Brand24 – The Social Listening Tool You Need Today

Brand24 -A Social Listening Tool

Branad24Brand24 is a social listening tool I learned about over on the Quora network. Not only does Brand24 monitor your social mentions but they monitor anything mentioned with your name or company name on the web.

In addition to mentions they also give each mention an influencer score and a sentiment score.

There are a United States company out of Florida since 2011.

What Can Brand24 Do For You?

Have you ever been mentioned on social media or on a blog post but didn’t realize it?  It happened to me when I was mentioned as a top 10 Twitter influencer by Report Garden. The Report Garden did not send me an email or a tweet. But Brand24 is how I found about it via an email alert. You can have them send you email alerts daily, weekly, etc.

Brand24 helps you reach customers and partners fast when you are mentioned. Today people want response instantly. They do not want to wait an hour or God forbid even a day!

How to Get Started With Brand24

Pick your name and brand or other keywords that you want them to monitor – they are called projects. Then you set up your Brand24 dashboard settings. They recommend you start with simple configurations to include and exclude keywords.

You can also contact customer support for help They are quick to reply to emails unlike the non-responders at CoPromote. Once you have the dashboard set up you will start to see the social listening tool for your keywords. When you go back to your dashboard that next time you can view just the mentions from the last login to that dashboard.

What Is Influencer Score?

An influencer score rates people and websites that mention you.  The score indicates how much authority a given person or media outlet has on the web. The algorithm is based on the number of followers a person has in social media, and for a website, on how many monthly visits is usually received. You may filter your mentions by this influencer score to see the most significant ones first.

What is a Sentiment Score?

Their system automatically assigns sentiment (positive, negative, or neutral) to collected mentions. The feature is available only for mentions in English. You can also filter your mentions by sentiment.

What Else Can You Monitor With Brand24?

You can pick and choose categories to look over. They offer social mentions, blogs, forums, news outlets and various other websites across the net.  Just pick and choose how you view your mentions via these sources to make it easy!

What’s a Storm Alert?

Brand 24 sends out a storm alert when you are mentiosocial listening toolned a lot in a one day. They send you this via email.

You can choose your email notification schedule. I like to do mine daily. I often will go to the Brand24 Dashboard to see what is causing the storm alert.

Learn why you received a lot of mentions in one day, what particular post or quote may have prompted it. It could be the person who shared your post had a lot of influence and your share went much further into the social universe.

You may also see the percentage of your social media reach in the Brand24 storm alert as well as the sentiment score.


Brand24's scores can help you learn what works best on the various social networks.Click To Tweet

Brand25 Mobile appBrand24 Mobile App

Brand24 recently came out with a mobile app! You know how important that mobile apps are today. I was thrilled to see that communication from them.

The mobile app does not give you as much information as with your desktop dashboard but it is a quick way to glance at it.

Notice the engage buttons in green – it makes it easier to engage right from the Brand24 app ! That is a really nice feature. You can toggle easily between different keywords and projects from above.

Brand24 Perks

Not only do you get great social listening tools with this company but they also offer their customers perks. Who doesn’t love a perk now and then, right? They include discounts on various products for bloggers and social media tools.


Are you using any social listening tools today to monitor your brand or name?

Go to Brand24 to sign up today for your social media listening tool today.

You can get a FREE 14 day trial of the social listening tool Brand24 with no credit card.

Monthly plans start at $49/mo.

*I am not an affiliate of this product but was offered a longer free trial for a review. 

Lisa loves helping others to thrive online through Content Marketing with Social Media, Blogging and SEO. What good is knowledge if you cannot share it with others? She has 20+ years experience in marketing/advertising with 6 years experience in content marketing, social media, blogging and SEO. Check out her latest eBook "Learn to Tweet and Thrive on Twitter" now on Amazon.

17 comments On Brand24 – The Social Listening Tool You Need Today

  • Hi, Lisa!

    Thank you so much for writing this blog post. The tool looks interesting to me. Well, I used a couple of alert tools. Google Alert is one of the those. It was okay.

    Tweetdeck was another that I tried. It was the Twitter-specific, though.

    However, the Brand24 seems cool. But $49 per month is probably an amount that everyone might not be willing to pay, especially if someone is a beginner in blogging.

    Furthermore, I enjoyed the blog post. I’m glad I stopped by and found out about this awesome tool.

