How To Fix Orphaned Content On Your Website To Rank Higher

Do you know if you fix orphaned content on your blog or website it can help your site rank better than it has? Yes, each of your pages and posts may be an orphan page on your business website. However, there is a correct way how to fix your orphaned content in WordPress vs. just updating an older blog post.

Several years ago, I noticed in my WordPress dashboard the orphaned content column when I looked at my posts. I was looking at them to find old blog posts to update.

Therefore, I had to know how to fix the content that was unlinked and staring me right in the eyes.

fixing orphaned content

To my surprise, I had over 550 total blog posts that were orphaned. Has it really been that long since I’ve been blogging here? (The answer can be found on my about me page.)

But what intrigued me the most was the orphaned content had over 350 blog posts.

I began to wonder as I knew something had to be done to fix them.

What Is Orphaned Content In WordPress?

Orphan content is content that has no incoming links from your blog or website. It happens a lot when you post a new blog post or webpage and forget to include an internal link to it.

Today, I use a plugin called Link Whisper to do it for me easily. It can save you a lot of time looking for internal links to add.

Use code INSPIRE to save $15 off your LInk Whisper order today. It will save you time linking your blog posts internally and finding external broken links as well.

Now, if you know me, I had to investigate what that was all about a few years back. Looking at the WordPress dashboard under posts and/or pages is where you’ll find your orphaned content.

But, if you don’t have Yoast or RankMath, (both are WordPress plugins) you would need an SEO tool like SEM Rush to find out your orphaned pages and fix that orphan content.

(By the way SEM Rush is a great tool, even the Free version.! You can even find your broken links with this SEO tool. I’ve been loving the suggestions that they email me weekly for my site’s SEO here.)

Of course, fixing it slowly and steadily is the best way. You don’t want to overwhelm yourself with updating them.

And while you are fixing these internal links you can make your content more relevant and up-to-date with new information.

So, here is how you can fix that orphaned content on your site: And, this blog post has a YouTube video on how to do it if you prefer to watch and learn below.  

Being An Orphan

Now, I could really relate to those orphaned pages lately as my dad passed away a few years ago and I’m an adult orphan. It started to hit me after I was no longer in the busy stage of emptying the old homestead and such.

I know how these pages feel being alone in left field without a parent to watch over them. There is a missing link in my family tree.

Hence, think of your website as a family tree. All the roots need to be interconnected and talk to each other.

What Does Orphaned Content Mean For SEO?

Orphaned content means a page or post that is NOT linked to any other page on that same website. It’s all by itself. The orphaned page is all alone.

No internal links are pointing to it. That can drag down your SEO efforts.

According to Confluence, the technical answer is: “ An orphaned page is a page without any incoming links and is located at what’s called the ‘root of the space’, meaning it sits alongside the space’s homepage.

This means that, unless you know the page exists, you’re not likely to come across it during the natural course of navigation.

Navigation of your blog or website is key when doing search engine optimization.

Readers of your content need to be able to find things quickly, otherwise, they will leave and go elsewhere. Therefore, having fewer orphaned pages on your website will lead to a lower bounce rate and higher engagement.

The SEO gods love lower bounce rates as people stay on your website for more extended periods of time-devouring content.

However, Google is replacing that with engagement in the remaining months of 2024.

Why Fix It?

  • SEO Benefits – You will see a higher amount of traffic as the SEO of your site gets better with fewer orphaned pages. Your site structure will be better for your readers. The Google bots will LOVE you for interconnecting all your blog posts.
  • Lower Bounce Rate – Readers will stay longer on your site with links pointing to other content that is RELEVANT for them to read. Relevant is the keyword here. Do not point to useless information just for the sake of it.
  • Readers Will Love It – Your readers will appreciate reading more on a topic if you point them to the most relevant content about it. It will be easier for them to find things on your website.

Linking To Newer Posts and Pages

Now, I’ve always linked new posts to old ones but not the other way around. Yes, now link your old posts to new ones when it makes sense. And don’t forget to link to your pages too.

So, I’m in the process of fixing these, a few per day, and of course, updating the older posts and pages along the way.

Now, after doing these (months later) the site Inspire To Thrives traffic grew. It’s a great way to grow your website’s traffic organically.

How To Fix Orphaned Content In WordPress

Not only do internal links increase your website’s traffic but they can increase your ranking when people are searching online for content. These orphan pages of your site may not be crawled thus causing them to rank further down from other sites.

In the old days of black hat SEO, orphan pages were hidden for no good reason. The search engines caught on.

Now, the search engines think these orphaned pages are not important since they were not interlinked on a website. Make them appear more important by fixing them for your site with the right tools.

