Help Me Get Sales From A Website Now Please

Help Me Get Sales From A Website Please!

A Website – It should generate traffic and sales once it’s up right? The question has come to me several times over the years on how to make sales online. I will admit – it has gotten harder to make sales online.  Yes, you would think the older your website is, the easier it would be, right? Not so anymore. Google has made so many changes over the past 3 years that what once worked well for generating visits no longer works.

Where Does On Get Started On A Website?

Whether a website is new or old there are always things to be done to be found online. A new site is easier in some ways to get visibility but other times you must remember Google favors websites that have been around for some time too. That doesn’t mean all old websites rank well. It’s just one of the 200+ plus factors Google takes into consideration in ranking a website.

Keywords

Use Google Keyword Planner known as Google Keyword Tool – These tools are free from Google. Before you start a website you need to know which keywords to focus on. I had started my first site and didn’t realize you needed different keywords for difference pages. Some of it happened naturally but others not. So get organized first with your keywords. Look for at least a dozen. And long-tail keywords are important too!

Domain Name

A website should have a name that is simple, fairly short and easy to remember. It should make people know what a website is about when the see the name. It should not be a mystery. Be sure to register your domain name for several years. (Minimum 3 years if not 10 years) If you do it for just one year Google will not like it and think you are a fly by night operation.

Website Builder

Which type of website will you use? There are so many website builders to choose from today. It really depends on how technical you want to get and how much time you want to spend on your website.  You can choose from websites like:

WordPress – You will need to get a self-hosted site if you are selling online. You will need to pay for hosting, an original theme (for the best SEO and site) and some plugins.

Blogger – Free and owned by Google. You will have to add a shopping cart. Beware, Google does own blogger and your website when you use them. The best shopping blogger site I know is ToothyGrinsStore. Dave has done a wonderful job with that Blogger storefront.

Weebly – Free and paid versions are available.  Many items to add to this web builder will cost you. $3.29 to $6.63 per month. You will get a $100 Google credit for an ad campaign too. It appears you can only use Paypal with this builder. I have a Twitter friend that sells cupcakes and cake pops with this type of builder. Do check out her website.

StoresOnline – Expensive to start. But this builder is great for those with little technical skill and great 24/7 tech support via chat. You will still need to pay for monthly hosting. ($30 and it has only gone done once in 3+ years) You will have choices for your theme, shopping cart and pay processors.

Wix – Free to start. There are a number of different premium packages that offer more than the basic FREE version.

Ecwid – Another freebie builder. You can add your store right on Facebook with this site builder.  There are pro plans from $12.50 to $82.50/mo.

Hosting

Once you choose your store builder how will a website be hosted?  Some store builders provide one for you but if you go with WordPress, you will have to choose one. We all saw last week what happens to hosting when things go wrong – your website may go down. I am still happy with Hostgator but I am hearing others that are not. Check out a new hosting company via Adrienne Smith’s hosting nightmare. Most hosting will cost you anywhere between $5 and $30 per month. Do remember, you get what you pay for!

Links

I once did an article about how to be found online. Many of the sites I recommended were for backlinks. See the following video for places to put your site online to be found. (Be warned: The animal sounds can be loud on your computer :)

 

Images 

Images are now so important with Pinterest generating a lot of traffic for a website. They must be jpeg (png images do not work well on Pinterest) Be sure to optimize your images before using them on your website. They can make a difference for a website’s speed. Speed is another ranking factor with Google.

Products

What will you sell? How will you write about the products? What makes them different? You must have products in mind before you start any website. Do some research on sales and keywords for them before starting a website. It took me months to come up with medical scrubs. Also consider – will you stock inventory or use a dropshipper?

Payments – Shopping Cart

PayPal is widely accepted but many people like to use their Credit Cards. We started without American Express and lost some orders until we got American Express. You can pay anywhere from $5-$30 a month for these services. Remember that you will have a percentage of total sales in fees too.

Blog

A blog will keep your content fresh with a blog for your e-commerce website. Blogging should be fun and informative for your customers and new readers. You should also be passionate about it to update it frequently.

