15 Tips for Creating the Best Marketing Video

Creating the Best Marketing Video

Have you been struggling with creating marketing videos for your offerings? Then here is an article that will help you a great deal. We have put together 15 tips that would work wonders while shooting a marketing video.


All these tips are simple to follow but will have an excellent result to show when it comes to your marketing strategies. So make sure to read till the very end!

1. Catchy Introduction

The first thing that viewers see when it comes to your marketing video is the introduction part. Therefore, you need to make it so that it stands out.

To do so, come up with a few catchy taglines which can be incorporated in your video introduction. You may hear some like these:

  • Betcha can’t eat just one (Lays)
  • Think outside the bun (Taco Bell)
  • “7 days without pizza makes one weak.” (From a pizza shop)
Come up with a few catchy taglines which can be incorporated in your video introduction. #videomarketing Click To Tweet

2. Title or Clickbait

One may wonder how to encourage viewers to click on your video and see it till the very end. For this, you can count on intriguing titles or clickbait’s for your videos.

It should be something that gains the viewer’s attention immediately.

3. The Mission for Creating the Best Marketing Video

A step that can go wrong for many video creators is that they focus too much on the product. Instead, you should try and talk regarding the overall mission of the product. What is it that product can do for me? How do I benefit from it?

whats in it for me?
Instead, you should try and talk regarding the overall mission of the product. #videomarketing #digitalmarketing Click To Tweet

4. No Repetition in Your Best Marketing Video

The content of your video should be inspiring and fresh. Depending on the length of your marketing video, make sure to stay on the point and deliver interesting information from the very beginning. Don’t try to add words just to lengthen your video time. Be precise!

It is because nobody wants to watch a boring video. 🙁 

5. Mobile Compatible

While creating a marketing video you need to realize that viewers are going to access it from different devices. Therefore, it needs to be compatible with mobile and every other video format.

For example, if you have created your video using QTFF application, then you can convert MOV to MP4 with tools like the VC.

6. Search Engine Optimization

Even a marketing video can be ineffective without proper search engine optimization. So try and add maximum search engine optimization value to your content so that Google can pick it up quickly.

And you probably know Google loves video today! 🙂  Adding text to your video for those that cannot hear well or for those with volumes low also helps SEO.

 7. Your Official URL for the Best Marketing Video

Another thing that can help you a great deal is making sure that you include your official URL in your marketing video.

This way people will be able to link back to your original website or page.

8. Adding Music to the Best Marketing Video

A lot of marketing videos these days have background music playing. But what you need to be careful about is the kind of music as well as its volume.

music in video

In case you are going to be talking in your video, then the music should either be very subtle or nil. This would help people hear the information properly without having to struggle. If you use Canva, you can easily include some tunes in your video creations.

9. Customer Generated Content

While you are promoting your product, the best way to do so is with the help of your previous customers. That is why you can record them talking about your product which will build trust for other viewers.

Besides, even if you have shot the video in a different format, for example, QTFF; then you can convert MOV to MP4 easily using the VC software.

10. Call to Action in Your Best Marketing Video

Call to action is an important part of any marketing content. Most people think that only blogs and articles should have this part.

call to action in your best marketing video

However, it can prove to be a good technique for your videos as well. It should always be short and to the point, directing viewers to get in touch with you.

Call to action is an important part of any marketing content. #marketingtips Click To Tweet

11. Behind the Scenes

One of the biggest marketing strategies that you can implement in your videos is taking viewers behind the scenes. This allows them to understand how the video was made and the effort that was put into it.

This will not only be an interesting part for them to watch but will also help them connect with you on a deeper level.

12. Video Length for Your Video

Even though it is a marketing video, which needs to explain everything about your product, it should be kept short. People do not like to waste their time learning in-depth about the product.

Therefore, it should be more like a teaser that tells them about the mission of the product as well as its usage. YouTube’s average video today is 4 minutes and 20 seconds. With Instagram, the video length must be 60 seconds or less (unless you are IG). And Instagram stories are 15 seconds maximum. Video Reels can be up to 60 seconds today.

Therefore, it should be more like a teaser which tells them about the mission of the product as well as its usage. #videomarketing #inspiretothrive Click To Tweet

13. Voice Over

In case you have decided to get your video voiceover by someone else make sure that they have a professional speech. Nothing ruins a good video like an unclear tone and wrong pronunciations.

voice overs in video marketing

Besides, try to avoid using a mechanical voice since it ruins the entire purpose of the video.

14. Engage with Viewers for the Best Marketing Video

Whatever you are promoting will only get attention when you engage with your viewers. To do so, you can ask some questions through your video and allow them to revert back to the comment section.

This way you will be able to interact one on one with the viewers in a casual manner.

15. Video Quality

People are going to be watching your video on different devices, which is why the quality of it should always be excellent and compatible. Whether it is the background or the lighting, it always needs to be professional so that people take your message seriously.

Besides, there should be no background noises in your video as well.

Final Note on the Best Marketing Video

Try and keep these tips in mind the next time you want to create a marketing video! Video online is really dominating today.

Do you have any tips to add to this for your video marketing strategy? I’d love to know more in the comments below. 

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  • Sunderbharathi Reddiar says:

    That’s a definite help in creating the best marketing video. I was wondering if you could suggest me some basic video editing tool compatible with windows.

  • Moss Clement says:

    Hi Lisa,

    User-generated content is one of the best ways to up your digital marketing game. And when using CGC in your video marketing tactics, it is a sure-fire way to maximize your marketing promotion with optimal ROI because the people you feature in the video are satisfied customers who have used your product or services. Their remark has a powerful force.

    • Lisa says:

      Hi Moss, Great point there on video. People seem to be watching them more and more today than ever before. Working on upping that part of my game here as well. Thanks for your input and for coming by on this one Moss. Have a wonderful new week ahead.

  • Beth Heaney says:

    Very interesting, Lisa. My work team had to produce a 1-minute video recently for a presentation and while it turned out well, it could have been even better if I’d been aware of some of these tips 🙂

    • Lisa says:

      Hi Beth, what type of program did you use to produce the video? I’d love to know more Beth. Thanks for coming by and so nice to hear from you 🙂

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