Influencer marketing is a unique digital marketing asset. It can help you grow your business significantly in the shortest time. This digital marketing asset (Influencer Marketing) has grown into a multi-billion dollar industry over the past several years as brands invest in influencer marketing more than ever before especially over on Instagram.
This year alone it is expected to have reached over 21 billion dollars worldwide according to Sprout Social.
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Why Should You Invest In Influencers
As a result, smart marketers and brands who have seen the benefits of this form of marketing have taken the leap forward. They have grabbed this opportunity and invested in influencer marketing.
Are you one of these smart marketers who are leveraging this epic marketing channel?
Thumbs up to you if you are. But if you’re not, you are certainly leaving money on the table.
Before we go any further into why you must invest in this digital marketing asset, please, let us find out what influencer marketing is all about.
What is Influencer Marketing?
Influencer marketing is a focused marketing channel that uses leaders, experts – influential people in various industries to carry a brand’s message to their audience in all areas of marketing.
As the term denotes, this type of marketing takes the work off your shoulders – selling for you.
Yes, influencers will convey your brand message to their followers by advertising your product and services to a larger market.
The benefits of influencer marketing are numerous and outstanding, which is why you must invest in influencer marketing.
However, you’ll have to attract influencers in relevant industries and build relationships with them.
This brings us to
Reasons Why Should You Invest In Influencer Marketing:
Please, continue reading to discover some noteworthy reasons why you need to invest in this amazing digital marketing asset.
• Boost Search Ranking
With the constant change in Google’s algorithm, search engine optimization (SEO) has continued to infuriate marketers.
Why? Because marketers cannot always fully understand what’s coming up next in connection with Google search algorithm and SEO.
Hence, marketers and brands need to acquire high-quality inbound links from authoritative websites.
Therefore, investing in influencer marketing can help you build powerful inbound links (also called backlinks) that can skyrocket your search rankings.
• Grow Your Brand’s Target Audience
Some marketers, especially newbie marketers often wonder how they can attract an influencer’s audiences for their brands.
Some of them use tools like emails and contact forms which are also valuable.
But you should know that investing in influencers can help you skyrocket your email lists. It can also skyrocket your other marketing campaigns that involve databases in the fastest time possible.
Image from the Influencer Marketing Hub Report.
• Increase Brand Awareness
Another reason to invest in this form of marketing is its capability to increase your brand awareness.
Influencers, as you may already know, have the audience you’re looking for, and also have influence over the behavior of their followers. They have the power to influence and control the buying behavior of their followers.
So, promoting your brand’s message to their followers will most likely increase your brand awareness, because they’re trusted by their followers.
This will result in improved engagement, more sales, and increased ROI.
• Fresh Ideas and Renewed Creativity
Influencer marketing simply involves marketers and brands hiring an influential person, or a group of influencers to spread content about their brand’s products and services.
In many cases, the influencer is required to create the content. This is where fresh ideas and creativity come to play.
The influencer can interpret the brand’s content in ways that align with the brand message and resonates with his or her followers.
The result can be incredible: massive engagement, new leads, and an improved ROI.
• Increased Engagement and ROI
This digital marketing tool is your best bet because it increases engagement, generates leads, improves sales, and boosts ROI.
Image credit above: Tap Influence
A study conducted by Nielsen and Tap Influence shows that influencer marketing drives 11× more ROI than traditional marketing. How so?
This is so because influencer content stays longer online even after a post has lost its freshness and strength.
A joint study by Twitter and Annalect further shows that Twitter users account for a 5.2× increase in purchase intent when exposed to influencer marketing campaigns.
Be sure to check out these tips on how to increase your social media engagement.
• Why Invest in Influencer Marketing? Affordability
Influencer marketing can significantly increase brand awareness and help grow sales. The best part is that it usually costs dramatically less than classic and traditional advertising.
Thus, it is a low-cost marketing campaign, so much so that anyone can afford it.
Recent analysis reveals that marketers who invested in influencer marketing campaigns made an average ROI of $6.85 in media value for every $1 invested in paid media.
As you can see, it has a high ROI rate, as the study also shows that 81% of marketers indicate that influencer marketing is effective.
• Build Trust and Credibility
An article by Lisa Buyer, published in the Social PR Chat points out that 92% of consumers trust recommendations from personal connections.
Furthermore, it shows that 74% of brands and marketers are planning to invest in influencer marketing in the coming year.
Here’s more on why you should invest in influencer marketing.