Info

How can buyers reach you? Contact info should be on every page of your website so they can call or email you an anytime. You need call to actions available. You also need to have an about me page. People want to know who they are buying from. They want to be able to trust you.

Social Shares

You will need to have the basics, Twitter and Facebook to start. You can then branch out to Pinterest, YouTube and G+. Be sure to have the profiles filled out completely on each of the social networks you sign up for. Don’t forget to show up regularly on these social networks.

Do you make sales on your website? What other suggestions would you add to the list?

Lisa

Lisa loves helping others to thrive online through Social Media, Blogging and SEO. What good is knowledge if you cannot share it with others?
She has 20+ years experience in marketing/advertising with 4 years experience blogging, social media and SEO.

69 Responses to Help Me Get Sales From A Website Now Please

  • Enstine Muki
    Twitter:
    says:

    Hey Lisa,
    I think you’ve got the essentials covered in this post. Like you mentioned, doing proper keyword research is the main thing to get sales from a website. That’s the top way to get targeted traffic to your product. Social media product is great but doesn’t convert as well as search engine traffic.

    You know I prefer WordPress to any other CMS (though it has the biggest security issues too) It’s very simple to manage and has the widest surface to get help and expand. I have not tried any of the rest you mentioned though ;)

    Yes, Paypal is the widest and simplest payment processor today. 2checkout too is making it quite easy for others in non paypal countries.

    Now, I think the question is well answered Lisa. ;)

    Have a wonderful week ahead
    Enstine Muki recently posted…How to sell your own products or PLR with CashDonatorMy Profile

    • Lisa
      Twitter:
      says:

      Thanks Enstine. I always wonder about the the various website formats, I’ve used WordPress, Blogger and StoresOnline. Hard to compare since once is really a retail site and the others are not. Looking to turn that corner at some point. Have a great week ahead too Enstine, thanks for coming by and your input.
      Lisa recently posted…Help Me Get Sales From A Website Now PleaseMy Profile

  • Evan
    Twitter:
    says:

    First, trying to increase visibility without improving reputation is a waste. That’s why space advertising and many sponsorships don’t produce great results.
    Evan recently posted…Best WordPress Beauty Salon themesMy Profile

  • Trust, I believe, is another way to get sales from your website. You have to provide trust. You can do this by having a professional looking website, creating a blog that lets people know who you are, and even posting photos of yourself help build trust.

    By building trust, you can also build a rapport with people. I know that there are some people out there that I would probably purchase anything that they do – because I like them and I like what they do. I trust that what ever they put out there for sale will be top quality and worth more than what I paid for it.
    Carlie Hamilton recently posted…A-Z of Growing Your Business Online – Email ListMy Profile

  • Reginald
    Twitter:
    says:

    Hi Lisa,

    I think you did a great job here. What I like most is the hosting part. You get what you pay. That is so damn right!

    With all the challenges nowadays, if you want to make sales online, you got to think out of the box. Usually, what makes the most money is when you offer a solution for others.

    That works nearly most of the time for most cases :)

    Have a blessed Monday!

    Reginald
    Reginald recently posted…Guest Posting Confession: Getting Started And Essential ChecklistsMy Profile

  • Corina Ramos
    Twitter:
    says:

    These are great tips Lisa and I hope folks checked out your Slideshare otherwise they’re missing out on a huge list of sites we should all be posting our links on! I know I’ve got my notes :)

    I was checking out the other comments and I agree with Carlie. We have to establish trust so folks will feel comfortable buying from us. I also think we have to be genuine and willing to help others, even after the sale. If we come across as self-serving that won’t fly and we won’t get any results like that either.

