Are You Thriving in a Crowded Industry?
Every industry in terms of business is crowded at the minute. We are raising people who are so determined to become an entrepreneur today. Actually becoming one is now harder than it has ever been before.
Someone is already doing what you want to do, and it just becomes so difficult for you to thrive in a crowded industry. But there are little gaps that you might be able to squeeze yourself into, if you do all of the right things.
Doing all of the right things isn’t always as easy as it seems. If one thing that works for you, it might not work for another. And one thing that other companies are raving about, might not work for you.
So, I think this article is going to be perfect for all of you who feel like you’re struggling to thrive in the crowded industry that you’re in. Learn how you might be able to break through, and be the next best thing with your business. Keep on reading to find out more!
The Different Ways Of Promoting Your Business
If you’re struggling to fit into a crowded market, then trying different ways to promote your business is essential. You need to try and make sure that your business is going stand out in a unique way, so one thing you could do, is create your own little advertisement.
All you’d need to know how to do is how to record audio on Mac, or whatever device you might be using, and putting something to go with it. Generally, just the sound of someone’s voice isn’t going to be enough to draw people in. Check out Neil Patel’s video below and see how he used words and images in his videos to catch your attention!
A funky little animation video might be all that you need to catch people’s attention! Just make sure that you’re getting all of the information you need to, across in a short amount of time. As soon as people start getting bored, you instantly lose their attention and potential customers.
So keep it short and sweet, and it should work wonders for you!
If you’re struggling to fit into a crowded market, then trying different ways to promote your business is essential. #businesstips Click To TweetSqueezing Into That Gap Thriving in a Crowded Industry
As we’ve said many times already, the many business industries that there are at the minute are crowded, so you have to squeeze into any gap you can find, any way that you can. By gap, we’re talking about a spot in the market that’s looking for something new.
So, even though you will most likely have the same idea as someone else, you need to think about doing something differently with it. Whether it be your company ethos, or the products that you’re pushing to the people.
You just have to offer it in a different way than others are. By standing out you’ll fit right into the gap in the market.
This was one of my fears when I first started full time here with Inspire To Thrive. I quickly learned that there was room in a crowded industry for giving the personal touch with my social media management services.
I quickly learned that there was room in a crowded industry for giving the personal touch. #businesstips Click To TweetThe Better Business Moves
There are some better business moves that you should really think about making to thrive in a crowded market. One that involves your business growing from strength to super-strength.
One good business move that I think you should try if you haven’t already, is attending a business event relating to your niche. Recently, I joined a local chamber of commerce. Oftentimes, they have local events I can attend in the early morning or during lunch. I’m not an evening person so I don’t attend many at that time.
There will be so many people walking around these events. Therefore, these people could so easily turn into customers that you’ve been missing out on. My latest customer came from one of these events. 🙂
Plan ahead on how to promote your business at an event. Have a good stand, good people manning it, and it’ll definitely help the growth of your business!
Pick Up The Phone To Stand Out
Today many people are not calling on others via the telephone. When you make a phone call today it will make you stand out. Some potential clients are tired of receiving only email or text. The older demographic really likes this form of communication today.
So, don’t forget to contact potential clients in the form they like to communicate with!
So, don't forget to contact potential clients in the form they like to communicate with! #smallbiz #startups Click To TweetIn Conclusion of Thriving in a Crowded Industry Today
Are you working in a crowded industry? How are you standing out from the crowd and thriving in your industry?
I’d love to know more in the comments below from you.
She has 30+ years of experience in marketing/advertising with 11 years of experience in content marketing, social media, blogging, and SEO.
You can purchase her eBook about Twitter on Amazon, or take her Instagram class on Udemy.
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Hi Lisa,
I believe that one should stand out with creative values to thrive in a crowded industry. When you stop following the common ways and dig into the history to find the most effective tools, then you can easily forge your own weapon of creativity.
Glad you have shared this!
Hi Gaurav, yes, finding our own way to be creative helps to make us stand out more in our industries for sure. Any tool / idea you liked the most here? Thanks for coming by and have a nice weekend 🙂
Hi Lisa,
No matter how saturated a marketplace is, there is always a way to stand out. I do believe that if we are ourselves and doing the best we can to help others it works well. We do need to be listening very carefully to what people need. Fulfill those needs in one way or another and eventually you become the “go to guy” to folks.
We don’t need a bazillion clients/customers, but rather a select few out of the pool to become successful in standing out of the crowd. The word of mouth will do the rest. I find this to be true offline as well as online.
Be true to yourself and things will start popping. That’s my take on it.
-Donna
Hi Donna, Great point about needing just a select few customers. Very true! We could not manage bazillions of them without adding on more help to our businesses and at a quick pace! Yes, doing our best to help others is really the key and the word of mouth will get out from there. Thanks for coming by on this one and enjoy the rest of your week there Donna 🙂
Great article.
It’s hard not only to squeeze between but also to stand out.
Something I am facing at the moment.
Everyone has something to say but when are you going to listen to them? Can you listen to all of them?
I believe that the only way to stand out and make sure that everyone listens is to just keep on going and don’t give up.
Hi Engin, yes, don’t give up. But do try to change something if it’s been a long time and no one is listening. Test and try different methods along the way while staying focused on your goals and messages. Thanks for coming by on this one and have a great day!
For me Lisa it was raising 100% above the competitive plane, by blogging from the heart, not the mind. I go against no one. I co-create with and help everyone, so I have risen in my niche through the concept of co-creating versus competing in a crowded niche. More of an abundance mindset versus a scarcity mindset thingee.
Hi Ryan, I love that – you go against no one. That’s the best way! You certainly do help everyone and promote them daily Ryan. Abundance does win over scarcity. Thanks for those tips and points on this topic! Have a fabulous day 🙂
Hey Lisa. Fabulous post! I was just thinking about the number of bloggers out there today. Each having something to say and share with the world. Others are entrepreneurs trying to make a living and jumping into an already crowded arena. How do you make yourself stand out? How do you ensure your success? This post is spot on and one that all should read. Look at yourself. You jumped in and are definitely thriving! You got to be competitive and look for that specialty to make yourself stand out. You’ve done it, gf! Keep at it!
Hi Bren, thank you. Yes, I used to always think that way but then I noticed many were closing up their blogs within one year. I started to realize it wasn’t so crowded for those that stuck with it year after year. Consistency pays off. Of course, you can’t keep things the same either – everything changes so fast today, we must change with it along the way too. Thanks for coming by Bren and for your input. Have a wonderful Wednesday. 🙂