    Thank you, again!
    Hassaan Khan recently posted..How to Survive When Your Blog Is Not Getting Affiliate SalesMy Profile

    • Hi Hassaan, you are welcome. And welcome to Inspire to Thrive. Google alerts are great but they don’t catch all the social mentions or blog mentions. I agree on the price with you, I hope they offer a mini paid version around $10/mo. That seems to be a sweet spot for many bloggers with other tools out there being offer at that range. Thanks for your feedback Hassaan and I hope you try out the free trial too. Have a great weekend!
      Lisa recently posted..Brand24 – The Social Listening Tool You Need TodayMy Profile

  • HI Lisa,

    As you know, I am still fairly new to using social media, so pretty much everything about it is new to me. Brand 24 sounds pretty cool to get alerts when someone mentions you.

    I’ve actually started turning off notifications on my iPhone so I can get more done. I’ll check my notifications once in the morning and then work on my blog and my freelancing business. I won’t check my social sites again until later in that afternoon after all my work is done.

    Since using this method, I’ve been more productive. However, now it’s taking me several hours to respond to people’s tweets or get back to anyone who mentions me. I am sure this doesn’t look very good.

    I really don’t get a lot of mentions, because my social sites are still growing. However, I may have to look into this later on down the road as my social followings start to increase.

    Thanks for sharing this with us, have a great day 🙂


    • Hi Susan, yes but you seem to be catching on fast Susan too. You are on to something with turning those notifications off. I have all off except for Twitter and a few close contacts on Facebook. Sometimes it feels good to just leave the phone in another room or home when you go out once in a while.
      I hope you check out the free trial on this Brand24 as you may receive more mentions that you realize. I know I did. Thanks for coming by Susan and have a wonderful weekend – I hope it’s a long one for you too!
      Lisa recently posted..Brand24 – The Social Listening Tool You Need TodayMy Profile

  • Hi Lisa,

    Sounds really cool to me. Especially as mentions of myself and BFP seem to be popping up all over with my guest posting and blog commenting campaigns in overdrive. Any tool that makes it easier to track what folks are saying about you only makes it easier to build bonds, to make friends, to offer support, to gauge feedback and to get clearer with your brand direction.

    Thanks for sharing 🙂


  • thanks for giving such a useful information about social listing tools, your article is really very helpful thanks for this post

  • Hey Lisa,

    It seems to be an effective tool. Even I miss the tweets when people mention me.

    It would be great to try such kind of useful tool.

    The most important thing is to monitor your profile score and the ways which can be chosen to leverage Twitter.

    Thanks for the info.

    Enjoy the day.
    Ravi Chahar recently posted..Install And Setup Yoast SEO WordPress Plugin: A Step by Step GuideMy Profile

  • So nice to read your review of our tool! Thank you so much 🙂 We’re happy that you like it, find it useful, and worth recommending.
    PS. We really like reading your blog, Lisa. Keep up the good work!

  • Happy Monday, Lisa! Wow, Brand24 sounds like an awesome tool! Have you liked your stats you’ve seen so far? I mean, is the application worth going premium?

    I would love to hear more about your findings as your trial goes. Will you have a followup?

    Great to learn about new tools, my friend. Hope you’re enjoying your Monday (and your visitors). 🙂

    • Hi Bren, thanks. It is and I do. I do think the premium version is worth it. You can find out so much information from their dashboard. You will know with the 2 week free trial. I will do a follow-up for sure! Thanks for coming by Bren and have a great day ahead. (You can probably tell I was busy being grandma yesterday)…
      Lisa recently posted..Brand24 – The Social Listening Tool You Need TodayMy Profile

  • Hi Lisa,

    This is the first time I hear about Brand24. Thanks for telling us about and for showing us all we get from using this tool. I’m going to check it out. I’ve been hooked on Followerwonk lately, hehe. I just like messing with the tools and their features. I’m becoming a big ole nerd, lol. 🙂

    Congratulations on being recognized as a Twitter influencer! I doesn’t surprise me at all!

    Great post, Lisa. I’ve already got this scheduled to share later this morning. Have a great week!


    • Hi Cori, You are welcome. I had not heard of them either until they contacted me on Quora. I love their services. And just the other week the mobile app became available. You a nerd? Wow, you have become one I think 🙂
      Thanks for that Cori, I learned it via Brand24. You too Cori, I have my granddaughter in town this week. She’s still sleeping. Have a great day and week ahead there.
      Lisa recently posted..Brand24 – The Social Listening Tool You Need TodayMy Profile

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