    Hope you had a great weekend Lisa! Happy Monday!
    Corina Ramos recently posted…Monday Work from Home Job Lead Madness 08-05-13My Profile

    • Lisa
      Twitter:
      says:

      Thanks Corina, love to see those notes someday (I can see a post on them soon). Yes, trust is key. We don’t want to purchase from a fly by night operation either. Thanks for coming by and for your input Corina, I hope you have a wonderful week ahead and see you back on the social channels my friend.
      Lisa recently posted…Help Me Get Sales From A Website Now PleaseMy Profile

  • Arbaz Khan
    Twitter:
    says:

    Wow Lisa,
    You presented a complete guide on how to get started with your website.
    To make sales from a website, a targeted traffic is required, not high traffic. Even if your site gets 100 targeted visits daily that rather than 1000 untargeted visitors, then your chances of making sales are higher.
    You have covered most of the things in this post on how one can get targeted visitors.
    Thanks for the post.
    Cheers :)
    Arbaz Khan recently posted…Download and Play Subway Surfers for PC for FreeMy Profile

  • Barry Wells
    Twitter:
    says:

    Hi Lisa,

    I think you’ve answered most people’s questions in the post. I do agree with the other comments as in we need to build trust with our customers. Without it we’re going to struggle.

    I’ve got a couple of products on stand alone sites but I’ll be using WordPress in future. I’ve also got a couple of websites with eBooks but they don’t do much I’m afraid.

    Keyword research for every page is a must as well as choosing a relevant domain name. I’m with you all the way on those long hard to remember ones, I’ve normally forgotten them as soon as i leave and that is not what people want.

    I didn’t realise that we should be buying the domains for a longer period of time, I have some of mine on a 2yr cycle others on one year. I’ll go and correct that ;)

    Thanks Lisa, enjoy your week.
    Barry
    Barry Wells recently posted…Is This The Most Important Factor Of Working OnlineMy Profile

  • donna merrill
    Twitter:
    says:

    Lisa,

    This is one Epoch post! You have given folks the proper information about what to do. I, like other comments on this post also believe that we need to build trust with our clients/customers.

    That is the backbone of any business. I had an offline business for years and it was all word of mouth because of the “know, like and trust you” theory. It really does work, so those social share buttons are so important to have AND to use!!!

    It’s great to have an opt-in on your blog to build a good trusted list. These are the people who find you interesting and want to know more about you. Then comes building relationships on your list. That one is golden.

    -Donna
    donna merrill recently posted…Making Your Business BloomMy Profile

  • Manny says:

    Thanks for another informative post. I now have an additional info that I can put in my notes as reference. I just started a new website few months ago. Now im on the move to optimize and monetize it.
    Manny recently posted…DVDfab Blu-ray Copy Coupon CodeMy Profile

  • Lauren
    Twitter:
    says:

    I don’t have plans to use a storefront but if I ever do, your article is a great place to start. Thanks for the great info. I bookmarked the article on “how to be found online.” Adrienne’s article was a real wakeup call. Ironically, the same day that I read the article BlueHost decided to make a change on the server and my site was down on Monday for an hour. Weird coincidence.
    Lauren recently posted…I Don’t CareMy Profile

    • Lisa
      Twitter:
      says:

      Hi Lauren, you are welcome. I heard over 50 million sites were down over Friday-Saturday and that they had some hiccups since. I’m not moving mine yet, I think it happens to any server on occasion unless you pay a lot of money for your hosting on a dedicated server. We can wish right Lauren? Have a wonderful Tuesday there, looks like another cool summer day around here.
      Lisa recently posted…Help Me Get Sales From A Website Now PleaseMy Profile

  • Hi Lisa,

    There’s lot of information on this post. Well, I had no idea until I read it now that Google even looks at the the amount of years that we payed for our domain. Darn it! That’s crazy. I think I did two years last time around, but before I did it year by year, which was a good thing, since I got rid of 4 blogs two years ago.

    That cake site is gorgeous. I know of Weebly, and it really looks so professional.

    Thanks for sharing all these.
    Sylviane Nuccio recently posted…What Is Holosync And How Can It Improve Your Life?My Profile

  • Rocky says:

    Hi Lisa,

    Very good points, Once you start receiving relevant traffic as per your niche then you should focus on monetizing and the process starts with choosing right and valuable product from which audience get satisfaction. Choosing right affiliate product is generally time consuming but once you get right one, you’ll start making some earning.

  • Mayura
    Twitter:
    says:

    Hey Lisa,

    The post itself reflect how interested you are on this subject dear :) I can see it!