These search engines can even punish a whole site with the presence of orphaned pages. (Blog posts are considered pages too in SEO speak.)

What Other Way Can You Fix Orphaned Pages?

You can update your old posts and pages. How long since some of these pages have received any attention from you?

Some of my old blog posts made me cringe. How could I have written that? And the creative art was another part that needed a refresh. Recently I did an overhaul of Content Viral Bee.

It was like rewriting the entire post. But things have changed, and the post had to reflect that.

What was surprising to me was that some people still haven’t heard of the services from Content Viral Bee. You may have many blog posts like that yourself that can use a refresh.

update your posts to fix orphan pages and posts

So not only will you be fixing your links to other pages, but you may update your old content and make it fresh. You know how much Google loves fresh content if you have been a reader here.

However, if your content is really thin and irrelevant you may want to dig those old blog posts or pages from your website. 

-Lisa, Inspire To Thrive

For my dog-lover blogger friends and clients, Hunter had a stepbrother and loved being linked to another dog. (I babysit him from time to time, imagine me with 2 dogs when I was once afraid of dogs?)

So if you are thinking about links, think about your dogs as part of that family tree.

dogs on family tree
Link your content like siblings being linked on a family tree.

SEO Changes Frequently And Changes Often

Recently, Google had major algorithm changes. Oh yes, they keep on changing just like social networks do. AI has really hit SEO hard this past year with many updates.

The structure of keywords and how people search have changed over the years and months. Mobile devices like Google Home and Alexa have contributed to these more recent algorithm updates.

SEO is not all about keywords and the old keyword stuffing method.

Today, it is more about site structure, website speed, helpfulness to readers, and mobile friendliness. There are still over 200 factors that count towards your website’s SEO score and how your website ranks in search.

As a result, when you fix orphan pages and content you are increasing the SEO juice of your website by refreshing content and linking pages and posts of your website.

As a matter of fact, you can add some evergreen SEO to your content. This will ensure it is quality content that is everlasting.

Have You Fixed Your Orphaned Content?

Finally, I’d love to know if you knew how to fix orphaned pages in WordPress or if you have fixed orphaned content on your website already.

Please leave a comment below about it today! I’d love to know if it helped your traffic increase.

rank math quick actions

FAQs – Orphaned Content

What is orphan content on a website?

It’s a page or blog post that has no internal links to it.

Is it hard to find and fixed orphaned content on your site?

No, if you use a broken link plugin for your WordPress site it is easy to find and fix orphaned content.

What is anchor text?

The anchor text is the highlighted text that links to another piece of content on your site (internal link) or to another site (external link.)

What is a good internal linking strategy?

A good internal linking strategy is to link to other relevant content on your site and not leave a piece of content orphaned – without a link to it.

What is a linking structure?

It is how you have your links structured on your blog and how other links link to you.

Do tools like Yoast SEO and Rank Math help with orphaned content?

Yes, both tools give you internal linking suggestions on every blog post or page.

What other tools help you find unlinked content on your website?

Link Whisper is a great tool to find content that needs internally linking. Another tool called Screaming Frog can also find them for you or a SEMRush audit. Both tools have a free version as well as a paid version.

How To Fix Orphaned Content On Your Website To Rank Higher Share on X
Lisa Sicard
  • Such an insightful blog. Been searching for a resource or a blog regarding my website’s orphan page queries. Thanks for such a detailed blog. Now I can say that with the help of this blog my chances of getting ranking for google are slightly more.

    • Lisa Sicard says:

      Hi Rebecca, welcome to Inspire To Thrive. Thank you, glad you found it insightful. I’d love to hear how you make out with your site after making some changes from here. Thanks for coming by and have a great day.

  • Saiful Islam says:

    Great post! Saved me from orphan purgatory!

    This was exactly what I needed! My website has been feeling a bit stagnant lately, and I suspected orphaned content might be part of the issue. Your thorough guide on identifying and fixing these lonely pages was a lifesaver.

    I especially appreciated the actionable advice about internal linking. I used your tip about finding relevant keywords within existing content to connect several orphaned pages to my blog posts. It felt like giving them a long-overdue adoption!

    One thing I wasn’t sure about: how often should I revisit and re-evaluate internal linking? Is it an ongoing process, or something I can set and forget?

    Thanks again for the insightful guide! My website feels much more interconnected and alive now. I’m excited to see how my SEO improves in the weeks ahead.

