Navigating the world of blogger outreach services can be complex, and that’s where the expertise of a blogger outreach agency can be invaluable. But before we explore some of the best blogger outreach agencies that you should consider.
Let’s take a moment to understand what blogger outreach is, how it works, and how it relates to and differs from a similar strategy known as guest posting.
Table of Contents
Understanding Blogger Outreach
Blogger outreach also referred to as influencer outreach, is a strategic process where businesses establish connections with bloggers or influencers within their industry.
The goal of this strategy is to leverage the blogger’s audience, and improved SEO, resulting in increased brand exposure, website traffic, and even sales.
The connection process, while highly rewarding, can be intricate and time-consuming. Here’s a typical roadmap:
Identify Bloggers
The journey starts with creating a list of potential bloggers to reach out to. Factors such as the blogger’s domain authority, audience engagement, and content relevance to your brand are considered during this process.
Bloggers may be classified into different “levels” according to their influence, with Level 1 bloggers being the most influential.
Find Contact Information
After identifying your target bloggers, the next step is to gather their contact information. Several tools like Expandigo, Hunter.io, or Voila Norbert can be useful for this purpose.
Reach Out To Bloggers
Finally, it’s time to send your outreach email. The content of this email is determined by your ask – a guest post, share request, link request, or partnership proposal.
Of course, it helps if you know their name and a little about their blog first. I get emails daily and they address me as “sir”, “dear”, etc. They immediately go into the trash folder.
If they can’t take the time to look up my name on the site, I can’t be bothered with their hastily made outreach emails.
Guest Posting vs. Blogger Outreach Agencies
While they often overlap, guest posting and blogger outreach are distinct strategies.
Guest posting involves writing a piece of content and having it published on another website. This strategy exposes your work to a new audience, enhances your visibility, and potentially drives traffic back to your own site.
On the other hand, blogger outreach is a broader strategy that may include guest posting as a part of its tactics.
However, blogger outreach can also encompass other elements such as product reviews, sponsored posts, or collaborations on social media.
Both blogger outreach and guest posting are powerful marketing strategies that can boost brand awareness, website traffic, and SEO benefits. They require a careful approach, personalized communication, and relationship-building for successful results.
Now that we’ve explored the basics of blogger outreach and its distinction from guest posting, let’s delve into our main topic – the best blogger outreach agencies to consider for your business. Stay tuned!
Only Outreach
OnlyOutreach.com leads in link building, blogger outreach, and guest posting services, backed by a unique Value-First Outreach framework.
Their services were the most consistent out of all the services we tested. But it wasn’t just their services that impressed us.
It was HOW they approached their services.
Focusing on relationship building instead of bribing bloggers is the safest and most natural way to secure hard-to-get backlinks from corporate, niche, and personal blogs.
It’s far more natural to provide value to the niche they are targeting, which is at the core of their approach.
Here’s an example of a link built by their service:
- Total cost: $235
- Domain Rating (DR): 78
- Referring Domains (DoFollow): 200
- Total Keywords: 45,000
- Estimated Organic Search Traffic/mo: 300,000
- Domain Relevance: Excellent
- Content Relevance: Excellent
- Content Readability: High
- Grammarly Score: 98%
- Word Count: 1,500
By avoiding guest post farms and low-quality sites, Only Outreach signifies a commitment to quality, coupled with excellent communication and fair pricing.
Pitch Panda
Pitch Panda stands out for its high-quality link-building services, featuring a unique collaborative approach that sets them apart.
Pitch Panda is a way to connect with other bloggers and collaborate
Their service efficiency was remarkable, but it was their strategic approach that stood out the most.
They have adopted an inclusive and collaborative approach to link building, blogger outreach, and guest posting.
This strategy not only involves their clients but also seeks to establish real connections with bloggers, thereby creating a win-win situation.
Here’s an example of a link built by their service:
- Total cost: $225
- Domain Rating (DR): 74
- Referring Domains (DoFollow): 175
- Total Keywords: 40,000
- Estimated Organic Search Traffic/mo: 275,000
- Domain Relevance: High
- Content Relevance: Excellent
- Content Readability: High
- Grammarly Score: 96%
- Word Count: 1,450
With its collaborative platform, responsive customer service, and positive third-party reviews, Pitch Panda provides strong competition in the link-building sector.
Straight North
Straight North distinguishes itself with an SEO-focused, data-driven link-building strategy.