    If I go with my personal experience, I have never ever landed on a shopping website intending to buy a product via search engines Lisa :) I just use search engines to find reviews about a product or service. All I do is go to the websites I have known and trust, then purchase the product from there.

    I think trust plays a major role in this scenario and if you can get someone to make their first purchase via your store, they will keep coming back if they had a good feedback. Even when I deal with some client websites, they are asking me of targeting their website via search engines. But most of the sales and requests they have got are from recommendations / word of mouth.

    Social Media Marketing campaigns are much more effective than Search Engine Marketing Lisa :) It’s about their hard earned money and they wanna make sure they are investing, not wasting ‘em. So they prefer recommendation of people rather than what Google recommends. It’s been proved online and offline too :)

    BTW it seems that Toothy Grins Store is no longer on Blogger platform too :)

    You have a successful week with more sales Lisa :)

    Cheers…
    Mayura recently posted…How to Add a Custom Navigation Menu in BloggerMy Profile

    • Lisa
      Twitter:
      says:

      Hi Mayura, yes, you are right Mayura I’m very interested :) Interesting on your take – I still land on a site via search but read reviews or the about us section and the return policies. Shipping too, which is a huge factor if expensive or not or if FREE. I think he still is, I will see if he will answer us on that one. I’m not sure yet if I agree with you on social vs. search. It may be getting closer to a tie and I bet there are debates on it still. Have a wonderful week there Mayura. Thanks for your input on this one.
      Lisa recently posted…Help Me Get Sales From A Website Now PleaseMy Profile

  • Sue Price
    Twitter:
    says:

    Hi Lisa

    A great post with a lot of information. I had no idea about the length of owning Domain name. Surely a decision to pay annually or every two years should not matter. i do not understand that logic.

    I love the video you have here it says it all in a cute way.

    It is very much about relationships in any business. As Donna said offline as well, It takes time and we need to build a reputation and have people know like and trust us.

    A great post Lisa.

    Sue
    Sue Price recently posted…The Law of Attraction – Fact or Fiction?My Profile

  • Silviu
    Twitter:
    says:

    Hi Lisa,

    1. There are many things you need to do online but the most important one is to increase exposure. After many, many months of thinking this is my conclusion, too. It doesn’t matter how good you are or how useful is your product. What matters is to be in many, many places on the internet. So, what you need to do is to find as many sites as possible and put your name or your bog’s / site’s name there. This will give you the exposure, backlinks and traffic you need. It is more important even than the quality of your articles. Thank you for the list I will copy it and see what I can do.

    2. Google says they will remove Google Adwords keyword tool in just a few months and replace it with Keyword planner. However, Keyword Planner seems a lot more simple and with less options than the old tool. I wasn’t able to find the type of search there (broad, phrase etc.). How easy is for you to use Keyword Planner?

    3. Images. Raise a lot of problems even if you buy them. It is better to try to make it your own images. My problem is how to protect it. I have tried 3-4 plugins by now and none of them works well. What do you use to protect your images?

    Have a nice day
    Silviu recently posted…P3 Performance Test. How Fast is Your Website?My Profile

    • Lisa
      Twitter:
      says:

      Hi Silviu, 1. True but you also need targeted traffic, what good is it if you get 1000 visits but no one makes a purchase on a retail site? That’s what happened when I began using StumbleUpon. I’d rather have 100 visits with 2 sales than 1000 visits with no sales. One interesting thing though, sometimes the more traffic you have Google may move you up in rank but be careful of bounce rates like with Stumble Upon.
      2. I like it a lot! it gives me different ideasa than the old keyword tool. It’s easy to use and shows you pricing if you purchase adwords too.
      3. I only use images from authorized dealers for retail site. Otherwise I use free images – free ditial net or the ones from microsoft clip art and then I use photoshop and put watermarks or text on most of them.
      Thanks for coming by and I hope I answered your questions Silviu. Ask more if you need :) Have a great day.
      Lisa recently posted…Help Me Get Sales From A Website Now PleaseMy Profile

  • Pramod
    Twitter:
    says:

    Nice post Lisa !
    Choosing the right keywords is very essential for any webmaster as the main objective of a blogger is to get exposure and earn money …If we market a product through a blog (Selling a product) then we can surely get success by choosing low competition keywords for that product from the Google’s Keyword Tool and Getting payments for online sales isn’t a difficult task these days with the availability of services like PayPal .

