re-branding should be done if the brand is getting negative reviews/bad experience.
    If the brand doesn’t get off to a good start doesn’t mean it should be rebranded, it means the service or product is lacking something which one should rectify. So the decision to rebrand needs a deep analysis of the business.
    Let me know what you think Lisa.

  • Hi Lisa,
    Great article. Branding was something I was thinking about this weekend. I went on a tour through a chocolate factory with my kids… (they want bananas over it) and they showed me how everything worked.

    The next day when I went buying chocolate I was more leaned to the brand that I saw in the chocolate factory.

    Because they showed me the ins and outs of the factory I become suddenly loyal to their brand and that started to make me think about what else we bloggers can do to create a brand in which we can get loyal followers…

    Well, by giving free stuff even though it’s made very cheap like that pen they gave you. You’re absolutely right off course that making the product cheap can seem not worth it but here you are mentioning it… and me wanting it 🙂

    Thanks for the share…
    Cheers,

    Engin Soysal

    • Hi Engin, That sounds fun! Which chocolate factory? I loved that old movie “Charlie and The Chocolate Factory.” If you are in the US I’ll have to send you one 🙂 I’m hoping to have more promotional products in the coming year as well to give out. Thanks for your input on this one Engin and have a great start to the new week!

  • I’m always fascinated by branding. I believe when creativity and simplicity gel together, they create a great mix. Plus, a clear message goes a long way.

    I know many who are always wanting to know how to do it and the best ways. Passing it on. The weekend is almost here!

    Thanks for sharing…

    • Hi Paket, Yes creativity and simplicity go really well together indeed 🙂 You are most welcome. Are you branding your wedding website? Thank you for coming by and have a great new week!

  • Lisa: Have you got your own promotional products? It was interesting to read about your thoughts on FB’s giveaways and your comment on the quality. I have several brands to cultivate, e.g., EGO NetCast podcast (with a caricature of yours truly, created by John Cox), GOT Tea Party tea brand (with a cartoon lion, holding a teapot, created by John Cox), TeaParty.Media (my “last” website, presenting all my social media activities and new media services, logotype created by John Cox).

    • Hi Martin, oh yes, I love my pens that I can give out. I do have a t-shirt and computer case too with the logo so everywhere I go people will see it. Of course I have business cards as well. I hope to purchase more promotional items this year. Not sure yet what, I do have a catalog to go through. I’ll have to check yours own Martin, sounds like you have quite a few there. Thanks for all your shares everywhere on this one. Much appreciated 🙂 Have an awesome day!

  • Hi Lisa,

    While reading through this post, first time that comes to mind is my blog logo.

    Honestly, there is no consistency across all marketing channels(social media accounts).

    I need to go back and see what to do about it, is been more than five years I last design the blog log.

    Time for a change.

    Thanks writing, Lisa.

    • Hi Shamsudeen, yes – you need some consistency across all of your channels with your brand. Otherwise, people won’t recognize it there. Yes, 5 years, sounds like a little change may be needed. I hope you have success with it. Thanks for coming by and have a great rest of the day there.

  • Brand is everything which builds or destroys reputation.
    Update is very important in every field so as in logos and other branding items.
    From my personal experience, I feel really excited about what will be new look and how it all will work.
    Yeah! sometimes it becomes very annoying if this process is very frequent.
    Awesome post Lisa.
    Keep sharing such content.

    • Hi Kaushal, branding can build or destroy a reputation. I like change but we have to be careful not to change too often either – like you mention. People will think you can’t make up your mind 🙂 Thank you and I appreciate your coming by. Enjoy the rest of your day.

  • Hi Lisa,

    I’m always fascinated by branding. I believe when creativity and simplicity gel together, they create a great mix. Plus, a clear message goes a long way.

    A lot of brands update their logos and branding because they understand that giving the brand a new look could infuse new energy to their marketing.

    I might also change my blog’s look this year. I thought a few weeks ago.

    Great post, Lisa.

    • Hi Hassaan, Me too! It’s interesting to see how some brands can get very creative. And others something so simple goes viral. Amazing! If it works, keep it, if it could use improving I would go for it. Good luck! Thanks for coming by and have a great day.

  • Hi Lisa

    Branding is everything, I wish I had stumbled on a post like this when I just got started. I had to rebrand my blog and it was a such a pain but it was worth it. Even though I’m still in the process but I’m glad I did try

    Thank you so much for sharing

  • Branding is literally like a branding iron Lisa, leaving a firm impress on our minds. I am ruthless with my brand. From my blogging course, to eBooks, to audio books to paperbacks, everything has my brand logo stamped across the covers. No other way to do it if you want to be memorable. Plus I write in my brand voice across all that I do. Rocking post buddy.

  • Hey Lisa. My employer does the same kind of cheap thing. Iritates me so bad because I think it makes the company look bad. I expected more from Facebook. Was it them or the event who branded those items. How was the training overall? Did you learn much? Thanks for sharing this post on branding. I know many who are always wanting to know how to do it and the best ways. Passing it on. The weekend is almost here!

    • Hi Bren, Yes, I agree. It was them for REAL. I wasn’t sure when I signed up and it was sponsored by the Providence Chamber. They did have a nice notebook for me with the prize though. That was a hardcover notebook with Facebook engraved on it 🙂 The pens they passed out to everyone and the “bag” was very cheap though. The presentation was great and I did learn a few things I can use for myself and clients going forward. If one comes near you, do check it out! Have a great evening Brenda. Thanks for coming by on this one.

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