Why Your Branding Is Key to Your Success More Than Ever

Branding is key to your success today online and offline. With the complex world of digital marketing and social media engagement, comes another worry – getting your business’s message across. It’s easy to get trapped in the one-lane thought process of getting your brand and company out there, getting an online presence, making yourself known, etc.

Why Branding Matters

But what good is that if you’re not accurately portraying what you’re truly about? Does it look like Inspire To Thrive sells coffee in the image below?  🙂

Sure, it’s a good idea to market yourself and make your business known but as they say “a chain is no stronger than its weakest link”. And for a good reason too.

It is important to improve and assess the way in which your company comes across to the general public, and how you present your brand.

There are so many things that play a role in this, and you need to understand the key ways of helping to make your business shine and thrive, and being able to enhance your company’s reputation and presence is really important.

Think about some of the key elements that play a role in this, and there are loads of factors that will help you with this. It is essential for you to be able to make the right changes that are going to help you improve your company moving forward.

Here are some of the core tips that you can use that will help you to improve the way your brand comes across right now as branding is the key to success

How To Build A More Premium Brand

You’re likely reading this because you’re about to start a new business or want to improve an existing one.

Is it too late to create a more premium brand? Absolutely not! The following information will give you some actionable tips and tricks you can follow to give your new or existing brand a more premium feel:

Upgrade Your Branding Design

The first thing you need to think about is upgrading your branding. It doesn’t matter whether you’re launching a new business or you’re trying to make an existing one appear more upmarket.

What matters is your branding reflects your business and the target market it wants to attract. For example, a logo with a Comic Sans font is unlikely to appeal to high-net-worth consumers!

It pays to use a professional that can create the right logo and branding for your business that aligns with your goals.

Website Branding – Create A Killer Website

A killer website is a secret to business success, and this is one of the best and most effective ways of shaping your brand experience for customers. Being able to come up with some of the best website design ideas can be hugely impactful when looking to take your company to the next level.

There are so many ideas and elements that you have to think about when you are trying to improve this as much as possible, and creating the best possible website is one of the most important things you can do to help with this.

While you’re upgrading your branding, you should also refresh the look and functionality of your website. It makes sense to give a lot of thought to the overall design and layout, along with color schemes and font styles.

Those elements alone will make your brand and the products and services you sell more attractive to consumers that happily spend money on high-ticket items. A more premium redesign will also give your brand more credibility through better consumer perception.

Offline Marketing Materials For Branding

Another point to consider when upgrading your branding is to look at your offline marketing materials and redesign them to match your new look.

For example, use a luxury business card printing provider to produce high-quality business cards for you and your team. You should also do the same with brochures, flyers, compliment slips, and other materials promoting your brand to consumers offline.

Other offline marketing assets you’ll need to review include banners, trade show stand signs, and other advertising items you might use offline from time to time.

Spare No Expense On Your Aesthetics

Did you know that brand perception isn’t just about the products and services an organization sells but rather how they get presented? With that in mind, one thing you should never do is cut corners on the cost of presenting your brand’s products and services.

You already know that it makes sense to update your branding for promotional and marketing material that you use offline, such as banners and other signage. But, it also makes sense to look at other ways your customers will see your brand and what you sell.

Product Packaging

Some brands like Apple have contemporary styling for their product packaging. There’s nothing “fancy” about the box that houses an iPhone or a MacBook Air. But, one memorable point about their product packaging is how it has a premium look and feel to it.

If your business sells physical products to its customers under its brand name, it needs to adopt such premium product packaging. Again, don’t skimp on the materials used; always use high-quality paper, cards, or other materials for packaging your products.

Remember, branding is key to success for your business.

Retail Store Design for Branding

Does your business have a retail store, or is your startup planning to operate from one when it launches? If the answer to either question is yes, another area where you should spare no expense is the aesthetics of your retail store design.

When your customers walk into your store, they should feel they’ve stepped into a luxury hotel or have got behind the wheel of a Bentley. They shouldn’t feel like they are in a Trader Joe’s retail store. (Which I love by the way!)

Hire a commercial interior designer to come up with a premium look for your brand’s retail store.

Revamp Your Business Premises

Being able to revamp your business premises is one of the best things that play a role in helping you improve your company. You need to ensure it gets the care and attention it requires.

Start off by making sure you are using materials such as custom sheet metal fabrication for a strong and secure roof, as well as revamping the front of the house, and the customer car park.

You want the premises to resemble all the best qualities of your business, and this is why it pays to take the time to focus on this as much as possible.