    -Pramod
    Pramod recently posted…Acer Liquid Z3 specifications,price and features : Acers Android Smartphone under 10000/150$My Profile

  • Bren
    Twitter:
    says:

    Hi Lisa!

    This is all just fabulous information that I’ve gladly shared along. Although I don’t sell from either of my sites and don’t intend to, this is still great info that if I ever decided to, I’d reflect back on. Thanks for sharing! :)
    Bren recently posted…It’s Time For A Little R&RMy Profile

  • Adrienne
    Twitter:
    says:

    Hey Lisa,

    I’ve learned so much about this over the years. I would hate to start from scratch today though and have to build a new site that I depended on to just make sales. Man oh man, it just seems to get harder and harder doesn’t it! I remember the days you just threw it up, wrote a few articles and the traffic just started coming.

    You really covered a lot of information here girl and thanks for sharing my post on hosting. While I was offline most of last week I later learned about all the nightmares people were having. I eventually received an email from Bluehost apologizing to me too but little do they know I moved all my sites. My blog didn’t skip a beat.

    You do get what you pay for so just tread lightly no matter what it is you’re investing in. Sometimes cheap isn’t the way to go and when you’re replying on an entire site to function properly you just never want to run into any major problems.

    ~Adrienne
    Adrienne recently posted…The Proof Is In The Community You BuildMy Profile

    • Lisa
      Twitter:
      says:

      I bet you have Adrienne. You are right, it’s not getting any easier. Maybe if you have thousands to spend on ads but otherwise it’s not easy. Glad to hear your blog situation got fixed and will be watching how your new hosting goes. It sounds like a wonderful decision you made there. Thinking of you this week too Adrienne.
      Lisa recently posted…Help Me Get Sales From A Website Now PleaseMy Profile

  • Lisa Kanarek says:

    Great info, Lisa! These are all great tips. I couldn’t agree more about optimizing photos and knowing in advance which keywords to use. Something I’d add is to avoid creating a site that requires Flash player. That can limit the number of people who can view your site, especially a mobile version.

  • Jens P. Berget
    Twitter:
    says:

    Hi Lisa,

    You sure got it all covered in this post. I have been doing keyword research, and building websites for clients to attract potential clients from search engines. But, what I have found to be more important for myself and for my clients, is to focus on building relationships instead. It takes a while to see the money from doing relationship marketing, and that’s why many businesses don’t want to be part of this. They want fast results.

    Great topic and awesome tips.
    Jens P. Berget recently posted…My biggest failure is that while I do a lot, I’m not great at just being meMy Profile

    • Lisa
      Twitter:
      says:

      Hi Jens, excellent point. Everyone expects results immediately when they put up a website, don’t they? It surely does take time. I see many ebbs and flows now too with the Google updates coming quickly. I try not to get too sidetracked from it. Thanks for coming by Jens and good luck on your new venture, I can’t wait to read more on it!
      Lisa recently posted…Help Me Get Sales From A Website Now PleaseMy Profile

  • Hi Lisa,

    Almost you have covered all the topics. There is no doubt for me to ask you. Keyword Research is one of the important thing for doing online sales. By doing this, we can point out, which was the product, searched by others in the market. For keyword research, we can use both google and bing webmasters…
    M Nirmal Anandh recently posted…Are you a beginner in the blogging field?My Profile

  • raj
    Twitter:
    says:

    Thanks for the information Lisa, It needs a lot of hard work to still be able to attract traffic into your website even after working on it for so many years. Newbies need a bit more but that is justified. You can find a lot of helpful tools now on internet to make your work easy & effective. Only bad news for today is the end of Google’s Keyword Tool as it was quite useful in finding out the right keyword which we should in our website. Other than that Internet is now full of alternatives, May we find an alternative of Google’s keyword tool, so that things can be easy for us.
    raj recently posted…Candy Crush Saga for PC download Free, Candy Crush Saga for Windows7/8/Vista Computer Para PCMy Profile

  • Susan Neal
    Twitter:
    says:

    Hi Lisa,

    I’m not actively trying to get sales from my website at the moment – I set it up originally with the intention of using it as a base for affiliate sales, but I’ve decided that’s not the road I want to go down.

