What Is Social Proof and Do You Really Need It Today?

Social Proof – What Is It All About?

social proofDo you know what really makes social proof – proof? Today social proof is no longer only about how many followers you may have on the various social networks. For this reason social proof today is much more than having many followers. Having more followers may be useful on a social network but it’s not proof of anything anymore today. Social proof is also known as Informational Social Influence.


Social Proof is More Than a Large Following

According to Entrepreneurs-journey they call it information social influence.

informational social influence


This proof is an effect caused by people to other people. This makes them do something. It could be reading a post, watching a video, signing up for email or buying a product. No doubt this proof causes them to do something when being influenced!

How Can You Prove Your Social Proof Today?

Images – Images speak volumes when it comes to proving something. People are generally visual and they love to see how and why. It’s the old saying “Pictures paint a thousand words”. Ryan Biddulph does this well on his blog today.

social proof example

Testimonials – People rely on testimonials all the time before making purchases today both online and offline. Do you remember the last time you asked a friend for a recommendation for something? We do it all the time. According to David Melamed “The Function of a Testimonial is to Assure People They Won’t Look Like A Fool By Trusting You.  People defend their decision to trust you with the use of testimonials. They want to know others trusted you and that it worked out well for them.

Engagement – Engagement rates are key to having influence and leads to social proof. People love buying from those they trust and know.What better way then to engage with them! Engagement rates can be on social networks or right on your blog posts.

Engagements include likes, comments, replies and shares on the social networks or blog posts. (Reach is the percentage of people that actually see the posts). Your engagement rate is calculating what percentage of people who saw the post engaged with it.

Social Shares – People love landing on a page or blog post when there is a lot of social shares. It gives the impression of perceived value. I love using the Social Warfare plugin for this reason. It gives a count for each network and a total for all shares on a particular post or page. You can see the example below at Ms. Ileane’s blog on one of my posts that keeps on getting shared.

share count

Know What Others Are Saying About You

Use a social listening tool like Brand24 so you can stay on top of what others are saying about you. There have been several times I’ve been mentioned on posts and on social media that I was not aware of. You can go and engage on that post and if you were mentioned in a great way be sure to display that mention or citation on your website, your blog or on your social profiles.

Create Google alerts to see if there are other mentions on the web. (But Google Alerts do NOT show you social mentions.) It’s important today to stay on top of these things as one can’t be everywhere 24/7. Everywhere online has gotten much larger the past few years.

Show Off Your Social ProofSam Hurley

Sam Hurley does this the best!  He does it on all of his social networks.  You can see on the side how he adds his authority to his bio. And he often changes it as he gains more authority. The more places Sam is featured on the more he has to show on his bio.

Very smart! Likewise think about those places that you have been featured on or mentioned. Then add them to your social profiles or about page for social proof.

You can’t share your social proof if you don’t know you have any. Remember it’s important to know what others are saying about you on social media and elsewhere.

Read what others have to say about Social Proof. Please Retweet your favorites right from here below!


What Social Proof Can Do For You

Adds Engagement – By having some social proof you may see more engagement on the social networks and at your blog or website. People like to engage with others that are engaging. Makes sense right? It’s what I refer to as the “snowball effect” – the more social proof you have the more engagement you will get.

It's what I refer to as the 'snowball effect' - the more social proof you have the more engagement you get.Click To Tweet

People Will Make Purchases – Indeed they will also make purchases from you if you can prove that an item or service will make their lives better in some way. They may read a testimonial about you or your services or products. People want to know others are buying or using your products or services.

Grow Your Audience More – Social proof will snowball once you begin to have traction with it. People love to engage with others who engage with them. No one wants to engage with someone who does not engage back. Be engaging everywhere and you will see the difference!

How To Get Your Social Proof

Of course you may be thinking “I don’t have any social proof yet, not little ole me.”  It will take time but you can surely generate some social proof over time. No one starts out blogging or content marketing with instant social proof. (Not even Sam Hurley, sorry Sam!).

Ask for Reviews – People don’t mind giving reviews or testimonials if you have done some great work for them.

Give Testimonials – Give others proof first! Don’t wait for others to give you one. Be genuine, don’t just give them for giving them. Give testimonials or reviews to your mentors.

Engage, Engage and Engage – I can’t say that one enough. Answer people’s questions on the social networks and on your blog. Respond to every comment. Help people with their problems and questions.

Keep your eyes and ears open – Listen on the web. Use a social listening tool to know what others are saying about you or your brand online.


Do you believe social proof is perceived or is it an actual indicator of a proof?