Adjust Your Marketing Campaigns

Whether you’re launching a new brand or upgrading an existing one, you need to pay attention to how you establish and run your marketing campaigns.

As you might expect, a premium business will only want to target customers from specific niche markets. You don’t want to aim your brand and its products and services at individuals that are highly unlikely to purchase what you sell (or could even afford to buy them).

Spending some time adjusting your marketing campaigns ensures you only capture the right segment of your target market, plus you won’t blow your marketing budget out of the water.

Furthermore, do not forget about social media marketing in your budget. Social media is not really FREE as many assume.

Offer First-Class Customer Service

Have you ever noticed that high-end brands often provide first-class customer service? When you’re paying a lot of money for products and services, you expect to get treated with the attention and respect that you deserve.

Keeping that in mind, offering first-class customer service isn’t an impossible objective to accomplish. For example, you could offer a concierge service, so each customer has a single point of contact that takes care of all their needs or issues.

That point of contact should also accommodate any reasonable requests, such as keeping the customer up-to-date with news on any product repairs or details of upgrades to existing items they’ve purchased.

Consider Creating A Premium Sub-Brand

Lastly, if you’ve got an already established brand, but you want to continue selling to its existing target audience, you may not want to convert that brand into a more premium one. Thankfully, one way around that problem is to launch a premium sub-brand.

Many companies launch premium brands as part of their “group” of brand names. Following such a move could make it easy for your firm to target affluent customers, for example, without needing to spend lots of money on restructuring your existing brands.

Sending A Clear Message In Your Branding

You need to ensure that the branding you’re putting out there is portraying a clear message about what you and your business do, what it can offer people, and why people should choose you. For some in the startup process, you’ll want to think long and hard about how you’re going to portray yourself,

Not only that but what you want others’ first impressions of your company to be.

If you’re an established business, this doesn’t necessarily mean going back to square one. For one thing, simply tweak your website, slogans, colors, logos, and anything else to fit in line with what you represent. Does the image look more like what the business here does?

Your company’s branding is a critical factor in all manners of digital marketing; it’s the foundation of all of your hard work, time, effort, and money put into gathering and winning business online. And for that reason, it’s fundamental that your foundations are strong.

This may be a hindrance if you’ve already displayed your logos all over your company’s assets, vehicles, pens, website, etc. But you don’t have to completely change everything.

As previously mentioned, tweak your current style to fit in line with what you represent. Consider branding your stationery, employee items, and freebies with that strong message. Then, get your items branded with your message and keep those foundations strong as branding is key to success.

Example Of A Major Brand Fail?

A few years ago I went to a Facebook training session put on by Facebook in Providence, Rhode Island. I was surprised that they gave out several items all branded. Who doesn’t know who Facebook is today, right?

But I will say one thing about the products: They were cheap! The pen was a very cheap plastic pen and the bag was very THIN. The notepad was nice and the little pin was tiny!

So if you are going to brand items think if you want to appear cheap with several items or classy with just one really nice item.

Do You Need A Re-Brand?

Perhaps a complete rebrand is what you’re after, which can more often than not, be a game-changer for you.

Therefore, a local web design agency might be the first place to go to help you with that. They can set you off in the right direction, and you can bounce ideas off each other to devise your perfect end goal.

Your website may be the difference between winning or losing that business. So it’s key that your website offers the right tone and first impressions.

Once you’re sure that your brand and message are loud and tell the right story, you can then proceed with pushing it out there and getting on with running your business.

This can then often give you that much-needed breath of fresh air to brush away the cobwebs of your old and aged look which can lead to winning that vital custom.

Your Image for Branding

Ultimately, your image will set you apart from your competitors. It’s your end goal to make first impressions and good impressions and take your company to the next level. You could try using video campaigns to showcase your image as well.

Finally, taking a good hard look at that image from a customer’s perspective may give you a better indication it is of the tale you’re really telling. For example, you could take a poll from your customers.

With that, you can delve into what needs to change and why it needs to be changed as branding is key to success for your business.

Final Thoughts On How Branding Is Key To Success

There’s no denying that launching a premium brand is a smart and lucrative move. If you’ve got an existing business, creating a premium sub-brand enables you to capture a new market and boost your company’s turnover.

Do you have images and logos that really reflect what your brand is about? Have you done a re-brand? I’d love to know more in the comments below. Please share this one on your favorite social network!

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Lisa Sicard

Owner at Inspire To Thrive, Inc.

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others?

She has 30+ years of experience in marketing/advertising with 11 years of experience in content marketing, social media, blogging, and SEO.

You can purchase her eBook about Twitter on Amazon.

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