Stand Out From the Crowd as a Business with These 4 Tips

Stand out from the crowd when you’re trying to get ahead of the competition seems to be a lot more difficult to do now.

This may be due to the fact that the internet has provided a wealth of opportunities for anyone to create a business, whether it’s selling handmade goods or starting up a recruitment company. There are more businesses online today than ever before.

stand out from the crowd in business

Here are some tips to stand out from the crowd as a business:

Get Active On Social Media to Stand out from the Crowd in Business

Firstly, it’s important to embrace social media. It certainly has it’s advantages and disadvantages, but for the most part as a business, it can be very useful. With that being said, it’s good to be active on it and to find the social media platforms that work best for your business.

It could be that you excel more on Instagram as a platform or on Facebook. It’s worth testing the waters on all the platforms available before you go committing to all of them or just one of them.

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Being active on social media is going to make your presence known. But it will also give your customers the chance to get to know you better. Social media offers a better chance of interaction and should definitely be utilized by any business in this modern-day world.

The opportunities you can gain from being well followed on social media can be a success in itself. Not only opportunities but customer service can happen right on social media instantly today. Be sure you are ready to make that happen!

Social media offers a better chance of interaction and should definitely be utilized by any business in this modern-day world. #socialmedia Click To Tweet

Do Something That Sparks A Reaction – Good Or Bad

All press is good press, even when it’s something that may be biting you back to a certain degree. When it comes to catching your audience’s attention, or anyone’s for that matter, it’s good to make reference to weird commercials from the past.

Whether it freaks people out, annoys them, or makes them laugh, sparking an emotional response of any kind means that it will become memorable for both good or bad reasons.

Remember the old Mikey commercial for Life cereal? Who could forget that one!

Look At What Your Competition Is Doing

Your competition is someone you want to keep your eye on but not so much that it’s taking up all of your time. With that being said, pay attention to what they’re doing to entice their audience and if there’s anything you could take from that and do better, then why not do it?

Take advantage of creativity where you can because creativity is often theft anyway. If it’s been done by your competition, it may have been done multiple times before.

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Keep Creating Content to Stand Out from the Crowd

Content is king on the internet, and it can be something that makes you very successful as a business. There’s going to be those days where you put up content, and it doesn’t perform well.

However, regardless of what does badly, you’re also going to have days where it does well. Hence, the more content that’s up there doing well, the better.

Don’t get down-heartened when it comes to content not performing as well as you’d hoped. Learn from it, pick yourself back up and make your next advertising campaign or content even better than before. Not only that but the more you produce content the better you will become at it! 

Learn from it, pick yourself back up and make your next advertising campaign or content even better than before. #marketing Click To Tweet

Standing out of the crowd is essential nowadays, so use these tips to help you.

What other tips can you add to stand out from the crowd in business today? I’d love to know your thoughts in the comments below!

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Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 10 years of experience in content marketing, social media, blogging, and SEO. Check out her latest eBook "How to Tweet and Thrive on Twitter" now on Amazon.

  • Hey Lisa, thanks for sharing another amazing post. Standing out is a must for business growth. Competitor analysis and content marketing are definitely a big yes. Posting useful and valuable content can get your loyal customers. Keep up the good work.

    • You are welcome Elena. Welcome to Inspire To Thrive. Yes, one must be consistent with that posting valuable content. I see so many businesses that post and never come back to do another for months. That’s not being consistent enough. Thanks for coming by and have a great day!

  • Lisa,

    When we don’t analyze our competitions and act upon, we can’t stand out. I completely go with it. The resources and opportunities are open for all in this digital age. Success is all about strategically executing things. Thanks for sharing your valuable inputs.

  • Well, building a robust social media presence is one of the most effective ways to get your business or brand in front of moe people who are truly interested in your products or services. Hence, spying the competitors is also a smart idea to see what they are doing and do something better than them to stand out.

    • Hi Noman, welcome to Inspire To Thrive 🙂 Yes, seeing what your competitors are doing can help you to do it better. Once you reach success, stick with what works and be ready to change on a dime as social media changes so rapidly! Thanks for coming by and have a great weekend!

  • Hi Lisa,
    Great advice of how to stand out. We all need to do that. I like when you wrote about doing things that spark a reaction. I like to add a little humor in my Live videos. It shows that I’m human. I even will go so far as to broadcast a mistake I’ve made and how I had to fix it. I find its a great way to reach people emotionally. They could have made the same mistakes as me and threw in the towel, or get stuck.
    I do believe to stand out from the crowd is to just be yourself. Know your unique qualities you can share and people will respond.

    • Hi Donna, Thank you. It sure is a lot harder today than several years ago. I do love your humor on those videos! It does make you more “real” and reach them “emotionally”. That’s where it really counts Donna. I hope you are doing well there and hope to see you soon this winter. Take care and thanks for coming by.

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