What are the Best Ways to Amplify Your Online Marketing for Growth?

To amplify your online marketing plays a huge role in establishing and growing your business.

As more and more pieces of our daily lives go digital, more and more businesses shift their marketing focus to the online space. The better you are able to control your brand’s message and the reach of your content in this space, the better positioned you are for business growth.

Despite the clear shift to digital, many businesses still make the mistake of ignoring the value of marketing online. While traditional marketing still has its place in growing your business, the digital space is really where it’s at.

amplify your online marketing

Fortunately, there are many ways to amplify your online marketing and the presence of your business. If you’re ready to shift your focus to digital, you’re in the right place.

Here are some of the most effective strategies you can implement that offer huge potential for improvement in your business growth.

Best strategies to Amplify Your Online Marketing for Growth

The great thing about the digital space is that there are tons of options for promoting and growing your business.

And while some of these options may not be a fit for you or your particular business, others certainly will be.

Let’s take a look at 6 of the most effective strategies/tactics to help you gain recognition for your brand and grow your business.

Use Video Marketing

I want to start with one of my favorites. Video marketing.

Whenever you market your business online, it’s important to think about the content you produce. Blog articles are hugely important, but a nice mix of written content and visual content is really the key. Video can help you get there

Visuals are really engaging, and they can help give a boost to your written content. And when it comes to gaining visitors’ attention through visuals, explainer videos play a great role. Other types of videos work great as well depending on your business and the audience’s needs.

  • Testimonials – highlight your customers’ success stories using your products
  • Thought leadership – present your team members as experts in your space to increase your brand’s authority
  • Demo videos – show viewers how to effectively use your products and the value they offer
  • Commercials – short commercial spots allow you to place ads throughout various media outlets
  • GIFs – these are highly shareable pieces of content that can help grow the reach of your brand
  • Company overview – highlight the culture and the values of your organization to make connections with customers and potential talent
  • Behind-the-scenes – give customers a glimpse into your operations, people love a sprinkle of transparency

Online videos not only allow organizations to catch the visitor’s eye but also help in generating results. According to recent research, 81% of marketers believe that video is the most effective marketing tool.

video marketing

With the help of video marketing, you can explain complex messages with ease. Thus, if you are in search of a trend that cuts through the noise in 2021 and into the future, then don’t miss the chance to create informative and attractive videos to reach your audience on a deeper level.

Source: Oberlo

Utilize Search Engine Optimization

Search engine optimization (SEO) is one of the most effective strategies that help you boost your online visibility and grow your business. It can also help you save on your marketing costs, with the goal being to set your site up to be well-positioned in search and drive inbound leads.

While SEO is hugely effective, it requires patience. As you apply various tactics and make changes to your website, you need to understand that you may not start seeing results for 6 or more months. If you stay focused, however, you’ll see significant benefits by applying some of the following tactics:

  • Link building (internal and external)
  • Improved site speed
  • Quality content
  • Fixing 404 and other errors
  • Improved site security
  • Mobile-friendliness
  • Quality user-experience
  • On-page SEO
  • Keyword usage

These are just a handful of the 200+ factors that Google and other search engines look at when determining your site’s ranking. The ones listed above are some of the most important, so start your focus there and then move on to other efforts as well.

If your SEO is strong, then you can easily maximize the number of visitors to your site and seriously improve your site’s chances of showing up high in search results.

Sometimes, SEO can be complicated and confusing, but if you focus on the right keywords (worked properly into your content), creating quality content that answers questions and solves problems, and perform other tactics like link building, then you can positively affect your ranking with the limited hassle and help reach your business goals.

Suggested Reading – How to Win the SEO Battle and Constantly be on Top of SERPs.

Content is the King to Amplify Your Online Marketing

Content is the cornerstone of all of your marketing efforts. Quality content impacts everything from blogging to SEO, advertising, social media, and everything in between. The better your content, the more favorably the search engines will react and the more your target audience will engage.