    • Lisa says:

      Hi Saiful, I’m glad you found this helpful. It can take several weeks to months to improve your SEO, as other factors too come into play but this one is a biggie that many miss. It is never a set it and forget it. SEO is like housework – it is never down. Like dust, it always piles us and you have to clean it up 🙂 Thanks for coming by and glad you will be able to improve you site with this. Have a great day!

  • Larry says:

    The article effectively highlights the benefits of linking pages within a website. This approach makes pages more accessible, enhancing user experience and boosting the site’s online visibility. It’s a useful tip for anyone aiming to improve their website’s performance. Thanks for the insightful advice!

    • Lisa says:

      Hi Larry, welcome to Inspire To Thrive. Yes, it is one of those things I see many newbies and bloggers NOT doing on their sites. They tend to link out more than they do internally. Thanks for your input and have a great day.

  • Hi Lisa.

    Great reminder here. I’ve been linking from page to page on my blog for a bit to keep readers onsite with helpful, relevant content. Orphaned content feels lonely. Linking up makes content feel better 😉 Plus, your readers and Google appreciate the intralinks because our blogs should be like spiderwebs, not stand alone strands, for folks to travel around and to enjoy.


    • Lisa says:

      Thanks Ryan, yes it can really help your site structure and make it easier for your readers too. Thanks for you input and I hope your week is off to a great start Ryan. 🙂

  • Hi Lisa

    This is a great article, and really helpful links inside of it (thanks for mine!).

    I think what people don’t always get is that blogging does require, as you say – long hours.

    I might even add… VERY long hours, indeed.

    But it’s really worth it, isn’t it?

    There’s just so much value in this article, it’s a great checklist for everyone to go through.

    Nice to do for the New Year… Happy one to you 🙂


    • Lisa says:

      Hi Donna, you are most welcome – I also use Yoast premium and it now offers internal linking for each post which is a big help. Loving it! I hear Link Whisper is good too and may try that on another blog of mine. Yes, long hours for sure! I hope you have a great new year and that we get together in 2022. Funny we are in the same state now but live further apart than when I was in Southern New England. 🙂

  • Sabina says:

    It’s good to read this post, and it’s an important blogging topic. I actually am pretty good at linking my blog posts to each other and think it’s fun to do. Some of my old blog posts do make me cringe, though, so it was good to learn that you also feel that way! I’m currently updating some of my old posts and that makes me feel a lot better about them. Nice post!

    • Lisa says:

      Hi Sabina, yes, some old blog posts can definitely make me cringe. Either I will update or delete totally. I have over 540 posts so it takes a while to go through them these days. How long have you been blogging there now? Thanks for your input on this topic and have a wonderful day Sabina.

  • Tala Ant says:

    We know that you just want to write as many posts as possible to give your readers the information they need. However, you also need to ensure that every piece of content you create is linked to prevent unintentionally creating orphaned content on your site. When orphaned content becomes too much to handle, you’d have to pour in an extra cup of effort just to remove them. So, the best way is to prevent orphaned content from occurring in the first place.

    Once you’ve categorized which orphaned content to delete, redirect, and refresh, you’d need an excellent internal linking tool for the internal links you’ll be using. Check out Internal Link Juicer to see if its features will be the best for your business.

    • Lisa says:

      Hi Tala, welcome to Inspire To Thrive. I believe I’ve heard of your tool from some other bloggers. I will have to check it out and compare it to my dashboard where Yoast shows me the orphaned content. Does your tool do something in addition to what Yoast offers? Thank you for coming by and have a great day.

  • Wilson says:

    Hi Lisa,
    I really needed to see this article. I’ve been seeing “orphaned content” in my Yoast dashboard without knowing what it actually meant until after reading your post. I Will work on fixing them ASAP, thanks for sharing.

    • Lisa says:

      Hi Wilson, Welcome to Inspire To Thrive. I’m so glad this post helped you! Yay. That keeps me going here with sharing information. I know it has made a difference in my blog’s traffic over the past few years. I hope it does the same for you. Thanks for coming by and have a great day!

  • Dimi says:

    Hey, thank you for your explanation.
    All my posts are “orphaned”. I’ve checked internal links, from & to, they are okay. But every post is still orphaned. What can be otherwise than links? Do you have any idea?
    Thanks a lot!

  • Nikola Roza says:

    Hey Lisa, orphaned pages are a such a waste. They don’t contribute to your site’s SEO, and they WERE a huge waste of time to create.
    But the solution is to “adopt” them by linking to them and you explained that wonderfully in your post.

    I want to add that, even if a webmaster doesn’t want to update the page, but only add an internal link to a new page , they should at least change the wording around that new link.

    It’s because, when Google see the new link and nothing else- they might become suspicious and disregard the change, thus nullifying your work to interconnect your site.