A study by Tomoson found that 59% of marketers are planning to increase their influencer marketing budgets in the coming year.
Image credit above: Tomoson
The numbers here differ in percentage from what we found in Lisa’s article mentioned above.
However, the message is clear – pointing to the fact that more brands and businesses are planning to invest more in influencer marketing campaigns.
It further shows that this type of marketing is the fastest-growing digital marketing asset.
Image credit above: Tomoson
In fact, influencer marketing was rated as the fastest-growing online customer acquisition channel, beating organic search, paid search, and email marketing.
• Why Is Influencer Marketing So Effective?
Sway Group, which specializes in the intricacies and nuances of influencer marketing, was created mainly to mediate between influencers and brands.
With in-depth knowledge and experience in working with influencers, the founder of Sway Group, Danielle Wiley said that influencer marketing is most effective. Danielle said it is because it has a twofold relationship.
Furthermore, Daniel pointed out that influencer marketing “gives brands reach within their target demographics and an influencer holds a lot more weight and trust for products.”
The point here is easily understood. It simply means that an influencer will not endorse or advertise a brand’s product or services that someone does not trust.
Conclusion: Brands Investing In Influencer Marketing Continues To Grow
There are numerous reasons why marketing by influencers is your best digital marketing asset that will help you skyrocket your business.
It will not only grow your audience but will also increase your search rankings, as well as significantly boost ROI.
However, you must have a marketing strategy in place to help you maximize your ROI.
Are you planning to invest in influencer marketing in the near future? Why not invest now?
It is a worthwhile venture and one of the best decisions you’ll ever make in your marketing career.
I’d love to know more in the comments below if you have invested in influencer marketing yet or plan to soon.
Why You Need to Invest In Influencer Marketing – Secrets Revealed! Share on X
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Hi Moss,
I have started my blog in December 2018 and my goal is to become a full-time affiliate marketer.
Is there a way influencers can help my brand if all I do is promoting other people’s products for commission?
Many thanks,
Cristina
Hello Moss,
You nailed it with every single paragraph. Influencer marketing is simply the best thing to have happened to the marketing world.
Like my friend would always tell me: “Promoting a product as a celebrity sells more than doing so as an expert.” This boils down to the power of influencer marketing. Banking on the trust our potential clients have for their role model, we can sell a ton of products without stress.
My plan is to become an influential person too so that others can pay me to promote their products.
Keep it up.
Thank you Lisa for having him here. It’s been awesome reading your blog.
Emenike
Hi Emenike,
It’s great to have you read my article, and to leave your honest comment about the post. One thing that fascinates me is the fact that you agree that Influencer Marketing is a powerful digital marketing tool.
Using influencers to market your products and services has no limit to your ROI, because they have massive audience who have built trust with these influencers. As such, influencers control the buyer behavior of their followers. It’s a win win venture.
Thanks for coming by!
Hi there Moss and Lisa,
I think influencer marketing has been long time ago in the game, but now it’s taken a much bigger place in the marketing industry. I remembered back in 2013 when top celebrities like Kim Kardashian was promoting a website. Now influencer marketing is everywhere, all agencies are spending huge budgets on it now. We can call it as a good thing, because it also will divide blogs that deserve to get a link from, from the blogs that are made just for link purposes.
P.s just checked out that Kim Kardashian charges up to 250$k for a post on her Instagram, isn’t that insane?
Hi Darleen,
I agree with you. Thanks Influencer marketing has been around for years, but it has gained momentum in recent years prompting marketers, brands, and businesses to invest in this marketing asset. It is one of the many digital marketing asset to watch for in 2018 and beyond.
As a result brands and businesses are increasing their Influencer budget, while others have made plans to invest in Influencer marketing.
And the fact that Kim is collecting $250k for this business shows you the power of influencer marketing.
Thanks so much for stopping by!
Hi Moss,
It’s nice to e-meet you! Thanks for sharing these reasons with us. Having worked with brands as an influencer, it’s a great opportunity for bloggers. Some of them even go on to become brand ambassadors and work exclusively with their favorite brands, which is a goal for myself as well.
I have worked with Sway before. Tap Influence is another great influencer marketing platform.
Thanks again for this great article! Have a great day and rest of the week.
Cori
Hi Cori,
I’m happy to have to here. Yes, I agree with you – influencer marketing offers great opportunities for bloggers. It has become a phenomenal topic in recent years and the benefits of working with influencers are enormous.
