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LinkedIn Marketing: Drive Traffic to Your Blog Using LinkedIn Pulse

 Drive Traffic To Your Blog Using LinkedIn Pulse

drive traffic to your blog using LinkedInIn this era of marketing, LinkedIn has become one of the hottest social media platforms. Have you ever thought to drive traffic to your blog using LinkedIn Pulse platform?

The publishing platform of LinkedIn is called Pulse. Sometimes, people get confused whether they’re publishing on LinkedIn or Pulse is any separate platform.

Well, it’s an integrated platform where you can publish the post which will directly get shared on your LinkedIn profile.

With an urge to boost the growth of your blog, you may have created a LinkedIn profile. But what are the ways using which, you can leverage your profile and drive more people towards your blog?

It can be challenging to many as LinkedIn is not like Twitter or Facebook where you can tweet or post anything irrelevant respectively.

It’s one of the biggest professional networks which is specially created only for working people who want to spread their work.

Many people are even getting jobs from this amazing platform.

To drive traffic to your blog using LinkedIn Pulse, you have to put some serious efforts.

The Things You Should Do Before Start Publishing On LinkedIn

People have an illusion to get thousands of visitors from LinkedIn just by publishing anything. Let me clear it by mentioning some necessary things required.

#1. Complete Your LinkedIn Profile

It’s all about personal branding. Before you start publishing, you should complete every section of your LinkedIn profile.

The main headline should be talking about your profession, your skills, your talent. People directly judge others just by having a glance to the main tagline.

Whether you’re a blogger, web developer, WordPress expert, professional fashion designer, social media manager or anything else. You have to make it worth eye catching.

In my starting days, I used to place a simple tagline with no efficient skills. But once I changed it what I am good at, people start reaching me more and more.

You can have a look at my LinkedIn profile.

#2. Elaborate About Your Work Experience

The best thing about LinkedIn is that you can add as many as work positions. They also know that people are multitasking nowadays.

If you’re running a blog, mention it and what you do to help your readers. What are the topics you cover? How can you teach the LinkedIn users?

I am a WordPress professional who also develops and designs WordPress themes. I have mentioned my position as a Web developer and designer which is bringing me many clients.

You have to elaborate what you really mean about the position you have added. Explain why you are the one holding this position and what can you do for your LinkedIn connections.

You can mention the skills like this.LinkedIn Job Titles

  • WordPress error handling
  • Theme development in WordPress
  • WP theme customization
  • Boost your blog growth
  • Start a new WordPress blog
  • Design a custom website

It can be anything related to your work. If you’re a blogger, you can mention how you generate the lead and what you write about.

  • Blogging
  • Social Media
  • Twitter marketing
  • Current Blogging Trends
  • Digital marketing
  • Fashion blogging

Blogging is a vast field which can be explored in as many words as you want. People blog about cooking, stay at home mom business, online business, 6 figure business, and more.

#3. Mention Some Additional Skills

LinkedIn has onLinkedIn Endorsementse interesting section where you can mention all the skills you have. It will help you to build an authority.

You may have seen at every profile you visit. If you scroll down, you can see the skills and number of “+” for each. That plus sign signifies the number of people endorsed that particular skill.

Let me mention some skills.

  • Writing
  • Editing
  • Blogging
  • PHP Coding
  • CSS Coding
  • Social media marketing
  • Reputation management
  • Online Coaching
  • Proofreading

Endorsements are one of the best ways to start a conversation and getting notified by your new connections. I always try to endorse my new connections.

It puts a positive impact that you appreciate them for their kind gesture to follow you. It can lead to something lucrative.

#4. Build a Strong List of LinkedIn Connections

Before you even think to drive traffic to your blog using LinkedIn Pulse platform, you should build a strong presence.

No one would see your content if you don’t have a list of followers. People publish the content every day, every hour, every minute. To make your blog posts stand, you have to increase your connections first.

Start connecting with your fellow bloggers, employees, online friends etc.

Look at the number of followers I have right now and I am still counting.

If you keep consistent, you can reach more and more people. I get tons of requests every day. It’s because I am consistent.

'Success kisses those who value consistency'Click To Tweet

It’s not only about building your social presence, it’s about blogging, your personal brand. People forget if you show your face once a month.

It’s human nature to let know about the person whose face keeps showing once in a while. Out of curiosity, you will get the benefit.

What’s the Best Way to Publish on Pulse Platform

Though most of the people are using Pulse platform to showcase their writing skills which can let have some freelance writing work.

But here you want to drive traffic to your blog using LinkedIn Pulse. So you have to take a different approach. You can’t keep publishing and get no credit to your blog.

Just like Medium platform, you can use LinkedIn to republish your blog posts. But you have to do it in a smart way.

#1. Write a Post of Around 300 Words

On your blog, you may be publishing around 1000 words but you don’t have to copy and paste the exact blog post on LinkedIn Pulse platform.

