Brand24 -A Social Listening Tool and More
Brand24 is a social listening tool I learned about over on the Quora network a few years ago.
Not only does Brand24 monitor your social mentions but they monitor anything mentioned with your name or company name on the web including podcasts now!
Now in April 2020 they also include mentions on Facebook and Instagram for your business pages!
In addition to mentions they also give each mention an influencer score and a sentiment score.
There are a United States company out of Florida since 2011. I’ve been using this social media listening tool since 2017.Not only does Brand24 monitor your social mentions but they monitor anything mentioned with your name or company name on the web. #Brand24 Click To Tweet
What Can Brand24 Do For You?
Have you ever been mentioned on social media, a podcast or on a blog post but didn’t realize it? It happened to me when I was mentioned as a top 10 Twitter influencer by Report Garden. The Report Garden did not send me an email or a tweet. But Brand24 is how I found about it via an email alert.
You can have Brand24 send you email alerts daily, weekly, etc. Hence, you can set up how often you want to receive them.
Brand24 helps you reach customers and partners fast when you are mentioned. Today people want response instantly. They do not want to wait an hour or God forbid even a day!
Now, my customers love when they receive email from me with a social mention. They may have Google alerts set up but Google does not show social mentions or blog mentions.
(Only if make a nationally well known blog like Forbes. Google shows more news websites.)
Brand24 helps you reach customers and partners fast when you are mentioned. #sociallisteningtool Click To Tweet
New – Customized Brand 24 Reports for You and Your Clients!
I’m loving the new reports I can pull for clients to share with them.
You can even add your own logo to the first page of the report so your client knows the report comes from your company. Therefore, you can CLICK HERE to view my report.
These new Brand24 reports are so easy to create, download and share. You can choose weekly, monthly, 3 months, yearly, etc.
They are very similiar to the reports I can create with Agorapulse.
I will tell you to not run every detail for your clients because for some, too much information can be overwhelming.These new Brand24 reports are so easy to create, download and share. #Brand24 #socialmentions Click To Tweet
How to Get Started With Brand24
Pick your name and brand or other keywords that you want them to monitor – they are called projects. Then you set up your Brand24 dashboard settings.
Brand24 recommends you start with simple configurations to include and exclude keywords.
You can also contact customer support for help They are quick to reply to emails unlike the non-responders at CoPromote. Once you have the dashboard set up you will start to see the social listening tool for your keywords. (They also respond quickly on Twitter).
When you go back to your dashboard that next time you can view just the mentions from the last login to that dashboard.
Pick your name and brand or other keywords that you want them to monitor – they are called projects. Then you set up your Brand24 dashboard settings. #Brand24 Click To Tweet
What Is Influencer Score?
An influencer score rates people and websites that mention you. The score indicates how much authority a given person or media outlet has on the web.
The algorithm is based on the number of followers a person has in social media, and for a website, on how many monthly visits is usually received.
You may filter your mentions by this influencer score to see the most significant ones first.An influencer score rates people and websites that mention you. #Brand24 Click To Tweet
What is a Sentiment Score?
Their system automatically assigns sentiment (positive, negative, or neutral) to collected mentions. The feature is available only for mentions in English.
You can also filter your mentions by sentiment.
What Else Can You Monitor With Brand24?
You can pick and choose categories to look over. They offer social mentions, blogs, podcasts, Twitch, forums, news outlets and various other websites across the net. (As of January 2020, they no longer have access to Facebook, Instagram API or LinkdedInfor monitoring.)
But they have Twitter, Tik-Tok, Quora, Reddit, Twitch, Facebook and Instagram now!
Then, just pick and choose how you view your mentions via these sources to make it easy!They offer social mentions, blogs, forums, news outlets and various other websites across the net. #Brand24 Click To TweetThese type of reports can help you engage more with your top Twitter influencers! #Twittertips Click To Tweet
What’s a Storm Alert?
Brand 24 sends out a storm alert when you are mentioned a lot in a one day. They send you this via email.
You can choose your email notification schedule. I like to do mine daily. I often will go to the Brand24 Dashboard to see what is causing the storm alert.
Learn why you received a lot of mentions in one day, what particular post or quote may have prompted it. It could be the person who shared your post had a lot of influence and your share went much further into the social universe.
You may also see the percentage of your social media reach in the Brand24 storm alert as well as the sentiment score.
[clickToTweet tweet=”Brand24’s scores can help you learn what works best on the various social networks. #Brand24″ quote=”Brand24’s scores can help you learn what works best on the various social networks.” theme=”style2″]
Brand24 Mobile App
Brand24 recently came out with a mobile app! You know how important that mobile apps are today. I was thrilled to see that communication from them.
The mobile app does not give you as much information as with your desktop dashboard but it is a quick way to glance at it.
Notice the engage buttons in green – it makes it easier to engage right from the Brand24 app! That is a really nice feature.
You can toggle easily between different keywords and projects from above.
Not only do you get great social listening tools with this company but they also offer their customers perks. Who doesn’t love a perk now and then, right?
They include discounts on various products for bloggers and social media tools.
In Conclusion of the Social Media Listening Tool
Are you using any social listening tools today to monitor your brand or name?
Go to Brand24 to sign up today for your social media listening tool today.
You get a FREE 14 day trial of the social listening tool Brand24 with no credit card.
Finally note, Brand24 monthly plans start at only soci$49/month.
*I am now an affiliate of this product – as of November, 2019. This tool has become invaluable to me helping clients know when they are mentioned on social media, forums and on blogs.
Post updated April 19, 2020 from February 2017.