Their blogger outreach agencies’ consistency was notable, but what truly caught our attention was the innovative approach they employed.
Utilizing search data to identify lucrative ranking opportunities, they have an edge over many competitors. This approach ensures that the content they create is not only optimized for search engines but also resonates with the target audience.
Here’s an example of a link built by their blogger service:
- Total cost: $275
- Domain Rating (DR): 70
- Referring Domains (DoFollow): 150
- Total Keywords: 35,000
- Estimated Organic Search Traffic/mo: 250,000
- Domain Relevance: High
- Content Relevance: High
- Content Readability: Good
- Grammarly Score: 95%
- Word Count: 1,400
Straight North enhances website visibility and organic traffic through natural, organic processes.
This approach, combined with their commitment to creating content that outperforms competitors, has made them a reliable choice for link-building services.
Rhino Rank IO
Securing a respectable fourth place in our evaluation, Rhino Rank offers quality link-building services, marked by a unique approach to curated links and guest posting services.
However, what differentiated their services was not just the results but their unique strategy.
Their approach provides a practical and natural method to improve search rankings and drive organic traffic.
They place high-quality backlinks within existing content on heavily-trafficked websites in a manner that parallels natural, organic processes, marking them as a commendable participant in the field.
Here’s an example of a link built by their blogger outreach agencies service:
- Total cost: $300
- Domain Rating (DR): 66
- Referring Domains (DoFollow): 125
- Total Keywords: 30,000
- Estimated Organic Search Traffic/mo: 225,000
- Domain Relevance: Good
- Content Relevance: Good
- Content Readability: Good
- Grammarly Score: 93%
- Word Count: 1,350
Furthermore, Rhino Rank’s distinct strategy, commitment to customer satisfaction, and effective link-building services make them a well-regarded blogger outreach agency player in the industry.
Choosing The Right Blogger Outreach Agencies
Choosing the right blogger outreach agencies is a crucial step in expanding your brand’s digital footprint.
While there are many factors to consider, the following are some key points to take into account when making your decision:
- Experience and Track Record: The blogger outreach agencies should have a demonstrated history of success in blogger outreach.
- Industry Knowledge: It’s beneficial if the agency has prior experience in your specific industry or sector.
- Tools and Resources: Consider the tools and resources the agency uses to facilitate outreach. For instance, some agencies use platforms like Guestpost.com, which offers comprehensive tools for planning posts, researching ideas, finding contacts, and pitching content.
- Quality of Connections: The agency should have strong relationships with high-quality bloggers. The quality of these connections can often be assessed by the bloggers’ domain authority and the level of engagement on their posts.
- Customization and Strategy: The agency should offer a tailored approach that aligns with your brand and objectives. They should also be capable of segmenting bloggers into different levels based on their influence and reach.
- Communication and Reporting: The agency should maintain clear communication and provide regular reports oni the progress of its outreach efforts.
Outsourcing Your Blogger Outreach Services Can Have Several Benefits
The several benefits of outsourcing your blogger relationships include:
- Expertise and Efficiency: Blogger outreach agencies bring experience, connections, and tools that allow for efficient and effective blogger outreach services.
- Time Savings: By outsourcing blogger outreach, you can focus your time on other aspects of your business.
- Increased Exposure: Successful blogger collaborations can provide significant exposure. A guest post on a large site can place your article, name, and company in front of tens of thousands of people.
- SEO Benefits: High-quality backlinks from blogger outreach can improve your site’s SEO, thereby enhancing your visibility on search engines.
- Building Relationships: Blogger outreach agencies’ service can help you build valuable relationships within your industry, leading to more opportunities in the future.
To Conclude: Blogger Outreach Agencies
To stay up-to-date with the latest developments and trends in blogger outreach agencies, it’s recommended to reach out to these blogger outreach agencies directly or consult industry-specific resources.
What are you doing for your blogger outreach efforts today?
She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.
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Hello Lisa,
Blogger outreach is very important to increase the reach in blogosphere. However, I haven’t tried any blogger outreach agencies as till now I am doing it manually. But these agencies are very time-savor for bloggers who are not aware of blogger outreach and don’t have time to do it. Thanks for sharing this informative post with us.
Regards,
Vishwajeet Kumar
Hi Vishwajeet. I agree that blogger outreach is very important today as we can’t blog alone. These agencies can be a huge timesaver and some offer trading options as well. Thanks for coming by and have a great day Vishwajeet.