    You’ve offered some great tips – I think providing unbiased, detailed reviews must be quite important – people are always looking for information they feel they can trust and ways to compare different products.

    Sue
    Susan Neal recently posted…A Google Chrome Irritation Resolved!My Profile

  • bbrian017 says:

    Wow Lisa, this is a very comprehensive post. Great job touching all the essential items on the blogging checklist. The info portion is very important. One of the most visited pages on any blog or website is the “About” page. Readers want to know the person behind the site and feel like they can relate. Providing a way to get in touch with you is a key to building great relationships. It should be prominently featured.

    • Lisa
      Twitter:
      says:

      Thank you Brian. Excellent point and making it available from any page of a website is key, just as the phone number and contact info. So many websites make you search. Many will leave the site if they can’t find it quickly. Patience is a virtue but not many have it online anymore. Thanks for your input and have a wonderful weekend Brian. How’s the little one doing?
      Lisa recently posted…Help Me Get Sales From A Website Now PleaseMy Profile

      • bbrian017 says:

        Oh he’s growing fast, just got his second tooth and is the drooling king LOL. So far being a daddy is pretty amazing, I’m one lucky guy

  • Gladys
    Twitter:
    says:

    Hello Lisa

    So much information that we need. Thank you for this post. Great checklist.
    I like so many, did not realize that google looks at the amount of years we pay for our domain.
    Trust is essential and when a blogger is starting out, it takes time to build relationships which then builds trust.

    Thank You Lisa
    Gladys recently posted..Seven Ways To Help You Succeed In What You do
    Gladys recently posted…Seven Ways To Help You Succeed In What You DoMy Profile

    • Lisa
      Twitter:
      says:

      You are welcome Gladys. Yes, you were not alone on that one. I do mine for a minimum of 2 years but I may do longer on the next renewals. Google wants to know you will stay around and not just disappear as so many blogs and websites do before their first year anniversary. Have a great weekend Gladys.
      Lisa recently posted…Help Me Get Sales From A Website Now PleaseMy Profile

  • Hi Lisa,

    This articles gives all the very basic, very good tips that people need to get people to the website. Sales are so hard to get, much less getting on the first page of Google. Everyone told me get on the first page of Google, get sales.

    Well…haven’t seen that yet. Been on Goggle…no sales directly from there. But what I realize is that everything you mention all helps so your post is spot on!

    I think you’ve pretty much pegged the combination of things we must do to get sales from our website, except maybe to mention including our social media so that people could get in touch with us as we develop relationships with them. The relationships are what generates (eventually) the sales. That is the only one I would add.

    Great list, great advice.
    Thanks,
    Barbara
    Barbara Charles recently posted…Times Are Changing – Things We Can’t Do Without NowadaysMy Profile

  • Hi Lisa,
    Maybe this sounds overly obvious, but you must also attract the right kind of visits and you must focus on what makes those visits convert. Unfortunately, visits aren’t everything and, depending on what you are selling on your website, you can quickly discover that bringing in lots of visitors, if they are the wrong kind and have no interest in your product or service, doesn’t translate into huge sales. Thanks for sharing with the BizSugar community.
    Heather Stone recently posted…Why Your Return on Marketing Investment Sucks (And How to Fix It)My Profile

  • I need to show up on my social networks a lot more. I am a gabber on twitter. But facebook I just use on my own personal account. Google + I love! I just have to do more than promote my stuff, I need to get people talking. – Scott Craighead
    Scott Craighead recently posted…Top 10 Cheapest Big Screen HDTVs For Gaming!My Profile

  • Gautam says:

    It has really got far hard to get sales now and google really has changed so much.So i am TargettinG Amazon these days and they seem working for me.

  • Tyler Bailey says:

    I still don’t know what to think about the new keyword planner google released. Know of any good alternatives other than something like ubersuggest?

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