    I won’t link to it here, but there’s a wonderful post from Cyrus Shepard over at Moz, where he explains what Google freshens is all about.

    Thanks Lisa, I enjoyed reading:)

    Nikola Roza

    • Lisa says:

      Hi Nikola, I still have work to do on mine too. Hopefully around Christmas when things slow down I’ll have some time to work on them. Yes, I would agree. That is sad if Google does nullify your work. That’s a waste of time so getting those orphaned pages turned around is key! Thanks for coming by and for your input Nikola. Welcome to Inspire To Thrive. Have a great rest of the day!

  • Tushar Kumar says:

    Hi Lisa,

    Nice post maim i can learn very much from your this blog post and maim can you tell which hosting can you use in this blog.

    • Lisa says:

      Hi Tushar, welcome to Inspire to Thrive. I used Hostgator and have been with them over 7 years now. I love their 24/7 support!

  • Gail Gardner says:

    Hi Lisa,

    One of the beautiful things about using CommentLuv was that it automatically took care of the orphaned content issue (provided content links count).

    Usually, we end up replying to comments on our own blog using recent posts in CommentLuv which would mean they always have internal links to them.

    Any idea whether CommentLuv links prevent orphan content or not?

    • Lisa says:

      Hi Gail, Wow, I don’t understand how comments could take care of orphan content? I did a little research and could not find anything on it. Who owns it now? Love to ask the new owner about that one. Thanks for the intriguing question here Gail. Have a fabulous Labor Day Weekend! 🙂

  • Louise says:

    Interesting idea, Lisa, and I’d love to hear your results! I also have a huge number of posts (623). I discovered that my top 10 posts are bringing 60% of my traffic (!) so I’m focusing my efforts there first: updating, lengthening, more images. Seems to have a quick result on ad income, though I’ve just started.

    • Lisa says:

      Hi Louise, I will do a follow up once I get through a bunch more of the updates. That is interesting how a small percentage of them bring a lot of traffic. It will be a challenge now to update with all my client work but I will get there one day at a time. Thanks for coming by Louise and for your input on this one. Have a great day and rest of the week! 🙂

  • Justin Penrose says:

    550 posts Lisa? I’ve only 500 to go to catch up! 😉
    Linking old posts to new ones – something I have to do more of, you’re right about that being important!

    p.s. I’m trying another roundup post, asking bloggers “What are your favorite writing tip/s?” – let me know if you have any you’d like included thanks Lisa 🙂

    • Lisa says:

      Hi Justin, Yes, imagine that many posts? But it’s been over 8 years worth of work too. I’m working on fixing mine, about 1-3 per day. I did receive your email and YES I would surely like to contribute. Thank you for reaching out Justin. Have a great new day and week ahead.

  • Joy says:

    Hi Lisa,
    Always something new to learn! I didn’t know about orphaned content – but I don’t have Yoast Premium, just the free one.
    However, I can completely relate to looking back over old blog posts. I’ve not done many recently, but every so often I do have a session looking back – and cringing!
    Joy Healey – Blogging After Dark

    • Lisa says:

      Hi Joy, oh yes, everyday I’m learning new things. I love the YOAST premium version and highly recommend it. It can save you a lot of time with things like this and much more. It really makes it easier for me to do SEO here on Inspire to Thrive. I have cringed many a time over my old posts. I’ve been updating some here daily and wow, what a difference time makes in our writing Joy. Thank you for coming by and I hope you have a wonderful weekend ahead. Nice to see you back here!

  • Amit says:

    Thank you so much Lisa for mentioning my post. And what a brilliant inclusion with this very informative and thorough post. Internal linking plays a vital role in generating traffic for the oldest posts. It is an easy way to fix orphaned content. This also helps a reader to jump into your blog like he is jumping into a cave. The more he, the more content he will discover.

    • Lisa says:

      Hi Amit, you are very welcome 🙂 Welcome to Inspire to Thrive – where I try to keep it simple. I love your analogy of jumping into a cave, I love caves! Do you interlink all of your content for your website? Thanks for coming by and have a great weekend ahead.

  • Saurabh says:

    Thank you so much, Lisa, for a great post about Orphaned Content. Well, I think Orphaned Content feature Available in Yoast Premium.

    For me, I do check out old post and update it regularly, After Google Medic Algo update, I updated my old post and end the resulting Post is ranking on the first page.

    Thanks again, I am really happy to say it’s an interesting post to read

    • Lisa says:

      Hi Saurabh, you are most welcome. It is – that is how I found it in my Yoast premium. Gotta love YOAST!
      Awesome about ranking on first page! I’ve had more traffic now since I’ve been working on this project. Thanks for coming by and have a wonderful day and rest of the week Saurabh.

