Do you want to know what others are saying about you or your brand online? Brand24 is a social listening tool and brand monitoring tool that I learned about over on the Quora network a few years ago. It is a full online reputation management system for your brand.
I quickly jumped on the opportunity to test out this social media listening tool for my readers here on Inspire To Thrive. I’ve been using the social listening tool for years as I found it invaluable for my clients and my business.
You can now save 50% OFF on 3 months through November 27, 2023.
Table of Contents
Online Reputation Management
Not only does Brand24 monitor your social mentions but they monitor anything mentioned with your name or company name on the web including podcasts now. Recently Brand24 began monitoring Google Play, App Store, Telegram, and now TikTok.
Now, this tool also includes mentions on Facebook, Instagram, and TikTok for your business pages. Since you can’t be everywhere all the time, this time has become invaluable.
In addition to mentions, they also give each mention an influencer score and a brand sentiment score.
They are a United States company out of Florida since 2011. I’ve been using this social media listening tool for over 4 years now. It’s a fabulous online reputation management system.
It is different from most social media management tools which only schedule posts.
What Can A Social Listening Tool Do For Your Business?
Have you ever been mentioned on social media, a podcast, or in a blog post but didn’t realize it? It happened to me when I was mentioned as a top 10 Twitter influencer by Report Garden. The Report Garden did not send me an email or a tweet.
But Brand24 is how I found out about the mention of Inspire To Thrive via an email alert.
You can have Brand24 send you email alerts daily, weekly, etc. Hence, you can set up how often you want to receive them. Brand24 brand monitoring tools help you reach customers and partners fast when you are mentioned.
Today people want a response instantly. They do not want to wait an hour or God forbid even a day. Now, my customers love when they receive emails from me with a social mention for their marketing campaigns.
People may have Google alerts set up but Google does not show social mentions or blog mentions. (Only if make a nationally well-known blog like Forbes. Google shows more news websites.)
Customized Brand 24 Reports For You and Your Clients
I’m loving the new brand reputation reports I can pull for clients to share with them.
You can even add your own logo to the first page of the report so your client knows the report comes from your company. Therefore, you can CLICK HERE to view my report.
These new Brand24 brand monitoring reports are so easy to create, download and share. You can choose weekly, monthly, 3 months, yearly, etc.
They are very similar to the reports I can create with Agorapulse. (Those are for social media results.)
I will tell you to not run every detail for your clients because, for some, too much information can be overwhelming.
How To Get Started With Brand24
Pick your name and brand or other keywords that you want them to monitor – they are called projects. Then you set up your Brand24 dashboard settings.
Brand24 recommends you start with simple configurations to include and exclude keywords.
You can also contact customer support for help They are quick to reply to emails, unlike the non-responders at CoPromote.
Once you have the dashboard set up you will start to see the social listening tool for your keywords. (They also respond quickly on Twitter).
When you go back to your dashboard the next time you can view just the mentions from the last login to that dashboard.
Listen to what others are saying about you, your brand, or your clients with Brand24.
What Is An Influencer Score?
An influencer score rates people and websites that mention you. The score indicates how much authority a given person or media outlet has on the web.
The algorithm is based on the number of followers a person has on social media, and for a website, on how many monthly visits are usually received.
You may filter your mentions by this influencer score to see the most significant ones first.
What Is A Sentiment Score?
Their system automatically assigns sentiment (positive, negative, or neutral) to collected mentions when people talk about your brand. The feature is available only for mentions in English.
You can also filter your mentions by sentiment. These sentiment analysis reports look like the one below:
What Else Can You Monitor With A Social Listening Tool?
You can pick and choose categories to look over. They offer social mentions, blogs, podcasts, Twitch, forums, news outlets, and various other websites across the net.
They have online reputation management for social media platforms: Twitter, TikTok, Quora, Reddit, Twitch, Facebook, Instagram, and even LinkedIn.
Then, just pick and choose how you view your mentions via these sources to make it easy for you.They offer social mentions, blogs, forums, news outlets and various other websites across the net. #Brand24 Click To Tweet
You can now see who your Twitter influencers are with this tool. These types of reports can help you engage more with your top Twitter influencers.
What’s A Storm Alert?
Brand24 sends out a storm alert when you are mentioned a lot in one day. They send you this via email.
You can choose your email notification schedule. I like to do mine daily. I often will go to the Brand24 Dashboard to see what is causing the storm alert.
Learn why you received a lot of mentions in one day, and what particular post or quote may have prompted it. It could be the person who shared your post had a lot of influence and your share went much further into the social universe.
You may also see the percentage of your social media reach in the Brand24 storm alert as well as the sentiment score. Isn’t that a great way of monitoring your brand online?
Social Listening Mobile App For Online Reputation Management
Brand24 recently came out with a mobile app. You know how important mobile apps are today. I was thrilled to see that communication from them.
The mobile app does not give you as much information as your desktop dashboard but it is a quick way to glance at it.
Notice the engage buttons in green – it makes it easier to engage right from the Brand24 app! That is a really nice feature.
You can toggle easily between different keywords and projects from above. You can add products and services for your keywords.
This app can help you manage your business’s online reputation from anywhere with a mobile device.
Brand24 Perks for Brand Monitoring
Not only do you get great social listening tools with this company but they also offer their customers perks. Who doesn’t love a perk now and then, right?
They include discounts on various products for bloggers and social media tools.
After your 2 week trial you can choose from various pricing structures to monitor your brand.
In Conclusion of the Best Social Media Listening Tool
Are you using any social listening tools today to monitor your brand or name? Or an online reputation management tool? What is your social listening strategy? I’d love to know more in the comments below.
Go to Brand24 to sign up today for your social media listening tool today.
You get a FREE 14-day trial of the social listening tool Brand24 with no credit card.
Finally note, that Brand24 monthly plans start at $99/month.
*I am an affiliate of this product. This fabulous tool has become invaluable to me in helping clients know when they are mentioned on social media, forums, and on blogs.
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