Have you been struggling with creating the best marketing videos for your products or services? Then here is an article to help with video marketing best practices. We have put together 19 tips that would work wonders while shooting a marketing video for your blog or business.
Table of Contents
Creating Video For Marketing
All these video marketing best practices tips are simple to follow but will have excellent results to show when it comes to your marketing strategies. Some of these tips may appear obvious and others not so obvious.
1. Video Lighting
Make sure your video is well-lit and easy to see. Poor lighting will make your video appear amateurish and could deter viewers from watching.
Lighting is also important for video quality because it can help to set the mood and tone of the video. It can also help to highlight certain features or objects in the video. Lighting is important for the marketing content of the video.
Poor lighting can make a video look dark and uninviting, so it is important to use the right lighting effects to make your videos look their best.
There are 3 things to keep in mind when choosing a light for your videos.
- First, you want to make sure that the light source is not too bright or too dim.
- Second, you want to make sure that the light is evenly distributed throughout the video frame.
- Third, you want to avoid using harsh shadows or glare in your video.
If you follow these tips, you will be able to create videos with great lighting that will look professional and inviting. video lighting is important for quality videos. Without proper video lighting, your video may appear dark, uninviting, and of poor quality.
Be sure to use the right video lighting effects to make your videos look their best.
2. Video Sizing For Best Marketing Videos
You will want to have a high-definition video size such as a 1080p video. This video size is known as Full HD or FHD, and BT. 709) is a set of HDTV high-definition video modes characterized by 1,920 pixels displayed across the screen horizontally and 1,080 pixels down the screen vertically.
The p stands for progressive scan, i.e. non-interlaced. This video size is an industry standard and does not break your storage space.
3. Background Noises
Pay attention to the audio quality of your video. Background noise can be distracting and make it difficult for viewers to hear what you are saying. Invest in a good microphone if necessary for video marketing best practices.
There are a few more things you can do to avoid background noise when recording videos for content marketing purposes. First, try to find a quiet location to record in. If you can’t avoid background noise completely, there are a few things you can do to minimize it.
For example, you can use noise-canceling headphones or even record in a soundproof booth. Finally, make sure to edit out any background noise in your final video before publishing it.
By taking these steps, you can ensure that your videos are as high-quality as possible and that your audience can focus on the content of your message.
4. How To Create A Catchy Introduction
The first thing that viewers see when it comes to your marketing video is the introduction part. Therefore, you need to make it so that it stands out. Not only that but be sure it is optimized with SEO for your videos.
To do so, come up with a few catchy taglines which can be incorporated into your video introduction. You may hear some like these that were used in famous content strategies:
- “Betcha can’t eat just one” (Lays)
- “Think outside the bun” (Taco Bell)
- “7 days without pizza makes one weak.” (From a pizza shop)
5. Title Or Clickbait For Views
One may wonder how to encourage viewers to click on your video and see it till the very end. For this, you can count on intriguing titles or clickbait for your videos.
It should be something that gains the viewer’s attention immediately to drive more views.
6. The Mission For Creating The Best Marketing Video
A step that can go wrong for many video creators is that they focus too much on the product. Instead, you should try and talk about the overall mission of the product.
What is it that product can do for your audience? How does your product benefit them?
By sharing the story of what your product can do to make their lives easier, will it save them precious time with their family or make their lives easier in another way? Paint that picture to them in the video. Maybe a video of people relaxing on a beach from the use of your product or service.
7. No Repetition in Your Best Marketing Video
The content of your video should be inspiring and fresh. Depending on the length of your marketing video, make sure to stay on the point and deliver interesting information from the very beginning.
Don’t try to add words just to lengthen your video time. Be precise with your video content.
Remember, nobody wants to watch a boring video.
8. Mobile Compatible
While creating a marketing video you need to realize that viewers are going to access it from different devices. Therefore, it needs to be compatible with mobile and every other video format.
For example, if you have created your video using the QTFF application, then you can convert MOV to MP4 with tools like the VC.
Besides, even if you have shot the video in a different format, for example, QTFF; then you can convert MOV to MP4 easily using the VC software.
Lastly, you can even make a live photo into a video with the right tools.
9. Search Engine Optimization
Even a marketing video can be ineffective without proper search engine optimization. So try and add maximum search engine optimization value to your content so that Google can pick it up quickly.
And you probably know Google loves video today! Adding text to your video for those that cannot hear well or for those with volumes low also helps SEO.