Organizations that develop and execute a solid content plan can successfully promote a brand and stimulate audience interest in your offered services or products.

If your content marketing is not strong, then it might affect your other marketing strategies. You need to really understand your audience and create content that answers their questions and solves their problems.

Make sure you create content for all stages of the customer journey to ensure you’re grabbing people’s attention early on and then continuing to impress them ever after they become customers so they can advocate for your business.

So, wherever you create content for your brand marketing, always keep your target audience in mind.

You can deliver content in the form of blogs, infographics, case studies, videos, and more. If you really want to generate quality leads and convert your site’s visitors into loyal customers, start leveraging the power of content marketing.

lisa sicard content marketing expert

Use Paid Media to Amplify Your Online Marketing

Do you want your content to be found online by your target audience, but your organic efforts just aren’t producing results yet?

Do you have some marketing budget to spend and you want to apply it to a fast, effective marketing tactic?

If yes, then paid media can work wonders.

Create great content, and then pay to promote it so it reaches more of your target audience.

This can be especially powerful for your business if your website is new and you’re still waiting for your SEO and content marketing to take effect.

Before you implement this approach, you need to do some research and understand the right places and tactics to reach your audience. Is it a display ad on a targeted publication your audience frequents? Is it advertising on social media? Should you be focused on Google Ads?

Do some research and understand your target audience’s online habits, and then use your findings to determine the best placements for your advertising and sponsored media. It’s likely that the best approach will be a multi-channel approach.

Make sure you look at different channels and analyze the reports. Then make adjustments and improvements to enhance your results.

This will not only help you market your brand but also allows you to convert more leads. Google Ads and social promotions offer different targeting options to reach the right audience, and once you get that right, you can drive tons of positive results.

Expand Your Social Media Following

According to research, there are more than 3.48 billion users who use social media on a daily basis.

While obviously, not everyone in that number is a target for your particular business, your audience is certainly in there somewhere, and likely in large numbers.

If your online marketing is strong, then you can easily connect with large numbers of your target audience across a variety of social media channels.

One important thing to focus on in developing your social media strategy is increasing the number of targeted followers on your channels. Organic reach is minimal, so the more followers you have who are interested in your content, the more you can reach them. If they aren’t following, it’s unlikely they’ll ever see your posts.

 

Source: smartinsights

the best social media management tool

Grow your following by using these tactics:

  • Advertise with the goal of follower growth
  • Post regularly and consistently
  • Engage with your followers
  • Make your content easy to share

Applying these tactics can help spread the word about your social media channels, leading to significant channel growth.

Post a variety of content, including videos, infographics, testimonials, reviews, pictures, other types of content, that are related to your services and/or products and offer value to your followers.

Keep in mind that your audience will not be active on every channel. It’s important to understand your target market’s social media channel preference.

Not everyone is on Instagram or TikTok, just like not everyone has a Facebook account or is actively Tweeting. Do some research and make sure you are only targeting channels where your audience is active. Otherwise, you’ll be wasting precious time, and likely precious money as well.

Email Marketing

Another super powerful approach that can help you accelerate your business growth is email marketing.

For the last many years, almost every business (the ones that are online anyway) has used emails to communicate with current and potential customers. An email is a great tool for gaining new business as well as managing and boosting relationships with your current customer base.

Marketing through email is an art, so don’t take it lightly. The number of email messages your target audience will tolerate is limited, so make sure you optimize each and every email you send by:

  • Creating an engaging subject
  • Building a well-developed message that resonates with your audience
  • Using personalization when possible
  • Segmenting your emails
  • Offering something of value in your email (a discount or a piece of content)

You also need to build your email lists, so be sure to have ample opportunities for people to sign up to receive communication. Whether it’s newsletter subscription forms, contact forms or lead magnets where visitors give up their email for a piece of free content like an ebook, make sure your site is optimized to collect leads and build your lists.

Once you have segmented lists in place, you can send targeted messages to each list and start to drive your audience to take desired actions, thus boosting your business.

