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5 Ways Facebook Pages Will Make You Look Professional

Facebook Pages

Facebook Pages are a must for any business today. Have you ever researched a company on Facebook itself to find out they don’t have a Facebook page? HowFacebook Pages did that make you feel about that company? Did you wonder “why haven’t they invested a little time or money to have a page on Facebook?”

Facebook is where people spend an average of an hour per day on their network. There are *1.09 billion daily active users (as of March 2016.) That’s a LOT of active users  and time spent on Facebook. It’s where your business wants to be today!

 

What Are Facebook Pages?

Every day I meet small businesses with my day job that do not understand the difference between a Facebook Page vs. their personal Facebook profile. Many realtors promote their business via their personal Facebook profiles and not with Facebook Pages.

Facebook Pages are for businesses, brands and organizations to share their stories and connect with people.

You can NOT friend a Facebook page. You must LIKE a Facebook page. Liking a page doesn’t guarantee you’ll see every post that page puts out. You must adjust your personal Facebook feed for that. See more on the bonus tip below.

When a user LIKES a Facebook Page, they can start seeing updates from that Page in their news feed. When someone likes or comments on a Page post, that activity may be shared with their friends, increasing the Page’s exposure and reach. (at no cost.)

 

5 Reasons A Facebook Page Will Make You Look Professional

  1. Perception – People search for people, places and businesses right on Facebook now. If they see your business has a well thought out Facebook page, they will presume you are a professional.
  2. Mobile – So many people access Facebook now via their mobile devices. More viewers are viewing from their mobile device today vs. desktop or tablet. With a Facebook page you can be easily called, emailed or found on a map instantly! Having easy access to a business makes your business appear more professional.
  3. Authority – A Facebook Page with activity and likes will give the perception again that you are an authority in your niche. It shows you have a community and a brand that people like and engage with.
  4. Keeps You Current – A Facebook Page can keep your business looking current. You can post your recent events, sales, projects, etc.  This keeps your brand current in your niche and to your potential clients.
  5.  Brand Recognition – When you have a Facebook Page with your website it gives your brand more recognition. People will begin to recognize your logo, your name, etc.

What Else Can A Facebook Page Do For YOUR Business?

Facebook Page Inspire to Thrive

  • Search Engine Optimization Benefit – A Facebook Page is indexed well on Google and gives your website an added SEO benefit. My own business Facebook Page comes up #3 in search under Inspire to Thrive. If you do have a Facebook Page check out yours in Google search.
  • Insights – With a Facebook Page comes Insights – These isights will give you a better understanding of what your readers and customers like about your page or not like about it. This will help you post better content for your readers in the future.
  • Response Rate – See the green on this example above? It gives your response rate to people that message you via Facebook. A great referral if you respond quickly to inquiries.
  • Offers – You can now create offers right from your page! This is a paid Facebook service. When people click on your offer, they can either go to your website to start shopping or read more details about your offer. Your offer will also be saved to people’s Offers bookmark in case they want to use it later. They’ll get Facebook notifications about your offer before it expires. Of course you can target offers to a specific demographic too.
  • Generate Leads – You can generate leads from your Facebook Page. You can advertise your Facebook Page to generate leads and promote offers. There are many ways you can advertise via Facebook.

More Tips For Facebook Pages

13 Must-Know Tips For a Successful Facebook Business Page

by Ghergich. From Visually.

Bonus Tip For Your Facebook Page

Check out page 6 and 7 of my slideshare too for more Facebook Page tips and tricks. Let your customers know they can adjust their Facebook’s feed to see your page’s posts first. I would offer this tip on your Facebook page each month if you are getting new people to like you page so they may adjust their settings.

Facebook feed tricks from Lisa SicardInspire to Thrive.

Do you have a Facebook Page for your business or blog?  Are you using it consistently?

If  you do not have one, why not? 

I’d love to know more about your Facebook Page in the comments below!

*Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. –  http://newsroom.fb.com/company-info/

 

Top image via Brenda Pace Designer.

Lisa loves helping others to thrive online through Content Marketing with Social Media, Blogging and SEO. What good is knowledge if you cannot share it with others? She has 20+ years experience in marketing/advertising with 5+ years experience blogging, social media & SEO. Get her new eBook "Tweeting Like It's 2nd Nature" Today!

21 comments On 5 Ways Facebook Pages Will Make You Look Professional

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  • Mansoor Bhanpurawala
    Twitter:

    Hello, Lisa!

    Great read as always! ?