I’d love to know more in the comments below on what you think social proof is!

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Lisa loves helping others to thrive online through Content Marketing with Social Media, Blogging and SEO. What good is knowledge if you cannot share it with others? She has 20+ years experience in marketing/advertising with 7 years experience in content marketing, social media, blogging and SEO. Check out her latest eBook "Learn to Tweet and Thrive on Twitter" now on Amazon.

42 comments On What Is Social Proof and Do You Really Need It Today?

  • Hi Lisa,

    You’re right. Social proof is one powerful tool a lot of copywriters are using to increase their sales consistently.

    Like Rebekah Radice rightly added, it’s an amazing proof of concept. When people see plenty of it on your sales letter, it confirms the fact that what you are teaching works.

    Thanks for sharing.


  • Pingback: 6 Super-Psychological Triggers to Use for Maximum Customer Retention | Post Funnel ()

  • Love your post, the days of just buying some likes or followers to look more important are well and truly gone. I would be quite interested to know if you have any data on how social proof affects the SEO of your site. I believe there is a positive impact but it’s hard to base that on data as I don’t have a big enough sample size and there are so many variables at play.
    Chris Crawford recently posted..Forecasting Conversions Like a Weather ReportMy Profile

  • Hey Lisa,

    The psychology of social proof goes a long way.
    I reminds me of my high school days. The average student wanted to be around and be like the popular kid. He or she got that status from social proof and this psychology carries over into our adulthood.
    Engagement is key when it comes to this. The more you engage with others on your blog or on theirs, the more people will come to yours and eventually purchase something from you.
    One thing I need to do on my blog is add testimonials. I consider this to be the icing on the cake. This is 3rd party validation and this is something picked up when I was doing network marketing.

    Thanks for sharing Lisa! You’ve made some great points here!
    Sherman Smith recently posted..5 Smart Blogging Tips To Improve Results With Less EffortMy Profile

    • Hi Sherman, I really like your analogy. It does amaze me though how a few big names will not engage no matter how often you comment at their place or on the social networks. I hope to never become like that…
      But I would say the majority of folks do. Oh yes, testimonials are a great way to show some social proo Sherman. You could incorporate it in your about me pagae or if you have a services pages.
      You are very welcome Sherman. I appreciate your coming by with your input on this topic. Have a wonderful weekend!
      Lisa recently posted..How Long Does Twitter Suspension Last? Learn What HappensMy Profile

  • Hi Lisa,
    Social proof is psychological. It is the bandwagon effect that says if something is popular, it must be good. That is psychological.
    Janice PS I tweeted your article

  • Hi Lisa,

    Social proof may or may not lead to social influence. Social proof is the potential generator that may lead to a certain result (social influence).

    Since social proof is the potential generator while social influence is the potential result of that generator, to me it’s quite obvious that the two terms are different, not the same thing as suggested by some people such as Wikipedia’s editor that posted that definition.
    Adrian Jock recently posted..How to Switch WP Blogs to Https Without Losing Social ProofMy Profile

    • Hi Adrian, I think social proof is about having proof of your social influence. You can’t have social proof if you don’t have the influence. But the influence could mean different things to different people. Some people may think it’s if someone purchases from you while others could say it’s how many times your posts or things are shared. It is definately not all black and white. Social proof could give the appearance of influence though. Good point Adrian! Have a good day and thanks for coming by.
      Lisa recently posted..What Is Social Proof and Do You Really Need It Today?My Profile

      • I disagree with something from your reply: I think that you can have social proof without actually having influence. That’s why I said that social proof may or may not lead to influence.

        There are tricks that may get you lots of social shares without you being an influencer. For example, several years ago one of my internet marketing blog posts got viral on Pinterest. Social proof, right? Influence, right? Wrong!

        I used in that blog post a picture including a t-shirt with a very funny message related to an idea from my blog post. That picture got viral on Pinterest, not my blog post. It wasn’t shared because I was an influencer or my blog post was a great one. Nope. The picture was shared by ordinary people, some of them having no idea what internet marketing is or what my blog post was about.

        In the case of an established influencer, the influence is the generator that generates the social proof. Gary Vaynerchuk publishes something and tons of people share it because it came from Gary V.

        In the case of the other 99% of people (bloggers, internet marketers, etc), they aren’t real influencers still they get some kind of social proof using different methods. Scratch my back and I’ll scratch yours, funny pictures, quotes, paid shares, etc. Their case is somehow up-side-down: the social proof is the generator that may or may not eventually lead to the desired outcome: the influence. That’s how many influencers started.