Suggested Reading – Is Your Email Marketing Being Flagged as Spam?

Just Get Started to Amplify Your Online Marketing

If you haven’t been focused on marketing in the online space, now’s the time to make it happen. You can’t afford to ignore the value of marketing online. If you do, you’ll likely miss out on tons of business.

So, start looking at tactics like digital advertising, social media, and emailing marketing, and plan out your content strategy to fuel each of these tactics.

Understand your audience and their online preferences, and then begin targeting them through their preferred media outlets.

What successes (or failures) have you experienced in your online marketing? Let us know in the comments below.

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Anthony is the CEO of full-service marketing agency Gaenzle Marketing and Founder of AnthonyGaenzle.com - a top publication for marketing news and advice. He is also the author of Blogging for Business: Skyrocket Your Traffic, Grow Your Readership, and Boost Revenue. as well as The Business of Branding You: Invest in Your Personal Brand, Grow Your Career, and Gain Influence. Throughout his 15+ years in the marketing and multimedia fields, he has worked with companies across a wide variety of industries and disciplines, achieving significant growth in brand awareness, lead generation, revenue and other critical areas. He also helps individuals build influence and thought leadership through powerful personal branding. Follow Anthony on Twitter or connect on LinkedIn.

  • Hi Anthony,
    very instructive post you wrote for Lisa. Thank you as I learned something new today:)

    I want to add that if someone is a lone blogger and feeling overwhelmed, the best way for them to amplify their growth and keep moving forward is to focus on quality content and quality links.
    Those two factors move the needle the fastest, and the rest can follow after you got some success.

    • Thanks, Nikola. I very much appreciate it. And you’re right, quality content and quality links are certainly where the focus should be. As you begin to grow and build your blog, you can start to branch out and enhance your strategy. Those two things (content and links) will go a long way in boosting your traffic, awareness of your blog and other important factors.

  • There really is so much to do when it comes to getting your business online that its totally overwhelming. I’m going to try a few more of your tips here and focus on interacting with my target audience on the social media platforms that have been working best for me so far. Your services are definitely a game changer for businesses!

    • Thanks, Mellisa. I appreciate you reading this! Engagement on social is hugely important. A lot of businesses post on social (a lot), but they forget about the value of actually engaging with your followers.

  • Hi Anthony,

    For me online marketing is fun because of the many different ways we can market. From our content on our blog posts, to social media.
    I find that the two most marketing venues for me is Email marketing and paid ads on Facebook. The overhead is pretty cheap when you think of it. A ten dollar boosted post brings in more readership to my blog and even some clicks and buyers for some embedded links of products/services within the content of my blog post. For another ten bucks I can do a pin focused ad to who might be interested in a product and creates buyers and opt-ins for my email.
    I do find that doing Facebook Lives creates a buzz. I usually take a snippet from a latest blog post and do a live about it, then refer them to the rest of the post.
    When running a business online, one must consider “overhead” expenses. I’ve been on both sides of the track with an offline business I ran for years. The overhead expenses were so much higher than online expenses. Business online has to be treated as business and one must invest time and some money to be successful.

    -Donna Merrill

    • Email marketing is definitely effective. As you build your lists and begin o be able to segment and target with more relevant info, you can really increase the impact. And Facebook Ads are a very affordable way to drive more traffic to targeted pages. You can not only increase readership, but also drive sales and downloads, as you mentioned. I have used Facebook Live for other businesses I work with and seen huge value. I have yet to bring it into my own marketing for my blog, but it’s on my list! Thanks so much for reading!

  • Anthony,

    Online marketing is becoming more competitive and strategic recently. No generic rules or roadmaps to succeed! Any online marketing promotion we take in hand, personalization matters a lot! And, SEO proves to be a consistent one for many service-based business ensuring long-term results! By the way, your ideas are awesome!

    • So true. There’s really no one-size-fits-all when it comes to online marketing. It’s so important to truly understand what your audience wants to see and where they hang out online. Knowing this and targeting accordingly can make your marketing so much more effective. Thanks so much for reading, and than you for the kind words!