And as you pointed out, one can become a brand ambassador. In fact, I have been contacted by small business owners to work on influencer projects.
Thanks so much Cori. I appreciate your coming by and commenting.
Hey Moss,
I will be completely frank with you – I have never heard the term “influencer marketing”. Maybe because I have not been reading many blogs lately, but it looks like I have a lot of catching up to do. While reading the article, I thought of a platform, FameBit.com, which provides a platform for brands to connect with influential people. If you are experienced with it, would you recommend that platform to get started, if I am a complete newbie in this field?
Hi Arbaz,
If I tell you that I’m not surprised that you haven’t heard about Influencer Marketing, I would be deceiving you, but it’s ok. Influencer marketing as you may have read from the article is a type of marketing that connects you with experts and influencers in your niche. They already have the target audience you’re looking for, so working when will help you skyrocket your business or blogging career.
However, famebit is a YouTube influencer marketing platform that connects brands with content creators. Yes, it a good place. It all depends on the type of influencer you want to work with.
If you’re looking to work with Influencers or an influencer, I will recommend you start with Micro-influencer. With that said, ProvenSEO.com is an ideal platform.
Thanks for stopping by.
Thanks for sharing. Marketing strategy has been evolving over the years and this seems to be the next big source of traffic for businesses.
Hi Disa,
Yes, you’re absolutely right. Influencer marketing is the next big thing right now in the digital marketing space. Why?
Because these men and women are people who have influence – control over their audience. They have to power to influence the buyer behavior of their loyal followers.
Working with you is a great investment.
Thanks for being here.
Hi Moss,
Influencer marketing is the key in 2018 and beyond to boost sales, brand and traffic.
That’s why so many companies are spending millions of dollars on it to reach wider audience. When an influencer like Pat Flynn recommends your product (if it’s new to the market), people will immediately start giving it a try (without thinking twice). That’s the power of influencer marketing.
But to make it work, you need to build solid relationships along with a great strategy to network with other peeps.
Great share.
Hi Anil,
Influencer marketing is ringing bells all over the market-place. It’s so phenomenal that it’s growth had become significant and will continue to grow beyond 2018.
Even though many brands are spending million on influencer marketing campaigns, there are yet more businesses and brands who are planning to increase their influencer marketing budget.
However, as you noted, you has to create mutual bonds with the influencer’s you want to work with. That way it will be a lot easier for you to partner on a project with them.
Thanks for your wonderful comments and the heads-up.
Hi Ryan,
Working with influencers is one of the greatest investment anyone can make with amazing results. It’s a worthwhile investment because it helps you connect with experts in your industry and set yourself up for the long run.
You’re an incredible Influencer who’ve help or better still inspired many in the blogging industry. Your expertise speaks volumes that all in this field can identify with.
I’m glad you like the article, and as you put it, you vibe with me on this article, I’m honored.
Moreover, the fact that you used decided to announce your new project with Alonzo via this medium is a great honor as well. Alonzo Pichardo is also a remarkable influencer who have years of experience.
The stats you presented from what from test drive are fascinating, indicating how amazing it is to work with influencers. Podcast is the next big thing because not everyone loves to read text content.
Thanks for coming Ryan, for your thoughtful comment, and for announcing your new project.
Best wishes!
Hi Moss,
I vibe with you on this topic. Heck; my entire networking day is spent befriending influencers. When you befriend the big dawgs by helping them out, way cool doors open for you.
I have yet to announce to my tribe but figured I’d share here. Today my friend Alonzo Pichardo and I decided to launch a podcast. He is a heavy duty influencer who has been rocking it out for 10 years. I bought the domain a few minutes ago. He is developing the site and researching podcast hosting as we speak. Exciting!
The first test show we did on Sound Cloud registered 21,000 plays in 11 days. It exploded. Our chats were doing so well on YouTube – 225,000 via only 6 videos – that we tested it, and today was the step forward. But connecting with an influencer like him required me to help him out, to chat casually and to make it all about befriending another awesome human being.
Thanks for the rocking tips Moss and thanks for sharing your platform Lisa.
Ryan
Hi Ryan, wow, thanks for announcing it here about your podcast. That is very exciting! Will that be in addition to all you do or have you cut something out to do it?
That is a great number for just starting out there Ryan. It shows the power of influencers.
Thank you for coming to comment and share about it here Ryan. Have a great rest of the day and hope the snow doesn’t reach you too bad there in the city!