Of course, you can use a tool like Tube Buddy to help with the SEO of your video to rank better on the search engines.
10. Your Official URL For The Best Marketing Video
Another thing that can help you a great deal is making sure that you include your official URL in your marketing video. This can be done on YouTube and Rumble in the description section of the video.
This way people will be able to link back to your original website or page.
11. Adding Music To The Best Marketing Video
A lot of marketing videos these days have background music playing. But what you need to be careful about is the kind of music as well as its volume.
In case you are going to be talking in your video, then the music should either be very subtle or nil. This would help people hear the information properly without having to struggle.
If you use Canva, you can easily include some tunes in your video creations.
12. Customer-Generated Content
While you are promoting your product, the best way to do so is with the help of your previous customers. That is why you can record them talking about your product which will build trust for other viewers.
Having an influencer use your product or service is a major plus when they give you a video review. You may want to consider giving them a FREE offer to try out a product or service.
13. Call To Action In Your Best Marketing Video
A call to action is an important part of any marketing content. Most people think that only blogs and articles should have this part.
However, it can prove to be a good marketing technique for your videos as well. It should always be short and to the point, directing viewers to get in touch with you.
14. Behind The Scenes
One of the biggest marketing strategies that you can implement in your videos is taking viewers behind the scenes. This allows them to understand how the video was made and the effort put into it.
This will not only be an interesting part for them to watch but will also help them connect with you on a deeper level. They will get to know you, and people purchases from those they know and trust.
15. Video Length For Video Marketing Best Practices
Even though it is a marketing video, which needs to explain everything about your product, it should be kept short. People do not like to waste their time learning in-depth about the product.
Keep the video concise and to the point. Viewers have short attention spans and are likely to lose interest if your video is too long or rambling.
Therefore, it should be more like a teaser that tells them about the mission of the product as well as its usage. YouTube’s average video today is 4 minutes and 20 seconds.
With Instagram, the video length must be 60 seconds or less (unless you are IG). And Instagram stories are 15 seconds maximum. Video Reels can be up to 90 seconds today though shorter ones are more successful.
16. Voice Over
In case you have decided to get your video voiceover by someone else make sure that they have a professional speech. Nothing ruins a good video like an unclear tone and wrong pronunciations.
Besides, try to avoid using a mechanical voice since it ruins the entire purpose of the video.
17. Engage With Viewers For The Best Marketing Video
Whatever you are promoting will only get attention when you engage with your viewers. To do so, you can ask some questions through your video and allow them to revert back to the comment section. (You could go live with this video feature on some of the social networks!)
This way you will be able to interact one on one with the viewers in a casual manner.
18. Video Marketing Best Practices For Quality
People are going to be watching your video on different devices, which is why the quality of your video should always be excellent and compatible. Whether it is the background or the lighting, it always needs to be professional so that people take your message seriously.
Besides, there should be no background noises in your video as well.
19. Editing Your Videos
Edit your video after recording so that it flows smoothly and looks professional. Again, this will help to engage viewers and keep them watching. It is not a secret that superior-quality videos are becoming increasingly important for content marketing.
Videos help to improve engagement and can be a powerful tool for promoting your brand or product. In order to ensure that your videos are successful, it is important to understand how to produce excellent quality content.
Final Note: The Best Marketing Video
Try and keep these tips in mind the next time you want to create a marketing video! Video online is really dominating blogs, websites, and social media networks.
Do you have any video marketing best practice tips to add to this blog post? I’d love to know more in the comments below.
She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.
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That’s a definite help in creating the best marketing video. I was wondering if you could suggest me some basic video editing tool compatible with windows.
Hi Lisa,
User-generated content is one of the best ways to up your digital marketing game. And when using CGC in your video marketing tactics, it is a sure-fire way to maximize your marketing promotion with optimal ROI because the people you feature in the video are satisfied customers who have used your product or services. Their remark has a powerful force.
Hi Moss, Great point there on video. People seem to be watching them more and more today than ever before. Working on upping that part of my game here as well. Thanks for your input and for coming by on this one Moss. Have a wonderful new week ahead.
Very interesting, Lisa. My work team had to produce a 1-minute video recently for a presentation and while it turned out well, it could have been even better if I’d been aware of some of these tips.
Hi Beth, what type of program did you use to produce the video? I’d love to know more Beth. Thanks for coming by and so nice to hear from you.