Why Should You Invest in Influencer Marketing
Influencer marketing is a unique digital marketing asset. It can help you grow your business significantly in the shortest time.
This digital marketing asset (Influencer Marketing) has grown to a multi-billion dollar industry over the past few years.
As a result, smart marketers and brands who have seen the benefits of influencer marketing have taken the leap forward. They have grabbed this opportunity and invested in influencer marketing.
Are you one of these smart marketers who are leveraging this epic marketing channel?
Thumbs up to you if you are. But if you’re not, you are certainly leaving money on the table.
Before we go any further into why you must invest in this digital marketing asset, please, let us find out what influencer marketing is all about.
What is Influencer Marketing?
Influencer marketing is a focused marketing channel that uses leaders, experts – influential people in various industries to carry a brand’s message to their audience in all areas of marketing.
As the term denotes, this type of marketing takes the work off your shoulders – selling for you.
Yes, influencers will convey your brand message to their followers by advertising your product and services to a larger market.
The benefits of influencer marketing are numerous and outstanding, which is why you must invest in influencer marketing.
However, you’ll have to attract influencers in relevant industry and build relationships with them.
This brings us to:
Why Should You invest in Influencer Marketing?
Please, continue reading to discover some noteworthy reasons why you need to invest in this amazing digital marketing asset.
#• Boost search ranking
With the constant change in Google’s algorithm, search engine optimization (SEO) has continued to infuriate marketers.
Why? Because marketers cannot always fully understand what’s coming up next in connection with Google search algorithm and SEO.
Hence, marketers and brands need to acquire high-quality inbound links from authoritative websites.
Therefore, investing in influencer marketing can help you build powerful inbound links that can skyrocket your search rankings.Investing in influencer marketing can help you build powerful inbound links that can skyrocket your search rankings.Click To Tweet
#• Grow your brand’s target audience
Some marketers, especially newbie marketers often wonder how they can attract influencer’s audience for their brands.
Some of them use tools like emails and contact forms which are also valuable.
But you should know that investing in influencers can help you skyrocket your email lists. It can also skyrocket your other marketing campaigns that involves database in the fastest time possible.
For example, eMarketerconducted a survey with users of the Influencer Platform, “Blog login” to Identify how female consumers feel about influencer marketing tactics.
Here’s the result of the survey in the screenshot below:
Image credit: eMarketer
The survey found that 54℅ of respondents say they have purchased a product only after seeing it in an influencer’s post.
While 45℅ affirmed that they’ve directly followed a brand from an influencer’s sponsored post.
#• Increase brand awareness
Another reason to invest in influencer marketing is its capability to increase your brand awareness.
Influencers, as you may already know, have the audience you’re looking for, and also have influence over the behavior of their followers. They have the power to influence and control the buying behavior of their followers.
So, promoting your brand’s message to their followers will most likely increase your brand awareness, because they’re trusted by their followers.
This will result in improved engagement, more sales, and increased ROI.
#• Fresh ideas and renewed creativity
Influencer marketing simply involves marketers and brands to hire an influential person, or a group of influencers to spread content about their brand’s product and services.
In many cases, the influencer is required to create the content. This is where fresh ideas and creativity comes to play.
The influencer can interpret the brand’s content in ways that aligns with the brand message and resonates with his or her followers.
The result can be incredible: massive engagement, new leads, and an improved ROI.
#• Increased engagement and ROI
This digital marketing tool is your best bet because it increases engagement, generate leads, improves sales, and boost ROI.
Image credit above: Tap Influence
A study conducted by Nielsen and Tap Influence shows that influencer marketing drives 11× more ROI than traditional marketing. How so?
This is so because influencer content stays longer online even after a post has lost its freshness and strength.
A joint study by Twitter and Annalect further shows that Twitter users account for 5.2× increase in purchase intent when exposed to influencer marketing campaign.
#• Cost effective – affordable – low cost
Influencer marketing can significantly increase brand awareness and help grow sales.
The best part is that it usually costs dramatically less than classic and traditional advertising.
Thus, it is a low cost marketing campaign, so much that anyone can afford it.
As you can see, it has a high ROI rate, as study also shows that 81% of marketers indicate that influencer marketing is effective.Study also shows that 81% of marketers indicate that influencer marketing is effective.Click To Tweet
#• Build trust and credibility
An article by Lisa Buyer, published in the Social PR Chat points out that 92% of consumers trust recommendations from personal connections.
Furthermore, it shows that 74% of brands and marketers are planning to invest in influencer marketing in the coming year.
Here’s more on why you should invest in influencer marketing.
A study by Tomoson found that 59% of marketers are planning to increase their influencer marketing budgets in the coming year.
Image credit above: Tomoson
The numbers here differ in percentage from what we found on Lisa’s article mentioned above.
However, the message is clear – pointing to the fact that more brands and businesses are planning to invest more in influencer marketing campaigns.
It further shows that influencer marketing is the fastest-growing digital marketing asset.
Image credit above: Tomoson
In fact, influencer marketing was rated as the fastest-growing online customer-acquisition channel, beating organic search, paid search, and email marketing.It further shows that influencer marketing is the fastest-growing digital marketing asset.Click To Tweet
#• Why is Influencer Marketing so effective?
Sway Group, which specialize in the intricacies and nuances of influencer marketing, was created mainly to mediate between influencers and brands.
With in-depth knowledge and experience in working with influencers, the founder of Sway Group, Danielle Wiley said that influencer marketing is most effective. She said it is because it has a twofold relationship.
She pointed out that influencer marketing “gives brands reach within their target demographics and an influencer holds a lot more weight and trust for products.”
The point here is easily understood. It simply means that an influencer will not endorse or advertise a brand’s product or services that he or she does not trust.
There are numerous reasons why influencer marketing is your best digital marketing asset that will help you skyrocket your business.
It will not only grow your audience, but will also increase your search rankings, as well as significantly boost ROI.
However, you must have a marketing strategy in place to help you maximize your ROI
Are you planning to invest in influencer marketing in the near future? Why not invest now?
It is a worthwhile venture, and one of the best decisions you’ll ever make in your marketing career.
I’d love to know more in the comments below if you have invested in influencer marketing yet or plan to in 2018?
About The Writer
Moss Clement is a blogger, digital marketing freelance writer, social media & content marketer who is helping clients and businesses grow their business by delivering consistent high-quality content via blog post writing, article writing, ghost writing, and other writing services.