You have to modify it and make people curious by adding a READ MORE link at the last to redirect directly to your blog. You can also write a short line by mentioning that if people want to read the complete blog post, they can follow the link.

If you publish the full article, there is no chance that people will visit your blog. They already have the content to read, why would they open a new website?

Use the basic human instinct of being curious and drive them to your original blog post. You can see the number of articles I have published.

I have been using LinkedIn for a very long time now and during these years, I have examined this trick which is working more than fine.

I always try to start with a question depending on the topic and it generates a curiosity to my LinkedIn connections and until they reach last, their level of excitement increases and they directly end up reading my original post on my blog.

You can follow the same with your own writing strategy. You have your own skills, use them and drive traffic to your blog using LinkedIn pulse platform.

#2. Add Images If Possible

You know that people like to follow the visual content. According to many studies, the visual content gets more hits than just the text. Nowadays, people are adding animated GIFs which create a friendly and humorous habitat.

I write about WordPress, how to solve WordPress problems, what can be done to improve your WordPress website security. Every tutorial requires the screenshots which are the proof what people look for.

But not every article requires screenshots, so it’s recommended to add at least one attractive image in your 300 words post on the Pulse platform.

As you know that on the Pulse platform, you’re asked to add the main image which is considered and shown as the thumbnail of your post. You should add either the main image of your blog post or create a new one which can attract more readers.

The human eyes are more reflecting towards the content which has something creative.

LinkedIn Articles#3. The Timing Matters a Lot

It depends on the type of LinkedIn connections you have. The published post will appear as same as you share any other URL on the LinkedIn feeds.

Due to the different time zones, people get confused. But it can be solved once you start using LinkedIn and the numbers of people engage with the content you share.

You have to monitor during what time you get likes and comments. It can’t be the same for many people. I am in a different time zone having multi-genre people in my LinkedIn list.

You have to monitor your own.

It may take a few days but you can easily get it done. For me, according to my perfect timing, I share my best articles which can drive more people to my blog.

Think practically, try to monitor the time at which people wake up around 6 AM and then the time when they reach their office around 10 AM. Not everyone stays at home. So you need to target every type of audience.

The same timing can be configured for the evening when people get home and have some dinner and use the internet. Everyone checks his/her social media platforms before going to the bed.

I know, a little bit of work is required but it’s worthy.

Wrapping Up With My Final Thoughts

I have always considered LinkedIn as one of most effective social media platforms which can be used as a weapon to drive traffic to your blog using LinkedIn Pulse platform.

The more you share, the more you get the positive results. No one can neglect the power of the informative content. And keep it in your mind that not everyone is at LinkedIn is for reading the articles.

People use it as a professional network to increase their network which can help them in building their personal and business brand.

But if you publish, you can use the content marketing as the source to make you stand. Just because of this, I got featured at SocialMediaToday. I am sure you will also have the glory I am having.

LinkedIn is your friend only if you know how to be a professional. Are you worried about starting out? Is there anything you would want to ask?

Just drop a comment and I will try my best to clear your doubts. Connect with me on LinkedIn.

A WordPress Professional, web developer and designer who intends to guide his readers about WordPress, Blogging, Web Development, Web Design and more. I have expertise in WordPress theme development and customization. I can set up and redesign the Thesis themes. I have been working in this field for years now. I teach my readers on BloggingLove.com.

32 comments On LinkedIn Marketing: Drive Traffic to Your Blog Using LinkedIn Pulse

  • Excellent article for all the freelance writers out there looking to build their network and be successful. Thanks for this, Ravi Chahar. LinkedIn Pulse is something that’s rarely considered by writers just like Medium and Quora. These are great places to be showcasing your talent. Also, having a good LinkedIn profile does wonders. Consistency in posting articles has the most impact on your success.

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  • Hey Ravi and Lisa,

    First off, congratulations on your success with LinkedIn Ravi!

    I’ve only been using LinkedIn to share, but I haven’t engage with anyone on there except for to thank them for sharing my posts or they’ll thank me for sharing their posts. I’ve read quite a few blog posts on LinkedIn Pulse but I never dove into it. I’ll have to take your advice and take advantage of this feature.

    Thanks for the sharing! Have a great weekend!
    Sherman Smith recently posted…Boost Organic Traffic Through Keyword Placement And Analytic ToolsMy Profile

  • Lisa, linkedin pulse indeed bring huge amount of traffic on our blog.

    I’m not writing extra content for it but I used to share my blog content on it and than also I used to get good no. of views and comments 🙂

    Linkedin pulse is really great!

    Great work with this article Lisa. You explained it really well 🙂

    Thanks,
    Piyush

  • Hi Ravi,

    there are very few people who actually talk about Linkedin marketing strategies. Linkedin is a professional network, yet many people are taking it like Facebook. People should understand that professionalism is something different then personal behavior.

    Your tips are really helpful to boost LinkedIn marketing strategy.

    Thanks!

  • Hi Ravi and Lisa,

    Congrats on the success you’ve had with LinkedIn. Consistency seems to be the common term with everything that is done online. Sounds like you’ve definitely figured out which social media platform is worth your time.

