Do you know the Instagram basics? They are ever-changing on Instagram.
Well, Instagram is that kind of site.
In this article, we run through some very simple Instagram basics that will help you come to a better understanding of the mechanics of Instagram.
If you cover all the points in this article you be moving in the right direction to grow your Instagram following and build your engagement.In this article, we run through some very simple Instagram basics that will help you come to a better understanding of the mechanics of #Instagram. Click To Tweet
1/ Keep your Bio updated
Your Instagram bio is where you let everyone land on your profile what you are all about.
It is crucial to keep it updated. Your challenge with Instagram marketing is to get visitors to click your bio link and visit your site or product.
You don’t want your profile link linking to blog articles or content that is way out of date.
And you don’t want just to be linking into your site home page.
Refresh your bio link regularly to point to your cornerstone content or new content that you want to give a lift to.
If you set up a Bitly account then you can create keyword-based links that you can add in and at the same time take advantage of the bit.ly analytics that is on offer to see how your bio link is performing for you.Refresh your bio link regularly to point to your cornerstone content or new content that you want to give a lift to. #Instagramtips Click To Tweet
2/ Have more than one account
It has been a long-time Instagram strategy of mine to market with multiple Instagram accounts. And the reason for this is that you can use multiple accounts to give yourself clickable links on Instagram.
The big downside to marketing on Instagram is that you only have one link clickable URL that you can use on Instagram posts and that is your bio/profile link. And as mentioned your challenge is to get visitors to click through to your link and site.
This is where multiple accounts come in handy because account usernames are clickable links.
So if you set up a second account for a specific product and name it as that product you can then use that username as a link through to that account where you just promote that product and that account is basically just a capture page/splash page for your product
I have already written in great detail about this strategy. You can read the article here:
There are various sites that offer you clickable links for a monthly fee but these offer no real advantage over my Instagram strategy because they require you to leave Instagram to go to the site where your images are syndicated to.
You have to add the 3rd part site link into your bio link.
And then you still have the same problem that you have to get visitors to click-through to your Instagram bio link to then click through to the 3rd party site.
Creating multiple accounts with a good Instagram marketing strategy is a great fix for the problem of the clickable link found on Instagram.This is where multiple accounts come in handy because account usernames are clickable links. #Instagramtips Click To Tweet
3/ Instagram basics – Don’t play the followers game
Followers equal engagement, links, and comments but only if they are interested in your content.
Following hundreds of random people is absolutely pointless on Instagram when 5 minutes later they unfollow you.
There are just so many apps that help you monitor your followers on Instagram that there is no hiding when you follow and then unfollow. Believe me, it is just a complete waste of time.
Here is what you do instead
You need to visit members in your niche and engage with them and like and comment on their content and get noticed.
This is old-school social media and it works but it is slow and that is why we have the followers game.
Playing the followers game will grow your following moderately faster than using an engagement strategy but the members who stick with you are more than likely just going to be not very active and so are just not going to give you the engagement that you are looking for to the content that you create.
4/ Brand your account and set a theme
Brand yourself on Instagram and become known for what you do.
Set yourself to work to a content posting theme that adds to your branding, so if you add text to images then always use the same font. If colored text is your thing then be bold with it.
Use images that are similar in style. Giving your images appeal will help them to be recognized on Instagram.
If you are being recognized then your doing something right and that is when you are likely to pick up real Instagram followers.
Creating your own brand that works build trust and this is incredibly important if you are selling a service or a product.Set yourself to work to a content posting theme that adds to your branding, so if you add text to images then always use the same font. If colored text is your thing then be bold with it. #Instagram Click To Tweet
5/ Instagram hashtags
Hashtags are your way of being seen and you should use plenty of them. But be careful they can look a bit spammy if you just add a big block of tags.
I recommend that you use between 5-10 tags. Try where possible to insert them in amongst a good call to action. Don’t just use hashtags on your own. (do your research!)
6/ Set your call to action
A good call to action is around 130-150 characters. So get to the point and let people know what is happening.
Your call to action is very important if you are running multiple accounts and using accounts for specific products as demonstrated in my clickable links strategy.
7/ Instagram basics – Post often
They follow you because they are interested in what you do. Therefore, if you are just not that active why would they continue to follow you?
That doesn’t mean you need to be posting 10 photos a day.
I would recommend posting 2 or 3 times a day.
Concentrate on creating quality content, less is more.
8/ Promote and syndicate your content
Let your followers on other social channels know that you have an Instagram presence.
Add your Instagram followers to your blog.
Syndicate your content to other social channels using IFTTT recipes but just be mindful of how your content will look when displayed on another social channel.
Syndicating your content to Pinterest is a very worthwhile option for you if you have a Pinterest account
That is all for now, I hope you have found my Instagram basics article useful.
You can also schedule your Instagram posts and stories out with Agorapulse.
Some quick questions for you
Do you struggle with Instagram basics? Have you mastered a strategy that works for you on Instagram?
Let me know in the comments section below.