        So in the first instance you have no influence but only social proof. Social proof is the potential generator of the influence. Once you become an influencer (IF you become one), the things change dramatically (180 degrees) and the influence becomes the generator of social proof 🙂
        Adrian Jock recently posted..How to Switch WP Blogs to Https Without Losing Social ProofMy Profile

  • Hi Lisa,

    You always come up with amazing articles for your audience. I’m thank for this post that you share with us & it give a unique info for Social Proof !!!

  • Hey Lisa,

    I’m glad you clarified Social Influencer and Social Proof in a comment above. I think many can easily confuse the two.

    When I think of Social Proof, I think of the big name bloggers AND include those in my Community (you, Ryan, Sam, Donna, and more). These are the ones I see on social media every day. Whether they are tweeting, sharing on LinkedIn, Facebook, or Blogging, they are making themselves known and are highly respected. One may think Social Proof is all about the numbers, but you and I both know that’s a bunch of cow puckie. Followers can be bought. That’s definitely not social proof.

    It’s interesting to read how others define Social Proof. I look forward to reading more of you comments.

    Hope your walk went well today! Have a great weekend and chat soon!


    • Good morning Bren. Thank you. It is easy to confuse them or lump them together. Yes, excellent point how they can be bought. It’s more about the engagement and I think more sites are giving those kinds of stats now too. Maybe a follow up on that will come 🙂 Thanks for coming by Bren and the walk was great (though HOT). Off to the Pez factory on an adventure today. I hope you have a great day and stay cool down there!
      Lisa recently posted..What Is Social Proof and Do You Really Need It Today?My Profile

  • Hey Lisa,

    It’s an era of social media where people should build their presence.

    It has become really important to craft a social proof which can let people know how successful you’re.

    It’s not only about the business, it’s about building your personal brand.

    Showcasing your social proof is a plus point. Flaunt what you have.

    Thanks for bringing this concept.
    Ravi Chahar recently posted..How to Block Bad Bots From Your WordPress WebsiteMy Profile

  • Being social proof is not only about having an appealing profile picture with lavish car in background. It’s more about creating a good impression in visitor’s mind.
    The best example of social proofing will be when someone visits the profile, reads bio, sees picture, checks posts (or tweets) and either creates a lead or makes a purchase.
    Sounds too unreal but this is just my imagination 😀 May be some day this would be reality? 🙂

  • How does this compare with the phrase “social influencer” ? one and the same?
    Dexterroona recently posted..Google, it’s all about Trust – TrustRankMy Profile

    • No, they are different in a way. Social influencer is someone who influences others. Social proof proves that you have the social influence. It’s proving it! Either with many shares, comments or by testimonials and where else one has written like the example of Ryan here. I hope that clarifies it for you. Your comment went into spam, you should have a photo for your gravatar but I recognized your site and have visited it often 🙂 Have a great day!
      Lisa recently posted..What Is Social Proof and Do You Really Need It Today?My Profile

  • Hello Lisa,

    Great stuff 🙂

    Now I get what social proof is all about. The whole concept is cleared and changed.
    Definitely people talk about you, that’s something to worth for it. Every body wants to get
    mention or attention but when they doesn’t get that, it hurts really bad.
    Ryan is a perfect example of social proof, he is everywhere and he tends to interact with all those who
    interact with them. He is one of the gem for our blogging world.

    Thanks for the share 🙂
    Keep Writing.

  • Good stuff Lisa. I don’t see myself as having much social proof, so I take what I can get. Supposedly I’m on just over 250 lists, but if those folks are checking me out I’m not benefiting from it! lol I think share buttons are great to have and I like using them when I can but sometimes the numbers are so low it’s a bit depressing. Still, all of us who care should just keep plugging along; you never know what’ll catch fire and make us famous. 🙂

    • Hi Mitch, Do you use any tools like JustRetweet, Triberr or ViralContentBee? I do find they help build up some traction and then you can go from there. I saw a lot of your post on I’m not Neil Patel – that seemed to make it around the circles for sure. It was a great post too Mitch! Oh yes we do keep on plugging Mitch. It’s amazing to see just a few of us that have been around over 5 years now. So many bloggers have come and gone away…Have a great day and I see a sunny a.m. beginning here 🙂
      Lisa recently posted..What Is Social Proof and Do You Really Need It Today?My Profile

      • I don’t use anything like that. I mainly post my own things on Tweetdeck to go out during the week and a few things here and there on Buffer for the other platforms. The Patel post did get a lot of traction but a post specifically about blogging did much better. Since my goals are modest I take what I can get.