  • Anthony & Lisa,

    Such an helpful article to scale online marketing success. Indeed, diversifying the sources can help, rather relying only on SEO or social media or email marketing. What do you say? I understand, not all the digital marketing strategies will work for all the businesses. Still, having a little presence across various platforms would help spread one’s branding. Thanks for your insights!

    • Agreed. It’s so important to have an integrated marketing presence and have a number of tactics and platforms working for you in unison. Focusing too specifically can limit your effectiveness, but also being too broad can limit it as well – and also burn you out trying to be everywhere for everyone.

  • Hello Anthony,

    This is really very informative post. Online marketing is a tough job especially for the newbies. Email Marketing, Social Media,and search traffic definitely helps to bring some decent visitors and increase the conversions. I am also using these medium to amplify my online marketing.

    Regards,
    Vishwajeet Kumar

    • It can definitely be a challenging space. Fortunately there are tons of great blogs and websites (like this one) with info you can take a activate within your own campaigns to grow your blog/website and business.

  • Anthony, great to see you here buddy. Excellent job with this post. We have so many options to beef up our online marketing campaign. No blogger has any valid excuses for failing, or, for not having any ideas. SEO, email marketing, guest posting, genuine blog commenting…..we have a rich range of options at our cyber fingertips.

    • With the numerous tools available online, you really stand a great chance to be successful and drive business via your website if you apply them correctly. We live in a digital world, and if you have a passion for what you do, are willing to test and try new tactics, you can really thrive! Thanks for the comment, Ryan!

  • Hey Anthony Gaenzle & Lisa mam ,

    Excellent and well-written post. Glad to say that you have provided the best methods to amplify an online marketing for growth. I truly like this guide and especially the tips & methods that you have provided. You have presented each methods impressively along with vital information that are really providing a good understanding and are true enough to educate the readers. Yes i completely agree with your words that amplifying an online marketing are so vital and plays a crucial role in establishing and growing the business. Using a video marketing is really a nice strategy, As we now that visuals are truly appealing and provides an instant boost to content, hence using an explainer videos is really a good decision and also it helps in gaining more visitors. It is also important to use SEO, whereas SEO is also an effective strategy that helps in boosting business growth and online visibility. Content is a king and also plays an important role in amplifying an online marketing. Quality content shows a huge impact and is also one of a great ranking factor. Readers are usually looking for a type of content that are helpful for them, so that they could acquire knowledge & ideas through it. High quality content increases the content value and makes it more valuable & also boost audience-engagement. It is also important to maintain the quality of content instead of focusing on quality. Content is cornerstone of all marketing efforts hence it is so important to develop & execute a solid content plan. Expanding the social media following & reach will helps a lot. Adopting and implementing your tips will be a great helping hand and undoubtedly helps in amplifying an online marketing. Your each tips will work effectively if implemented properly.

    After going through this complete guide i really gain ideas and am sure that this post is definitely going to help lots of people, readers. Fabulous work and keep sharing more similar post.

    Eventually thanks for sharing your knowledge, ideas and such an informative post.

    Regards
    -Aadarsh

    • Thanks so much for the kind words. You are 100% right. By employing quality content and optimizing your site for search, you can drive some serious business and site growth.

      Video is huge right now and will continue to be a huge part of online marketing strategies well into the future. People are getting really creative with video, and there are now so many different platforms available.

      Online marketing is the way to go. Everything you do online, however, should also be consistent with your offline marketing to ensure people recognize your brand and make that strong connection.

      Thanks again! Best of luck with your online marketing efforts.

  • Hi Anthony,

    Online marketing is more about pull marking. You are not pushing your products on people but making them aware of the benefits and influencing their purchase decision by educating them.

    Thanks for the tips.

    • Very true. I find inbound and content marketing to be far more effective than pushing your products and services on people. Tell your story and add value to their lives to generate interest in working with you and buying from you.

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