  • Cori Ramos says:

    Hi Lisa,

    I have orphaned posts on NNMB and since they’re blog-related, I’m updating the content, making new images and republishig it on my new blog. It’s hard to do more than one when you have other things to do but I don’t want to rush through a blog post and miss an important detail.

    Sue-Ann Bubcaz gave me the idea to update older blog posts with Lumen5 to turn the content into videos. I’ve done one so far but I plan to use it more often while I get used to getting in front of the camera. 🙂

    I love VCB! I’ve been a member for about 3 years now but just became more active on it this year. There is some awesome content to share and I’ve made a few new connections too. 🙂

    Thanks for sharing this Lisa! Have a great rest of the day and week!


    • Lisa says:

      Hi Cori, it sounds like you are doing just like me with them. Yes, I try to do 3 but you know some days it is not meant to be! I am have to try Lumen5. Me too, Friday is my video day.
      I don’t believe I’ve seen you on VCB – I will have to look for you there too 🙂
      You are most welcome Cori and have a great Wednesday ahead. Thanks for your input on this piece!

  • Moss Clement says:

    Hi Lisa,
    You did amazingly well with this post. In fact, I found one orphaned content sometime last week, but did have the strength to fix it as I wasn’t feeling well. However, I later updated it and inter-link to it as well, which effectively boost the content SEO and visibility.

    Many bloggers are not aware of the orphaned content, but with this post, it has become obvious.

    • Lisa says:

      Thank you Moss. I hope you are feeling better?
      Yes, many bloggers are so busy banging out new content they forget to check on the old content. I sometimes find stuff via my related posts and that often makes me want to do an update. But there is only so much time in a day.
      I do hope you are feeling better Moss!

  • Edwin says:

    Great post. I found quite a few orphaned pages on my blog too. Every piece of good content deserves some links.

    • Lisa says:

      Great to hear Edwin, glad to be of help 🙂 Welcome to Inspire to Thrive – where I try to keep it simple for my readers. Have a wonderful day and thanks for coming by to comment on this one.

  • 🙂 We might has well fix orphaned content.

    Thank you for sharing this information, Lisa!

    • Lisa says:

      Hi Renard, Yes, for sure we do. How are things going there with your new experiments? Have you updated any of your older posts now? Thanks for coming by and have a great day Renard.

  • Vishwajeet Kumar says:

    Hello Lisa,

    Sorry to hear about your father. My sincere condolences for you. Its really a hard time when you lost someone very special. But This is the Universal truth that nobody here is immortal. We All who take birth must have to go. Orphaned content has many negative effects on SEO and also impact user engagement. You have clearly pointed out them. I am also work on my orphaned content. Thanks for share this helpful tips. Shared on my social networks.

    Have a Great day and keep yourself happy 🙂


    • Lisa says:

      Thank you Vishwajeet. That is so true though many have a hard time grasping that one. Do you also update your old content often? You are most welcome and I appreciate your coming to comment and share. Have a great rest of the week!

      • Vishwajeet Kumar says:

        Hello Lisa,

        Yes, I do frequently update my old posts to make it more fresh and relevant. It also helps me to rank my older posts. This is really a good practice and every blogger have to do it.


        • Lisa says:

          Thanks Vishwajeet for answering that question. Yes, that’s another good reason too, to better rank your older posts. Have a great day!

  • Amanda Ricks says:

    Thank you so much Lisa for mentioning my post. And what a brilliant inclusion with this very informative and thorough post.
    You’re so right about orphaned posts and pages. It can be a very daunting task as you mentioned but good for you tackling them a few a day. I need to get back to this task too.
    Thanks again

    • Lisa says:

      Hi Amanda, you are so welcome. I was planning this post and then saw yours and thought what a great way to link to it. It surely is a daunting task but a few per day will do the job. I’m also cleaning up many any old post at the same time. Thanks for coming by Amanda and I hope you are feeling better this evening!

  • Gaurav Kumar says:

    Hi Lisa,

    Internal linking plays a vital role in generating traffic for the oldest posts. It is an easy way to fix orphaned content. This also helps a reader to jump into your blog like he is jumping into a cave. The more he, the more content he will discover.

    Thanks for sharing the valuable tips.

    • Lisa says:

      Hi Gaurav, it surely does! I didn’t realize I needed to link more until Yoast put that column in the WordPress dashboard. It all makes more sense now. I love your analogy about jumping into a cave as I LOVE caves. You are most welcome and I appreciate your coming by to comment Gaurav.

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