Branding is key to your success today online and offline. With the complex world of digital marketing and social media engagement, comes another worry – getting your business’s message across. It’s easy to get trapped in the one-lane thought process of getting your brand and company out there, getting an online presence, making yourself known, etc.
But what good is that if you’re not accurately portraying what you’re truly about? Does it look like Inspire To Thrive sells coffee in the image below? 🙂
Sure, it’s a good idea to market yourself and make your business known but as they say “a chain is no stronger than its weakest link”. And for a good reason too.It’s easy to get trapped in the one-lane thought process of getting your brand and company out there, getting an online presence, making yourself known, etc. #branding #marketing Click To Tweet
Sending a Clear Message
You need to ensure that the branding you’re putting out there is portraying a clear message about what you and your business does, what it can offer people and why people should choose you. For some at the startup process, you’ll want to think long and hard about how you’re going to portray yourself and what you want other’s first impressions of your company to be.
If you’re an established business, this doesn’t necessarily mean going back to square one. For one thing, simply tweak your website, slogans, colors, logos and anything else to fit in line with what you represent. Does the image below look more like what the business here does?
Your company’s branding is a critical factor in all manners of digital marketing; it’s the foundation to all of your hard work, time, effort and money put into gathering and winning business online. And for that reason, it’s fundamental that your foundations are strong.
This may be a hindrance if you’ve already displayed your logos all over your company’s assets, vehicles, pens, website, etc. But you don’t have to completely change everything.
As previously mentioned, tweak your current style to fit in line with what you represent. Consider branding your stationery, employee items and freebies with that strong message, get your items branded with your message and keep those foundations strong.For one thing, simply tweak your website, slogans, colors, logos and anything else to fit in line with what you represent. #branding Click To Tweet
Example of a Brand Fail?
Recently I went to a Facebook training session put on by Facebook here in Providence, Rhode Island. I was surprised that they gave out several items all branded. Who doesn’t know who Facebook is today, right?
But I will say one thing about the products: They were cheap! The pen was a very cheap plastic pen and the bag was very THIN. The notepad was nice and the little pin was tiny! So if you are going to brand items think if you want to appear cheap with several items or classy with just one really nice item.
Do You Need a Re-Brand?
Perhaps a complete rebrand is what you’re after, which can more often than not, be a gamechanger for you. Therefore, a local web design agency might the first place to go to help you with that. They can set you off in the right direction, and you can bounce ideas off each other to devise your perfect end goal.
Your website may be the difference between winning or losing that business. So it’s key that your website offers the right tone and first impressions. Once you’re sure that your brand and message is loud and tells the right story, you can then proceed with pushing it out there and getting on with running your business.
This can then often give you that much-needed breath of fresh air to brush away the cobwebs of your old and aged look which can lead to winning that vital custom.So it’s key that your website offers the right tone and first impressions. #brandingtips Click To Tweet
Ultimately, your image will set you apart from your competitors. It’s your end goal to make first impressions, good impressions and take your company to the next level.
Finally, taking a good hard look at that image from a customers perspective may give you a better indication it is of the tale you’re really telling. For example, you could take a poll from your customers.
With that, you can delve into what needs to change and why it needs to be changed.
Wrapping It Up On Your Branding
Do you have images and logos that really reflect what your brand is about? Have you done a re-brand? I’d love to know more in the comments below. Please share this one on your social networks too!