        Oh yeah, no rain… finally! lol

        • Hi Mitch, I really think you should try JustRetweet. (More folks are there too which makes it even better now) It’s quick and easy – you can pick and choose what you tweet out. You can also use Google+ and Facebook likes there. I love the Buffer. I add some feeds there too – I have the premium version. I’m so happy to see sun and so are my peonies, they finally bloomed! Have a great weekend ahead Mitch.
          Lisa recently posted..What Is Social Proof and Do You Really Need It Today?My Profile

  • [ Smiles ] If you want social proof, simply do what Ryan Biddulph does; he practices what he preaches.

  • Hi Lisa,
    I have to say that when it comes to social proof Ryan does it so well.
    The one thing I need to do is to shout out my social proof! You know the things people say about you…. I realize after reading this that I’m blocked when it comes to that. Hmmm….you have me thinking.

    I have to look into the SocialWarfare plugin and Brand 24.

    Thanks so much for this article,


    • Hi Donna. oh yes Ryan does it great for sure. So does Sam. I’m sure you could show more social proof Donna. Ryan just stated he needs to update his even more now. I really love SocialWarfare. It makes it easy to have a different image for Pinterest too and a great click to tweet option with variations. You are welcome Donna and I appreciate you coming by. Have a great rest of the week, the sun finally came out here today, hope it did for you too!
      Lisa recently posted..What Is Social Proof and Do You Really Need It Today?My Profile

  • Hi Lisa,

    Thanks for the shout!

    Sam is a brilliant example of 2 things: being as social as anybody on Twitter, then showing off the social proof he has, being social. Simple 1-2 deal. 1-2 punch. Which is why he is everywhere, making a huge difference as he helps, assists, engages, all that good stuff.

    I need to update my home page Seen At as I’ve appeared on all types of sites since those days. John Chow, Pos Pos, Lifehack and I believe Entrepreneur need to make appearances on my front page. More social proof 🙂


    • HI Ryan, you are very welcome. You and Sam are truly amazing and I don’t know how you both do it all continuously. And you were watching Netflix last night too? Geez…
      So you can even add more to that example? Wow Ryan, you keep on going. I’d love to see the update Ryan. Thanks for coming by and have a great rest of your week Ryan.
      Lisa recently posted..What Is Social Proof and Do You Really Need It Today?My Profile

    • The respect I hold for you both, Ryan and Lisa, is simply indescribable!!!! 😀

      It’s people like you who make it all worthwhile, and the social community a thriving place … Thanks for being so genuine and to the point!! <3

      I can't thank you both enough for your lovely words!!! 🙂

      Ryan: KILLING it, my friend. Absolutely KILLING it! It only takes a quick glance to witness the sheer admiration for you here. I look up to you BOTH and the engagement on your blogs only inspires me!!! #WebsiteGoals #RESPECT!!!

  • Great post Lisa!

    You are so right about the number of followers not proving anything about us or what we do. I don’t have testimonials on Not Now Mom’s Busy but I do on my web design site. I’m sitting here wondering if I should ask for some on NNMB. 🙂

    I feel horrible when I miss a mention. You reminded me to go set up a Brand24 account – I meant to do it when I read your last post but as usual I got sidetracked and never went back.

    You got some great feedback from some awesome tweeps here!

    I wish I had credentials like Ryan. 🙂

    Hope you’re having a great week, Lisa!

    Cori Ramos recently posted..Extreme Blog Makeover GiveawayMy Profile

    • Hi Cori, Oh yes do add some on the other site as well. I’ll be willing to write one for you Cori. You have been rocking it there.
      Yes, it can happen. Someone may write about you but not promote it or tag you. Oh yes, Ryan surely has some great ones, but it takes time to build up too Cori. He didn’t do it in one day or year. It took a few 🙂
      Week’s going okay, I hope your week is good. See back on the Twitterverse Cori!
      Lisa recently posted..What Is Social Proof and Do You Really Need It Today?My Profile

  • Nice topic, Lisa! 😀

    Tasteful social proof is increasingly essential in today’s world, where we are bombarded with ads and other promo. It is a subtle way to introduce trust at first glance <3

    I hear you on 'missing mentions' — It's crazy to witness these days, yet (also from experience) some sites still forget to mention the influencers / bloggers they promote!! Madness after all the hard work they invest in crafting solid pieces 🙂

    Thanks sooo much for including me here (along with your lovely words)!!! #YAY!

    Catch you soon,
    Sam 🙂

    P.S. Love the new web design! #KAPOW!

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