    I haven’ve given LinkedIn a second guess. I did try to use it at one time, but never completely understood how to fill out the profile. You’ve done a great job on explaining how to complete a profile and show your expertise.

    I didn’t even know you could post posts on it. Wow, you definitely write a lot of content because I know that you publish new posts on your blog everyday. Sounds like you’re a content writing machine.

    Oh congrats on being featured on Social Media Today, awesome read by the way!

    Thanks for sharing these tips, when I am ready to jump on LinkedIn, I know who I’ll be turning to when I have any questions.

    Have a great day 🙂

    Susan

    • Hi Susan, oh yes I believe Ravi’s success comes from his consistency on LinkedIn and how he has really upped his blogging too. He is really becoming a writing machine for sure. I can’t wait to start using LinkedIn Pulse, I am waiting a week as I have some things going on offline that will need my attention for the next week. Thanks for coming by Susan on this informative post by Ravi.
      Lisa recently posted…LinkedIn Marketing: Drive Traffic to Your Blog Using LinkedIn PulseMy Profile

    • Hey Susan,

      It’s really important for you to understand the need to spend your time on the right platform.

      I always advise to choose two social media platforms and build your authority.

      I have been using LinkedIn for a few years now. In the starting that wasn’t for my blog. It was just for networking.

      But once I recognized the power of the Pulse platform, I started sharing my blog posts there.

      You can do that for more traffic.

      Thanks for your kind words.
      ~Ravi
      Ravi Chahar recently posted…How Many WordPress Plugins are too Many for Your WebsiteMy Profile

  • Hello
    Ravi,
    Glad to read your effective post. I already know that the linkedin is very good platform to grow audience and also know its some basic knowledge. But after reading this article I have finished my all confusion how to use linkedin and how to publish anything via linkedin pulse.

    This post is really nice all the steps are useful and effective and easy to understand.

    Thanks for sharing with us.
    Praveen verma

  • Hello Ravi
    Wonderful surprise to see you here on Lisa’s blog, and you have done the right justice to the article about LinkedIn. I have been following your tweets and statuses about how you have built your linkedin followers and this article helps all of us to follow your steps.
    Thanks.
    Praveen Rajarao recently posted…Top 10 Women Bloggers To Follow in the USAMy Profile

  • Hi Ravi,

    Great to see you here on Lisa’s place.

    I always called LinkedIn my “secret weapon” because people there are more business minded. I do write LinkedIn posts as well as my own. Also share other people’s posts on that platform. The one thing I don’t do is be consistent there. And you know what happens when one is not consistent….failure! I want to thank you for this informative article because it has given me incentive to jump back in.

    When it comes to marketing, again people are more serious there and I did get many people come into my fold from there.

    Thanks again!
    -Donna

  • You are super duper successful with using LinkedIn Ravi so I am all ears. Love the key point about being consistent; if you just show up, make friends and help people through your Pulse updates on a regular basis people buy into what you have to offer. Power of persistence. I see this more through Facebook every day. Now I need to get my rear in gear on LinkedIn 😉

    Thanks for sharing!

    Ryan

  • LinkedIn Pulse… I didn’t hear about LinkedIn Pulse but yest I heard so many times about LinkedIn. I will look over the LinkedIn Pulse but before that I need to understand all these great point that have been shared in this article.

    Thanks a lot Ravi for sharing this post & making aware us about LinkedIn Pulse !

  • Good Post. Linkedin is a very good platform to attract with the market professionals.

    However, Linkedin marketing isn’t as easy as it sounds but your tips are worth a try.

    Thanks

  • Nice one. LinkedIn is a platform I rarely pay attention to. This post has inspired me to take LinkedIn seriously.

  • Happy Monday, Lisa! Hey Ravi! Great to see you here!

    I know you have been building your LinkedIn connections and now publishing content there too? You are a man on a mission and you are going to be hugely successful, my friend.

    I don’t spend much time on LinkedIn. Maybe because I’m afraid I’m not good enough, don’t want my employer to see my content, or am spending too much time on my hobby blogs (which needs to stop). Regardless, I know other bloggers that have taken to Pulse as well. I think you’re own to something big here, Ravi and might have to up my own game. 🙂

    Thanks for sharing your words of wisdom and blessing Lisa’s site with it.

    Wishing you both a fabulous week ahead!

    Muwah!

    B

  • Hey Lisa,

    Thanks for allowing me to spread my words of experience.:)

    I have always been a fan of the LinkedIn platform because once you get to know about it, you can build your career.

    I get tons of clients just because I have succeeded in building my personal brand.

    It’s all about expressing yourself.

    To drive more traffic, you need to be consistent and qualitative. The more you publish, the more you get the positive results.

    I hope this would help many.

    Have an amazing week ahead.
    ~Ravi
    Ravi Chahar recently posted…23 Common WordPress Errors And Their Solutions You Should KnowMy Profile

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