    I do have a FaceBook page for my own blog but not using it since months. You may say reach that was the source for me to not actively use it. But I think I should give it some thrust again to see if it happens to help me. ?
    Mansoor Bhanpurawala recently posted…6 Smart & Creative Ways to Improve Page Rank of a WebsiteMy Profile

  • Hello Lisa:
    Great post! All those great points will definitely enhance one’s Facebook page. I liked that infographic and the helpful information. Also you explaining the benefits of having a business Facebook page will definitely inspire me to use mine more.
    I generally use Twitter more because it seems more interactive for me, but I’m definitely going to make it a point to become more active on my Facebook page. Thanks for sharing.
    Darrell Harris recently posted…How to Make MONEY with Clickbank !My Profile

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  • Hi Lisa,
    Facebook is the leading social media with almost 1.55 Billion active monthly users’ worldwide (updated stats).
    This opens a great platform for the marketers to showcase their skills and attract huge customers for their business.
    Amazon, Samsung and Red Bull are the top companies that have used face book pages effectively and got Millions of customers.
    When I looked in their pages closely I found their pattern same. These include regular interaction with audience, they regularly come with perks and discount offers and they provide help and support to their viewers.
    You have outlined some of important and profitable strategy that is worth following.
    With regards,
    Saurav
    Saurav Kumar Nayak recently posted…44 Impressive Ways You Can Use Social Media to Grow Your Business OvernightMy Profile

  • Hello, Lisa!

    Great read as always! 🙂

    Emmmm I do have a FaceBook page for my own blog but not using it since months.

    You may say reach that was the source for me to not actively use it.

    But I tink I should give it some thrust again to see if it happens to help me. 🙂

    Thanks for putting up this useful content for us!

    See me often!

    ~ Adeel
    Adeel Sami recently posted…3 Awfully Useful FaceBook Groups Every Blogger Must JoinMy Profile

  • Ravi Roshan Jaiswal

    Hey Lisa, Such a great guideline to design a perfect and professional look of Facebook pages.

    Before reading your post, I hadn’t such interest to make Facebook page but reading your post, I am interested to design a new Facebook page for my new upcoming site.

    You have represented very well through wonderful info-graphic. I like these tip and really unknown before such necessary information of creating Facebook page. Specially, I love the idea of adding a call to Action button. Also, staying on top of comments is wonderful.

    I’m a huge fan of using Facebook and it will help me to look better and professional. I am really interested about creating
    Facebook page due to reading your tip. I have bookmarked this page for designing time.

    Thanks.
    – Ravi.

    • Hi Ravi, thank you. Yes, I think it’s important that you do. People search on Facebook now more than ever and if they can’t find you or your “keywords” you won’t be found there. You got me thinking – I’d love to know the percentage people search there vs. Google and/or Twitter too today.
      Staying on top of comments on your page is easy if you use the mobile Facebook pages app – it notifies you when they come in so you can respond quickly. People don’t want or like to wait for answers anymore. Thanks for coming by Ravi and have a great day and weekend ahead.
      Lisa recently posted…5 Ways Facebook Pages Will Make You Look ProfessionalMy Profile

  • Yes, Is really a very helpful platform for your every business, Today no one can business without face book fan page. It will be the one of the most profitable business & social platform for every business. If you make it active with some of this blog tips & information, then we will get more benefits from face book fan page sure.

    Thanks for sharing ! Keep sharing !!

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  • Happy Saturday, Lisa!

    Despite how much Facebook tries to make it difficult for our pages to be seen, I find my page to be very valuable. My business page that is. It’s great to spread a wealth of knowledge, promote others, as well as yourself. I do find, however, more interaction in Groups but it doesn’t have Insights.

    Having a business page, as well as, a website is KEY imo. With Facebook’s ever growing popularity, those who don’t have brand pages are missing out.

    I appreciate you sharing the importance of Facebook pages with us and the shout-out for my design work.

    Have a great weekend gf!
    Bren Pace recently posted…Don’t Fret About Resharing Your Old Posts! Automate It!My Profile

  • Hey Lisa,

    Such an amazing post.:)

    No doubt that Facebook has become one of the biggest social platforms to grow the business. For bloggers, marketers, solopreneuers, Facebook is the place to promote their business.

    I like how you have described of the response rate and all the other important aspect of a great Facebook business page.
    People are going to love it.

    Thanks for sharing this article.
    Have a great weekend.:)
    ~Ravi
    Ravi Chahar recently posted…Are You Moving WordPress From One Folder To Another?My Profile

  • Hey Lisa,
    That’s some great stuff put together about Facebook Pages.
    I remember in the past, I was search for coupon code to buy from one shop online. Curiously, the first entry on Google was a Facebook page, belonging to an affiliate who promoted that platform. I used his coupon from his Facebook page and I’m sure he got the commission;

    People whose websites and blogs don’t rank well on Google can get that extra SEO boost through the Facebook pages as you put it.

    Interesting infographics to illustrate your points and thanks for shooting this to my mail this weekend 😉
    Enstine Muki recently posted…Uscreen Video hosting Reseller Program ~ Create a Video Distribution PlatformMy Profile

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